SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
Episodes
Women in Leadership - Tracey Lewis Taylor, COO at El Camino Health
04 Mar 2026
Contributed by Lukas
In this episode, join us as we explore the inspiring journey of Tracey Lewis Taylor, Chief Operating Officer at El Camino Health. Tracy shares her rem...
Women in Leadership - Callie Dobbins
16 Jan 2026
Contributed by Lukas
Join us for an inspiring episode featuring Callie Dobbins, RN, MSN, NEA-BC, Senior Vice President of Children's at Atrium Health. Discover how she tra...
It’s Elementary, Dear Watson: Marketing Innovation Hiding in Plain Sight
31 Dec 2025
Contributed by Lukas
In this episode, we reveal how health care marketers can uncover hidden opportunities by looking inward and identifying overlooked organizational stre...
Rebranding at Corewell Health: Survey Says... Success!
31 Dec 2025
Contributed by Lukas
In this episode, we explore how Corewell Health successfully rebranded following the merger of Spectrum Health and Beaumont, transforming every brande...
Designing for Impact: Transforming Health Care Through Experience, Service, and Human Insight
26 Dec 2025
Contributed by Lukas
Join experts from Risant Health as they explore how human-centered design is transforming healthcare. Learn how empathy, innovation, and collaboration...
Navigating Thought Leadership in a Politically Charged Environment
19 Dec 2025
Contributed by Lukas
In this episode, we explore how health care communicators can guide organizations through shifting policies and public skepticism by building agile, p...
Branding from the Bottom Up – The Benefits of Engaging and Utilizing Brand Ambassadors
16 Dec 2025
Contributed by Lukas
This episode dives into how health systems can harness the power of Brand Ambassadors to drive internal engagement, build trust, and support major bra...
Shaping Perceptions and Powering the Pipeline
12 Dec 2025
Contributed by Lukas
Discover how healthcare advertisers can boost campaign performance using data-driven strategies and audience precision at scale. Jeanette Geer from Sp...
Donna Teach | 2025 Leadership Excellence Award Recipient
18 Nov 2025
Contributed by Lukas
Donna Teach is the SHSMD Leadership Excellence Award Recipient. The SHSMD Leadership Excellence Award honors outstanding leaders who have contributed ...
Meet Nardeep Singh | 2025 Rising Star Awardee
17 Nov 2025
Contributed by Lukas
Nardeep Singh is one of 4 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of...
Lacey Reichwald | 2025 Rising Star Awardee
17 Nov 2025
Contributed by Lukas
Lacey Reichwald is one of 4 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age ...
Khrista Boster | 2025 Rising Star Awardee
14 Nov 2025
Contributed by Lukas
Khrista Boster is one of 4 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age o...
Building Culture Through Communication: Engaging Your Health Care Workforce
30 Oct 2025
Contributed by Lukas
This episode explores how Acenda Integrated Health tackled workforce engagement challenges using its “Educate, Engage, Repeat” strategy. Learn how...
Creating a Robust ASC Strategy to Strengthen Physician Alignment, Improve Patient Access and Increase System Margin
30 Oct 2025
Contributed by Lukas
In this episode, we explore how El Camino Health and The Innova Group built a data-driven ambulatory surgery strategy to strengthen physician alignmen...
From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI
13 Oct 2025
Contributed by Lukas
This episode dives into how Customer Data Platforms (CDPs) are reshaping health care marketing. Join Ryan Younger of Virtua Health and Craig Blake fro...
Getting Strategy Off the Shelf and Into the Healthcare Workplace
10 Oct 2025
Contributed by Lukas
Discover how Children’s Nebraska transformed its complex strategic plan into a dynamic, actionable roadmap that engages employees and drives meaning...
How to Work a Room: Networking Tips for the Modern Era
12 Sep 2025
Contributed by Lukas
Feeling awkward at networking events? You’re not alone. Join Lindsay Carrillo of UCI Health as she explores the psychology behind social anxiety and...
Focus on Findability: Thinking Beyond Search in the Age of AI
25 Aug 2025
Contributed by Lukas
As AI transforms how healthcare consumers search for and engage with information, the focus is shifting from traditional SEO to a broader concept: fin...
Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach
08 Aug 2025
Contributed by Lukas
As health marketing evolves, micro-influencers are emerging as powerful allies in building trust and authenticity, especially around sensitive topics....
It Takes a Comm-Unity: How Communications Can Advance Environmental Sustainability Initiatives and Create a Greener Tomorrow
25 Jul 2025
Contributed by Lukas
As the health care sector confronts its environmental impact, communication professionals are stepping up to drive sustainability forward. In this epi...
Harnessing the Power of Integrated Data
18 Jul 2025
Contributed by Lukas
In today’s data-driven healthcare landscape, integrating diverse data sources into dynamic dashboards is transforming how organizations identify mar...
Women in Leadership - Danielle Gathje
02 Jul 2025
Contributed by Lukas
In our latest Women in Leadership episode, Danielle Gathje reflects on her remarkable career and the lessons she's learned along the way. From navigat...
The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy
15 May 2025
Contributed by Lukas
Join us for a sneak peek of Tucker Bryant's keynote, "The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy," where he reveals ho...
From Communicator to CEO
25 Apr 2025
Contributed by Lukas
Michele Sutton, FACHE, CEO of North Oaks Health System, shares her journey from SHSMD member to ACHE Chair, key leadership insights, and advice for th...
Women in Leadership: Jennifer Nickoles
12 Feb 2025
Contributed by Lukas
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Jennifer Nick...
Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are
17 Jan 2025
Contributed by Lukas
OhioHealth has developed a research-backed digital engagement strategy by studying consumer health behaviors and motivations to better understand pati...
Marketing Personalization in Healthcare: Unveiling the Wizard Behind the Curtain
10 Jan 2025
Contributed by Lukas
Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer...
Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors
03 Jan 2025
Contributed by Lukas
Disruptors like Amazon and Dollar General are challenging traditional healthcare with convenience and affordability, prompting UPMC and NRC Health to ...
Beat the Workforce Blues: How to Tackle Your Health System’s Biggest Problem
27 Dec 2024
Contributed by Lukas
With a looming shortage of over 4 million healthcare workers, this session explores how a marketing-first approach can enhance recruitment strategies ...
Diving Deeper Into 2025 Trends: GenAI, Influencer Marketing & Healthcare Retailization
06 Dec 2024
Contributed by Lukas
In 2025, three trends are poised to shift healthcare marketing significantly: GenAI, influencer marketing, and the “retailization” of healthcare. ...
Women in Leadership: Keeli John
05 Dec 2024
Contributed by Lukas
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Keeli John, C...
Rural Healthcare Roundtable
22 Nov 2024
Contributed by Lukas
Join Sara Meyer, Khrista Boster, and Diane Markham as they discuss their Rural Marketing Group.
SHSMD Rising Star Award; Tim McMahon
19 Nov 2024
Contributed by Lukas
Meet Tim McMahon, one of SHSMD's 2024 Rising Stars.
SHSMD Rising Star Award: Rachel J. Lott
19 Nov 2024
Contributed by Lukas
Meet Rachel Lott, one of SHSMD's Rising Star Awardees.
How to Find The Right Patients When Viewership Is So Fragmented
11 Nov 2024
Contributed by Lukas
Today’s media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience...
Designing Ambulatory Pricing Strategies in a Competitive Marketplace
10 Oct 2024
Contributed by Lukas
Dan Clarin of Kaufman Hall discusses the industry's shift to ambulatory care, highlighting pricing and cost in the context of expanding surgery and im...
The Future of SHSMD: Evan Williams
10 Oct 2024
Contributed by Lukas
Join us as we learn more about the new Executive Director of SHSMD, Evan Williams! Evan is a seasoned association leader and Certified Association Exe...
Becoming the CEO of Your Life
04 Oct 2024
Contributed by Lukas
Tune in as we discuss how to transform your life by identifying your passion, finding focus, and defining your path, empowering you to seize control a...
Building Morale, Metrics, and Community Ties with a Creative Communications Program
20 Sep 2024
Contributed by Lukas
Despite COVID-19 challenges, Mount Nittany Health's communications team revitalized corporate culture through enhanced Intranet content, a positive me...
Bringing Segments to Life with Personas and AI
23 Aug 2024
Contributed by Lukas
John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the cons...
The Critical Role of Leadership Development to Unlock Greater Well-Being at Work
26 Jul 2024
Contributed by Lukas
Explore how effective leadership skills can improve workforce mental health and well-being, highlighting OhioHealth's Leadership Academy as a successf...
Advancing Health Care Policy and Telling the Hospital Story
12 Jul 2024
Contributed by Lukas
American Hospital Association leaders discuss the current Washington, D.C., landscape including implications of the national election, the ongoing adv...
Social Media + Healthcare Heroes: A Dynamic Duo
28 Jun 2024
Contributed by Lukas
Carley Weinstein provides insights on using social media to honor healthcare heroes and support organizational goals, focusing on staff spotlights, di...
How We Built a Thought Leadership Engine to Amplify a Rural Health Care System
25 Jun 2024
Contributed by Lukas
Join us as we delve into ECU Health’s journey to becoming the national model for rural health and wellness through thought leadership, exploring its...
Women in Leadership: Julie A. Freischlag
10 Jun 2024
Contributed by Lukas
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Julie A. Frei...
Thriving Against the Odds: Using Super-Charged Engagement to Navigate the Path to Rural Hospital Sustainability
31 May 2024
Contributed by Lukas
David Schreiner, CEO of Katherine Shaw Bethea Hospital discusses strategies for building a culture of care and high performance, inspiring leaders to ...
Get Beyond Calling it “AI” and Explore How to Use Smart Technologies to Innovate
17 May 2024
Contributed by Lukas
Roberta Levy Schwartz, Ph.D., FACHE, Chief Innovation Officer of Houston Methodist hospital system, discusses the transformative power of emerging dig...
The Future of Population and Public Health
07 May 2024
Contributed by Lukas
Dr. David Ansell discusses how the future of population and public health will be examined within health care as a starting point, and then out to the...
Aidan Hettler, the 24-year CEO of a Colorado Hospital
02 May 2024
Contributed by Lukas
Aidan Hettler, a 24-year-old CSU College of Business graduate, recently assumed the role of CEO at Sedgwick County Health Center, overseeing critical ...
Addressing the Absence of Diverse Participation in Clinical Trials (Case Study)
01 May 2024
Contributed by Lukas
Join Benjamin as he shares insights into the Mayo Clinic's efforts to enhance diversity in clinical trials through community partnerships and innovati...
Women in Leadership: Christine Alvero
13 Mar 2024
Contributed by Lukas
The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Christine Alvero, DPT, MBA, FACHE...
Strengthening Risk Communications & Mitigating Misinformation in Health Care Emergency Management
23 Feb 2024
Contributed by Lukas
Suzanne Hendery, Chief Marketing and Customer Officer at Renown Health and SHSMD Board Member; and Alan Shoebridge, Associate Vice President, National...
Redesigning Work While Meeting the Demands of the Workforce
13 Feb 2024
Contributed by Lukas
Health care leaders are taking steps to redesign work in creative ways to achieve greater efficiency in an environment that provides for greater virtu...
Building an Effective Research and Innovation Hub Within a Community-Based Health System
09 Feb 2024
Contributed by Lukas
Stephen Behm of Bon Secours Mercy Health and Raena Zupan of Futurety discuss how Bon Secours Mercy Health changed its culture, developed new products,...
Women in Leadership: Aimee Keller-Pickford
12 Dec 2023
Contributed by Lukas
The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Aimee Keller-Pickford grew from f...
Embracing Privacy as a Competitive Edge in Healthcare Marketing
11 Dec 2023
Contributed by Lukas
Health care marketing has never been more challenging. From navigating HIPAA compliance to keeping up-to-date with the latest marketing technologies, ...
Care in the Home: From the Waiting Room to the Living Room
30 Nov 2023
Contributed by Lukas
Hospital at Home: The practice of making house calls may seem like a quaint and nostalgic concept, but it is quickly becoming one of the most disrupti...
Women in Leadership: Morgan Jones
29 Nov 2023
Contributed by Lukas
The Women in Leadership series explores the life and career path of women in health care leadership roles. Listen to hear Morgan Jones’s journey to ...
Adam Tiedt | SHSMD Rising Star Awardee
17 Nov 2023
Contributed by Lukas
Adam Tiedt is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 4...
Nick Hanson | SHSMD Rising Star Awardee
15 Nov 2023
Contributed by Lukas
Nick Hanson is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of ...
Kristina Schiller-Chaki | SHSMD Rising Star Awardee
14 Nov 2023
Contributed by Lukas
Kristina Schiller-Chaki is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under...
Sarah Murlin | SHSMD Rising Star Awardee
14 Nov 2023
Contributed by Lukas
Sarah Murlin is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of...
Advancing Your Strategic Plan: Actionable Insights to Create Value
10 Nov 2023
Contributed by Lukas
David Grandy, Kaiser Permanente's National VP of Innovation, discusses how value creation and value capture, market forces, behavioral insights and co...
Bilingual Strategy Communications: Communicating With A Diverse Audience
03 Nov 2023
Contributed by Lukas
Claudia Otero, Community Outreach Lead from Salinas Valley Health, shares insights on how to develop a messaging strategy to serve bi-lingual audience...
Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times
27 Oct 2023
Contributed by Lukas
Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel...
The First Phone Call – Where Marketing Plans Die in 4 Seconds Flat
20 Oct 2023
Contributed by Lukas
Carolyn Cook of MedStar Medical Group and Kristin Baird of the Baird Group discuss how they made the phone experience an important element of its stra...
Lessons Learned: Academic Medical Centers Acquiring Community Hospitals
16 Oct 2023
Contributed by Lukas
Anthony Powell, Knowledge Capital Group, and Eugene Hong, MUSC Heath, discuss the governance models and design principals used in acquiring community ...
Achieve Maximum Patient Engagement Through Connected Care
06 Oct 2023
Contributed by Lukas
Jamey Shiels and Kelly Jo Golson of Advocate Aurora discuss how they use data, personalization and integrated digital health applications to delivery ...
Christine Albert Discusses Incoming Presidency and SHSMD Connections
26 Sep 2023
Contributed by Lukas
Christine Albert Discusses her vision for her SHSMD Presidency as well as her conference session, "Never Let a Good Crisis Go to Waste: How Marketing ...
Culture of Trust
20 Sep 2023
Contributed by Lukas
Jeff Goldsmith discusses how trust is foundational in health care relationships, whether it is between patients and their caregivers, among clinicians...
How Marketing & Public Relations Can Help Advance Your Organization’s Health Equity Strategy
08 Sep 2023
Contributed by Lukas
Lindsay Cosimano joins the podcast to discuss health equity, which has become a pressing concern for patients, as they often encounter unequal care du...
Referral Marketing: A Team-Based Approach in the B2B Space
01 Sep 2023
Contributed by Lukas
Join us for an insightful podcast featuring Loren Farquhar and Shelly Caldrello as they discuss Phoenix Children's innovative approach to growing thei...
Growth for Scale & Ownership: Different Options to Develop Partnerships
25 Aug 2023
Contributed by Lukas
Gregory Calosso of Dana-Farber Cancer institute discusses the varying models of partnerships and discusses the pros, cons, and learnings that his orga...
Christine Gallery | 2023 SHSMD Leadership Excellence Award Recipient
18 Aug 2023
Contributed by Lukas
SHSMD is honored to bestow the 2023 Leadership Excellence Award to Christine Gallery. Christine’s commitment to the strategy professions is illumina...
Digital Equity & Inclusion in Healthcare: Designing a Systematic Approach
18 Aug 2023
Contributed by Lukas
Caroline Franz discusses what Kaiser Permanente learned about digital equity through leveraging their own data sets, assessments, research.
Inside Out: How U of U Health Engaged Internal and External Audiences in the Age of Disinformation
11 Aug 2023
Contributed by Lukas
It's the age of misinformation, disinformation and a time when, internally and externally, a glut of bad information can be found at your fingertips. ...
Achieving AI’s Promise & Transformative Power to Shape Health Care’s Future
04 Aug 2023
Contributed by Lukas
Join us as Laura Adams, Special Advisor at National Academy of Medicine, guides us into the world of AI in health care. Discover the transformative po...
The Evolving Role of AI in Enhancing Clinical Care and Business Operations
18 Jul 2023
Contributed by Lukas
The popularity of artificial intelligence (AI) will likely continue to grow, especially for the use of advancing clinical care and streamlining the bu...
How to Use Your Patient Experience Tech to Improve Staff Retention
05 Jul 2023
Contributed by Lukas
Staff experience is front and center in health care right now. Burnout and turnover are as high as they have ever been, and it is one of the causes of...
"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy
05 Jul 2023
Contributed by Lukas
Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of intern...
Building an Integrated System Strategy from the Middle-Out
05 Jul 2023
Contributed by Lukas
Health Systems and Hospitals have dealt with a great amount of change the last few years. Having a strong strategic planning process in place is criti...
Building a Thought Leadership Program: Preparing Your Leaders for the Big Stage
05 Jul 2023
Contributed by Lukas
Whether it’s a national conference or a presentation to the Board of Directors, it’s important that your organization’s leaders communicate with...
Data Analytics: Using Tools to Tell a Story
30 Jun 2023
Contributed by Lukas
It is important for health care strategists to build visualizations and stories out of the data and information they use each day. Hear best practices...
Sparking Creativity: Live With Wonder, Wisdom, and Whimsy
07 Jun 2023
Contributed by Lukas
Brad Montague encourages us to all do our small part to make the world a better place through joyful rebellion, connection with others, and re-sparkin...
Unlocking the Power of Data as a Healthcare Marketer
11 May 2023
Contributed by Lukas
The podcast will educate healthcare marketers about how they can improve their media effectiveness by leveraging customer data to create impactful mar...
Women in Leadership: Lindsey Petrini
08 Mar 2023
Contributed by Lukas
The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Lindsey Petrini was able to grow ...
CRM Agnostic ROI is POSSIBLE
15 Dec 2022
Contributed by Lukas
In an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and unde...
Sparking Change: Health Care Strategy & Market Development Week 2022/ Flood 103
15 Dec 2022
Contributed by Lukas
We asked two of our SHSMD member all-stars who have made great contributions to both their field and to SHSMD, "How have you sparked change?"Hear what...
WakeMed Shares Secrets to Success for Creating a Digital Patient Companion
01 Dec 2022
Contributed by Lukas
When WakeMed Health & Hospitals sought to transform its digital front door strategy, leaders knew they wanted to create a true “digital companion”...
Defining and Prioritizing DEI Strategy & Communications Plans
01 Dec 2022
Contributed by Lukas
Join Camille Strickland as she gives insights into addressing diversity, equity, and inclusion in your organization’s strategy and communications pl...
Why Mobile Strategy Matters for Marketing in Healthcare
16 Nov 2022
Contributed by Lukas
At SHSMD 22, there were many conversations about patient experience, including one Executive Dialog that focused in on human centered design and how t...
SHSMD Leadership Excellence Award Highlight – Rose Glenn
11 Nov 2022
Contributed by Lukas
SHSMD’s Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals...
SHSMD Leadership Excellence Award Highlight – Ruth Portacci
09 Nov 2022
Contributed by Lukas
SHSMD’s Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals...
Today's Disruptors in Health Care
02 Nov 2022
Contributed by Lukas
The nature of competition in health care is one that has evolved over time. When hospitals and health systems began cost-shifting in the early 1980s, ...
New Thinking on Workplace Flexibility So the Great Resignation Doesn’t Leave You in the Dust!
26 Oct 2022
Contributed by Lukas
The pandemic has created massive change in what American workers are looking for in a career. The number of workers quitting jobs vaulted to 4.5 milli...
SHSMD Leadership Roundtable: Guiding and Developing Teams During Turbulent Times
20 Oct 2022
Contributed by Lukas
The last two years have been a difficult time for recruiting and retaining employees for health care organizations. Similar challenges have extended t...
How Health Care Marketers Can Impact Stigma
20 Oct 2022
Contributed by Lukas
Stigma in healthcare often prevents patients from getting the care that they need. Healthcare marketers can positively or negatively impact this sti...
Content Strategy IS Business Strategy: Crafting a Content Dashboard for your C-suite
06 Oct 2022
Contributed by Lukas
Ready to craft a content dashboard that your CMO and CFO care about? You'll receive a Content and Business Strategy template that illustrates the bene...
Primary Care Transformation Planning within an Integrated Delivery System
06 Oct 2022
Contributed by Lukas
The changing health care environment, combined with a newly created Primary Care Service Line structure for WellSpan Health, created a fresh opportuni...
Liberating the Consumer Identity to Drive Engagement & Transform Outcomes
06 Oct 2022
Contributed by Lukas
The patient experience has become increasingly disconnected, and the growing number of new consumer-facing features makes it difficult for consumers t...