Welcome to episode #513 of Six Pixels Of Separation - The Mirum Podcast. Social media is becoming very complicated. From Prince's death to global news moments, brands are being pushed to be ever-more careful when, how and what they post in social media spaces. Famed marketing author and speaker, David Meerman Scott, coined the phrase "newsjacking." It an opportune moment for brands to capture attention from something major that is happening in the media for their own gain. I'm (somewhat) skeptical of it, but I'm a big fan of David's work. So, what does ethical newsjacking look like, in a world where so many brands don't know their own boundaries? Listen in as the bestselling author of The New Rules of Marketing & PR, The New Rules of Sales & Service, Marketing the Moon, Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Eyeball Wars and more discusses newsjacking, and why he created an online course on how to master it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #513 - Host: Mitch Joel. Running time: 57:23. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with David Meerman Scott. Newsjacking. Newsjacking course. The New Rules of Marketing & PR. The New Rules of Sales & Service. Marketing the Moon. Real-Time Marketing & PR. Marketing Lessons from the Grateful Dead. World Wide Rave. Eyeball Wars. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #513 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast david meerman scott david usher digital marketing digital marketing agency digital marketing blog eyeball wars facebook google itunes j walter thompson jwt leadership podcast management podcast marketing marketing author marketing blog marketing lessons from the grateful dead marketing podcast marketing the moon mirum mirum agency mirum agency blog mirum blog newsjacking newsjacking course prince real time marketing and pr social media the new rules of marketing and pr the new rules of sales and service twitter world wide rave wpp

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.