Sleeping Barber - A Marketing Podcast
Episodes
SBP 007: Designing a career in marketing, with Dan White
12 May 2022
Contributed by Lukas
We welcome to the show Dan White, author of two books, 'The Smart Marketing Book' and 'The Soft Skills Book.' We discuss our careers and how we've ada...
SBP 006: A New Way to Think, with Roger Martin
28 Apr 2022
Contributed by Lukas
Episode 6 is here and it's a special one for us. In this episode of the Sleeping Barber Podcast, we welcome back Roger Martin and discuss his latest b...
SBP 005: Accounting metrics for marketers, with Dave Bunce.
14 Apr 2022
Contributed by Lukas
Often, marketers are more likely to align with an organization's sales team; however, should they not be spending more time with another critical busi...
SBP 004: What is brand, who owns it and how to measure it.
31 Mar 2022
Contributed by Lukas
What is a five-letter word that can mean different things to different people in an organization? A term so controversial that carries a lot of ambigu...
SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin
17 Mar 2022
Contributed by Lukas
Considered by many the modern-day Peter Druker of our generation, we welcome to the show strategic advisor, Roger Martin. Author of twelve books and f...
SBP 002: Demand Generation and Lead Generation for B2B, Chris Walker
19 Feb 2022
Contributed by Lukas
In this episode, we sit down with Chris Walker, CEO and founder of Refine Labs, to discuss the nuances of B2B marketing. The importance of lead and de...
SBP 001: Kantar's Work on Brand Equity with Mary Kyriakidi
13 Feb 2022
Contributed by Lukas
In this episode, we pull the curtain back on Kantar's work in defining brand equity and how to measure it. We sit down with Mary Kyrikidi, who holds t...
Sleeping Barber - A Marketing Podcast (Trailer)
12 Feb 2022
Contributed by Lukas
A brief summary of this episode