LISTEN TO THIS EPISODE IF YOU EVER WONDERED HOW TO AUDIT YOUR MARKETING OR SALES & WHAT THAT PROCES LOOKS LIKEIf you want consistent sales growth, you need to know how to analyze your data, audit your marketing, and identify where your customers are actually falling off.In this episode, I’m breaking down one of my favorite topics: data. (Yes, even if you think you “hate numbers,” this one’s for you.) Because when you know what your numbers mean, you can stop guessing, stop wasting time on the wrong fixes, and start making decisions that actually move your business forward.I’ll walk you through how to audit your marketing and sales process step by step, show you what healthy data looks like, and share real examples of businesses who thought they had a marketing problem but really had a sales bottleneck.By the end of this episode, you’ll know exactly how to:Audit your full customer journey from awareness to purchaseSpot your true sales bottlenecks (and stop blaming the wrong things)Understand the difference between marketing problems and sales problemsUse key data points like conversion rate, average order value, and return customer rate to guide decisionsPrioritize changes that actually increase sales instead of wasting time or money on the wrong fixesIf you’ve ever wondered, “Is my marketing actually working?” this episode is your roadmap to finally finding out.Timestamps:00:00 Introduction and Episode Overview00:12 The Importance of Data in Business01:06 Auditing Your Marketing and Sales Process04:26 Understanding Consumer Behaviour and Sales Bottlenecks08:09 Marketing vs. Sales: A Detailed Breakdown13:38 Real-Life Examples and Case Studies18:17 How to Conduct Your Own Audit23:01 Conclusion and Final Thoughts📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateausJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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