Shopify Masters
Episodes
Turning Your Passion Project into a Seven Figure Business
21 Jul 2020
Contributed by Lukas
You'll learn from an entrepreneur who launched his passion project and eventually became a 7 figure business. State Bicycle creates direct to consume...
Creating The Perfect Product For Social Media Virality
14 Jul 2020
Contributed by Lukas
You'll learn from an entrepreneur who built a luxury hot sauce brand through an Instagram account. Truff is a truffle hot sauce with an upscale but p...
A Youtuber's Journey Of Launching Products Based on Community Feedback
07 Jul 2020
Contributed by Lukas
In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluuMan to hear how Joe and the team have launched the compan...
Building A Multi-Million Fitness Brand Without Paid Marketing
30 Jun 2020
Contributed by Lukas
Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala. They are the makers of Bala Balges, stylish weighted b...
Moomin Shop: Licensing and Merchandising For An Iconic Global Brand
23 Jun 2020
Contributed by Lukas
In this episode, you'll learn from an entrepreneur who saw the need to offer a global brand's merchandise in niche markets. The Moomin Shop is the #1...
Launching A Niche Business with $500
16 Jun 2020
Contributed by Lukas
Doe Lashes is a lash brand known for ultra-fine Korean silk lashes that are subtle, comfortable, and for everyday wear. For more on Doe Lashes and sh...
Catch-Up with 3 Previous Guests: Navigating The Impacts of COVID-19
09 Jun 2020
Contributed by Lukas
We chat with Katherine Gaskin from The Content Planner on bringing workshops online, Jimmy Findlay Hickey from Findlay Hats on leveraging various capi...
Foursquare Meets Volleyball: The Invention of a 7-Figure Sport
02 Jun 2020
Contributed by Lukas
In this episode, you'll learn from an entrepreneur who invented a brand new 7-figure sport. CROSSNET is the world's first four square volleyball game...
Meet the 3-Person Team Behind a Global Giftware Company
26 May 2020
Contributed by Lukas
In this episode, you'll learn from a couple who are life and business partners on how they built a giftware company that designs and produces items th...
How This Direct To Consumer Fashion Brand Found Its Product Market Fit
19 May 2020
Contributed by Lukas
In this episode, you’ll learn from an entrepreneur who nailed their product-market fit to build a Direct to Consumer luxury brand. Caraa sells hand...
40 Prototypes and Lenny Kravitz: How This Cause Driven Brand Differentiates Itself
12 May 2020
Contributed by Lukas
In this episode, you’ll learn from an entrepreneur how his toothpaste brand stands out against multi-national brands. Twice is a modern oral health...
Second Act: How They Launched A Second Successful Business
05 May 2020
Contributed by Lukas
In this episode, you’ll learn from two entrepreneurs on how they used their experience from successfully launching one ecommerce store in to quickly...
How A Custom Shopping App Multiplied Their Conversion Rates
28 Apr 2020
Contributed by Lukas
In this episode, you'll learn from an entrepreneur who built a shopping app for their brand which ultimately increased their conversion rate. True Vi...
How to Turn Your Content Marketing Into A Sales Machine
21 Apr 2020
Contributed by Lukas
In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing. For more on BuddyRest ...
How LastObject Broke Their Crowdfunding Goal in 22 Minutes
14 Apr 2020
Contributed by Lukas
In this episode, you’ll learn from an entrepreneur who thoroughly validated her idea that led to a $700k Kickstarter CampaignLastSwab is a reusable,...
The Secret Ingredients to Building a 7-Figure Meal Service Business
07 Apr 2020
Contributed by Lukas
In this episode, you'll learn from an entrepreneur how you can scale your business using email, text, and push notificationsEat Well Nashville deliver...
How an Entrepreneur Worked Quickly With Local Government To Help Local Businesses During The Covid-19 Pandemic
31 Mar 2020
Contributed by Lukas
In this episode, you’ll learn from an entrepreneur who started a gift certificate program to help local businesses amid the current Covid-19 pandemi...
How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry
24 Mar 2020
Contributed by Lukas
In this special episode of Shopify Masters, we visit the office of Velasca, a direct to consumer brand specializing in Italian handcrafted shoes. Co-f...
The Best Conversion Hacks That Anticipate Customer's Needs
17 Mar 2020
Contributed by Lukas
In this episode, you’ll learn from an entrepreneur who entered a saturated market and differentiated themselves from the mass marketYouth Sport Nutr...
How a 7-Figure Swimwear Brand was Built on a Secondhand Sewing Machine
10 Mar 2020
Contributed by Lukas
In this episode, you'll learn from an entrepreneur the mindset required to scale your business to 7-figuresFUSED Hawaii designs timeless, functional s...
How This Natural Skincare Company is Supporting Other Female Founders
03 Mar 2020
Contributed by Lukas
In this episode, you'll learn from these two entrepreneurs how purposefully set a work-life balance between your personal life and business.NIU BODY i...
Diversity Matters: This Makeup Brand's Movement for Inclusivity
25 Feb 2020
Contributed by Lukas
In this episode, you’ll learn from an entrepreneur who validated her community through a hashtag campaign and then led her towards building her own ...
Balancing Act: Growth and Purpose for a Social Enterprise
18 Feb 2020
Contributed by Lukas
In this episode, you’ll learn from a Chief Growth Officer how to drive growth to a social enterpriseSweet Beginnings makes the beelove® family of a...
How This Direct to Consumer Brand Disrupted the Cookware Industry
11 Feb 2020
Contributed by Lukas
In this episode, you’ll learn from an entrepreneur who found a unique way of using their supply chain as a source for marketing, which data metrics ...
From Class Project to Kickstarter to Shark Tank
04 Feb 2020
Contributed by Lukas
In this episode, you’ll learn from these two entrepreneurs who turned their class project into a 6-figure businessKanga invented and patented the wo...
The Business of Planners: How to Create Products and Return Customers
28 Jan 2020
Contributed by Lukas
In this episode, you’ll learn form an entrepreneur who got well known in the planner community by posting content on Facebook GroupsChasing Planner ...
The Business of Celebrations: How Retail Enabled this Party Boutique to Thrive
21 Jan 2020
Contributed by Lukas
While shopping for her daughter’s birthday, Rachel Huntington noticed the limited amount of designs for party supplies. Seeking out non-commercial a...
How Purpose Fuelled this Business to Keep Going
14 Jan 2020
Contributed by Lukas
In this episode, you’ll learn from an entrepreneur on why and how to figure out WHY you are starting your businessSo Worth Loving is a lifestyle com...
Bullet Journal’s Journey Through Kickstarter, Publishing, and Production
07 Jan 2020
Contributed by Lukas
What started as a way to keep track of his day to day and combat ADHD, Ryder Carroll’s method of Bullet Journal gained a massive following online as...
How $100 Bottle of Hot Sauce Brings the Heat and Virality
31 Dec 2019
Contributed by Lukas
Brothers Nadim and Rami Yahia grew up mixing together condiments and hot sauces to create their own concoctions. They turned this habitual sauce mix...
How Instagram Brings Ventana Surfboards a Wave of Sales
10 Dec 2019
Contributed by Lukas
David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be ...
The Power of Content: How 1 Article Generated $22 Million in Sales
03 Dec 2019
Contributed by Lukas
In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line ...
FinalStraw's Journey of Building a Cause Driven Business
26 Nov 2019
Contributed by Lukas
Emma Cohen’s time in Thailand exposed her to the effects that single-use plastics had on the ocean. She spent most of her days there cleaning up the...
Pessimism vs. Enthusiasm When Validating an Idea
19 Nov 2019
Contributed by Lukas
When Gamal Codner left corporate America he began to grow out his beard. What started as a symbolic lifestyle change to signify the start of his entre...
Why Losing Money on a Sale Can Be Beneficial
12 Nov 2019
Contributed by Lukas
The scent of a specialty soap from her honeymoon stayed with Danielle Vincent as she went back to work and each time she would smell it, she was trans...
Why Telling Stories is More Important Than Ads
05 Nov 2019
Contributed by Lukas
Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and community. The sport inspired Micki to start Superfit He...
How to Scale Beyond Stagnant Sales
29 Oct 2019
Contributed by Lukas
Cars fascinated Chris Carey, so much so that he left his full-time job to start Modern Automotive Performance, a business focused on manufacturing and...
Bulletproof's Branding and Scaling Advice
22 Oct 2019
Contributed by Lukas
Known as a biohacker and lifestyle guru, Dave Asprey has gained a notable reputation within the health and wellness space. With a bold claim of aiming...
Disrupting a Stagnant Market through Self Funding
15 Oct 2019
Contributed by Lukas
Josh Elizetxe has been a serial entrepreneur ever since he was a teenager. Having a knack for building websites, SEO, and managing ad dollars, Josh m...
Building a $1.8 Million Gift Box Company
08 Oct 2019
Contributed by Lukas
Three Nashville proud friends, Sam Davidson, Stephen Moseley, and Rob Williams, had the idea to start Batch, a gift company curating items made by ar...
Viral Idea To Product In 60 Days
01 Oct 2019
Contributed by Lukas
Justin Clark is a serial entrepreneur who loves to launch new products and build brands. In 2017 Justin and his friends decided to give male rompers a...
How to Step Out of Your Comfort Zone and Pitch On National TV
24 Sep 2019
Contributed by Lukas
Krista Woods was trying to get rid of the odor from her son's sports gear and discovered the smell was caused by bacteria growth. After testing home r...
How a Beauty Subscription Box Launched Through Facebook Groups
17 Sep 2019
Contributed by Lukas
Bili Balogun always loved beauty and experimenting with new products, so much so that she started her own beauty subscription box months after graduat...
How to Create Your Own Viral Moments
10 Sep 2019
Contributed by Lukas
Before the historic NBA championship win by the Toronto Raptors in 2019, the team made it to the playoffs in 2014 and launched Yanal Dhailieh into the...
Why an MBA Was Important for This Entrepreneur
03 Sep 2019
Contributed by Lukas
Sali Christeson quit a corporate job to pursue the dream of building a fashion brand for ambitious women to look and feel good while breaking barriers...
How to Partner With Physical Stores to Showcase Your Product
27 Aug 2019
Contributed by Lukas
During a golf tournament, Jeremiah Curvers was injured and got a double herniated disk. Bedridden for three months, Jeremiah got to think a lot about ...
This Leather Maker's Journey From Basement to Seven Figures
20 Aug 2019
Contributed by Lukas
While working at a desk job, Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jil...
Why This Founder Took Two Years to Launch
13 Aug 2019
Contributed by Lukas
Mel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Initially sewing pieces herself, Mel then took...
How to Automate Your Business as Fast as Possible
06 Aug 2019
Contributed by Lukas
Remi Silva and Alondra Carbajal were vacationing in Japan when inspiration hit. While most visitors to Tokyo are busy seeing sites and indulging in th...
The Real Sacrifices of Growing a Seven-Figure Business
30 Jul 2019
Contributed by Lukas
Stacia Guzzo's mother's breast cancer diagnoses got her into researching the possible causes. The discovery of aluminum's possible link to cancer moti...
The Simple Business Model Used to Build a $2.4 Million Business
23 Jul 2019
Contributed by Lukas
Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand. Built on a cheeky pun, Sheets & Giggles g...
How a Blog Became a Physical Store in Two Years
16 Jul 2019
Contributed by Lukas
Nat Elison decided to test out his content marketing skills from running his own marketing agency by launching his own blog. As a longtime tea lover, ...
How a Domain Created Credibility
09 Jul 2019
Contributed by Lukas
Shopping for some pricy speakers got Andrew Lissimore looking into buying them directly from the manufacturer. After scoring a pricing sheet, Andrew r...
How A $15 Million Company Was Built On Personal Messages
02 Jul 2019
Contributed by Lukas
While most people enjoy a few rounds of golf on the weekend, Tyler Sullivan became obsessed with the game and wanted to achieve the longest drive. Alo...
How To Create a Need and Justify Your Use Case
25 Jun 2019
Contributed by Lukas
Being the dog owner of a Saint Bernard named Harley, Tyson Walters was constantly on cleaning duty and barely kept up with Harley's shedding. Realizin...
Why Pivoting Your Business is Vital
18 Jun 2019
Contributed by Lukas
Dylan Jacob grew up running his own businesses and knew early on when to change course and adapt. Ever since high school Dylan grew a small phone repa...
Why Building a Community Prevents Subscription Cancellations
11 Jun 2019
Contributed by Lukas
Adrian Wood went from making music on his laptop to producing for the likes of 50 Cent, Snoop Dogg, and Eminem. Beyond catchy composition and rhythm w...
A Lesson in Project Management for Entrepreneurs
04 Jun 2019
Contributed by Lukas
JP Brousseau dropped and broke his fair share of phones. Sick of replacements and repairs, he started Phone Loops and designed finger and wrist straps...
Fame Didn't Do Any Favors For This NFL Player Turned Entrepreneur
28 May 2019
Contributed by Lukas
With more and more celebrities and athletes starting successful businesses, it seems like being already-famous can be quite the headstart. But that do...
The Corporate Gifting Strategy That Unlocked Their B2B Revenue
21 May 2019
Contributed by Lukas
There are many ways to tap into B2B sales as a B2C brand, depending on your products. Corporate gifts are one entry point. In today's episode of Shopi...
Growing from 7 FIgures to 8 FIgures And The New Problems You Face
14 May 2019
Contributed by Lukas
When you first launch, you're faced with one set of problems—polishing your site, making sales, and becoming profitable. As you scale, those problem...
How This Company Stays Profitable While Giving Away Cars
07 May 2019
Contributed by Lukas
Giveaways are a common marketing tactic in ecommerce, often taking the form of a free product or a gift card. But some go even bigger with their prize...
Achieving a 4.5% Mobile Conversion Rate
30 Apr 2019
Contributed by Lukas
One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes ...
Tripling Revenue on a 30-Year-Old Mattress Company
23 Apr 2019
Contributed by Lukas
In this episode of Shopify Masters, you'll learn from an entrepreneur who bought a 30-year old company and tripled its revenue Soaring Heart handcraft...
Focus Is the Key for New Entrepreneurs (In More Ways Than One)
16 Apr 2019
Contributed by Lukas
Every entrepreneur at some point learns the true meaning of "focus" and how it applies to so much more than just time management. In this ep...
What It Takes to Get a Million Views on YouTube
09 Apr 2019
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from two entrepreneurs who regularly produce YouTube videos that drive millions of views. Patrick A...
Building a $5 Million Business By Speaking to Sneakerheads with Content
02 Apr 2019
Contributed by Lukas
Sometimes faith in the product is enough for a struggling entrepreneur with no experience to eventually grow into the owner of a successful business. ...
The Pillar Approach: Turning a Twitch Show Into Months of Content
26 Mar 2019
Contributed by Lukas
In this episode of Shopify masters, you'll learn from entrepreneurs that focus on creating pillar content that they then use to generate endless conte...
Selling Courses and a Membership Program on Shopify
19 Mar 2019
Contributed by Lukas
In this episode, you’ll learn from a hobbyist turned business owner on how to find your niche and how to create & market a course through Shopif...
Controversy, Haters, and Trolls: Dealing With Negativity Online
12 Mar 2019
Contributed by Lukas
In this episode, you'll learn from an entrepreneur on how to gracefully handle haters and trolls. Lindsay Rubin is the founder of V-dog. V-dog creates...
Being Unique Vs Being Too Unique
05 Mar 2019
Contributed by Lukas
Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your...
The Secret to Partnering with A-List Celebrities Like Drake
26 Feb 2019
Contributed by Lukas
In this episode, you'll learn from an entrepreneur who built a million dollar business by getting celebrities like Drake to partner with him. Sean Kel...
The "100 T-Shirts" Approach to Product Validation
19 Feb 2019
Contributed by Lukas
In this episode, you'll learn from an entrepreneur who tested her business idea by selling 100 t-shirts before launching their own website Mallory Row...
Partnering With Influencers While They're Still Small
12 Feb 2019
Contributed by Lukas
In today's episode of Shopify Masters, you'll learn from two sisters who leveraged micro influencers to boost their brand. Liza and Lana Mushamel are ...
When Facebook and Google Ads Are Off the Table
05 Feb 2019
Contributed by Lukas
In this episode, you'll learn from an entrepreneur who grew their business by finding influencers in Facebook groups Saadiq Daya is the founder of Vag...
Why You Need to Get on the Phone When Selling a High-Ticket Product
28 Jan 2019
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on selling her customers on a transformation and why the phone is ...
Getting the Perfect YouTube Product Review
21 Jan 2019
Contributed by Lukas
YouTube is arguably one of the top destinations for editorial (i.e. not sponsored) product reviews. Having your products covered by the right reviewer...
Using Free Digital Products to Grow Your Business
14 Jan 2019
Contributed by Lukas
At its core, effective content marketing isn't merely about churning out blog posts, YouTube videos, or podcasts—it's about creating value independe...
Turning Your Customers Into Your Influencers
07 Jan 2019
Contributed by Lukas
With all the buzz about influencer marketing, it's easy to forget that many of your customers have their own online presence and a network they can in...
Growing an Email List of 20,000 (Without a Product to Sell)
10 Dec 2018
Contributed by Lukas
In this episode, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list. Will Africa...
Extreme Business Makeover: Overhauling a Decade-Old Brand
03 Dec 2018
Contributed by Lukas
Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation. A re...
Customer Onboarding: The Key to Repeat Customers
26 Nov 2018
Contributed by Lukas
It generally costs a lot less money and time to sell to existing customers than it does to acquire new ones. That's why marketing shouldn't stop when ...
Lessons in Scaling
19 Nov 2018
Contributed by Lukas
Growing a seven-figure business in your first year means scaling fast just to keep up. But it's sometimes the things that don't scale that get you the...
Selling to Businesses by Partnering With Their "Stack"
12 Nov 2018
Contributed by Lukas
In today's episode of Shopify Masters, you’ll learn how one company transitioned from selling directly to consumers to selling mostly to businesses ...
Why Product-Market Fit Should Start with the Market First
05 Nov 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who relentlessly studies his market to remove features from his products and a...
Turning Old VHS Tapes into a $20 Million a Year Business
29 Oct 2018
Contributed by Lukas
The memories you make are priceless. Unless you create a service to help people immortalize them, like our guest on this episode of Shopify Masters. N...
An Unfair Advantage
22 Oct 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who launched a business with one of the biggest men’s lifestyle influencers ...
How to Choose Your Marketing Channels
15 Oct 2018
Contributed by Lukas
On this episode of Shopify Masters, you'll learn from two growth hackers about how to go about prioritizing your marketing channels by asking the righ...
The $50k Email List With an Over 5x Return
08 Oct 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented...
Lifting Conversion Rates by Bundling Products
01 Oct 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on solving one major problem per product and then selling them in ...
Common Dropshipping Mistakes
18 Sep 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from a serial dropshipper about the mistakes that he made, and that many new dropshippers make, and...
The Potential Upside (And Pitfalls) of Translating Your Facebook Ads
10 Sep 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from a marketer who broke through stagnating revenue growth by translating his ads into different l...
Thinking Outside of Your Industry for Unique Product Ideas
03 Sep 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from Raivis Vaitekuns, an entrepreneur in Latvia who found inspiration outside of the specialty cof...
What the NBA, NFL, and Disney Look for in Product Licensing Deals
27 Aug 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who has built multiple businesses selling licensed products. Show Notes: http:...
Saving Time and Money by 3D Printing Your Prototypes
20 Aug 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll hear from Chris Little, an entrepreneur who reduced his cost and time to market by 3D printing his protot...
Why Low-Budget Videos Beat TV-Quality Ads on Facebook
13 Aug 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who discovered that the more organic and amateur his ads looked, the better th...
Going Facebook Live with New Product Releases
06 Aug 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Face...
A Quiz-Powered Approach to Email Marketing
30 Jul 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email l...
When Upselling Can Actually Hurt Your Sales
23 Jul 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes that not every business should try upselling and, when you do, th...
Designing a Subscription Box That's Worth Unboxing Every Month
16 Jul 2018
Contributed by Lukas
In this episode of Shopify Masters, you’ll learn from an entrepreneur who started his own monthly subscription box to introduce an entire culture to...