Sleeping Barber - A Marketing Podcast
Episodes
SBP 093: Financial Metrics for Marketers. With Omar Roubi.
17 Oct 2024
Contributed by Lukas
Welcome to another episode of the Sleeping Barber Podcast! Join Marc and Vassilis as they dive into the fascinating world of marketing strategy and ...
SBP 092: The Barber's Brief - October 10, 2024
10 Oct 2024
Contributed by Lukas
Welcome to another episode of The Barber’s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stand...
SBP 091: The Cost Of Dull Ads. With Adam Morgan.
03 Oct 2024
Contributed by Lukas
Welcome to another episode of the Sleeping Barber Podcast! Join Marc and Vassilis as they dive into the fascinating world of marketing strategy and i...
SBP 090: The Barber's Brief - September 26, 2024
26 Sep 2024
Contributed by Lukas
Welcome to another episode of The Barber’s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stand...
SBP 089: Future Demand, Not Demand Generation. With James Hurman.
19 Sep 2024
Contributed by Lukas
Welcome to another episode of the Sleeping Barber Podcast! Join Marc and Vassilis as they dive into the world of marketing effectiveness with special...
SBP 088: The Barber's Brief - September 12, 2024
12 Sep 2024
Contributed by Lukas
Welcome to another episode of The Barber’s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stand...
SBP 087: What Would It Take To Change Your Mind? With Prof Dan Ariely.
05 Sep 2024
Contributed by Lukas
In our latest podcast episode of the Sleeping Barber Podcast, we had the pleasure of speaking with Prof. Dan Ariely, a renowned behavioural economist ...
SBP 086 - The Barber's Brief - August 29, 2024
28 Aug 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief! Where Marc and Vassilis discuss marketing and business news that has caught their eye, they h...
SBP 085: A Field Guide To Smart Advertising. With Dan White.
22 Aug 2024
Contributed by Lukas
Welcome back to another episode of the Sleeping Barber Podcast! Today, we’re diving deep into advertising with our returning guest, Dan White. Dan, ...
SBP 084: The Barber's Brief - August 15, 2024
15 Aug 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief! Where Marc and Vassilis discuss marketing and business news that has caught their eye, they h...
SBP 083: Ethics & The Currency of Trust. With Amina Mattern.
08 Aug 2024
Contributed by Lukas
In our latest episode, we delve into the critical topic of ethics in marketing and advertising with Amina Mattern, Industry Strategy Lead at LinkedIn ...
SBP 082: The Barber's Brief - August 1, 2024
01 Aug 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 081: Not All Data is Evidence. With Prof. Koen Pauwels.
25 Jul 2024
Contributed by Lukas
This week, we dive deep into marketing effectiveness with the distinguished Professor Koen Pauwels. Get ready for a treasure trove of insights, includ...
SBP 080: The Barber's Brief - July 18, 2024
18 Jul 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 079: First, Look Like Your Brand. With Dr. Ella Ward.
11 Jul 2024
Contributed by Lukas
In the latest episode of the Sleeping Barber Podcast, we sit down with Dr. Ella Ward, a senior marketing scientist from the Ehrenberg-Bass Institute. ...
SBP 078: The Barber's Brief - July 4, 2024
04 Jul 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 077: Creativity In Service of the Customer. With Andrew Tindall.
27 Jun 2024
Contributed by Lukas
Welcome to the Sleeping Barber Podcast, where business leaders get the best and most credible information on marketing, strategy and innovation. In o...
SBP 076: The Barber's Brief - June 20th, 2024
20 Jun 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 075: Trending Tensions In Marketing. With Esther Benzie.
13 Jun 2024
Contributed by Lukas
In our latest podcast, we sit with marketing veteran Esther Benzie to explore the evolving marketing landscape. From her experiences at CIBC and P&...
SBP 074: The Barber's Brief - June 6, 2024
06 Jun 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 073: Creative, Yachts and Apple Spritzers, with Conor Byrne
30 May 2024
Contributed by Lukas
We are back with our second episode of the Mindless Marketers with our friend of the podcast and fellow podcast host of That's What I Call Marketi...
SBP 072: The Barber's Brief - May 23, 2024
23 May 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 071: Niche Does Not Mean Tiny. With Dr. Hermann Simon
16 May 2024
Contributed by Lukas
Ever wondered about the companies leading global markets from behind the scenes? Our latest podcast episode features Dr. Hermann Simon, who unveils th...
SBP 070: The Barber's Brief - May 9, 2024
09 May 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 069: Slaying Marketing's Sacred Cows. With Dale Harrison.
02 May 2024
Contributed by Lukas
This week's episode of the Sleeping Barber podcast features Dale W. Harrison, Commercial Strategy & Marketing Effectiveness Consultant @ Infor...
SBP 068: The Barber's Brief - April 25, 2024
25 Apr 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 067: The Mindless Marketers, with Conor Byrne.
17 Apr 2024
Contributed by Lukas
We're thrilled to announce a new segment featuring a friend of the podcast and fellow podcast host of That's What I Call Marketing, Conor Byrn...
SBP 066: The Barber's Brief - April 10, 2024
10 Apr 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 065: 100% Brand Loyalty Is Not Normal. With Ethan Decker.
04 Apr 2024
Contributed by Lukas
Are you ready to challenge your marketing beliefs and uncover the truths that could skyrocket your brand's growth? In our latest podcast episode,...
SBP 064: The Barber's Brief - March 28, 2024
28 Mar 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 063: Easy to Mind, Easy to Find. A Conversation About Physical Availability, With Arry Tanusondjaja.
21 Mar 2024
Contributed by Lukas
Ever wondered why some brands dominate the market while others struggle to get noticed? The latest episode of the Sleeping Barber Podcast, unveils the...
SBP 062: The Barber's Brief - March 13, 2024
14 Mar 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 061: A Better Way To Segment Markets. With Tony Ulwick.
07 Mar 2024
Contributed by Lukas
Unravelling the enigma of customer needs can often feel like searching for a needle in a haystack, but what if we told you that the needle comes with ...
SBP 060: The Barber's Brief - February 28, 2024
28 Feb 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 059: TV - The Most Powerful Ad Medium? With Angela Voss.
22 Feb 2024
Contributed by Lukas
It used to be that we all tuned in at 8 pm on Thursdays to watch Cosby, Friends, Will & Grace, etc. Now, streaming video is everywhere and on-demand, ...
SBP 058: The Barber's Brief - February 15, 2024
15 Feb 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 057: Put Best Practice Into Practice. With Dr. Grace Kite.
08 Feb 2024
Contributed by Lukas
We're thrilled to have Dr. Grace Kite back with us this week on the show. As the Founder & Economist at Magic Numbers & Magic Works, she b...
SBP 056: The Barber's Brief - February 1, 2024
01 Feb 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 055: Scaling Up: Who Said So Besides You? With Christine Gillies.
25 Jan 2024
Contributed by Lukas
This week's show highlights Christine Gilles, named Globe & Mail’s Top Exec for 2023, and serving as the Chief Marketing and Product Officer...
SBP 054: The Barber's Brief - January 18, 2024
18 Jan 2024
Contributed by Lukas
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a ca...
SBP 053: Live From New York, It's Marketing Effectiveness. With David Tiltman.
16 Jan 2024
Contributed by Lukas
The topic of marketing effectiveness has become quite polarized, particularly here in North America. While some embrace it, others find it too theoret...
SBP 052: Future of Marketing Departments with Hanna Riberdahl and Kaj Johansson.
12 Jan 2024
Contributed by Lukas
In our first guest interview for 2024, we have the pleasure of hosting Hanna Riberdahl, CEO of the Swedish Federation of Advertisers (Sveriges Annonsö...
SBP 051: The Barber's Brief - January 4, 2024
04 Jan 2024
Contributed by Lukas
Welcome to season 3 of The Sleeping Barber! We are kicking the year off with our Barber’s Brief segment where we cover news that caught our eye, a m...
SBP 050: Love, Laughs and Power Rankings. With Conor Byrne and Elena Hengel.
14 Dec 2023
Contributed by Lukas
We decided to switch things up a bit for our last episode of the year. We roped in some of our pretty cool podcast buddies – Elena Hengel from the M...
SBP 049: The Barber's Brief - December 14, 2023
14 Dec 2023
Contributed by Lukas
Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case st...
SBP 048: What If There Was No Sales or Marketing Budget? With Jeff Lowe.
07 Dec 2023
Contributed by Lukas
What if we have been approaching organizational design all wrong? What if there is a better way to align an organization with consumer needs? In this ...
SBP 047: The Barber's Brief - November 30, 2023
30 Nov 2023
Contributed by Lukas
Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case st...
SBP 046: Shattering Myths About High-Performance Leadership. With Eddie Obeng.
23 Nov 2023
Contributed by Lukas
Boy, do we have a treat for you today! On this episode of the Sleeping Barber Podcast, we are joined by Eddie Obeng, CEO and learning Director of the...
SBP 045: The Barber's Brief - November 16, 2023
16 Nov 2023
Contributed by Lukas
Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case st...
SBP 044: NPS Exposed - What Does It Really Measure? With Prof. John Dawes.
09 Nov 2023
Contributed by Lukas
Net Promoter Score (NPS) has been a crucial part of the business world for nearly two decades. It was initially presented as the ultimate metric, the ...
SBP 043: The Barber's Brief - November 2, 2023
02 Nov 2023
Contributed by Lukas
Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case st...
SBP 042: Preparing For a Successful Q4. With Samantha Kelley.
26 Oct 2023
Contributed by Lukas
Right on time for the final sprint! Q4 marks the high-pressure season for countless advertisers and industries. While most are busy putting the final ...
SBP 041: The Barber's Brief - October 19, 2023
19 Oct 2023
Contributed by Lukas
Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case st...
SBP 040: Making a Promise to the Customer. With Roger Martin.
12 Oct 2023
Contributed by Lukas
Roger Martin returns to our show for a candid conversation on his recent research collaboration with WARC and the B2B Institute, "Making a Promis...
SBP 039: The Barber's Brief - October 5, 2023
05 Oct 2023
Contributed by Lukas
Welcome to the first-ever episode of the "Barber's Brief." A bi-weekly segment that focuses on bringing the latest news that caught our ...
SBP 038: How Branding Affects the Race for Talent. With Shelley Billinghurst.
28 Sep 2023
Contributed by Lukas
Many marketers often narrow their focus on branding, concentrating primarily on select elements such as an organization's visual identity, adverti...
SBP 037: The State of Programmatic in Canada. With Ben Wise and Jeremy Freedman.
21 Sep 2023
Contributed by Lukas
Today, we have a thrilling episode in store for you as we engage in a conversation with not just one, but two Heads of Programmatic Media from Google ...
SBP 036: The Gravity of Ecommerce. With JP Castlin and James Hankins.
14 Sep 2023
Contributed by Lukas
We're thrilled to be back after our summer hiatus with an exciting new episode! In this installment of the Sleeping Barber Podcast, we have the pl...
SBP 035: A Guide to Product Marketing, with Yasmeen Turayhi
03 Aug 2023
Contributed by Lukas
In this episode, we're thrilled to welcome our guest, Yasmeen Turayhi, the founder of Modern Product - a renowned product marketing consulting age...
SBP 034: Bud Light, Barbie and Branding, with Emmanuel Probst
22 Jul 2023
Contributed by Lukas
This week on the Sleeping Barber Podcast, we have Emmanuel Probst, Global Lead - Brand Thought Leadership @ Ipsos and author of "Aseemblage.&q...
SBP 033: AI. Separating Fact From Fiction, with Darby Sieben and Craig Haney
06 Jul 2023
Contributed by Lukas
The topic on everyone's mind is AI, and we decided to jump into the conversation as well. Whether you're an enthusiast or a skeptic, there'...
SBP 032: To Persona or Not to Persona? That is the Question.
22 Jun 2023
Contributed by Lukas
Spurred by a class assignment, our hosts Marc and Vassilis engage in a riveting discussion, debating whether personas truly enhance segmentation and e...
SBP 31: When to Change Your Strategy, With Jennifer Riel
08 Jun 2023
Contributed by Lukas
In today's episode, we're joined by Jennifer Riel, Head of Global Strategy at IDEO. We dig deep into the importance of continual learning, the...
SBP 030: Solving for Incrementality, with Avinash Kaushik
25 May 2023
Contributed by Lukas
Welcome back to yet another episode of the Sleeping Barber Podcast. We're thrilled to have Avinash Kaushik, the Chief Strategy Officer at Croud, o...
SBP 029: The Evolution of B2B Sales and Marketing, with Brent Adamson
11 May 2023
Contributed by Lukas
Keeping up with the latest trends and strategies can be challenging in a world where the B2B sales and marketing landscape constantly evolves. In this...
SBP 028: The Evolution of Traditional Advertising, with Pierre Bouvard
27 Apr 2023
Contributed by Lukas
Have we come full circle? The evolution of traditional media has been significant over recent years, driven by changes in consumer behaviour, technolo...
SBP 027: A Conversation About Intent Based Marketing, With Marc and Vassilis
05 Apr 2023
Contributed by Lukas
Intent-based marketing is a highly versatile tactic that often falls under the umbrella of performance marketing, but is frequently overlooked by mark...
SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
23 Mar 2023
Contributed by Lukas
On this edition of the Sleeping Barber podcast, we have the pleasure of hosting Carol Shmygol. She joins us to share her knowledge and experience gain...
SBP 025: Better Brand Health, with Jenni Romaniuk
09 Mar 2023
Contributed by Lukas
This week's episode welcomes Jenni Romaniuk, a renowned researcher and professor at the Ehrenberg-Bass institute. She is the author of some incredible...
SBP 024: What Marketers Don't Know. With Tom Roach
23 Feb 2023
Contributed by Lukas
In this week's episode, we are thrilled to welcome Tom Roach, the VP of Strategy at JellyFish, a marketing performance company. During our conversatio...
SBP 023: Inflation Is Here To Stay. Now what? With Dr. Hermann Simon
09 Feb 2023
Contributed by Lukas
We are thrilled to have Dr. Hermann Simon return to our show. Dr. Simon has just published his newest book, "Beating Inflation: An Agile, Concrete, an...
SBP 022: Modern Marketing Dilemmas, with Mary Kyriakidi
26 Jan 2023
Contributed by Lukas
In this episode, we're joined by Mary Kyriakidi, a Global Thought Leader at Kantar and a long-time friend of the show. We delve into her modern market...
SBP 021: Customer Centricity and the Role of Marketing with Andrea Belk Olson
05 Jan 2023
Contributed by Lukas
Happy New Year, everyone! We are back with season 2 of the Sleeping Barber Podcast, and we are starting off with a bang! For our first episode of 20...
SBP 020: The Sleeping Barber Season 1: Year in Review, with Marc and Vassilis
21 Dec 2022
Contributed by Lukas
As the curtain falls on the first season of the Sleeping Barber Podcast, Marc and Vassilis reflect on the many conversations with their guests over th...
SBP 019: Marketing Trends You Shouldn't Listen to, with Tom Goodwin
08 Dec 2022
Contributed by Lukas
Episode 19 is here, and it's a good one! We host Tom Goodwin, an advertising and media provocateur, speaker, and consultant. He is the author of...
SBP 018: Confessions of a Pricing Man, with Prof. Hermann Simon
24 Nov 2022
Contributed by Lukas
On this week's episode of the Sleeping Barber Podcast, we are excited to welcome Prof. Hermann Simon to the show. Prof. Simon is a bestselling author ...
SBP 017: The Secrets to Ad Effectiveness, with Jon Evans and Orlando Wood.
10 Nov 2022
Contributed by Lukas
On this week's episode of the Sleeping Barber Podcast, we are delighted to have on the show two fantastic guests. Jon Evans, Chief Marketing Officer a...
SBP 016: The Importance of Cognitive Branding, with Sandeep Dayal
27 Oct 2022
Contributed by Lukas
In this episode of the Sleeping Barber Podcast, we speak with Sandeep Dayal, author of Branding Between the ears, to discuss how marketers can use cog...
SBP 015: The Art of Budget Planning, with Dr. Grace Kite
13 Oct 2022
Contributed by Lukas
Budget planning. These two words can bring back nightmares for many marketers. A daunting task that pins marketers against finance departments i...
SBP 014: Is Marketing in Trouble?
29 Sep 2022
Contributed by Lukas
Marketing. It's meant to be at the core of every business, bridging the gap between product and customer. In this episode of the sleeping barber podca...
SBP 013: Creating Great (Strategy) Choices, with Jennifer Riel
15 Sep 2022
Contributed by Lukas
After a small summer break, we are back to kick off the year's second half with a great guest lineup. In this week's episode, we welcome Jennifer Riel...
SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
21 Jul 2022
Contributed by Lukas
In this week's show, we welcome Dr. Nicole Hartnett, Senior Marketing Scientist from the Ehrenberg-Bass Institute for Marketing Science. We discuss th...
SBP 011: The Power of Video Marketing with, Jon Mowat
07 Jul 2022
Contributed by Lukas
On this edition of the Sleeping Barber podcast, we welcome Jon Mowat, award-winning content creator and video strategy expert. Initially working as a ...
SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon
23 Jun 2022
Contributed by Lukas
The Sleeping Barber podcast welcomes Graham Staplehurst, Director of Thought Leadership at BrandZ Kantar, and Jorge Alagon, Global Head of Data Scienc...
SBP 009: B2B Marketing and the Contrarian Matrix, with Ty Heath
09 Jun 2022
Contributed by Lukas
In this episode of the Sleeping Barber, we welcome to the show Ty Heath, Director, Market Engagement at the B2B Institute at LinkedIn, where we discus...
SBP 008: Building Brand on a Small Budget, with Ian Barnard and Faisal Sidiqqui
26 May 2022
Contributed by Lukas
The importance of 'brand' cannot be understated, while at the same time, the most significant barrier for marketers is budget. But what if we would te...
SBP 007: Designing a career in marketing, with Dan White
12 May 2022
Contributed by Lukas
We welcome to the show Dan White, author of two books, 'The Smart Marketing Book' and 'The Soft Skills Book.' We discuss our careers and how we've ada...
SBP 006: A New Way to Think, with Roger Martin
28 Apr 2022
Contributed by Lukas
Episode 6 is here and it's a special one for us. In this episode of the Sleeping Barber Podcast, we welcome back Roger Martin and discuss his latest b...
SBP 005: Accounting metrics for marketers, with Dave Bunce.
14 Apr 2022
Contributed by Lukas
Often, marketers are more likely to align with an organization's sales team; however, should they not be spending more time with another critical busi...
SBP 004: What is brand, who owns it and how to measure it.
31 Mar 2022
Contributed by Lukas
What is a five-letter word that can mean different things to different people in an organization? A term so controversial that carries a lot of ambigu...
SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin
17 Mar 2022
Contributed by Lukas
Considered by many the modern-day Peter Druker of our generation, we welcome to the show strategic advisor, Roger Martin. Author of twelve books and f...
SBP 002: Demand Generation and Lead Generation for B2B, Chris Walker
19 Feb 2022
Contributed by Lukas
In this episode, we sit down with Chris Walker, CEO and founder of Refine Labs, to discuss the nuances of B2B marketing. The importance of lead and de...
SBP 001: Kantar's Work on Brand Equity with Mary Kyriakidi
13 Feb 2022
Contributed by Lukas
In this episode, we pull the curtain back on Kantar's work in defining brand equity and how to measure it. We sit down with Mary Kyrikidi, who holds t...
Sleeping Barber - A Marketing Podcast (Trailer)
12 Feb 2022
Contributed by Lukas
A brief summary of this episode