Shifting Focus with John Bunn

359. What a Planner Wants in a Wedding Videographer with Gabby Pinkerton of Cause We Can Events

05 Aug 2024

Contributed by Lukas

🚁 Enter to win a DJI Mini 4 Pro: https://howtofilmweddings.com/survey Giveaway Open August 5 - August 28, 2024. All videographers want to know what...

358. How Important is Filming ______ on a Wedding Day?

29 Jul 2024

Contributed by Lukas

When you get started as a wedding videographer you feel the need to film EVERYTHING. It takes filming a few weddings before you figure out what you ac...

357. How To Move Past Being 'Stuck' in an Edit

22 Jul 2024

Contributed by Lukas

Looking for an outsourcing partner? Check out Bride&Groom.video. Use promo HTFW100 for $100 off your first project. https://bridengroom.video/htfw/ I...

356. How Service Led To 6 Figures with Drew Coleman Films

15 Jul 2024

Contributed by Lukas

Most wedding filmmakers don’t take the time to think about serving their clients or vendor network. In today’s episode we bring on Drew Coleman of...

355. How To Win Over Wedding Planners

08 Jul 2024

Contributed by Lukas

In today’s episode, John is flying solo as he discusses how he builds relationships with wedding planners. Recently, John went from not knowing a lu...

354. Wedding Day Content Creators with Kenzie Sikes

01 Jul 2024

Contributed by Lukas

It seems over the past few months Content Creators are popping up all over the place and many wedding videographers are a little worried that their jo...

353. What are the Qualities That Make for a Successful Wedding Videographer Over Time?

27 Jun 2024

Contributed by Lukas

Welcome to "You Asked," our short from podcast where we answer your questions. Today, Nick tackles the question: "What are the qualities that make som...

352. Grow on Instagram with Brock Johnson

24 Jun 2024

Contributed by Lukas

Do you struggle with Instagram? This week we are joined by Instagram growth expert Brock Johnson to answer your questions! We cover everything from ho...

351. How Do I Rank on Google Without Paid Advertising?

20 Jun 2024

Contributed by Lukas

Welcome to "You've Asked," our short-form podcast where we answer your questions. In today's episode Austin from Creative Cabana tackles the question,...

350. Market your business WITHOUT Social Media with Rachel Traxler

17 Jun 2024

Contributed by Lukas

In this week's podcast, John brings on educator Rachel Traxler to talk all about how she has grown her photography business, as well as her educationa...

349. How Do I Become a Better Shooter?

13 Jun 2024

Contributed by Lukas

In this episode of 'You Asked', Nick tackles the common question: "How can I become a better shooter?" Join us as we dive into five essential tips to ...

348. Are you selling your weddings wrong? The 4 Buyer Types with Sam Jacobson

10 Jun 2024

Contributed by Lukas

Most of us try to sell to people in a way that would appeal to us. But the truth is, there are 4 different buyer types and you need to know what they...

347. Why Should I Use a Service To Deliver My Wedding Films?

06 Jun 2024

Contributed by Lukas

Welcome to "You Asked," our short form podcast where we answer your questions. Today's question: "why should I use a service to deliver my...

346. The LEGAL side of your business with Paige Hulse Law // How To Film Weddings

03 Jun 2024

Contributed by Lukas

Schedule a 1-on-1 mentorship call with John or Nick: https://howtofilmweddings.com/mentorship Whether you like it or not, your contract is SO impor...

345. Weddings Trends That Are On Their Way Out // How To Film Weddings

27 May 2024

Contributed by Lukas

If you've been in the wedding game for any time at all you'll recognize certain trends get popular in this industry and hang around. We decided to go...

344. How Do You Handle Delivery Times of Your Wedding Films? // You Asked

23 May 2024

Contributed by Lukas

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Today’s You Asked question was submitted by Este...

343. From Instagram to Inbox // How To Film Weddings

20 May 2024

Contributed by Lukas

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Most of us aimlessly use Instagram, without a pla...

342. What Are Some Instagram Strategies for Getting New Clients? // You Asked

16 May 2024

Contributed by Lukas

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Today's You Asked question was submitted by Elijah...

341. Instagram is the Best for Getting People to Notice You // How To Film Weddings

13 May 2024

Contributed by Lukas

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Most of us aimlessly use Instagram, without a plan...

340. How Do I Come Up with Content Ideas for Instagram? // You Asked

09 May 2024

Contributed by Lukas

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Today's You Asked question was submitted by Benjamin ...

339. Instagram is the Best for Networking - Instagram is the Best Part 2 // How To Film Weddings

06 May 2024

Contributed by Lukas

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Are you making big mistakes when it comes to networki...

338. What is the etiquette for 'tagging' vs. 'inviting collaborators' on Instagram? // You Asked

02 May 2024

Contributed by Lukas

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Today's You Asked question was submitted by Brian ...

337. How Important is Instagram in 2024 // How To Film Weddings

29 Apr 2024

Contributed by Lukas

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram How important is Instagram in 2024? Spoilers... we...

336. Le Rêve Films' Secret to Sales // How To Film Weddings

22 Apr 2024

Contributed by Lukas

Check out our signature course, The How To Film Weddings Course: https://howtofilmweddings.com/thecourse In today’s episode we bring on Lindsey Conk...

335. John's $30K Booking Breakdown - Secret to Sales Part 4 // How To Film Weddings

15 Apr 2024

Contributed by Lukas

Check out our FREE 2 Day Workshop & Grab some freebies here: https://howtofilmweddings.com/sales ANNOUNCEMENT – The How To Film Weddings Course is ...

How Much Time Should We Spend on Social Media Marketing and What Would it Involve? // You Asked

11 Apr 2024

Contributed by Lukas

Register for our Secret to Sales Workshop: https://howtofilmweddings.com/sales  Today's You Asked question, "How much time a day should we spend on s...

333. Level Up Your Consultations & Discovery Calls - Secret to Sales Part 3 // How To Film Weddings

08 Apr 2024

Contributed by Lukas

Check out our FREE 2 Day Workshop & Grab some freebies here: https://howtofilmweddings.com/sales ANNOUNCEMENT - The How To Film Weddings Course is ...

What are the Best Ways to Promote My Wedding Videos? // You Asked

04 Apr 2024

Contributed by Lukas

Register for our Secret to Sales Workshop: https://howtofilmweddings.com/sales Today's You Asked question, "What are the best ways to promote my weddi...

How To ATTRACT Our Ideal Buyers - Secret To Sales Part 2 // How To Film Weddings

01 Apr 2024

Contributed by Lukas

Check out our FREE 2 Day Workshop & Grab some freebies here: https://howtofilmweddings.com/sales  ANNOUNCEMENT - The How To Film Weddings Course is o...

What Are Three Key Ways to Maintain a Healthy Work/Life Balance? // You Asked

28 Mar 2024

Contributed by Lukas

Register for our Secret to Sales Workshop: https://howtofilmweddings.com/sales Today’s You Asked question, "What are three key ways to maintain a he...

Finding Your Ideal Couples - Secret To Sales Part 1 // How To Film Weddings

25 Mar 2024

Contributed by Lukas

Check out our FREE 2 Day Workshop & Grab some freebies here: https://howtofilmweddings.com/sales  ANNOUNCEMENT - The How To Film Weddings Course is o...

How Can I Increase My Price as a One Man Band? // You Asked

21 Mar 2024

Contributed by Lukas

Today’s You Asked question, 'How can I increase my price as a one man band?" was submitted by Bryson Kelsch of BK Media Submit a question here: http...

327. Your Website is More Important Than Your Wedding Films w/ Austin from Creative Cabana // How To Film Weddings

18 Mar 2024

Contributed by Lukas

We hate to say it, but Your Website is More Important Than Your Wedding Films. We aren't saying that your wedding films don't matter (because they ob...

326. How Can I Say No To a Job When I Need the Money? // You Asked

14 Mar 2024

Contributed by Lukas

Today's You Asked questions, "How can i say no to a job when I need the money?" was submitted by Jose Cardenas of Milestones of Love. Submit a questio...

325. How To Level Up Your Website As You Grow // How To Film Weddings

11 Mar 2024

Contributed by Lukas

Should you just have an Instagram page? Should you buy a template? When should you upgrade to a full on branding update? We have you covered. In this ...

324. What Do I Do When People React Poorly To My Prices? // You Asked

07 Mar 2024

Contributed by Lukas

Today's You Asked question, "What do I do when people react poorly to my prices?" was submitted by Bryson Kelsch of Bk Media. Submit your question her...

323. The 10 Most Common Mistakes We See on Wedding Videographer’s Websites // How To Film Weddings

04 Mar 2024

Contributed by Lukas

Are you missing it somewhere on your website? After reviewing literally hundreds of our student's websites, we have learned a thing or two about what ...

322. How Much Do you Feel That A Professional Rebrand Boosted Your Perception? // You Asked

29 Feb 2024

Contributed by Lukas

Today’s ‘You Asked’ question is, "How much do you feel that a professional rebrand boosted your inquires, prices, and perception?" submitted by...

321. What Does Your Website Say About Your Brand? // How To Film Weddings

26 Feb 2024

Contributed by Lukas

Your Website is SO MUCH more important to your brand than you realize. It is literally the thing that if done wrong, could cost you THOUSANDS of dolla...

320. How Can I Connect with Vendors if I am New To Weddings? // You Asked

22 Feb 2024

Contributed by Lukas

Today's 'You Asked' question is, "How Can I Connect with Vendors and Planners if I am New to Weddings?" submitted by Jeremy Schmidt. Submit a quest...

319. How putting couples first pushed Nova Film Co over $10,000 // How To Film Weddings

19 Feb 2024

Contributed by Lukas

Are you stuck in a rut in your business? You definitely want to hear what Brandon Johnson of Nova Film Co has to say in today’s podcast. Today, John...

318. What's One Thing I Could Be Good At That Will Profit My Business? // You Asked

15 Feb 2024

Contributed by Lukas

Today's You Asked question is, "If I could be really good at one thing that will profit my business, what would it be?" Submitted by Erick Adjanor fro...

317. 4 Ways to Become a Better Filmmaker with Wayward North Films // How To Film Weddings

12 Feb 2024

Contributed by Lukas

In this week's podcast John spends some time with Jaired Sullivan of Wayward North Films & The Films We Make Podcast. John interviews Jaired about thi...

316. How Do You Motivate Yourself to Edit with a Backlog // You Asked

08 Feb 2024

Contributed by Lukas

Today's You Asked question is, "How do you motivate yourself to edit with a backlog of films to make?" submitted by Zach Perry of Lemon Tree Video. If...

315. Why You Aren't Hitting Your Goals // How To Film Weddings

05 Feb 2024

Contributed by Lukas

“You don’t rise to the level of your goals, you fall to the level of your systems.” If all you are doing is setting goals, you will NEVER achiev...

314. What Is The Best Way to Create a Teaser? // You Asked

01 Feb 2024

Contributed by Lukas

In this mini-episode of 'You Asked' Nick dives into a question about efficiency in time when it comes to editing a wedding teaser. How much time shoul...

313. From $0 to $5,000 Bookings in 12 Months with String Lights Films // How To Film Weddings

29 Jan 2024

Contributed by Lukas

On this week's episode of the How To Film Weddings podcast we bring on Kaella and Brooke of String Lights Films. Kaella and Brooke were a part of our ...

312. How Can I Get The Price of Other Videographers? // You Asked

25 Jan 2024

Contributed by Lukas

In this episode of 'You Asked' John tackles the question of getting prices of other videographers in your area. Is there a good way to do this so? Fin...

311. Consider THIS For Your Wedding Film Business // How To Film Weddings

22 Jan 2024

Contributed by Lukas

On today's podcast the guys are sharing their thoughts from the annual Mastermind Retreat. This year John, Nick and 85 of their closest friends spent ...

310. What Is The Right Way To Approach Outsourcing? // You Asked

18 Jan 2024

Contributed by Lukas

Do you have a massive backlog? Do you feel like you are drowning in your business and you'd like to clear up some time for yourself? Outsourcing your ...

309. Getting Ready for 2024 // How To Film Weddings

15 Jan 2024

Contributed by Lukas

It's the beginning of another year and John and Nick are here to help. If we aren't careful, the year can make the plan for us, rather than us plannin...

308. If I Had Zero Followers and No Connections How Do I Get Bookings? // You Asked

11 Jan 2024

Contributed by Lukas

Getting a wedding video business up and running is hard enough when you consider all of the technical things you need to take care of. But one of the ...

307. Mastermind by HTFW // How To Film Weddings

08 Jan 2024

Contributed by Lukas

In this week’s episode, we break down Mastermind by How To Film Weddings. A 12 month program designed to take wedding filmmakers to the next level. ...

306. How Do I Improve Confidence In My Sales Calls? // You Asked

04 Jan 2024

Contributed by Lukas

Let’s be honest.. if you don’t like sales, it can be tough to be a wedding videographer. The truth is that sales doesn’t have to be hard. In thi...

305. Tell Deep Stories with Aaron Daniel // How To Film Weddings

01 Jan 2024

Contributed by Lukas

Happy New Year! We wanted to kick 2024 off with an incredibly uplifting episode with none other than Aaron Daniel of Aaron Daniel Films. Aaron shares ...

304. Elevating Your Brand w/ Daniel Shackleford // How To Film Weddings

26 Dec 2023

Contributed by Lukas

This week on the show John chats with Daniel Shackleford of Shackleford Films. Daniel shares his journey into the high-end luxury market, how he netwo...

303. How To Edit Faster // How To Film Weddings

18 Dec 2023

Contributed by Lukas

We know we're right in the middle of the time of year when most wedding filmmakers are buried deep in our backlogs and editing non-stop to catch up, s...

302. Our 2024 Instagram Strategy // How To Film Weddings

12 Dec 2023

Contributed by Lukas

With 2024 nearly upon us, we want to get ahead of the game and start talking about our Instagram strategy for next year. What's been working for us, w...

301. How To Master the Sales Funnel: From Awareness to Bookings // How To Film Weddings

04 Dec 2023

Contributed by Lukas

This week on the How To Film Weddings Podcast, John and Nick are taking you through the concept of sales funnels...from your first introduction to pot...

300. Should You Lower Your Prices? // How To Film Weddings

27 Nov 2023

Contributed by Lukas

Is it time to adjust your prices? How does your online presence influence your ideal clients? This week on the show John and Nick get into pricing str...

299. Working With Luxury Photographers, How To Get Referrals, and Growing with Vendors w/ Holly Felts // How To Film Weddings

20 Nov 2023

Contributed by Lukas

This week John chats with Holly Felts, a high-end photographer who started her career around the same time as John. They share their journey together,...

298. How To Work With Your Ideal Couples // How To Film Weddings

13 Nov 2023

Contributed by Lukas

Are the weddings that you film fulfilling for you creatively? This we on the How To Film Weddings Podcast John and Nick are chatting about how to find...

297. Renew Your Passion For Wedding Films w/ Richard Leng // How To Film Weddings

06 Nov 2023

Contributed by Lukas

We're excited to welcome back another guest from across the pond, this week Richard Leng joins Nick to share his story, his passion for film, how he k...

296. Creating Authentic Wedding Films with Films by Madeleine // How To Film Weddings

30 Oct 2023

Contributed by Lukas

How do you create more authentic wedding films? This week on the show Nick flies solo for the long overdue return of Madeleine Burgett of Films by Mad...

295. International Destination Weddings w/ Vanessa & Ivo // How To Film Weddings Podcast

23 Oct 2023

Contributed by Lukas

We're going across the pond with this week's episode...via Zoom with special guests Vanessa and Ivo, the husband and wife photo and video duo that is ...

294. Creating Films That Stand Out w/ Water and Whimsy // How To Film Weddings

16 Oct 2023

Contributed by Lukas

Zach and Katie Phillips join the show this week to share their journey as filmmakers (and news reporters), filming adventurous films, connecting with ...

293. Transitioning to Nostalgic Luxury Weddings w/ John Bunn & Wedditor // How To Film Weddings Podcast

09 Oct 2023

Contributed by Lukas

We're doing things a little differently on this week's episode of the How To FIlm Weddings Podcast. This week on the show Sara Judd and Yasmine Cherif...

292. An Honest Conversation Between Two Wedding Filmmakers w/ Stanton Giles // How To Film Weddings

02 Oct 2023

Contributed by Lukas

This week on the show Stanton Giles of Films by Stanton returns to chat with John and get vulnerable about why they film weddings, what the future hol...

291. Finding Financial Freedom w/ David Reynosa of Forestry Films // How To Film Weddings Podcast

25 Sep 2023

Contributed by Lukas

This week on the How to Film Weddings podcast, we're not talking about gear, we're not talking about editing, or shooting...we're talking about money....

290. Finding Clients That Like YOUR Style w/ Salt & Pine Films // How To Film Weddings Podcast

18 Sep 2023

Contributed by Lukas

In a world full of copy and paste styles, Paola & Jesse Manfra of Salt & Pine Films lean into finding couples that want to book them because of their ...

289. Setting Creative Goals with Megan Edgemond // How To Film Weddings Podcast

11 Sep 2023

Contributed by Lukas

This week on the podcast John chats with with Megan Edgemond of Salt Rock Studios. From her East Coast roots to making waves in the bustling creative ...

288. The How To Film Weddings Mission // How To Film Weddings

04 Sep 2023

Contributed by Lukas

In this episode of the podcast we share our journey of creating content, building a community, and the challenges we've encountered. We emphasize the ...

287. Taking Your Color Grading to the Next Level // How To Film Weddings

28 Aug 2023

Contributed by Lukas

This week John and Nick are nerding out on all things color grading...we're talking about the theory behind your color grade, practical tips to improv...

286. 3 Ways To Improve the Quality of Your Wedding Films // How To Film Weddings

21 Aug 2023

Contributed by Lukas

This week on the How To Film Weddings podcast Blake Pollino joins John to share their journey working together and 3 different ways they have seen the...

285. The Power of Community // How To Film Weddings Podcast

14 Aug 2023

Contributed by Lukas

You need more friends...specifically other wedding filmmaker friends. In this episode, John and Nick get into the power of networking for business gro...

284. Grow Your Instagram Following With Instagram Growth Coach Brock Johnson \\ How To Film Weddings

07 Aug 2023

Contributed by Lukas

We're pumped to have Instagram growth coach, Brock Johnson on the show this week. Brock shares his game-changing strategies for Instagram growth speci...

283. Mistakes You Might Be Making While Filming a Wedding || How To Film Weddings Podcast

31 Jul 2023

Contributed by Lukas

This week on the How To Film Weddings Podcast, John flies solo breaking down the 5 biggest mistakes he sees wedding filmmakers make on the wedding day...

282. The 5 Biggest Mistakes Wedding Filmmakers Make Sending Out Proposals w/ Sam Jacobson || How To Film Weddings

24 Jul 2023

Contributed by Lukas

Ever been ghosted by a potential client right after you send them the proposal? If you haven't you're probably not being honest with yourself or you h...

281. Should Wedding Filmmakers Join Threads? || How To Film Weddings Podcast

17 Jul 2023

Contributed by Lukas

What the heck is Threads and should I be using it for my wedding video business? 100 Million new users is enticing but do you really need another soci...

280. Advice From Luxury Photographer KT Merry // How To Film Weddings

10 Jul 2023

Contributed by Lukas

We have such a special treat for you this week on the How To Film Weddings Podcast! This week John sits down with the one and only KT Merry to talk al...

279. Should You Offer Photo & Video? with The Augusts // How To Film Weddings

03 Jul 2023

Contributed by Lukas

Raise your hand if you are a wedding filmmaker who has contemplated offering video ✋ This week on the How To Film Weddings podcast John interviews R...

278. 5 Ways To Make 2024 Your Best Year Ever // How To Film Weddings

26 Jun 2023

Contributed by Lukas

Half of 2023 is in the books...how has it gone so far? How are your bookings looking for next year? In this episode of the How To Film Weddings Podcas...

277. Stop Trying To Do Everything! Why You Should Be Outsourcing Parts of Your Life & Business || How To Film Weddings

19 Jun 2023

Contributed by Lukas

We've all been there...you're wearing all the hats in your wedding video business. Filming, editing, marketing, social media, blogs, web design, taxes...

276. Breaking Into the South Asian Luxury Market & Charging $65,000+ with Atit Amin || How To Film Weddings

12 Jun 2023

Contributed by Lukas

This week on the How To Film Weddings podcast, John flies solo interviewing Atit Amin of Weekend Project Studios to dive into his incredible story and...

275. How Do You Know When a Film is Finished? With Rodrigo Zadro // How To Film Weddings

05 Jun 2023

Contributed by Lukas

Get ready for a fun, laid-back chat with the super-talented Rodrigo Zadro on this week's episode of the How To Film Weddings podcast! Rodrigo, all the...

274. How High Quality Music Elevates Your Films w/ Musicbed CEO Daniel McCarthy // How To Film Weddings

30 May 2023

Contributed by Lukas

If you listened to this podcast for even the shortest amount of time you know how much we love Musicbed, we used them long before they started sponsor...

273. Finding Your Super Power & Building Deeper Connections w/ BLNK Films // How To Film Weddings

22 May 2023

Contributed by Lukas

This week on the How To Film Weddings podcast John and Nick sit down (literally) with Kathryn Majic of BLNK Films for a candid discussion about the un...

272. Building Packages That Sell // How To Film Weddings

15 May 2023

Contributed by Lukas

What do your wedding packages look like? Do you call them collections? Investments? Do you just send over a PDF, cross your fingers, and hope for the ...

271. Book More Weddings // How To Film Weddings

08 May 2023

Contributed by Lukas

We've heard in our community that there are quite a few wedding videographers that feel like their bookings have been slower than normal, so John and ...

270. How To Film A Ceremony // How To Film Weddings

01 May 2023

Contributed by Lukas

Welcome back to another episode of How to Film Weddings! Today, John and Nick are breaking down arguably THE MOST IMPORTANT part of the wedding day......

269. Step Up Your Consultation Calls In 2023 // How To Film Weddings

24 Apr 2023

Contributed by Lukas

In this week's episode of the How To Film Weddings podcast, Nick and John share their best tips and tricks on how to step up your consultation calls i...

268. How To Add Conflict To Your Wedding Films with Hello Tomorrow // How To Film Weddings

17 Apr 2023

Contributed by Lukas

The greatest stories have conflict...but how do you include conflict in your storytelling when a wedding day is supposed to be the happiest day of som...

267. Should you pay for the new Instagram verification? // How To Film Weddings

10 Apr 2023

Contributed by Lukas

Instagram just rolled out a new paid verification program...is it worth $15/month for a blue checkmark? This week on the How To Film Weddings podcast ...

266. Creating Deeper Wedding Films with Cine Garden Film Co. // How To Film Weddings

03 Apr 2023

Contributed by Lukas

If you've ever felt like you're just scratching the surface and not telling deep enough stories in your wedding films, then this episode is for you! T...

265. Do You Need a Website In 2023?? // How To Film Weddings

27 Mar 2023

Contributed by Lukas

Is social media enough? Austin Blanchard of The Creative Studio and HTFW website guru says, "Absolutely not." This week on the How To Film Weddings Po...

264. Using Sound To Tell Your Story with Multiply Media // How To Film Weddings

20 Mar 2023

Contributed by Lukas

One of the most consistent things we see across all the great filmmakers that we've interviewed on this show is their ability to use sound to tell a s...

263. How To Turn Hard Work Into Success w/ The Crakes \\ How To Film Weddings

13 Mar 2023

Contributed by Lukas

We're all about working smarter and not harder, but of everyone that we've interviewed on this podcast, not a single one of them has found success wit...

262. Finding Your Inner Creativity with Stanton Giles // How To Film Weddings

06 Mar 2023

Contributed by Lukas

This week on the How To Film Weddings Podcast we're thrilled to have the incredibly talented Stanton Giles joining us on the show. In this episode, we...

261. How To Find the Best Second Shooters with Second Society // How To Film Weddings

27 Feb 2023

Contributed by Lukas

Ever struggled to find high-quality second shooters to work with you? How do you find someone that you can trust? How do you find someone that uses th...

260. The Truth About the Luxury Wedding Market with The Level Up Co // How To Film Weddings

20 Feb 2023

Contributed by Lukas

If you've been in the wedding film industry for any length of time you've probably set your sights on working in the high-end luxury market. This week...