Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Episodes
Rapid Agency Growth that Led to a Lucrative Acquisition Offer with Daniel James | Ep #609
12 Jul 2023
Contributed by Lukas
How do you get noticed by big brands? And eventually, get noticed by big agencies for an acquisition offer? It's all about making decisions that put t...
Choose The Best Niche For Your Digital Marketing Agency | Ep #608
09 Jul 2023
Contributed by Lukas
Have you ever heard the saying there are riches in niches? Are you an overworked owner of a stagnant agency? Maybe you have grown your digital agency...
4 Biggest Agency Sales Mistakes & 3 Sales Systems to Setup Success with Chris Brewer | Ep #607
05 Jul 2023
Contributed by Lukas
Are you guilty of making one of the biggest agency sales mistakes? Do you rely too much on referrals? Do you have three channels working to find new p...
Create a Vision Statement for a Digital Agency to Fuel Growth
02 Jul 2023
Contributed by Lukas
Why did I almost QUIT my multi-million dollar agency to get a job? It sounds crazy to think that I'd gotten to that point – for many is a measure of...
Unlock Limitless Agency Growth By Empowering Your Team
28 Jun 2023
Contributed by Lukas
Is it difficult for you to delegate to your team? Are you still handling everything yourself? Does your team feel empowered to take the initiative or ...
Maximizing Digital Agency Profits By Documenting Core Processes
21 Jun 2023
Contributed by Lukas
Can your agency employees make decisions without you? Are you frustrated that you keep putting out fires or re-explaining yourself over and over? Docu...
Why an Effective CRM is Important for Agencies and Clients
14 Jun 2023
Contributed by Lukas
Are you struggling to connect the dots between agency services and the results you drive for clients? Do you produce leads for clients without being s...
Empower Your Agency Team & Be the Beneficiary of Your Hard Work
07 Jun 2023
Contributed by Lukas
Do you lack a clear vision for your agency? Communicating the vision is the best way to empower your agency team. An unclear vision leads to a lack of...
Tapping Into Latin American Talent to Grow Digital Agency Profits
31 May 2023
Contributed by Lukas
Have you considered hiring remotely to help cut costs? Where would you look for remote employees that are still a good culture fit? Finding the right ...
How One Digital Agency Doubled MRR
28 May 2023
Contributed by Lukas
Are you letting fear stand in the way of success? Have you ever lost a big opportunity because you wanted it too badly? Are you guilty of skipping you...
Add Video Services to Your Digital Agency (the Easy Way or the Hard Way)
24 May 2023
Contributed by Lukas
Are you considering adding video services to your digital agency? Do you use video as part of your agency marketing strategy? Do you know how to lever...
Lessons from Growing an Agency Too Fast
21 May 2023
Contributed by Lukas
Are you trying to grow your agency fast? Trying to posture as a big agency to impress clients? There are a lot of big decisions to make when you're gr...
How to Get Paid for Strategy You're Giving Away for Free
17 May 2023
Contributed by Lukas
Do you charge for strategy or give it away for free? Are your prospects aware of the value of your thinking and research? Charging for strategy benefi...
How You Can Become Your Agency's Black Mamba
14 May 2023
Contributed by Lukas
Could your ego be standing in the way of your agency's success? Do you want to perform at peak level but struggle to break through an invisible ceilin...
Creating Your Agency's Competitive Advantage
10 May 2023
Contributed by Lukas
Do you feel stuck on how to unlock your agency's growth potential? Are you struggling to communicate your agency's competitive advantage in order to s...
4 KPIs to Predict Your Agency Financial Future
07 May 2023
Contributed by Lukas
What key metrics are you tracking for your agency? Do you know which KPIs are crucial for making proactive decisions to benefit your agency? There are...
Boost Client Retention with These Strategies
03 May 2023
Contributed by Lukas
How often do you look at your agency's churn rate? Do you know the lifetime value of a client? What are your client retention strategies? Do you dedic...
Is it The Right Time to Rebrand Your Agency?
30 Apr 2023
Contributed by Lukas
How are you branding your agency? Do you treat the agency like a client and market purposefully? Your agency's brand is much more than just a name or ...
How Important is a Personal Brand to Agency Growth?
26 Apr 2023
Contributed by Lukas
Do you have a personal brand? Did you create your brand with purpose and intention? Does it speak to who you are and your mission? Do you know how you...
From Chaos To $5 Million By Building The Right Agency Systems
23 Apr 2023
Contributed by Lukas
Are you driven to grow your digital agency fast? Are there drawbacks to growing your agency too quickly? One agency went from chaos to $5 Million by d...
How Recessions Offer Opportunities for Digital Agencies
19 Apr 2023
Contributed by Lukas
2023 recession talk: pull back or grow? For the first time ever, Jason Swenk, agency owner, advisor, podcast host, and speaker, is interviewed on his ...
How a Hybrid Office Model Can Benefit Your Agency and Team
16 Apr 2023
Contributed by Lukas
Are you an in-person agency with office space? Are you a fully remote agency? Both models have benefits and drawbacks for the agency and your team. Ho...
Choosing to Stay Boutique to Retain Control Over Your Agency
12 Apr 2023
Contributed by Lukas
Are you at the crossroads of deciding how big to grow your agency? Bigger isn't always better; in some cases, it makes more sense to create a lifestyl...
How Understanding Clients' Needs Prevents Costly Mistakes
09 Apr 2023
Contributed by Lukas
Why do your clients hire your agency? Do you know the struggle or challenge that led them to you? Many agency owners think they know these answers. Ho...
Boost Agency Growth Without Working Yourself to Death
05 Apr 2023
Contributed by Lukas
Are you delegating effectively in order to grow your agency? Do you have a satisfying work-life balance? Or are you working yourself to death? A lot o...
Mastering LinkedIn Messaging for Agency Lead Generation
02 Apr 2023
Contributed by Lukas
Have you used LinkedIn to generate leads for your agency? Do you know how to access your ideal prospects on LinkedIn? A lot of people get LinkedIn mes...
Boosting Client Retention with the Right Offering
29 Mar 2023
Contributed by Lukas
Does your agency have a defined niche? Do you serve a specific industry or work in a specific vertical offering? We always hear the riches are in the ...
The 4 Reasons Many Digital Agencies Never Scale
26 Mar 2023
Contributed by Lukas
Not sure why you're stuck trying to scale your agency? Growth vs Scaling? What's the difference? There are four main reasons some agencies never scale...
Evolving from a SaaS Agency to a Successful Email Marketing Agency
22 Mar 2023
Contributed by Lukas
Considering adding software as a service to your offering? Do you have a SaaS idea in mind? Having proprietary agency software is a great way to meet ...
Finding TRUE PASSION & PURPOSE in Your Agency with Laura Hutfless | Ep #580
19 Mar 2023
Contributed by Lukas
Do you have passion for your agency and clients? Have you identified your agency's purpose? Do you know your why and does your team buy into your visi...
Want More Clients? Niching Down Can Help You Find Your Ideal Clients
15 Mar 2023
Contributed by Lukas
Do you want more clients? Thinking about increasing your offering to attract more clients? Truth is, the opposite strategy is what helps a lot of agen...
How a Webinar Pro Boosted Sales-Qqualified Leads
12 Mar 2023
Contributed by Lukas
Do you have an irresistible offer that generates leads? What if you had a pipeline full of qualified leads? Webinars can help you get the attention of...
Unlocking the Power of AI for Creatives and Agencies
08 Mar 2023
Contributed by Lukas
Are you feeling threatened by AI? Are you worried that it could replace your agency's creative work? There are so many uses for artificial intelligenc...
Boost Your Agency's Success with the Power of Behavioral Science
01 Mar 2023
Contributed by Lukas
Did you know that applying behavioral science to your agency's work will result in better outcomes for your clients? By utilizing research-backed met...
Surviving A Merger: How to Safeguard Your Digital Agency and Team
26 Feb 2023
Contributed by Lukas
Do you have trusted referral partners? Every considered merging with an agency partner? A merger can be a good way to expand your service offering, bu...
How to Calculate Your Buyback Rate and Maximize Time and Revenue
22 Feb 2023
Contributed by Lukas
Are you running your agency, or is your agency running you? Are you lacking the freedom you thought you'd have in your agency? Many owners start growi...
Maximizing Employee Happiness and Productivity with People Management
19 Feb 2023
Contributed by Lukas
What are you doing to keep your team happy? Do you have an amazing culture? Is your team passionate about the agency's vision? Do they understand thei...
Hiring Tips for Agencies in the Growth and Scaling Phases
15 Feb 2023
Contributed by Lukas
Are you in the growth phase or the scale phase of your agency journey? Do you need generalists, specialists, or both? Knowing where you're at is the k...
How an Owner's Unconventional Exit Strategy Boosted Agency Success
12 Feb 2023
Contributed by Lukas
Do you want your eventual exit to benefit many instead of a few? Want to motivate and empower the team by making them personally invested in the agenc...
Why Acquisitions Aren't an Impossible Growth Strategy for Your Agency
08 Feb 2023
Contributed by Lukas
Do you want to grow your agency through an acquisition? What it would look like to merge with an agency offering complementary services? What if you c...
How to Charge More by Increasing Confidence and Implementing the Luxury Model
01 Feb 2023
Contributed by Lukas
Do you have the confidence to charge what you're worth? Do your clients understand your agency's value? Understanding your value is an important part ...
How to Create Work-Life Balance With Anti-Hustle Culture at Your Agency
29 Jan 2023
Contributed by Lukas
What do you think about hustle culture? Do you have a healthy work-life balance with your agency? Does your team? As the owner, you set the tone for t...
How to Break Through No Man's Land & Grow Beyond a 7-Figure Agency Revenue
25 Jan 2023
Contributed by Lukas
Do you feel like you're in no man's land? Growing beyond the $1 Million mark and beyond 7 figures can be a very gray area where the agency is making m...
How to Make More Money Using AI Tools to Create Content for Agency Clients
22 Jan 2023
Contributed by Lukas
If you've been paying attention, then you know this is the year for AI content creation like ChatGPT. (Even Ryan Reynolds and Mint Mobile know it :)...
What are the Top Priorities for Building a Strong Agency Foundation?
18 Jan 2023
Contributed by Lukas
If you're in the early stages of your agency, what should you prioritize in order to grow? With so many things to track and so many hats to wear, how ...
Proven Strategies for Maximizing Margins and Improving Cash Flow
15 Jan 2023
Contributed by Lukas
Looking to improve agency margins and profitability? Which key metrics are important to track? Are you paying yourself a salary? How much cash should ...
When and How to Sell Your Agency with a Profitable Acquisition
11 Jan 2023
Contributed by Lukas
What do you need to know about selling your agency? Is the market right for a sale or acquisition? What does a successful M&A deal look like? It's act...
3 Things To Increase Agency Lead Generation in 30 Days
08 Jan 2023
Contributed by Lukas
Would you like to increase agency lead generation and have so many prospects you get to pick and choose who you want to work with? Finding the right l...
Mike Michaelowicz on How to Be the Super Visionary in an Agency That Runs Without You | Ep #561
04 Jan 2023
Contributed by Lukas
Is your digital agency too reliant on you? Are you always putting out fires and answering questions? Is your team empowered to succeed without you? It...
How to Increase Agency Profitability and Make Smart Growth Decisions
28 Dec 2022
Contributed by Lukas
Would you like your agency to be more profitable? Have you analyzed which of your clients are profitable and which engagements are losing money? You m...
What's the Secret to Happier Agency Clients That Grow Your Business?
25 Dec 2022
Contributed by Lukas
Happy clients grow your business. So what is the secret to happier clients? Is your agency making a good first impression? Building a rapport with the...
Why Being Purpose-Driven and Diverse Helps Retain Clients and Employees
21 Dec 2022
Contributed by Lukas
Does your agency align with a purpose or cause? Are you hiring diversly to bring in different viewpoints? Today's guest has a lot of experience workin...
How Successful Partners Balance Each Other and Grow Their Agency
18 Dec 2022
Contributed by Lukas
Do you have an agency business partner? Are you considering bringing on a partner? Or experiencing challenges with your partner? Many people are afrai...
How to Be More Innovative and Make Agency Team Happier
14 Dec 2022
Contributed by Lukas
Have you ever asked your team what they don't want to do anymore? What would your employees eliminate, if they could? One agency owner started asking ...
How to Empower Your Team and Avoid Agency Owner Burnout
11 Dec 2022
Contributed by Lukas
Are you trapped working 24/7 in your agency? Do you know who to hire and how to empower them to make the right decisions? How do you build the culture...
How to Make Better Hires and Transform Employee Retention Rates
07 Dec 2022
Contributed by Lukas
Want to make better hires? Looking to improve your agency's employee retention? Many times, a high turnover rate is a consequence of a flawed hiring p...
5-Step Roadmap to Generating Agency Business with a Speaking Career
04 Dec 2022
Contributed by Lukas
Would you like to build authority with a speaking career? Want to generate new agency business from a stage, unsure how to get speaking engagements? A...
4 Pivotal Moves to Get Your Agency to the Multi-Million Dollar Level
30 Nov 2022
Contributed by Lukas
Are you looking for the right formula to take your agency into the multi-millions? Getting to the million-dollar mark can happen easily, but getting t...
How to Turn Your Agency Failures Into Growth Opportunities
27 Nov 2022
Contributed by Lukas
What big agency failures have you had? How did you overcome them? Most people don't like to talk about failure but we all know it's part of being an e...
Is Your Agency Prepared to Face an Economic Recession?
23 Nov 2022
Contributed by Lukas
How will your agency face an economic recession? Does your positioning allow your agency to evolve and come out stronger? If you haven't been preparin...
How to Structure and Lead a Newly Merged Agency
20 Nov 2022
Contributed by Lukas
Are you considering a merger in the future? Have you thought about the logistics of managing the resulting agency? How would the structure of that new...
How to Set Up Systems and Work 10-12 Hours per Week on Your Agency
16 Nov 2022
Contributed by Lukas
How many hours per week do you spend working IN your business? Do you need a better work-life balance? Would you like to focus just on the work you re...
What Should You Look For When Building Your Content Creation Team?
13 Nov 2022
Contributed by Lukas
Does your agency develop content for clients? Do you have an in-house content team or outsource? What issues have you run into building your content t...
Should Your Agency Implement a Four-Day Work Week?
09 Nov 2022
Contributed by Lukas
Have you heard of the four-day week? Is it something you've ever considered for your agency? Many people feel it is a good way to find the work-life b...
2 Big Mistakes in the Agency Client Onboarding Experience
06 Nov 2022
Contributed by Lukas
What is your client onboarding experience like? Is it seamless and easy? Do your clients feel important and seen? This is the first impression new cli...
How to Build a Lead Gen System and Fuel Multi-Million Agency Growth
02 Nov 2022
Contributed by Lukas
Have you built a scalable lead gen system to boost your agency's growth? Most agencies start with referrals. But eventually, you need a reliable lead ...
How to Set Up Systems to Reclaim Your Time to Work On Your Agency
30 Oct 2022
Contributed by Lukas
Do you spend too much time in endless meetings? Do you have the right systems in order to be efficient with your time? Are you ready to reclaim your t...
How Can Agencies Avoid the Super Client Trap?
26 Oct 2022
Contributed by Lukas
Do you have 1-2 big clients making up most of your revenue? Is the majority of your agency's livelihood tied to just one major account? Riding the wav...
4 Steps to Stop Losing Agency Employees to the Competition
23 Oct 2022
Contributed by Lukas
Do you have issues with employee retention? Are wondering what you can do to make your agency a more attractive place to work so you stop losing emplo...
How to Make Smart Financial Decisions to Scale Your Agency
19 Oct 2022
Contributed by Lukas
Are you tracking your agency's gross margin? How about the EBITDA? KPIs are super important and something every agency owner should be aware of. But w...
How One Agency Achieved 3X Revenue for Their Client with Relevant Messaging
16 Oct 2022
Contributed by Lukas
Do you struggle with educating clients on relevant messaging? Great messaging addresses the audience's emotional connection with an issue and sometime...
Do You Uphold Your Agency's Core Values Everyday?
12 Oct 2022
Contributed by Lukas
Do you live by your agency's core values? Have you spent time defining those values? Do you communicate them with your team? Many accidental agency ow...
3 Key Strategies to Help You Acquire Tons New Agency Business
09 Oct 2022
Contributed by Lukas
Are you struggling with client acquisition? Do you offer a ton of services but still can't scale? Wonder what else you could be doing to get the atten...
How to Generate So Many Leads Your Agency Has a Waitlist
05 Oct 2022
Contributed by Lukas
Have you considered creating a course to attract clients? How about having so much business you need to start a waitlist? Creating a course is one way...
How to Increase Agency Valuation By Firing Yourself
02 Oct 2022
Contributed by Lukas
Are you too involved in your agency's operations? Too stuck working IN the business to work ON the business? It's time to fire yourself from some of o...
What Big Decisions Do Successful Agency Owners Make Every Year?
28 Sep 2022
Contributed by Lukas
Agency owners make important decisions every day. But, what are the most important decisions to grow your agency? How can you make sure you're making ...
Why Niching Down Isn't Enough and 4 Tips to Build Client Trust
25 Sep 2022
Contributed by Lukas
Are you searching for ways to stand out from your competition? Niching down is one way to do it, but that alone might not necessarily cut it when it c...
How to Leverage Relationships to Grow Your Agency Faster
21 Sep 2022
Contributed by Lukas
How do you leverage relationships to get results for your clients? How can you leverage an acquisition to grow your agency faster? Today's guest has a...
How Are Agencies Using NFTs to Add Value to Their Clients Marketing?
18 Sep 2022
Contributed by Lukas
Would you like to dive into the NFT world? Agencies are finding ways to use NFTs to connect their clients with their audiences. What's an NFT and how ...
Why Raising Prices is the Real Game Changer to Increasing Profitability
14 Sep 2022
Contributed by Lukas
How can you boost agency profitability? Do you have a clear plan for being profitable? Some agency owners start out thinking they want to get to $100 ...
Why You Need to Use Storytelling to Win Your Clients Attention
11 Sep 2022
Contributed by Lukas
What story are you telling prospective clients about your agency? With audiences getting savvier about skipping over or blocking traditional marketing...
How to Differentiate Your Agency Marketing to Build a Sustainable Pipeline
07 Sep 2022
Contributed by Lukas
Do you dedicate time to work on your agency's marketing? Would you hire a dedicated team to handle your agency's short-term and long-term marketing st...
Why Hiring a President Might Be Just What Your Agency Needs to Grow Faster
04 Sep 2022
Contributed by Lukas
Is it time to replace yourself within your agency? Could you grow faster with by bringing on someone in a president role? What do you expect from some...
How to Increase Agency Profits By Creating Content for Clients
31 Aug 2022
Contributed by Lukas
Are you tired of waiting for clients to provide content? Is your agency thinking of offering content creation as a service? The demand for content is ...
Are You Diluting Your Team's Focus With Too Many Services?
24 Aug 2022
Contributed by Lukas
Do you offer too many agency services? Are you trying to be a jack-of-all-trades, making you the master of none? Does your broad service offering dilu...
6 Steps to Keep Your Agency Recruitment Pipeline Full with Amazing Talent
17 Aug 2022
Contributed by Lukas
Are you having a hard time finding the right candidates to fill roles on your team? Does your hiring process take culture fit into account? A solid hi...
How To Recover from Rapid Agency Growth By Getting Hyper Focused
10 Aug 2022
Contributed by Lukas
Are you an accidental agency owner trying to grow fast? Rapid agency growth isn't necessarily the best way to grow. When you're going through the ups ...
How One Agency Grew to $50 Million By Constantly Evolving
03 Aug 2022
Contributed by Lukas
What are your goals for agency growth? Would you like to grow your agency to 7- or 8-figures? That is exactly what this agency owner did when he built...
Get Yourself Out of Agency Sales By Hiring and Training for Outbound Sales
27 Jul 2022
Contributed by Lukas
Would you like to attract more clients with outbound sales? Do you need to build a successful sales team that gets results? Today's guest is a sales e...
How the Right Leadership Team Will Help Solve Your Principle-Agent Problem
20 Jul 2022
Contributed by Lukas
Have you clearly identified your place in the market? Have you selected a core leadership team to help you take the agency to the next level? Do you u...
How to Inspire a Fully Remote Team and Propel Agency Growth
13 Jul 2022
Contributed by Lukas
How can you propel agency growth while removing yourself from operations? How can you manage a fully remote team while keeping an active, fun work cul...
4 Key Agency Hires to Get You Out of Daily Operations
06 Jul 2022
Contributed by Lukas
Would you like to get out of your agency's daily operations? Do you want more time to work on the business rather than in it? Have you set up boundari...
Are You Afraid to Raise Digital Agency Prices?
29 Jun 2022
Contributed by Lukas
When was the last time you raised your prices? Do you know your profitability on each of your clients? If you haven't raised your prices for legacy cl...
Do You Have the Right Systems to Guide Your Agency Through Tough Times?
22 Jun 2022
Contributed by Lukas
Has your agency struggled through tough times? Could you pivot quickly if necessary? Back in 2020 many businesses, including digital agencies, were sc...
3-Steps To Improve Decision-Making and Create Freedom In Your Agency
19 Jun 2022
Contributed by Lukas
Would you like to create more freedom in your agency? How can you spend less time making decisions? How can you make the right decisions to grow your ...
How to Start, Grow, and Sell a Video Marketing Agency to Pursue Other Goals
15 Jun 2022
Contributed by Lukas
What is the life cycle of a video marketing agency? How can you transition from accidental agency owner to something else in order to fulfill your goa...
Why Your Agency Needs a Soul in Order to Maintain Great Culture
08 Jun 2022
Contributed by Lukas
Is your agency purpose-driven? A shared purpose is something your employees will rally around and identify with. It is critical to create a sense of b...
How to Avoid a Growth Explosion and Enjoy Agency Life Instead
05 Jun 2022
Contributed by Lukas
Do you want to scale your agency but fear growing too fast? Today's guest was part of the exponential growth of a big-name agency and never thought he...
How To Identify The Right Buyer For Your Agency Acquisition
01 Jun 2022
Contributed by Lukas
Are you setting up the processes you'll need to sell your agency one day? How would you go about weeding out the red flags to identify the right buyer...
Why Raising Digital Agency Prices Won't Scare Away the Right Clients
25 May 2022
Contributed by Lukas
Would you like the confidence to raise prices and triple your agency's growth? Are you ready to empower your team and transition to a true Agency CEO?...