LISTEN TO THIS EPISODE IF YOU WANT TO USE BLACK FRIDAY AS A TEST TO PROPEL YOUR BUSINESS FORWARDToday, I’m breaking down how to use your Black Friday results as a diagnostic tool for your entire business: what it revealed about your marketing, offers, operations, audience, and growth strategy… and how to turn that data into a clear Q1 plan instead of just “trying again next year.”Whether you’re disappointed, exhausted, or excited but overwhelmed by what comes next, this episode will help you identify your biggest bottleneck and decide exactly what to focus on first in the new year.What You’ll Learn in This Episode:How Black Friday acts as a mirror for the true health of your businessThe 3 “types” of post Black Friday founders (and which one you are)How to use the 5-part audit framework to pinpoint your biggest bottleneckWhat your data is telling you about traffic, buyer intent, and conversionsThe planning mistakes that quietly sabotage holiday salesHow to separate emotional frustration from strategic gapsHow to choose your primary Q1 focus and reverse-engineer your 2026 goalsWhat to prioritize next if your issue was visibility, conversions, or operations📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateausJOIN THE SMALL BUSINESS CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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