Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Episodes
How To Reduce Your Agency's Client Churn Rate By Being More Selective
22 May 2022
Contributed by Lukas
Are you trying to improve your client retention rate? How often do you communicate with your clients? Building a good relationship with your clients s...
How to Set Up a Smooth Agency Acquisition Without an Earnout
18 May 2022
Contributed by Lukas
Are you planning to sell your agency at some point in the future? How are you preparing to make the process easier for yourself and your team? Our gue...
How to Leverage Event Speaking to Grow a Thriving Agency
11 May 2022
Contributed by Lukas
Does your agency's branding stand out from the competition? Is your offering and positioning unique? Does it establish your agency's authority in your...
How to Test Out a New Niche Instead of Going All-In Right Away
08 May 2022
Contributed by Lukas
Is it time to pick another niche for your digital agency? There are tons of benefits of niching down. However, there are a lot of concerns about maki...
Keys to Improving Agency Client Success and Reduce Churn Rates
04 May 2022
Contributed by Lukas
Are you measuring your client retention rates? Do you trust your team will build good relationships with your clients? A lot of agency owners focus on...
Why Ditching the Competition Mentality Leads to Real Agency Growth
27 Apr 2022
Contributed by Lukas
Are you a proactive or reactive agency owner? It's common to come into the business not having a full understanding of what it takes to grow your agen...
Is Buying An Agency Department A Good Way To Expand Your Offering?
20 Apr 2022
Contributed by Lukas
Are you thinking about buying an agency? What about just buying one department of agency to compliment your service offering? There are many reasons t...
Why Every Agency Needs a Solid Elevator Pitch and Good Branding
17 Apr 2022
Contributed by Lukas
Do you know how good branding establishes your agency as an authority? As a result, you will grow your agency faster. The fact is, being relatable and...
How Smarter Bookkeeping Helps Increase Agency Profitability
13 Apr 2022
Contributed by Lukas
Are you doing your own bookkeeping? Are you paying too much for someone else to do it? You might be wasting valuable resources that could be focused o...
Do You Have a Clear Vision and Does Your Team Support It?
06 Apr 2022
Contributed by Lukas
Do you have a clear agency vision? If so, have you shared it with your team and have their full buy-in? It takes courage to make changes that will hel...
How to Stop Giving Away Strategy For Free and Get Paid What You're Worth
03 Apr 2022
Contributed by Lukas
Do you want to start charging for strategy instead of just execution? A lot of agencies out there are getting paid for execution and giving away strat...
Why Your Agency Hit a Plateau and How to Catapult to the Next Level
30 Mar 2022
Contributed by Lukas
Do you feel that your agency has hit a plateau? Are you wondering what steps you could take to reignite your growth? Maybe it's time to get out of you...
How to Replace Yourself as Agency CEO and Remain Part of Its Future with Zach Williams | Ep #497
23 Mar 2022
Contributed by Lukas
Do you have a clear vision of your agency's future and your role in it? Would you like to sell your agency or just transition out of the role of CEO, ...
Why Your Startup Mindset is Holding Your Digital Agency Back
20 Mar 2022
Contributed by Lukas
Are you starting to grow your agency and feel the need to keep adding services and saying yes to every potential client? Getting out of that startup m...
5 Keys To a Great Customer Success Strategy to Retain More Clients
16 Mar 2022
Contributed by Lukas
Are you looking for ways to improve your customer service? Have you implemented a customer success strategy in your organization? Nils Vinje is an aut...
Mike Michalowicz on Getting Your Agency's Messaging to Stand Out from the Competition
09 Mar 2022
Contributed by Lukas
Build It and Maybe They Will Come? Unless You Get Different and Stand Out from the Crowd Do you want your digital agency to stand out from your compet...
How to Increase Conversion Rates and Land the Perfect Close Every Time
06 Mar 2022
Contributed by Lukas
Are you having trouble selling yourself and getting prospects to see the value you can provide for them? In this episode, James Muir joins Jason to ta...
2 Common Mistakes to Avoid While Growing Your Agency
02 Mar 2022
Contributed by Lukas
Have you made these common mistakes that hold back your agency? Our guest, Sandy Smith is the President of Smith Publicity, has grown her agency for o...
How to Increase Your Agency's Revenue By Niching Down and Saying No
27 Feb 2022
Contributed by Lukas
Are you afraid to niche for your digital agency because you think it means saying no? Are you scared niching down will pigeonhole your agency and limi...
Why Your Agency Needs to Embrace Automation and Artificial Intelligence
23 Feb 2022
Contributed by Lukas
Do you struggle to embrace automation in your agency's operations? Jordan Bell was already an ads expert that taught the ins and outs of creating succ...
How the Right Strategic Relationship Sets Up a Smooth Agency Acquisition
20 Feb 2022
Contributed by Lukas
Do you want to sell your agency in the future? What strategic relationships can help you grow and possibly sell your agency? Roy Chong was working in ...
Do You Have a Foot in the Door Strategy to Scale Your Agency Faster?
16 Feb 2022
Contributed by Lukas
Quinn Zeda had been running an agency for six years when she decided to start from scratch and focus on conversion rate optimization with Conversion C...
8 Steps to Create Funny Sales Videos For Your Agency
13 Feb 2022
Contributed by Lukas
Are you thinking of adding funny videos to your sales strategy? This eight-step framework may be just what you need to create successful sales videos....
Can You Scale Your Agency Fast Without Burning Through Talent?
09 Feb 2022
Contributed by Lukas
Are you struggling to retain employees? Do you know how to keep scaling without burning through talent? When Robert Glazer started Acceleration Partne...
3 Levels of Communication to Differentiate Your Agency Brand
06 Feb 2022
Contributed by Lukas
Can you effectively communicate what your business is about? With a 30-year background in marketing, Chris West noticed businesses normally handled th...
What Benefits Await Your Agency Beyond the Seven-Figure Mark?
02 Feb 2022
Contributed by Lukas
Are you struggling to get your agency beyond the million-mark? What benefits await beyond seven figures? Erik Olson merged companies with his current ...
How to 4X Your Digital Agency By Establishing the Right Processes
30 Jan 2022
Contributed by Lukas
Would you like to 4X your digital agency in less than 3 years? Joe Shelerud is the co-founder of the Amazon advertising agency Ad Advance. Joe was on...
Are You Just One Conversation Away from Massive Agency Success?
26 Jan 2022
Contributed by Lukas
Are you looking for opportunities to make more connections? You could be just one conversation away from your next big client success that leads to sc...
How to Increase Profitability By Charging What You're Worth
23 Jan 2022
Contributed by Lukas
Do you know the value you provide to your agency clients? Is your agency getting paid what you're worth? Do you always ask for the budget before prese...
How This Agency Got to $40 Million by Setting Clear Financial Goals
19 Jan 2022
Contributed by Lukas
Do you want to get your agency to the eight-figure mark and beyond? What are you doing to get to that level? Erik Huberman had started a few e-commerc...
Can You Build a Successful Lifestyle Business To Eventually Sell?
16 Jan 2022
Contributed by Lukas
Are you growing your agency to sell it in the future or prefer the idea of building a lifestyle business? Maybe you don't have to choose. When Anna Ma...
How Genuine Empathy Can Reduce Agency Churn Rate
12 Jan 2022
Contributed by Lukas
Is your leadership style genuine and sincere? Do you have empathy where your team is concerned? Do your clients display empathy for their end-users? W...
How to Build an Ideal Team By Marketing Your Agency's Culture
09 Jan 2022
Contributed by Lukas
Are you having a hard time hiring the right talent to build your agency team? Manish Dudhareija first started his journey as an entrepreneur nine year...
How Can Agencies Scale Content Creation in 2022?
05 Jan 2022
Contributed by Lukas
Are you using your resources wisely in order to scale content creation? Are you leveraging partnerships that will help you grow your agency? Content c...
Do You Want to Sell Your Digital Agency in 3-5 Years?
02 Jan 2022
Contributed by Lukas
Is it time to sell your digital agency? Considering a merger or acquisition in the near future? John Burns worked in mergers and acquisitions for 15 y...
How to Grow a Multimillion-Dollar Agency By Staying In Your Own Lane
29 Dec 2021
Contributed by Lukas
Are your wondering how to get bigger clients and grow into a multi-million dollar agency? Mary Ann Pruitt has a background working in media and was un...
6 Layers of Shaping an Agency Culture That Wins More Clients
26 Dec 2021
Contributed by Lukas
Want to build an amazing agency culture and brand? After running his own agency, Historic, for eight years and leading teams of creatives, Ted Vaughn ...
3 Pillars to Fill Your Pipeline and Grow Beyond the $3-Million Mark
22 Dec 2021
Contributed by Lukas
After working for big agencies for part of her career, Josy Amann decided that starting her own business and getting rid of the commute would align mo...
How to Successfully Bootstrap Your Way Into a Thriving Agency
19 Dec 2021
Contributed by Lukas
Would you like to successfully bootstrap your way into a thriving agency? Rich Kahn has been fascinated by the internet since its very beginning in t...
Is Your Agency Constantly Evolving to Stay Relevant to Clients?
15 Dec 2021
Contributed by Lukas
Is your agency constantly innovating and evolving in order to stay relevant? Clients needs are constantly changing as technology evolves. Are you keep...
Start With Confidence and a Long Runway to Grow Your Agency
12 Dec 2021
Contributed by Lukas
Scott Harkey had a rocky start in the agency business, having to keep other jobs while he tried to get his agency, OH Partners, off the ground. It too...
How to Grow Your Digital Agency Smart Instead of Fast
08 Dec 2021
Contributed by Lukas
Ben Worthen was a journalist for most of his professional career. During those years, he heard many marketing pitches and grew to dislike the type of ...
How to Get Over Trust Issues and Retain Agency Clients Longer
05 Dec 2021
Contributed by Lukas
Do your clients have trust issues with your agency? How can you go about creating an honest rapport to build trust? Working at a larger agency Bob Bai...
Do You Struggle Deciding Between Niching Down or Going Wide?
01 Dec 2021
Contributed by Lukas
Dmitriy Pisarev became fascinated with computers and started building his first website at a very young age. He never lost that fascination and event...
What to Measure to Create a Successful Lead Generation Strategy
28 Nov 2021
Contributed by Lukas
What metrics should you track to create a successful lead generation strategy? Kara Brown had been working on a string of supply chain corporate jobs ...
Using Data-Driven Algorithms To Find Your Agency's Sweet Spot
24 Nov 2021
Contributed by Lukas
Do you know how using AI and data-driven algorithms could help you save money on inefficient positioning? Anne Cheng is an entrepreneur that started h...
How Relationship Equity Establishes Your Agency as a Category of One
21 Nov 2021
Contributed by Lukas
Do you know how relationship equity could help you grow your business and establish yourself as a category of one? Michael Stamatinos has always thoug...
How To Find The Right Formula For Quick Agency Growth
17 Nov 2021
Contributed by Lukas
Are you looking for the right formula for quick agency growth? When Ellen Jantsch was working as a head of growth in a small tech startup, she felt th...
Why Becoming the Agency CEO is a Marathon, Not a Sprint
14 Nov 2021
Contributed by Lukas
Are you looking to start your transition to the role of agency CEO? David Anderson started living the entrepreneurial dream more than twenty years ago...
Why Adapting to Change Is the Secret to Longevity in Agency Life
10 Nov 2021
Contributed by Lukas
Forbes has called Nancy A. Shenker a "bad girl" because she selectively breaks rules and takes calculated risks to help companies innovate and grow. N...
Which Levers Do You Need to Pull to Scale Your Agency Faster?
07 Nov 2021
Contributed by Lukas
Do you know which levers you can pull in order to scale your agency faster? Greg Bond believes his purpose in life is to add value to other people's l...
How Relationships & Collaborative Culture Help Agencies Scale Faster
03 Nov 2021
Contributed by Lukas
Do you know the importance of building relationships to help your agency scale faster? Brian Cosgrove was doing well at a big agency but felt it kept ...
How to Build Better Client-Agency Relationships to Scale Faster
31 Oct 2021
Contributed by Lukas
Do you know how you can improve client-agency relationships to scale faster? Joe Koufman has worked in the agency world for over 20 years. He was actu...
Get Your Agency To the Next Level By Focusing on Who, Not How
27 Oct 2021
Contributed by Lukas
Do you know the importance of focusing on the who, rather than the how, to get your agency to the next level? Dallin Cottle had a degree in political ...
How the Right Foot in The Door Offer Helps Land Bigger Retainers
24 Oct 2021
Contributed by Lukas
Would you like to land big retainers of $50,000 to $100,000? Spencer Brooks is the founder and principal of Brooks Digital, an agency that empowers h...
How to Boost Productivity by Supporting Your Team's Work-Life Balance
20 Oct 2021
Contributed by Lukas
Are you looking for ways to boost your team's productivity while also improving your work-life balance? Jason Berkowitz was working as a personal trai...
Can You Continue to Scale Your Agency While Staying Lean?
17 Oct 2021
Contributed by Lukas
Do you think that growing and scaling your agency means always going for more in every aspect? Will Russell is the founder and CEO of Russell Marketin...
How an Agency Grew Fast to Over $4 Million and Sold Quick
13 Oct 2021
Contributed by Lukas
Hollis Carter is an entrepreneur and avid skier who, after founding many companies in his career, recently became the co-founder of the Baby Bathwater...
How to Land a Major Brand Client and Kick Start Your Agency Growth
10 Oct 2021
Contributed by Lukas
Do you want to know how to land major brands? Bill Durrant had been working for a big agency for years when he decided to leave and work freelance for...
Can You Use NFTs To Create More Engagement For Your Digital Agency?
06 Oct 2021
Contributed by Lukas
Are you thinking about the ways you could use NFTs for your digital agency? After working in nine agencies, Kent Lewis decided to start Anvil Media in...
Why an $80 Million Agency Owner Had to Recalibrate Ambition to Grow
03 Oct 2021
Contributed by Lukas
Are you wondering how to go beyond the six or seven-figure mark and continue your agency growth? After graduating college with a Liberal Arts degree a...
How One Agency Increased Revenue By 4X in Under One Year
29 Sep 2021
Contributed by Lukas
Are you willing to start saying no to wrong customers to see real change for your agency? Kerrie Luginbill is a partner and Chief Strategy Officer at ...
How to Create a Profitable Agency Machine That You Can Eventually Sell
26 Sep 2021
Contributed by Lukas
Do you want to create a machine that ensures agency growth? David Butler was working as a special ed teacher when he decided to try his luck in the re...
How to Convert More Proposals Without Doing a Ton of More Work
22 Sep 2021
Contributed by Lukas
Drew Hendricks was a philosophy major who started in the agency world after building his first website in the 90's and never looked back. Today, he ow...
Why a Solid Recurring Revenue Stream is the Key to Agency Growth
19 Sep 2021
Contributed by Lukas
Are you creating a solid recurring revenue stream for your agency? Dan Sundgren has been involved in the digital marketing industry since he became on...
How to Build an Eight-Figure Agency by Training Your Competition
15 Sep 2021
Contributed by Lukas
Brian R. Johnson has served as a leader in online advertising and conversion rate strategy for nearly two decades. He had been offering professional t...
How to Build the Best Agency Culture by Attacking Ideas, Not People
12 Sep 2021
Contributed by Lukas
Chris Leone was playing drums in Japan trying to figure out his next step in life when a keynote by Gary Vaynerchuk inspired him to enter the agency ...
How to Grow Your Agency By Filling Your Sales Pipeline
08 Sep 2021
Contributed by Lukas
After working on his own using his experience in the agency world, Chris started specializing in the project management side of the business. Eventual...
What Did Frank Kern Learn from His Failed Agencies?
05 Sep 2021
Contributed by Lukas
Have you had a few failures in the agency world? Everyone is afraid of failure. But when you change perspective and treat it like a lesson instead of ...
How to Manage the Future and Skyrocket Agency Profitability
01 Sep 2021
Contributed by Lukas
Is your agency as profitable as it could be? Are you successfully forecasting agency finances? Nate "Agency Dad" Jenson has built his business around ...
Is Getting Back to the Basics the Boost Your Agency Needs?
29 Aug 2021
Contributed by Lukas
Can you identify some services that might be holding your agency back? Maybe it's time to consider getting back to the basics. Phil Blackmore and his ...
How to Negotiate Successfully and Stop Lowering Your Agency Prices
25 Aug 2021
Contributed by Lukas
Every agency owner needs solid negotiation skills to feel more confident when dealing with clients. Mori Taheripour is an executive and award-winning ...
How to Overcome Isolation as an Agency Owner So You Can Grow
22 Aug 2021
Contributed by Lukas
Having your own agency and the responsibility for people's livelihoods can be an isolating experience. Darren Fox says he fell into the agency world u...
Can a Pay-Per-Performance Pricing Model Work for Your Agency?
18 Aug 2021
Contributed by Lukas
Ever wondered if you could make money on performance-based pricing? Kyle Sulerud was a Google ads expert with many years of experience in the space. H...
How One Agency Grew to $5.5 Million By Investing in Leadership
15 Aug 2021
Contributed by Lukas
Do you have the crystal clear vision needed to take your agency to the next level? John Quinton-Barber describes himself as a visionary and accidental...
How To Prepare For a Smooth and Successful Agency Acquisition
11 Aug 2021
Contributed by Lukas
After the life of digital nomad led to the failure of his first company, Dean Dutro started Worth eCommerce. Since then, found the Digital Agency Eli...
How To Grow Your Agency With A Laser Focus Niche and Exclusivity
08 Aug 2021
Contributed by Lukas
Would you consider having a laser focus niche in a way that you create such a demand you have a waiting list? This agency did just that and has grown ...
Can Adding SaaS to Your Agency Reduce Churn Rate?
04 Aug 2021
Contributed by Lukas
Shaun Clark is the co-founder and CEO of HighLevel, a company that offers an all-in-one sales and marketing platform for agencies and marketers. HighL...
How Do Agencies Create a Data Story to Show Value and Charge More?
01 Aug 2021
Contributed by Lukas
How can agencies prove value to their clients and eventually charge more? That's the solution Paul Deraval offers in this episode about founding Ninja...
How to Position Your Agency as the Solution Clients Need
28 Jul 2021
Contributed by Lukas
Vasa Martinez is the founder and CEO of Growthbuster, a remote marketing agency that has helped food and beverage brands reach new heights with commun...
Why You Shouldn't Forget to Treat Your Agency Like a Client
21 Jul 2021
Contributed by Lukas
Jason Yormark realized the job stability he always hoped to find behind a desk was waiting for him as an entrepreneur. That's when he decided to take ...
How to Qualify Leads and Stop Wasting Time On the Wrong Prospects
14 Jul 2021
Contributed by Lukas
Mike Poznansky was still in college when he started working at Red Bull's college marketing division. Since then, he realized the need for agencies th...
How to Create a Recurring Revenue Machine for Your Digital Agency
07 Jul 2021
Contributed by Lukas
Kevin Daisey works hard to stay on top of changing trends in digital marketing. He is the founder & CMO of Array Digital, a digital marketing agency s...
How to Attract and Hire Your Agency Dream Team
30 Jun 2021
Contributed by Lukas
Anna Shcherbyna is the CEO of Remotivate. And, leveraging her decade of experience in Business Operations and International Recruitment, Anna's recru...
How to Create Amazing Ads that Convert More Clients
27 Jun 2021
Contributed by Lukas
As co-founder and creative visionary at Harmon Brothers, Daniel Harmon uses storytelling and humor to create ads that convert. Since 2014, he has help...
Should You Burn the Boat In Order To Achieve Agency Success?
23 Jun 2021
Contributed by Lukas
Duncan Alney made the decision to focus his agency on social media back in the late 2000s when MySpace was still a thing. Now he's running a 7-figure ...
How Can Agency Owners Stop Working to Death?
20 Jun 2021
Contributed by Lukas
Stephan Spencer made himself too essential in his agency, resulting in working to exhaustion. After a much-needed break, he was able to gain clarity ...
How One Agency Hit $3 Million By Firing the Entire Team
16 Jun 2021
Contributed by Lukas
Roger Bryan has worked with some of the world's largest companies as an SEO consultant. He sold his first website in 1998 before he knew what SEO was,...
How to Scale Your Digital Agency By Near Shoring Your Team
13 Jun 2021
Contributed by Lukas
Michael Begg began as an Amazon seller and quickly saw an opportunity in e-commerce marketing. He figured how to successfully sell products online. Th...
How to Avoid a Failed Agency Merger By Focusing on Culture
09 Jun 2021
Contributed by Lukas
With around three decades of experience running professional services firms, Don Scales understands first-hand how to make them successful. He is curr...
How to Implement a Successful Roll-Up Strategy for Your Agency
06 Jun 2021
Contributed by Lukas
Todd Taskey has over twenty years of experience as a founding investor, board member, and management team of several business ventures. Now, as M&A at...
How to Calculate and Eliminate Scope Creep to Drive Agency Profitability
02 Jun 2021
Contributed by Lukas
As a Certified Management Accountant, a Certified Internal Auditor, and certified in Strategy and Competitive Analysis, Naten Jenson, co-founder of Ag...
Is it Time to Hire a VP of Operations to Take Your Agency to the Next Level?
26 May 2021
Contributed by Lukas
After deciding to leave the mean streets of LA, where he worked as a police officer for 13 years, Jason Smith started working at the leading Facebook ...
How to Grow Your Agency By Constantly Leveling Up
23 May 2021
Contributed by Lukas
True to his gambler style when it comes to making business decisions, entrepreneur Eric Siu bought a failing marketing agency for $2 back in 2014. By ...
How to Keep Your Agency Relevant By Staying On Trend
19 May 2021
Contributed by Lukas
With just a little over two years as the CEO and co-founder of The Influencer Marketing Factory, Alessandro Bogliari and his team have built an amazin...
How to Double Your Digital Agency Prices Without Losing Clients
16 May 2021
Contributed by Lukas
When Ben Childs founded Digital Reach in 2011, his mission was to create an agency that operated with integrity, honesty, and skill. Over the years, h...
How to Grow Your Digital Agency to an 8-Figure Revenue with Chris Dreyer | Ep #413
12 May 2021
Contributed by Lukas
Chris Dreyer is the founder and CEO of Rankings.io which is an agency specializing in SEO for personal injury law firms. Chris believes in being super...
Is Your Digital Agency Fishing in the Right Pond?
09 May 2021
Contributed by Lukas
Brent Weaver is the CEO and founder of uGurus. He leads the vision for the company and creates educational programs that help agency owners work on th...
Unlocking the 3 Keys of a Values-Based Agency
05 May 2021
Contributed by Lukas
Fran Biederman-Gross has grown her firm Advantages from a local printing business to a global end-to-end communications agency. As the CEO and founder...
Is Owning an Agency Like Running Into a Burning Building?
02 May 2021
Contributed by Lukas
Mark Sullivan is an agency owner who has also spent over 22 years in public safety. He has seen people in the best and worst of times. When he's not ...