Shifting Focus with John Bunn
Episodes
458. From No Momentum to $20K Weddings (How I Did It)
06 Apr 2026
Contributed by Lukas
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo cod...
457. The Real Reason Your Films Don't Feel Premium with Red Lotus Films
30 Mar 2026
Contributed by Lukas
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most filmmakers think they need better gear, better clients, or more...
456. From $500 to $20K Weddings: Kevin Cochran's Rise to a Premium Brand in Texas
23 Mar 2026
Contributed by Lukas
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most filmmakers do not plateau because of talent. They plateau because...
455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
16 Mar 2026
Contributed by Lukas
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ If you think luxury is about venues and budgets, you are missing it. L...
454. Mastering Wedding Etiquette with Alison Shepardek of Elevate Etiquette
09 Mar 2026
Contributed by Lukas
What does professionalism actually look like at a wedding? Not on Instagram. Not in theory. But in the room. In this episode of Shifting Focus, I sit ...
453. Most Wedding Creatives Stay Stuck… Here's Why Ryan Koral Didn't
02 Mar 2026
Contributed by Lukas
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most wedding creatives never actually get unstuck. They just work ha...
452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
23 Feb 2026
Contributed by Lukas
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ What does it actually take to build a wedding planning brand that pe...
451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens
16 Feb 2026
Contributed by Lukas
https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone What does it actual...
450. Building the Business Behind the Creative | The Exposure Triangle in Action with Lemlii
12 Feb 2026
Contributed by Lukas
14 day free trial of Lemlii and 25% off by clicking here: https://john-bunn.com/lemlii Most creatives try to grow by improving their work. But real,...
449. How Instagram Actually Works in 2026 (and Why Most Creatives Are Burnt Out)
09 Feb 2026
Contributed by Lukas
https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this episode of ...
448. My Roadmap to 20k bookings - The exact plan I used
02 Feb 2026
Contributed by Lukas
https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this week's episod...
447. What ACTUALLY gets you OUT of the middle market
26 Jan 2026
Contributed by Lukas
🎓 Free live training: Getting Unstuck from the Middle Market: https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck 👥...
446. Listen in as I book a 25k wedding - REAL DISCOVERY CALL
22 Jan 2026
Contributed by Lukas
Join the FREE training 'Getting Unstuck From The Middle Market" - https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck J...
445. How I FINALLY got out of the middle market (The Exposure Triangle)
19 Jan 2026
Contributed by Lukas
Join the FREE training 'Getting Unstuck From The Middle Market" - https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck Joi...
444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market
12 Jan 2026
Contributed by Lukas
BIG announcement coming soon, be the first to know here: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus podcast, I'...
443. Why you are STUCK in the middle market PLUS something big 👀 - Shifting Focus Podcast
05 Jan 2026
Contributed by Lukas
You are first on the list to know when you click here: https://johnbunn.myflodesk.com/mentorship So many creatives are doing everything "right" and ...
442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand
29 Dec 2025
Contributed by Lukas
Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of Shifting Focus, John Bunn sits ...
441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It
22 Dec 2025
Contributed by Lukas
Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus Podcast, I sit...
440. Growing Her Instagram to 110k Followers Using THIS Strategy | Staci Brucks Photography
15 Dec 2025
Contributed by Lukas
Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus Podcast, J...
439. BONUS EPISODE - MASTERMIND Announcement - Grow Your Video Business Recording with John Bunn
11 Dec 2025
Contributed by Lukas
Be the first to know when I launch my Mastermind Group: https://johnbunn.myflodesk.com/mentorship Are you feeling stuck in the middle market? I am w...
438. Finding Story Faster with Hello Tomorrow Films and Plotline Pro
08 Dec 2025
Contributed by Lukas
In this episode of the Shifting Focus Podcast, John Bunn sits down with Hello Tomorrow Films to unpack how great wedding films are built through story...
437. Nobody Books You For Your Work (They Book You For Trust) w/ John Bunn
01 Dec 2025
Contributed by Lukas
Nobody books you because you are good enough. They book you because they trust you. 📧 Sign up to learn about John's Private Mentorship Group by ema...
436. The Real Strategy Behind Getting Booked by Top Planners
24 Nov 2025
Contributed by Lukas
In this episode of the Shifting Focus Podcast, John Bunn pulls back the curtain on what really moves the needle when it comes to getting noticed, trus...
435. From Discount Weddings to 20K Bookings: A Year of Transformation
17 Nov 2025
Contributed by Lukas
In this solo episode of Shifting Focus, I'm breaking down the exact steps I took to go from charging half my worth to securing $20,000 wedding booking...
434. HTFW is Back?? - The Future of How to Film Weddings with Jaired Sullivan
14 Nov 2025
Contributed by Lukas
In this episode of Shifting Focus with John Bunn, we sit down with Jared Sullivan, the new leader of How to Film Weddings, to talk about the exciting ...
433. Behind the Details of Ultra-Luxury Wedding Design - Ink and Press Co, Mikyla Marie Manu
10 Nov 2025
Contributed by Lukas
Behind the Details of Ultra Luxury Wedding Design In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and cal...
432. What I've Learned About the Luxury Market — The Truth No One Talks About
03 Nov 2025
Contributed by Lukas
Most creatives think breaking into the luxury wedding market is all about having the best work. But after nearly 20 years in the industry, I've learne...
431. The Bridal Theory - Instagram in 2026
27 Oct 2025
Contributed by Lukas
In this episode of Shifting Focus, host John Bunn talks with Amanda Writesman, founder of The Bridal Theory, about how wedding creatives can master th...
430. Michael Cassara - Navigating the Wedding Industry
20 Oct 2025
Contributed by Lukas
In this episode, I sit down with wedding photographer and podcast host Michael Cassara to talk about what it really takes to build a thriving business...
429. Danielle Ambry - Building a Photography Brand // Shifting Focus Podcast
13 Oct 2025
Contributed by Lukas
In this episode of the Shifting Focus podcast, host John Bunn interviews photographer Danielle Ambry, who shares her journey from being a graphic desi...
428. Katelyn James - Building a Multi-Seven Figure Business
06 Oct 2025
Contributed by Lukas
Katelyn James joins me on Shifting Focus to share how she went from shooting weddings in college to building a multi seven figure education platform. ...
427. Sam Jacobson - The Future of AI in the Wedding Industry
29 Sep 2025
Contributed by Lukas
In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss th...
426. Oak and Iron Photography - Unleashing Creativity in Wedding Photography
22 Sep 2025
Contributed by Lukas
In this episode I sit down with Bianca and Kyle Thompson from Oak and Iron Photography to talk about their journey in the wedding world. We dive in...
425. Rachel Traxler - It is more than a just pretty photos
15 Sep 2025
Contributed by Lukas
Wedding photographers and videographers, it is time to shift your focus. In this episode of Shifting Focus, John Bunn sits down with educator and phot...
424. Speak Your Mind with Josh Huggett
08 Sep 2025
Contributed by Lukas
Get ready to challenge the status quo with Josh Huggett, Adelaide’s most unapologetic and controversial wedding photographer. Known as “Australia’...
423. Life After How to Film Weddings: Nick Miller’s Next Chapter
04 Sep 2025
Contributed by Lukas
In this episode, John Bunn and Nick Miller discuss their recent transitions after parting ways from their joint venture, How to Film Weddings. They re...
422. Why You Won’t Book Taylor Swift’s Wedding
01 Sep 2025
Contributed by Lukas
In this episode of the Shifting Focus podcast, John Bunn discusses the recent engagement of Taylor Swift and Travis Kelsey and the unrealistic expecta...
421. CHPTRS / Multiply Sound - Revolutionizing Music for Filmmakers
25 Aug 2025
Contributed by Lukas
https://multiplysound.com/products/chptrs-film-score-collection - 30% off the new sound pack starting August 26th with promo code John30: https://mult...
420. Lauren Ashley - The Secrets of Luxury Weddings
18 Aug 2025
Contributed by Lukas
In this conversation, Lauren Ashley, a prominent wedding photographer, shares her journey from trauma to success in the luxury photography market. She...
419. When Art Meets Business with Miles Witt Boyer
11 Aug 2025
Contributed by Lukas
You can be a successful artist and a successful business owner In this episode of *Shifting Focus*, I sit down with Arkansas-based photographer Myles ...
418. Shifting Focus: A New Beginning
04 Aug 2025
Contributed by Lukas
After wrapping up 7 incredible years and over 400 episodes of How to Film Weddings, it’s time to start something new. In this episode, I’m sharing...
417. Saying Goodbye to How To Film Weddings
28 Jul 2025
Contributed by Lukas
After 7 years, 400+ episodes, and an incredible community, we’re saying goodbye to How To Film Weddings as you know it. In this final episode togeth...
416. Are You Selling a Service—or an Experience?
21 Jul 2025
Contributed by Lukas
Here’s the truth: no one’s hiring you just for the thing you do. They’re hiring you for how you make them feel—from the first DM to the final ...
415. Do The Thing
14 Jul 2025
Contributed by Lukas
In today's podcast Nick sits down and encourages you to 'Do The Thing' whether that means doing something that you need to do in your business, OR foc...
414. What Are You Actually Selling?
07 Jul 2025
Contributed by Lukas
Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're s...
413. What I Learned Shooting My First Photo + Video Wedding
30 Jun 2025
Contributed by Lukas
Ever thought about offering both photo and video for weddings—but felt too intimidated to try it? In this episode, I’m breaking down exactly what ...
412. Portfolio Over Perfection: How I Built a Six-Figure Look Before I Had the Clients
23 Jun 2025
Contributed by Lukas
Building a portfolio that attracts your dream clients doesn’t require perfection—it requires intention. In this episode, I’m sharing how I built...
411. Why I Added Photography (And What It’s Taught Me So Far)
16 Jun 2025
Contributed by Lukas
Last year, I made a major move: I added photography to my wedding business after years of specializing in video. In this episode, I’m sharing why I ...
410. How to Build a Referral Machine (Without Asking for Referrals)
09 Jun 2025
Contributed by Lukas
Want more word-of-mouth bookings without having to beg for referrals? In this episode, John breaks down how to build a referral engine that runs on tr...
409. The Future of Editing is Here with Hello Tomorrow Films
02 Jun 2025
Contributed by Lukas
The things that AI can do in this world is incredible, and it was only a matter of time before an incredible product came along and revolutionized the...
408. The 5 Things That Helped Me Raise My Prices in the Wedding Industry
26 May 2025
Contributed by Lukas
🎯 Ready to raise your prices and book better clients? In this episode, John breaks down the five biggest things that helped him go from underchargi...
407. 10k to 60k in Two Months
19 May 2025
Contributed by Lukas
In February of 2025 Nick only had 10k of bookings for the year. So he put his head down and got to work. By taking advantage of the weddings he did ha...
406. They’ve inquired… Now what? Strategy for Getting the Right Couples to Book Discovery Calls
12 May 2025
Contributed by Lukas
Are you lost with what you are supposed to do after someone inquires? Should you just send over your brochure with pricing? Should you set up a call? ...
405. The SECRET to Getting the Right Inquiries
05 May 2025
Contributed by Lukas
Are you tired of getting the ‘what are your prices’ email from inquiries? We are too. In today’s episode John is breaking down how he has comple...
404. Be Yourself with Mason Panos of Panovision Films
28 Apr 2025
Contributed by Lukas
If you've been in this business for more than a couple years you can relate to the massive stresser of a big backlog and not a lot of money coming in....
403. Just Take the Step with That Wedding Videographer Podcast
21 Apr 2025
Contributed by Lukas
In today’s episode, John sits down with Jason and Danny from That Wedding Videographer Podcast to talk through their journey, and how they have been...
402. Not Following Trends with Romavera Films
14 Apr 2025
Contributed by Lukas
This week John interviews Romavera Films. Based in Europe, these two have become some of the most sought after filmmakers in the world. Running multip...
401. Where You are Going Wrong with Instagram
07 Apr 2025
Contributed by Lukas
Most of us are getting it WAY wrong on Instagram. We think the goal is to grow a “big following.” But what if I told you that it wasn’t just abo...
400. The Power of Social Media with Wild and Roam
31 Mar 2025
Contributed by Lukas
Wild and Roam Co has built a MASSIVE following on Instagram and TikTok, and it has led to them becoming one of the top wedding filmmaking brands in th...
399. Simple Ways to Improve Your Website
24 Mar 2025
Contributed by Lukas
Websites are a topic that we come back to regularly. Why? Because they matter... a lot. In a world where Instagram seems to be 'king' your website is ...
398. 4 Ingredients for Booking 10k+ Clients
17 Mar 2025
Contributed by Lukas
Are you wanting to charge 5k for your weddings? 10k? In this week’s episode John breaks it down for you on his 4 key ingredients for booking 10k wed...
397. Using Instagram to Grow You Business with Carly Morris
10 Mar 2025
Contributed by Lukas
In today's episode John sits down with Carly Morris of Clicked by Carly. She has really leaned into Instagram and TikTok and grown her business to wel...
396. 10 Mistakes You Are Making with Your Discovery Calls
03 Mar 2025
Contributed by Lukas
Most Wedding Filmmakers are unintentionally messing up their Discovery Calls. Today, John is breaking down 10 mistakes he sees that wedding filmmakers...
395. How To Move Forward When You Feel Stuck in Your Business
24 Feb 2025
Contributed by Lukas
Recently, Nick watch the movie 'Here' that stars Tom Hanks and Robin Wright. A big takeaway from the movie Nick had was that fear of the unknown can s...
394. 6 Things You Are Getting Wrong with Your Proposals
17 Feb 2025
Contributed by Lukas
In today’s episode, John is breaking down 6 things you are getting wrong in your proposals. We know that selling weddings can be hard (especially in...
393. My 2025 Instagram Strategy - How I have booked $100k+ in 2025 with Instagram
10 Feb 2025
Contributed by Lukas
It today’s episode, John breaks down his 2025 instagram strategy that has recently booked him 15+ events, plus over $150k in bookings. Things have c...
392. Taking the Risk with Hustis Film Co
04 Feb 2025
Contributed by Lukas
In today’s episode, John interviews Kyle Hustis from Hustis Film Co about how he has taken big risks, and they have paid off in business and creativ...
391. The All New Mastermind by How To Film Weddings
27 Jan 2025
Contributed by Lukas
Applications are open for Mastermind: https://howtofilmweddings.com/mastermind Mastermind 2025 is here. And it is ALL NEW. In this week’s episode ...
390. LIVE from the Mastermind Retreat w/Matt Johnson, Films by Stanton, Multiply Sound and More
21 Jan 2025
Contributed by Lukas
We open enrollment for Mastermind 2025 on January 27th. Join the waitlist to be notified when we go live: https://howtofilmweddings.com/mastermind W...
389. Creating Space for Creatvity
13 Jan 2025
Contributed by Lukas
Join the Mastermind Waitlist: https://howtofilmweddings.com/mastermind Creativity will often fill the space that you give it. When you don't have time...
388. Should You Add Content Creation Collections? // You Asked
08 Jan 2025
Contributed by Lukas
Join the Mastermind Waitlist here: https://howtofilmweddings.com/mastermind In Today’s You Asked Episode we answer the question, “Should you add c...
387. Why 2025 Is Different
06 Jan 2025
Contributed by Lukas
Join the Mastermind Waitlist: https://howtofilmweddings.com/mastermind Happy New Year from us to you! Can you believe it is already 2025!? As HTFW ent...
386. John’s SECRETS to 6 Figures of bookings in 2025
30 Dec 2024
Contributed by Lukas
Join our Mastermind Waitlist here: https://howtofilmweddings.com/mastermind If you haven’t noticed, John has been going extra hard on rejuvenating...
385. Is The Wedding Industry Dying? // You Asked
26 Dec 2024
Contributed by Lukas
Join the Mastermind waitlist here: https://howtofilmweddings.com/mastermind In Today’s You Asked Episode we answer the question, “Is the wedding...
384. How We're Moving Forward
23 Dec 2024
Contributed by Lukas
Join the Mastermind Waitlist here: https://howtofilmweddings.com/mastermind 2024 was A LOT for many in the wedding industry. Less bookings. Down in...
383. What Do I Do If I Hit the Ceiling In My Market? // You Asked
18 Dec 2024
Contributed by Lukas
✅ Join our Mastermind wait list: https://howtofilmweddings.com/mastermind In Today's You Asked Episode we answer the question, "What do I do if I ...
382. Your Mindset Matters w/ Kennidy Nicole Films
16 Dec 2024
Contributed by Lukas
It is so easy to play the blame game when it comes to our business. I'm not booking because... 'the economy is bad' or 'I'm being under cut' or 'I can...
381. How I’ve completely changed for 2025
09 Dec 2024
Contributed by Lukas
I was recently in Guatemala and recorded a short episode to update you on what I’ve been up to as I prepare for 2025. I have so much momentum and it...
380. Should I Do Styled Shoots? // You Asked
04 Dec 2024
Contributed by Lukas
Check out our LUXE Lut pack powered by Gamut: https://howtofilmweddings.com/luts Welcome to "You Asked," our short from podcast where we answer your q...
379. The Truth About Outsourcing Your Edits w/ Serge Baidin, CEO of Bride&Groom.Video
02 Dec 2024
Contributed by Lukas
Save $100 on your first Bride&Groom.video edit with promo HTFW100: https://howtofilmweddings.com/outsourcing Let’s be honest, outsourcing your fil...
378. Should I Ask My Couples to Write Reviews? // You Asked
27 Nov 2024
Contributed by Lukas
Get a Free 14 Day Trial of Musicbed: https://howtofilmweddings.com/musicbed Welcome to "You Asked," our short from podcast where we answer your questi...
377. I've Been Complacent
25 Nov 2024
Contributed by Lukas
Anyone else been there? You're living your life and running your business. One day you look up and things feel... off. I've been in a place like this ...
376. What Does Your Wedding Day Questionnaire Look Like? // You Asked
20 Nov 2024
Contributed by Lukas
Welcome to "You Asked," our short from podcast where we answer your questions. Today, John answers the question: "What Does Your Wedding Day Questionn...
375. How I Booked $68,000 in Weddings in the Last 3 Months
18 Nov 2024
Contributed by Lukas
In this week’s episode, John is breaking down how he went from an overdrafted account in August, to booking over $68,000 in new weddings in November...
374. How Do You Create Custom Proposals? // You Asked
13 Nov 2024
Contributed by Lukas
Welcome to "You Asked," our short from podcast where we answer your questions. Today, John tackles the question: "How Do You Create Custom Proposals?"...
373. Are You In Alignment? with Films by Stanton & Multiply Sound
11 Nov 2024
Contributed by Lukas
Are you in alignment? Do you continue to set goals and fall short? In this week's episode, John interviews Stanton Giles (Films by Stanton) and Boomer...
372. What I've Been Up To
04 Nov 2024
Contributed by Lukas
Subscribe to our Tutorial Channel Here for all the tips and tricks on business, shooting, editing: https://www.youtube.com/@howtofilmwed Over the past...
371. My 2025 Plan
28 Oct 2024
Contributed by Lukas
Things have changed completely in the wedding video industry since 2022. Are you adapting accordingly? Seriously… are you taking the steps you need ...
370. Things in 2025 are looking up!
21 Oct 2024
Contributed by Lukas
2024 was a bit rough, but the trend in 2025 is that things are looking up! In today’s episode, John walks through how he has built momentum in his b...
369. Using Creativity To Build Your Brand with Unleashed Vizuals
14 Oct 2024
Contributed by Lukas
Today John interviews Brittany and Homley with Unleashed Vizuals. We peel back some of the creativity of how they have built their brand, how they pro...
368. Your Questions Answered - Live Mentor Call
07 Oct 2024
Contributed by Lukas
The How To Film Weddings Course is open for enrollment at the best price we have ever offered it: https://howtofilmweddings.com/thecourse We have been...
367. Going After The Truly Exceptional with James and Shulze
30 Sep 2024
Contributed by Lukas
Luxury Wedding Photographers James and Schulze are on the How To Film Weddings Podcast this week, and if we are being honest, this might be one of the...
366. Taking Risks with The Drakes
23 Sep 2024
Contributed by Lukas
This episode started and a conversation about wedding videographer but turned into something much more. Eugene and Andrea Drake of The Drakes live in ...
365. How To Get RESULTS in 2025 with Sam Jacobson of Ideaction Consulting
16 Sep 2024
Contributed by Lukas
Over the past month, we have been digging into what the heck is happening in the wedding industry. So many of us are hurting, and I brought on my busi...
364. 5 Ways to Make More Money in 2025 as a Wedding Videographer
09 Sep 2024
Contributed by Lukas
Over the last few weeks we have been digging deep into what 2025 looks like for wedding videographers, and to be honest, a lot of us are going through...
363. I cut my prices in half - How I am adapting for 2025
02 Sep 2024
Contributed by Lukas
In today’s episode, John talks about how he has adapted his strategy for booking weddings over the last 6 months. Let’s be honest, it kind of look...
362. Is The Wedding Industry In Trouble? with Jaired Sullivan from Wayward North Films
26 Aug 2024
Contributed by Lukas
🚁 Enter to win a DJI Mini 4 Pro: https://howtofilmweddings.com/survey Giveaway Open August 5 – August 28, 2024. We need to be honest. 2024 and 20...
361. Is It Time to Quit??
19 Aug 2024
Contributed by Lukas
🚁 Enter to win a DJI Mini 4 Pro: https://howtofilmweddings.com/survey Giveaway Open August 5 – August 28, 2024. Over the last few months we have ...
360. The 2025 Wedding (Video) Industry is Hard
12 Aug 2024
Contributed by Lukas
🚁 Enter to win a DJI Mini 4 Pro: https://howtofilmweddings.com/survey Giveaway Open August 5 - August 28, 2024. To be honest, things are MUCH harde...
359. What a Planner Wants in a Wedding Videographer with Gabby Pinkerton of Cause We Can Events
05 Aug 2024
Contributed by Lukas
🚁 Enter to win a DJI Mini 4 Pro: https://howtofilmweddings.com/survey Giveaway Open August 5 - August 28, 2024. All videographers want to know what...