YouTube is arguably one of the top destinations for editorial (i.e. not sponsored) product reviews. Having your products covered by the right reviewer, especially if you're confident in what you're selling, can be a huge win for your business. On today's episode of Shopify Masters, we talk about how one company leverages reviewers in the tech and gaming space to bring their products to customers who are ready to buy. Joe Lieberman is our guest and the Director of Marketing for Antlion Audio: a company that manufactures the world’s leading attachment mic, turning any pair of headphones into a gaming headset. Show Notes: https://bit.ly/2W5zE23 Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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