With more and more celebrities and athletes starting successful businesses, it seems like being already-famous can be quite the headstart. But that doesn't get you out of all the things that can make succeeding in business hard. Chris Gronkowski is a former NFL player who learned the hard way that having a sizeable following is no substitute for a product that truly serves the market. In today's episode of Shopify Masters, you’ll hear about the humbling moment when he realized that simply pushing his product wasn't going to be enough, and how he built his ecommerce business from scratch to do $3 million in sales. Ice Shaker is the ultimate cup used for every aspect of a healthy lifestyle. Brand new product, you’re on top of the world. But people out there who have never heard of it before aren’t just going to jump on the bandwagon because you think it’s cool, just because they follow you. You really have to build some kind of proof of concept, some reviews, and really start building a brand. Tune in to also learn: Why you should read product reviews when designing a new product How to address people that say they can get the same product for free How to change your ads if your buyers are different than the end user Show notes: www.shopify.com/blog/ice-shaker-fame Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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