Shopify Masters
Episodes
How to Choose Your Marketing Channels
15 Oct 2018
Contributed by Lukas
On this episode of Shopify Masters, you'll learn from two growth hackers about how to go about prioritizing your marketing channels by asking the righ...
The $50k Email List With an Over 5x Return
08 Oct 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented...
Lifting Conversion Rates by Bundling Products
01 Oct 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on solving one major problem per product and then selling them in ...
Common Dropshipping Mistakes
18 Sep 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from a serial dropshipper about the mistakes that he made, and that many new dropshippers make, and...
The Potential Upside (And Pitfalls) of Translating Your Facebook Ads
10 Sep 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from a marketer who broke through stagnating revenue growth by translating his ads into different l...
Thinking Outside of Your Industry for Unique Product Ideas
03 Sep 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from Raivis Vaitekuns, an entrepreneur in Latvia who found inspiration outside of the specialty cof...
What the NBA, NFL, and Disney Look for in Product Licensing Deals
27 Aug 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who has built multiple businesses selling licensed products. Show Notes: http:...
Saving Time and Money by 3D Printing Your Prototypes
20 Aug 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll hear from Chris Little, an entrepreneur who reduced his cost and time to market by 3D printing his protot...
Why Low-Budget Videos Beat TV-Quality Ads on Facebook
13 Aug 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who discovered that the more organic and amateur his ads looked, the better th...
Going Facebook Live with New Product Releases
06 Aug 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Face...
A Quiz-Powered Approach to Email Marketing
30 Jul 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email l...
When Upselling Can Actually Hurt Your Sales
23 Jul 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes that not every business should try upselling and, when you do, th...
Designing a Subscription Box That's Worth Unboxing Every Month
16 Jul 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who started his own monthly subscription box to introduce an entire culture to...
How to Sell Guitars by Running Them Over with a Prius
07 Jul 2018
Contributed by Lukas
In this episode of Shopify Masters, you'll hear from Adam Klosowiak, the founder of KLOS Guitars: cool, durable, comfortable, portable carbon fiber gu...
What Happens When a Former Tesla Employee Decides to Solve Bad Hangovers?
30 Jun 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn how an ex-Tesla employee discovered a business idea during a trip to South Korea, quickly launched ...
Crafting a Stronger Marketing Message by Focusing on Fewer Features
23 Jun 2018
Contributed by Lukas
Jean Wu is the founder of que Bottle: water bottle designed to be the best-looking collapsible water bottles that are both functional and fashionable....
Rapid Prototyping: Using 3D Printing to Shorten Your Product Development Time
17 Jun 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur that used 3D printing to create prototypes of their products before approachin...
Which YouTube Influencers Will Actually Make You Money (And Which Ones Won't)
09 Jun 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who have real influence over wh...
Why (And How) You Should Test Before You Invest in a T-Shirt Design
03 Jun 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll hear the lessons learned by an entrepreneur who built a 6-figure print-on-demand apparel business. Ryan M...
From Diaper Money to Debt-Free: How This Designer Grew His Own Passive Income
27 May 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from Dustin Lee, a designer who pivoted from a freelance business to create passive income through ...
The Benefits of Bundling: How This Business Does 7-Figures a Month Selling Product Kits
20 May 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from entrepreneurs who created "kits" from their existing products to build a business th...
A Proven Process for Outsourcing Content as Part of Your SEO Strategy
13 May 2018
Contributed by Lukas
In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that ...
Why This CEO Still Spends Hours Every Day Doing Customer Support
06 May 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who has grown his company but still does his own customer service, and why he ...
Pulling off a $10k Instagram Launch (Without Any Automation or Ad Spend)
29 Apr 2018
Contributed by Lukas
On this episode of Shopify Masters, find out how The Content Planner grew a 4-figure Instagram following just large enough for a successful 5-figure l...
Crowdfunding on Multiple Platforms: Why You Don't Have to Choose Just One
22 Apr 2018
Contributed by Lukas
Crowdfunding lowers the barrier to entry for budding entrepreneurs by solving the problem of startup capital. With Kickstarter being the leading platf...
The Advantages of Embracing the Small in Small Business
15 Apr 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who redesigned the entire biblical library for a modern reading experience abo...
Using Customer Profiles as a Filter for Making Better Business Decisions
08 Apr 2018
Contributed by Lukas
From the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most va...
The Facebook Live Strategy That Helps This Inventor Market to New Moms
01 Apr 2018
Contributed by Lukas
On this episode of Shopify Masters, you'll hear from an entrepreneur who went from being a registered nurse with no business experience to the founder...
The Case for Selling Your Product Before You Launch a Crowdfunding Campaign
27 Mar 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from two entrepreneurs who started selling a minimum viable version of their product to inform thei...
Selling to Generation Z: Why This Company Launched a Sister Brand
20 Mar 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to c...
60 and Over: How This Entrepreneur Markets His Products to an Older Demographic
13 Mar 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll hear from an entrepreneur who created his own balm and how he marketed it to a segment of 60-and-over cus...
Creating a Mission-Based Manufacturing Process That Gives Jobs to Military Spouses
06 Mar 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from two military spouses who became entrepreneurs to create a network of independent manufacturers...
The Unintended Value Proposition That Sold Over 35 Million PopSockets
27 Feb 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll hear from David Barnett, the inventor and founder of the wildly popular PopSocket: a unique smartphone ac...
Non-Qualified Stock Options, Firing Fast, and the Art of Early Hiring
20 Feb 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells a product that’s heavy to ship, with long sales cycles and a high ...
What It Takes to Win the Coveted Amazon Buy Box
13 Feb 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who reveals his method for doing product research and launching on Amazon to w...
Surviving in an Industry Where 6 Weeks Is the Equivalent of 6 Months
06 Feb 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a systematized business where they can adapt quickly to a fast-gro...
Working With the Same Manufacturers Behind Many Luxury Brands
30 Jan 2018
Contributed by Lukas
On this episode of Shopify Masters, you’ll learn how one entrepreneur is able to work with the top manufacturers that the luxury brands in his space...
How This Social Enterprise Turns Its Customers Into Business Partners
23 Jan 2018
Contributed by Lukas
On this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a business where their customers help them source raw materials fo...
More Than a Store: Why (And How) This Founder Built a Lifestyle Platform Instead
16 Jan 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who went beyond building a store and instead decided to create a platform to b...
The Business Benefits of Telling Stories That Aren't About You
09 Jan 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from two entrepreneurs who market their store by not only talking about their products, but by shar...
From DIY to a Million Dollars: How Alien Outfitters Scaled By Curating Products
02 Jan 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who went from selling homemade products to scaling her business by becoming a ...
The Not-So-Magic Trick These Magicians Use to Launch a New Product Every Month
12 Dec 2017
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from two sleight-of-hand magicians who collaborate with artists to create new playing card products...
The Art (and Science) of Facebook Video Ads That Work
05 Dec 2017
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads and trailers for his d...
How This $3K a Day T-Shirt Store Is Preparing for the Holiday Season
28 Nov 2017
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells $3,000 worth of t-shirts every day and how he’s preparing for the ...
How to Market a Product Your Customers (Probably) Won't Show Off in Public
21 Nov 2017
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells underwear by targeting gift givers. Subscribe and watch Shopify Mast...
The Best Way to Convince Customers to Buy an Expensive Product
14 Nov 2017
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from two entrepreneurs who believe you should win your customers’ trust with lower cost products ...
Everything Under One Roof: Creating a "Full-Stack" Product Design Company
07 Nov 2017
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from two entrepreneurs that built a company with their design, manufacturing and marketing all done...
You Don't Need to Choose Between Making a Living and Making a Difference
31 Oct 2017
Contributed by Lukas
In this episode of Shopify Masters, you’ll hear from Jess Ekstrom, who started Headbands of Hope when she was in college, and now offers a wide rang...
Before You Take a Trip to China to Find a Manufacturer...
24 Oct 2017
Contributed by Lukas
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What You Need to Know About Patenting Your Product Idea
17 Oct 2017
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from a Shark Tank entrepreneur that came up with, prototyped and patented a product all under the r...
Out-Innovating Billion Dollar Companies on a Shoestring Budget
10 Oct 2017
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn how an entrepreneur found the advantages that let him compete against billion dollar companies. Sub...
From Dancers to Body Builders: How This Brand Pivoted Without Changing Its Product
03 Oct 2017
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur that evolved his store as he noticed other demographics latching onto his prod...