Shane Gibson's Podcast – Social Selling – B2B Sales and Influence
Episodes
Social Media Monitoring Strategy Podcast and InfoGraphic
26 Jun 2011
Contributed by Lukas
Today’s podcast is on social media listening, monitoring and strategy. I have also done a quick infographic / flowchart on the process and key point...
The Seven Sins of Social Media Citizens
24 Jun 2011
Contributed by Lukas
This podcast was one I was apprehensive to post. I’m not angel — but I thought I would share this perspective — possibly as a social media penan...
The Origins and Evolution of Social Media Consultants (Podcast and InfoGraphic)
24 Jun 2011
Contributed by Lukas
No this is not a post ranting about social media experts and who does or doesn’t qualify to teach and implement strategy. Today’s podcast was insp...
#CanucksRiot, Social Media and Crowsourced Policing
21 Jun 2011
Contributed by Lukas
My friend and associate Kemp Edmonds who heads up Hootsuite University asked me an interesting question at a barbeque last weekend. He asked me what I...
This Is Your Permission to Launch
14 Jun 2011
Contributed by Lukas
This podcast was created for you. I just wanted you to know that you have permission to launch. Get started, paint that picture, write that book, appl...
Senior Executives and Social Media Phobia
14 Jun 2011
Contributed by Lukas
Today’s podcast is on social media phobia and why senior executives are afraid to embrace the use of social media in their organizations. Many have ...
When Mission is Clear Abundance Will Appear
09 Jun 2011
Contributed by Lukas
In sales, social media and in business doing the right thing, being social, being positive are all great BUT to create real momentum you need clarity....
Guerrilla Social Media Marketing Defined (Podcast)
09 Jun 2011
Contributed by Lukas
Today’s podcast is an audio recording (by the author) of Chapter 7 of Guerrilla Social Media Marketing. A book that was released (globally) this pas...
36 Social Media, Leadership and Life Tips in 140 Characters or Fewer
06 Jun 2011
Contributed by Lukas
Today’s blog post and social media podcast is a collection of 36 Tweets I have posted online over the past two weeks relating to social media, leade...
You need to be social to have long-term social media success!
06 Jun 2011
Contributed by Lukas
Today’s podcast is about being truly sociable. You need to be social to have long-term social media success! There I said it. Plain and simple, hidi...
What comes first? A pretty website or business results?
05 Jun 2011
Contributed by Lukas
Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and...
Social Media Podcast: How to get above the noise
03 Jun 2011
Contributed by Lukas
Today’s social media podcast is on “How to get above the noise.” With over a billion people Tweeting, posting to Facebook and blogging about eve...
My Podcast Rant on Bad Infographics false stats and so-called social media experts
02 Jun 2011
Contributed by Lukas
Today’s podcast is more of a rant. We cover everything from customers service, the dangers of believing what you see on Infographics, and my respons...
Jessica Northey on Authenticity Social Media and Radio
01 Jun 2011
Contributed by Lukas
Today’s podcast is an interview with @JessicaNorthey, a very sociable social media strategist with a background in broadcast media specializing in h...
Outsourcing Automation and Building Virtual Teams
31 May 2011
Contributed by Lukas
Today’s podcast is on Outsourcing Automation and Building Virtual Teams. My guest today is Stephen Jagger (who is also my co-author for Sociable!) c...
Professional Speaking for Geeks Podcast
30 May 2011
Contributed by Lukas
Today’s podcast is titled “Professional Speaking for Geeks.” Yes they call it death by PowerPoint and many other things. It’s the art of the b...
Join Me for the 30 Day Podcasting Challenge – @ShaneGibson
30 May 2011
Contributed by Lukas
I have been podcasting since 2004. It has brought me great clients such as Ford, ACL, and a dozen other major corporations. It has also allowed me to ...
Dear Big Brands – You Say You Care But We Don’t Believe You
19 May 2011
Contributed by Lukas
Dear Big Brand, You say you want to use social media to engage, grow your business and build community. You say you care… BUT WE DON’T BELIEVE YOU...
13 Social Media, Sales and Leadership Tips in 140 Characters or Fewer
30 Apr 2011
Contributed by Lukas
Here’s a selection of tweets, tips and insights I have posted to Twitter over the past month. If you have any of your own — add them in th...
52 (non-automated) Ways to Increase Your Twitter Following
22 Apr 2011
Contributed by Lukas
Today’s social media podcast (direct download here) and blog post is on how to increase your Twitter following. These strategies aren’t just about...
Social CRM is Really About Strategy Not Tools #SCRM
05 Apr 2011
Contributed by Lukas
Today’s social media podcast (direct download here) is focused on social customer relationship management. Social SCRM (#SCRM on Twitter) is really ...
Social Media Department versus a Socialized Business?
29 Mar 2011
Contributed by Lukas
As organizations push into the social media space many will start with a social media position, others will have a social media department within thei...
Persona versus People – Getting real in marketing and in life
28 Mar 2011
Contributed by Lukas
Today’s podcast (direct download here) focuses on the difference between building an online persona or brand versus building you the person/organiza...
Thought Leadership in Social Media
27 Mar 2011
Contributed by Lukas
I talk a lot about thought leadership in social media. In fact in our Social Media Matrix Stephen Jagger and I label our 5th and highest level engagem...
Avoiding the Groupon Effect – Podcast with Bruce Philp Author of Consumer Republic
23 Mar 2011
Contributed by Lukas
(Download today’s social media podcast directly here) Today I had the great opportunity to once again have Bruce Philp author of the Consumer Republ...
Guy Kawasaki Podcast Interview on Enchantment
08 Mar 2011
Contributed by Lukas
I first met Guy Kawasaki at an Olympic Tweetup here in Vancouver a little over a year. My co-author Jay Conrad Levinson had already filled me in on Gu...
Social Media Assessment Part 2 – Social Outposts – Linkedin, Facebook, Twitter, Youtube
07 Mar 2011
Contributed by Lukas
Last week we posted part 1 of our seven part social media assessment. In this week’s podcast I will talk briefly about how you can assess social med...
Social Media Assessment Part 1 of 7
21 Feb 2011
Contributed by Lukas
Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitude...
Social Media for Real Estate – Sociable! Slides
29 Jan 2011
Contributed by Lukas
Stephen Jagger and I presented this weekend at the Banff Western Connection on how to get Sociable! and use social media to drive business as a Realto...
The Socialized! Lunch – 5 Steps to Maximize Your Organization’s ROI in Social Media
26 Jan 2011
Contributed by Lukas
Today was our first Socialized! Lunch. Anthony Caridi and I host this social media training event here in Vancouver on the fourth Tuesday of each mont...
17 Social Media Tips, Tweets and Lessons in 140 Characters or Fewer
23 Jan 2011
Contributed by Lukas
This week I have been really thinking a lot about how companies are implementing social media. I tweet out social media tips each day and the past cou...
My Top 12 Social Media Blog Posts for 2010 according to Postrank (@postrank)
30 Dec 2010
Contributed by Lukas
Following are my most engaging blog posts according to Post Rank Analytics. They measure on-site and off site responses, votes, comments and links to ...
19 Social Media Tips in 140 Characters or Fewer
30 Dec 2010
Contributed by Lukas
I just used this site called Tweet Scan to download all of my Twitter posts since I got onto Twitter. Truth be told — it only was able to recove...
11 Social Media Tips in 140 Characters or Fewer
28 Dec 2010
Contributed by Lukas
I tweet social media tips on a regular basis. For those of you who don’t follow me on Twitter or for those who missed some of my tips this week,...
Interview with Bruce Philp author of the new book Consumer Republic
08 Dec 2010
Contributed by Lukas
Today I had the opportunity to interview Bruce Philp author of The Orange Code and the soon to be released book Consumer Republic. We had a great disc...
Should you let your sales team publish content using social media?
06 Dec 2010
Contributed by Lukas
Today’s podcast answers the question “Should you let your sales team publish content using social media?” I cover 5 reasons sales professionals ...
Guerrilla Social Media Book Launch Events – Vancouver – Calgary – Toronto
12 Nov 2010
Contributed by Lukas
I wanted to give you a quick update on what have been up to. I will be touring several cities in Canada this month and will also be available to speak...
Malcolm Gladwell is Right
13 Oct 2010
Contributed by Lukas
Shane Gibson talks about why Malcolm Gladwell is right about social media. The post Malcolm Gladwell is Right appeared first on Shane Gibson's Po...
Guerrilla Social Media Marketing Secret #19 Implement
12 Oct 2010
Contributed by Lukas
Guerrilla Social Media Marketing Secret #19 Implement is covered today by Shane Gibson. Implementation is a key element in any marketing strategy. ...
Guerrilla Social Media Tip – Consistent
08 Oct 2010
Contributed by Lukas
Consistent – Guerrilla Social Media Marketing Secret is today’s topic. Shane Gibson talks about how consistency is one of the major reason...
Guerrilla Social Media Marketing Secret – Commitment
06 Oct 2010
Contributed by Lukas
Guerrilla Social Media Marketing Secret – Commitment The post Guerrilla Social Media Marketing Secret – Commitment appeared first on Shane Gib...
Rules for Ford Social Media Engagement are Simple and Clear
08 Sep 2010
Contributed by Lukas
While visiting The Ford Story in preparation for an upcoming project I came across their Rules for Ford Social Media Engagement. (Found at the bottom ...
What is different about Guerrilla Social Media Marketing?
26 Aug 2010
Contributed by Lukas
I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I...
Social Media for B2B Marketing and Sales
24 Aug 2010
Contributed by Lukas
A common question I get from business to business focused marketers and sales professionals is: “Does social media marketing and social networki...
The Customer Owns Your Brand
03 Aug 2010
Contributed by Lukas
I saw this great example of how a customer owns your brand in social media. While some Realtors may blog and tweet the links, or others build Facebook...
Guerrilla Social Media Marketing – Foreword by Guy Kawasaki
02 Aug 2010
Contributed by Lukas
Since late 2009 Jay Conrad Levinson and I have been working on our new book Guerrilla Social Media Marketing. It’s the latest in the Guerrilla M...
Worthy Cause: Local Man is Fundraising for New Spandex Outfit
21 Jul 2010
Contributed by Lukas
Just kidding… but he does need skates Ever thought of dropping everything to chase a dream? We all would…. as long as it fit in to our bus...
10 Best Practices in Social Media for Social Causes
14 Jun 2010
Contributed by Lukas
There are dozens of organizations out there that are effectively using social media in the not-for-profit and charity sectors. I have truly just begun...
Make a Wish Foundation 24 hr Online Fundraiser is Today
10 Jun 2010
Contributed by Lukas
Anthony Caridi of KasuFunding.com met with me a month ago and shared with me a great vision. His goal was to run an online social media campaign to ra...
How the World’s #1 Online Building Supply Company uses Social Media
31 May 2010
Contributed by Lukas
Today’s podcast is an interview with Rob Jones the Marketing and Social Media Coordinator for BuilDdirect.com. BuildDirect sells more building s...
Why Social Media in the C-Suite is Vital
25 May 2010
Contributed by Lukas
Why executives must invest in understanding and driving social media use in their organization. Social media is not just another tool. It can be, but ...
12 Social Media Tips
19 May 2010
Contributed by Lukas
Keep giving and contributing more than the competition. Pay back will be huge. Every tweet, blog entry, comment and status update will be saved foreve...
.tel Guerrilla Social Media Marketing Weapon #88
17 May 2010
Contributed by Lukas
Excerpt from Guerrilla Social Media Marketing by Shane Gibson and Jay Conrad Levinson: .tel: This is a new domain name extension but it’s more than ...
Guerrilla Social Media Marketing Weapon #65 Alltop.com
17 May 2010
Contributed by Lukas
Alltop.com: Is described by co-founder Guy Kawasaki as “the online version of the magazine rack in your bookstore except that it has 900 subjects an...
Guerrilla Social Media Marketing Traditional Websites versus Social Sites
11 May 2010
Contributed by Lukas
In writing Guerrilla Social Media Marketing Jay Levinson and I developed a quick comparison between traditional websites and social sites. Guerrillas ...
Follow Friday is now People Friday
30 Apr 2010
Contributed by Lukas
Enough. With the advent of Twitter there’s the follow Friday or #followfriday or #ff. People post lists of people they endorse or want to thank ...
Facebook, Twitter, Blogging, SEO – Which one is right for you?
27 Apr 2010
Contributed by Lukas
The question is formed in many different ways. I get it all the time. What is the best social media or social network for me to use? Which ones will m...
Engagement pages versus landing pages
26 Apr 2010
Contributed by Lukas
This is another (unedited) excerpt from Guerrilla Social Media Marketing a new book by Jay Conrad Levinson and Shane Gibson set for release in Septemb...
What Guerrilla Social Media Marketers Know…
29 Mar 2010
Contributed by Lukas
This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing: Guerrillas know that social media and social networks are ...
Guerrilla Social Media Marketing – Positioning
11 Mar 2010
Contributed by Lukas
This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing: A guerrilla positioning story tells your specific niche th...
Guerrilla Social Media Marketing – Truth
10 Mar 2010
Contributed by Lukas
Here’s another excerpt from the book I’m working on with Jay Conrad Levinson. Truth: Marketing is the truth made fascinating. Guerrilla so...
13 Social Media Tips in 140 Characters or Fewer
05 Mar 2010
Contributed by Lukas
Momentum can cause friction. Don’t be moving so fast that you forget your community. To build a big network, build many interconnected communiti...
Guerrilla Social Media Marketer Attribute #6
04 Mar 2010
Contributed by Lukas
This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. (unedited excerpt from my upcoming November 2010 book published b...
Guy Kawasaki + Olympic Hockey Tweetup in Vancouver Holy Kaw!
22 Feb 2010
Contributed by Lukas
It started with a tweet from Jason Baker. He had been in contact with Guy Kawasaki and Guy wanted to meet the local twitter community at a Tweetup. Gu...
Podcast Interview: What They Don’t Teach You At Stanford Business School – Larry Chiang
07 Feb 2010
Contributed by Lukas
Photo Credit Terry Chay Today’s podcast is an interview with Larry Chang author of What They Don’t Teach You At Stanford Business School. Larry is...
A Big Thank-you for Helping Make the Sociable Book Launch a Huge Success!
01 Feb 2010
Contributed by Lukas
A big thank you to all those that came out to the Sociable! Book launch party. The event was a massive success with over 500 people through the door o...
12 Social Media Tips under 140 Characters
30 Jan 2010
Contributed by Lukas
These are social media tips under 140 characters that I have posted on Twitter over the past week or so. For those of you who may have missed some, I ...
Podcast – Helping salespeople get smarter with digital assistants and technology
07 Jan 2010
Contributed by Lukas
Amacus Today’s podcast is with sales technology thought leader John Cousineau who is President of Innovative Information the creators of Amacus....
159 Social Media Tips From 2009 in 140 Characters or Less by @shanegibson
31 Dec 2009
Contributed by Lukas
If you follow me on Twitter you know that I like to tweet social media tips. This is a collection of social media tips under 140 characters that I twe...
10 Social Media Tips Under 140 Characters
23 Dec 2009
Contributed by Lukas
Here’s a summary of social media tips I have posted on Twitter over the past week. They’re usually inspired by conversations, client quest...
Podcast: 10 Things That Will Not Change About Social Media in 2010
23 Dec 2009
Contributed by Lukas
Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000’s of bloggers who have put fing...
Why Social Media ROI is NOT as Important as ROR
15 Dec 2009
Contributed by Lukas
Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term i...
Hootsuite for the iPhone – Social CRM Just Went Mobile!
10 Dec 2009
Contributed by Lukas
Those of you who follow me on Twitter will know I’m a big Hootsuite fan. I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hoot...
Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson
08 Dec 2009
Contributed by Lukas
Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “Hire...
Creating a Sales Culture in Your Organization
07 Dec 2009
Contributed by Lukas
Many organizations want to create a sales culture but many also fail at doing so. Today’s podcast covers nine lessons around creating sales culture ...
Free Audio Download of Chapter 1 – Sociable! by @shanegibson and @sjagger
05 Dec 2009
Contributed by Lukas
I have posted this file to our Sociable! FaceBook page but have yet to post it for non-members in my podcast feed for iTunes until today. This is a fr...
Prospecting is a Discipline
03 Dec 2009
Contributed by Lukas
Today’s podcast is on developing a prospecting discipline and why you need to plan it out and make it part of your sales and marketing strategy. Bul...
Serendipity and Intuition are Not Random
02 Dec 2009
Contributed by Lukas
Today’s podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I’m also going t...
Three Truly Sociable! Media Leaders and a Book Update
25 Nov 2009
Contributed by Lukas
Our book Sociable! has been signed off. Stephen Jagger and I are now waiting on the very first hardcopy. After that’s singed off, you’ll be able...
Leading and Collaborating with Generation Y
13 Nov 2009
Contributed by Lukas
I’m doing a seminar on December 2nd in Victoria and December 3rd in Vancouver and thought I would share some of what I will be talking about wit...
The 10 Personality traits of a Guerrilla Social Media Marketer
30 Oct 2009
Contributed by Lukas
Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be p...
Tips de Social Media, Pensamientos y Modas en menos de 140 caracteres.
28 Oct 2009
Contributed by Lukas
Cada cierto tiempo, me dedico a hacer una colección de mis tweets mas populares de Social Media (Twitter updates via @shanegibsones) y los archivo en...
Two Leadership Seminars to Help You Compete and Prosper
22 Oct 2009
Contributed by Lukas
I have two seminars coming up in Vancouver in the next 60 days. If you’re a manager, executive or entrepreneur these two sessions are designed with ...
Why You Need to Be a Nomadic Social Media Tribalist
12 Oct 2009
Contributed by Lukas
Today’s podcast is more about questions than answers, this is somewhat of a roughly formed thought at this point. Tribes by Seth Godin really resona...
Social Media Tips, Thoughts and Trends Under 140 Characters
06 Oct 2009
Contributed by Lukas
Every few weeks I take a collection of my most popular social media Tweets (Twitter updates) and archive them on my blog for people who missed them or...
Listening 2.0 – Social Media Listening Strategy
06 Oct 2009
Contributed by Lukas
Listening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy...
25 Tips Sobre Medios Sociales
28 Sep 2009
Contributed by Lukas
Esta es una colección de Tweets enviados a traves de la cuenta de @shanegibson y @shanegibsones. Son tips sobre medios socials con una longitud má...
Social Media Statistics and Trends for South America
27 Sep 2009
Contributed by Lukas
I’m writing this blog entry here in my hotel in Bogota Colombia. I’m here speaking on social media marketing for an international congress...
3 Things You Must Know About Social Media
21 Sep 2009
Contributed by Lukas
I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson. I was about to answer him when he added a...
Social Media Engagement
17 Sep 2009
Contributed by Lukas
Social Media Engagement There’s a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmar...
The End of Social Media
16 Sep 2009
Contributed by Lukas
The End of Social Media Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disr...
Shane Gibson on Social Media for Sales Organizations
30 Aug 2009
Contributed by Lukas
Over the past 16 years I have done a lot of speaking on stages in Canada, USA, Southern Africa and South America. In the past 36 months more and more ...
19 Social Media Tips Under 140 Characters
25 Aug 2009
Contributed by Lukas
Here are a selection of Tweets (Twitter Updates) I recently shared on Twitter (via @shanegibson). I’ve put them all in one place as a brief social m...
What is a Tweetup?
13 Aug 2009
Contributed by Lukas
Common Questions About a Tweetup What is a Tweetup? A Tweetup is: A gathering of people who use Twitter It can be a general geographic Tweetup like a ...
Social Media Marketing Colombia Interview
08 Aug 2009
Contributed by Lukas
I’m doing a keynote seminar on Implementing and Integrating Social Media in Bogota Colombia for a marketing congress on September 28th. As a profess...
Sociable! — How to Profit from Social Media
06 Aug 2009
Contributed by Lukas
Tuesday August 11th 2009 1:00 PM EASTERN How Social Media is Turning Sales and Marketing Upside-down It’s not who you know but who knows you in ...
Social Media and Internet Marketing Training August 2009
04 Aug 2009
Contributed by Lukas
Social Media Training Events This Month: Reachd training founded by Stephen Jagger (co-author of Sociable!) is putting on several great courses on eve...
Social Media Strategy and Resources List
28 Jul 2009
Contributed by Lukas
I’m doing a webinar for the Association of Professional Design Firms this morning and while I was compiling a resource list for them I thought I mig...
Video – Social Media Etiquette
26 Jul 2009
Contributed by Lukas
Social Media Speaker Shane Gibson Social Media Speaker Shane Gibson on Social Media Etiquette The post Video – Social Media Etiquette appeared first...
Picking the Wrong Profession by @FredShadian
26 Jul 2009
Contributed by Lukas
You see this in the business world all of the time whether someone is selling cars, insurance, real estate, or electronic equipment. They try really...