WHAT DO YOU WISH PEOPLE KNEW ABOUT CONSUMER BEHAVIOR?In this episode of The Business Growth Podcast, we’re diving into one of the most powerful (and misunderstood) drivers of growth: Why your customers actually buy and how to create real emotional connection without crossing into manipulation.Today, we’re joined by Dr. Chris Gray, a trailblazer in consumer psychology and buying behavior who has worked with some of the most recognizable brands in the world. Together, we break down what actually drives purchasing decisions and how to apply it in a way that feels authentic, ethical, and effective.If your marketing feels flat, your messaging isn’t landing, or your customers aren’t sticking around… this episode will show you exactly what’s missing.In this episode:•What consumer psychology actually is (and why most founders misunderstand it)• The difference between emotional connection vs manipulation in marketing• How to influence buying behavior without feeling “gross”• One of the most powerful (and underused) marketing tools• The concept of emotional “resonance” and why it drives action• How to uncover your customer’s real desires (not just surface level data)• What brands that dominate their market do differently• The biggest mistake founders make when messaging their product• What’s actually going through a customer’s mind before they buy• The 5 types of consumer risk (and how to overcome them)• Why “good enough” products often win and how to break that pattern• How consumer behavior has shifted in the last 5-10 years• Why attention, patience, and loyalty are harder to earn than ever• How AI is impacting consumer behavior (and decision making)Connect with Dr. Chris Gray:Website: thebuycologist.comInstagram: @thebuycologist📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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