Matthew Syed asks what it means to be distracted in a media world vying for our attention.In this episode Matthew traces the inexorable rise of shortform video and investigates its success. He asks what the increasing popularity of this type of media might mean for our attention and finds out about the people using for purposes that may have surprised Neil Postman.Apps such as Tik Tok, Youtube and Snapchat are ubiquitous and for many have become the chief way that they consume media. What does watching shorter videos mean for the content, and how do these apps change our habits and possibly, our brains? The popularity of this medium has driven traditional institutions that are concerned with public affairs to embrace shortform video. So what's the result? Matthew finds out.Contributors:Dr Zoetanya Sujon, University of the Arts London Dave Jorgenson, Senior Video Journalist, Washington Post. Communications and Media Society, University of LiverpoolPresenter: Matthew Syed Producer: Sam Peach

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