Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand. Built on a cheeky pun, Sheets & Giggles grew from a simple business model of offering sustainable and comfortable bedding directly to consumers into a brand that's projecting $2.4 million in sales this year. In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets & Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets. For more information on Colin Macintosh, Sheets & Giggles, and show notes: https://www.shopify.com/blog/sheets-and-giggles-business-model Tune in to learn The business model you should follow to improve your chances of success How they created an 11,000 subscriber email list before launching Why a completely unrelated Reddit post drives them traffic and sales Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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