Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Episodes
How to Lead Your Agency Team By Putting People First
28 Apr 2021
Contributed by Lukas
Steve Pockross has been the CEO of Verblio for nearly five years. As CEO, he applies leading marketplace and SaaS principles to create an industry-lea...
What's the Best Way to Hire and Fire Digital Agency Employees?
25 Apr 2021
Contributed by Lukas
Laura Tolhoek is the owner of Essential HR, the business she started three years ago in order to provide HR relief to small businesses. Her company pr...
How Can You Scale Your Agency and Grow Net Profit?
21 Apr 2021
Contributed by Lukas
Lacie Edgeman is a Partner and VP of Finance at PrograMetrix. She has extensive experience in finance within the marketing and creative industry. Laci...
How to Make Agency Video Ads That Don't Suck
18 Apr 2021
Contributed by Lukas
Jacque Spitzer is the CEO of Raindrop, the direct-to-consumer marketing agency he founded in 2014. He's committed to bringing fresh, new creative to h...
Building Your Agency Brand Is Easier Than You Think
14 Apr 2021
Contributed by Lukas
Building Your Agency Brand Is Easier Than You Think Juju Hook was a corporate brand strategist for over 30 years, both on the client-side, as well as ...
Why You Need to Export All Your Knowledge to Grow Your Agency
11 Apr 2021
Contributed by Lukas
Manuel Suarez is the Founder and CEO of AGM. Founded in 2015, AGM is a full-service, social media marketing agency that focuses on helping brands acqu...
Digital Agency Leadership Lessons from a Navy SEAL
07 Apr 2021
Contributed by Lukas
Nick Norris is a former United States Navy SEAL, now the CEO and co-founder of Protekt Products. He is a graduate of both the United States Naval Aca...
How to Retain Agency Clients By Showing Them Success
04 Apr 2021
Contributed by Lukas
Iris Shoor is the founder and CEO of Oribi, a web analytics tool. After two successful startups, she is growing her third startup. Oribi, an AI-based...
How Can Your Agency Work With Big Brands?
31 Mar 2021
Contributed by Lukas
Want to work with big brands? Curious how other agencies get massive opportunities? Wonder how you can find top talent to take your agency to the next...
How to Increase Digital Agency Upsell Opportunities
28 Mar 2021
Contributed by Lukas
Have you ever struggled with upselling? Would you like to expand revenue from your current accounts? Want to get your team more involved in upselling?...
Is Your Agency Making These 5 Lead Generation Mistakes?
24 Mar 2021
Contributed by Lukas
Are you still not convinced your agency needs a niche? Are you tired of spending your time on free consultations that don't convert? Converting a lead...
Does Your Agency Have the Visionary and Integrator Roles Filled?
21 Mar 2021
Contributed by Lukas
The Agency Visionary and Integrator Are you a visionary or an integrator? How do you know, and how do you use it to grow your agency? Check yourself o...
Is Your Agency Continually Evolving, Or Will It Die?
17 Mar 2021
Contributed by Lukas
Do you feel like you are working with tunnel vision? Are you only focusing on one small aspect of the agency? Are you wondering which direction to tak...
How to Decide When Your Agency Needs Project Management
14 Mar 2021
Contributed by Lukas
Is your team struggling to keep up with client communication? Having a hard time managing all parts of agency projects? Many agencies need project man...
Should You Put Your Digital Agency Pricing on the Website?
10 Mar 2021
Contributed by Lukas
Are you constantly trying to get prospects to tell you their budget? Do you spend too much time managing client expectations? Not sure which projects ...
3 Things Every Agency Must Know In Order to Grow
07 Mar 2021
Contributed by Lukas
What does it take to truly grow your agency? Could your pricing structure be holding you back? Are you giving away your strategy for free? There's a l...
Does Your Digital Agency Have the Right Systems to Scale?
03 Mar 2021
Contributed by Lukas
Are you struggling to scale your agency? Is it a challenge getting clients to understand and value your strategy? Do you feel like there's a missing p...
How Do You Know It's Time to Hire an Agency President?
28 Feb 2021
Contributed by Lukas
Wondering if it's time to hire an agency president? If you're feeling like the burden of the day-to-day is holding you back, it might be time! Are you...
Should Your Marketing Agency Pitch for Free?
24 Feb 2021
Contributed by Lukas
Are you tired of losing time and money on RFPs? Do you want to start charging for creative strategy? There's a long-standing debate in the agency worl...
Do You Send Emails Your Agency Prospects Want to Open?
22 Feb 2021
Contributed by Lukas
Are you struggling to attract new clients with your outbound marketing? Do you need to build deeper connections with your prospects? The key is crea...
How to Make Sure Your Agency Merger is Successful
17 Feb 2021
Contributed by Lukas
Are you having trouble scaling your agency? Considering a merger as a growth plan? Have you been approached about merging with another agency? A merge...
4 Things Successful Agencies Are Doing Right Now
15 Feb 2021
Contributed by Lukas
Does your agency have the right people and the right systems in place? Do you want to work smarter, not harder? If it seems like no matter how much ti...
How Can Your Agency Survive and Thrive in Difficult Times?
10 Feb 2021
Contributed by Lukas
Worried about your agency's future? Do you second guess every decision you make? There's no doubt, things are uncertain right now. But what if you too...
Is It Time to Hire a Human Resources Role for Your Agency Team?
08 Feb 2021
Contributed by Lukas
Is your growing team in need of more structure? Do you feel like you're too caught up in the little stuff? Or does the small stuff turn real big, real...
Agency Foot In the Door Framework with 90% Close Rate
03 Feb 2021
Contributed by Lukas
Would you like to close deals faster? Are you tired of giving away strategy for free and only getting paid for execution? If you want to convert more ...
Is Your Digital Agency Team Empowered to Make Decisions?
01 Feb 2021
Contributed by Lukas
Does your team come to you for every little decision? Not sure how to empower your employees to take more initiative? A lot of agency owners find them...
2 Things to Separate You from the "Me Too" Agencies
27 Jan 2021
Contributed by Lukas
Are you looking for a way to stand out as "the choice" instead of "a choice"? Do you want your agency prospects to view you as more than just one of ...
What Agency Pricing Model Helped One Agency Grow Super Fast?
25 Jan 2021
Contributed by Lukas
Do you want to know what pricing model is right for your agency? Do your clients understand the value of the services you provide? Are you doing enoug...
Should You Start a Digital Agency in an Economic Downturn?
20 Jan 2021
Contributed by Lukas
Are you considering starting an agency but worried now's not the right time? Are you afraid of failure or the added pressure of these uncertain times...
Why Embracing Change Leads to Longterm Agency Success
18 Jan 2021
Contributed by Lukas
Has your agency recently experienced major changes? Is it time to transition away from how you used to do things? Is it time to promote key employees ...
How a 90-Year-Old Agency Continues to Thrive
13 Jan 2021
Contributed by Lukas
Do you know what separates your agency from competitors? Are you looking for a way to attract new clients and hold on to the ones you have? Clients ha...
Does Your Agency Automation Eliminate Personalization?
11 Jan 2021
Contributed by Lukas
How well do you connect with your clients? Do you know what your clients really need? Do you have a system in place to solve clients' problems? Someti...
Do You Have a Handle on Your Marketing Agency Financials?
06 Jan 2021
Contributed by Lukas
Do you use your bank balance to gauge how well your agency is doing? Do you know and understand your key marketing agency financials? Or are you maki...
Do Your Agency Clients Value the Results You're Achieving?
04 Jan 2021
Contributed by Lukas
Do you struggle to get agency clients to understand your value? Wish you could be paid what you're worth? Have you ever considered a value-based or pe...
How Do 5 Partners Lead a Successful Digital Agency?
30 Dec 2020
Contributed by Lukas
How do you make decisions when there are multiple agency partners? Can you truly grow without second-guessing the big decisions? How do you grow an ag...
How Defining Purpose Propels Digital Agency Growth
28 Dec 2020
Contributed by Lukas
Are you struggling to find your purpose in the marketing agency world? Do you find yourself doing all the work, taking all the risks, and feeling like...
Do You Have the Right Processes to Land Ideal Agency Clients?
23 Dec 2020
Contributed by Lukas
Do you have the right systems and processes the will allow you to work only with your ideal agency clients? Have you identified your ideal agency clie...
When Is the Right Time to Sell Your Digital Agency?
21 Dec 2020
Contributed by Lukas
Does owning your agency give you a sense of significance? Do you ever wonder or worry about what an acquisition might feel like? Will you know when it...
3 Steps to Building a Successful Agency of 100 Employees
16 Dec 2020
Contributed by Lukas
Do you ever wonder what the big guys with over 100 agency employees are doing to be successful? Wonder what it takes to truly be a full-service agency...
Should You Start Your Own Digital Agency or Acquire an Agency?
14 Dec 2020
Contributed by Lukas
Should you start an agency or buy an existing one? Do you have the right skill set for owning a successful agency? This isn't really a clear path on t...
The 5-Step Hiring Process That Helped an Agency Grow to 7-Figures
09 Dec 2020
Contributed by Lukas
Have you struggled to find the best way to find and hire new agency employees? Are you overwhelmed by the thought of growing your team? Do you want to...
How Can Artificial Intelligence Help Grow Your Digital Agency?
07 Dec 2020
Contributed by Lukas
Why Do Great Digital Agency Employees Leave?
02 Dec 2020
Contributed by Lukas
Are you making the right hires for your agency team? Do you feel like your best agency employees don't stick around long enough? Most of your agency's...
2 Ways an Acquisition Can Help Your Agency Grow Faster
30 Nov 2020
Contributed by Lukas
Do you feel like your agency has reached a plateau? Do you want to speed up your agency's growth but not sure how? Are your clients looking for more? ...
How to Build a Great Agency Instead of Just a Big One
25 Nov 2020
Contributed by Lukas
Have you ever felt embarrassed by the size of your agency? Do you think success is wrongfully tied to the size of your team? Have you been worried abo...
How to Grow Your Agency by Fostering Connections
23 Nov 2020
Contributed by Lukas
Are you really fostering your client relationships? Are you going beyond the transaction and getting personal? People prefer doing business with peopl...
What Makes Your Agency Clients and Team Want to Stay?
18 Nov 2020
Contributed by Lukas
Are you losing clients and talent to other agencies? Are you wondering what the secret recipe is to keeping happy clients and a happy team? Are you lo...
Why Scaling Your Agency Faster Makes Things Easier
16 Nov 2020
Contributed by Lukas
Have you reached a point where you're not sure what comes next for your agency? Are you looking for new ways to grow or afraid your agency is growing...
Does Your Agency Need to Boost Client Retention?
11 Nov 2020
Contributed by Lukas
Are you looking for a way to keep your clients around longer? Are you ready to focus more on client retention? Do you struggle for clients to see the ...
How Well Do You Know Your Digital Agency Clients?
09 Nov 2020
Contributed by Lukas
Do you struggle with client retention? Are you worried you aren't providing what your client needs? Client retention is a problem many agencies deal w...
How Can Strategic Partnerships Help Grow Agency Revenue?
04 Nov 2020
Contributed by Lukas
Are you looking for a way to grow your agency through strategic partnerships? Do you struggle to understand what type of partnership might be right fo...
How to Build a Thriving Woman-Owned Digital Agency
02 Nov 2020
Contributed by Lukas
Are you a female agency owner struggling to grow? Ever wonder if a friendship can survive the daily struggles of agency life? Women are underrepresent...
Can Your Agency Grow Effectively with a Team of Contractors?
28 Oct 2020
Contributed by Lukas
Agency life has always been very dynamic but now more than ever. Today's agency employees have different needs in order to have a work-life balance. M...
Best Tips for Hiring and Retaining Amazing Agency Employees
26 Oct 2020
Contributed by Lukas
Have you ever wondered what steps you should take to keep your finger on the pulse of your agency? Are you concerned with finding employees who can he...
Why Culture and Cash Flow are Crucial for Agency Growth
21 Oct 2020
Contributed by Lukas
Think skillsets are all that matter? Need help building a team aligned around your mission? Skills and experience are important, but it's your culture...
How to Build an 8-Figure Agency with Zero Employees
19 Oct 2020
Contributed by Lukas
Want an 8-figure agency? Tired of the hassle and cost of managing employees? Want an entirely new, innovative business model? The answer for one agenc...
Does Size Matter When It Comes to Agency Growth Potential?
14 Oct 2020
Contributed by Lukas
Have you ever wondered if the grass is greener for big agencies? Or is it easier to be a small agency that is more nimble? Are you struggling with pr...
Why Client Service is a Big Factor in Growing Your Agency
12 Oct 2020
Contributed by Lukas
Are you feeling overwhelmed by client demands? Struggling to choose the ideal clients who are right for your agency? Have you lost a major client and ...
How Is Content Creation Changing with the Times?
07 Oct 2020
Contributed by Lukas
Are you searching for more ways to attract new agency clients? Have you considered starting a podcast for your agency? Are you searching for new ways ...
The Key to Growing Your Agency in Spite of Mistakes
05 Oct 2020
Contributed by Lukas
Do you feel like you've made so many mistakes at your agency you may never be successful? Do you find yourself trying to be someone else for your clie...
Does Your Digital Agency Have a Plan for Success?
30 Sep 2020
Contributed by Lukas
What will it take for your agency to be successful? Do you think it's landing one big, game-changing client? Are you impatiently waiting for your big-...
How to Find the Right Agency Clients and Avoid the Wrong Ones
28 Sep 2020
Contributed by Lukas
How do you find your ideal clients that are a good fit for your agency? How do you avoid taking on clients who aren't a good fit? Often times we take ...
Do Your Agency Clients Need Multicultural Marketing?
23 Sep 2020
Contributed by Lukas
Uncertain on choosing a niche for your agency? Have you ever considered specializing in multicultural marketing? Are your clients losing customers by ...
Want to Help Your Team Be More Efficient and Scale Agency Faster?
21 Sep 2020
Contributed by Lukas
Are you a new digital agency wondering how to attract the best agency talent? Or an established agency afraid your amazing team might fall apart? The...
Why Location Matters to Your Agency Clients & Team
16 Sep 2020
Contributed by Lukas
Does your agency location determine its growth potential? How important is the location of your digital marketing agency? Do location and culture impa...
How to Succeed By Ignoring Your Agency Advisor
14 Sep 2020
Contributed by Lukas
Are you questioning whether you should choose a niche? Do you know your why and your passion? Have you gotten some great agency advice but rather go w...
How to Be an 8-Figure Agency Without a Huge Team
09 Sep 2020
Contributed by Lukas
Are you worried you can't grow a successful agency without a large team? Are you looking for a way to provide a better, more efficient experience for ...
What Do Brands Really Want From Their Agency?
07 Sep 2020
Contributed by Lukas
Do you know what brands want from an agency? What do they look for when deciding to work with an agency? Are you looking for a way to stand out in a w...
Is Your Agency Prepared for Illness, Injury, or Death?
02 Sep 2020
Contributed by Lukas
Do you have a plan to protect your agency and team in the event of illness, injury, or death?? What would you do if your partner died? What if you wer...
What Is Driving Your Digital Agency Growth?
31 Aug 2020
Contributed by Lukas
Have you ever stopped to really think about what is really driving growth? What inspires you to keep doing what you do? Do you know your agency's purp...
Why You Need to Generate Content to Generate Leads
26 Aug 2020
Contributed by Lukas
Are you looking for an efficient way to attract more leads? Do you want to get to a place where you can pick and choose your clients? Content is a gr...
How an Agency Went $0 to $15 Million in Under One Year
24 Aug 2020
Contributed by Lukas
Looking for a creative way to rapidly grow your agency? Wondering how to structure an agency acquisition without getting screwed on the other side? Wh...
How to Build Relationships That Grow Your Agency
19 Aug 2020
Contributed by Lukas
Are you a small agency worried your size might be holding you back? Afraid you might not have what it takes to compete with the big agencies? The mor...
Why One Agency Closed and How to Avoid Their Mistakes
17 Aug 2020
Contributed by Lukas
Do you find that no matter how hard you work, you're just not profitable? Are you spending too much time on the wrong things? If you want to be succes...
#1 Mistake to Avoid in an Agency Acquisition
12 Aug 2020
Contributed by Lukas
Is an acquisition in your agency's future but you're not sure how to find a potential buyer? Does your agency have incredible strategic partnerships? ...
Are You Ready to Start Your Own Digital Agency?
10 Aug 2020
Contributed by Lukas
Are you tired of working for an agency? Do you feel like you could do things better yourself? Are you ready to start your own digital agency but afrai...
How Strategy Wins and Retains More Agency Clients
05 Aug 2020
Contributed by Lukas
Do you struggle to get clients to view you as an authority? Do you have a difficult time communicating value to your prospects and clients? Are you co...
How to Prepare Your Marketing Agency for Acquisition
03 Aug 2020
Contributed by Lukas
Are you thinking about selling your agency, but aren't sure where to start? Are you going through an acquisition and want to make sure you get it righ...
How to Build Relationships That Become Agency Clients
29 Jul 2020
Contributed by Lukas
Have you struggled to build relationships and connections for your agency? Are you looking for a way to increase your agency's authority and become a ...
AGENCY OWNER PROGRESS OVER PRIDE
28 Jul 2020
Contributed by Lukas
Is pride standing your way of growing your agency? It's easy to get in your own way sometimes as an entrepreneur. I had something in my personal life ...
How a Three-Generation Agency Has Grown for 50 Years
27 Jul 2020
Contributed by Lukas
Does your current agency business strategy support long term sustainability? Are you looking for some simple strategies to be a more effective leader?...
Is Your Agency Partner Holding You Back?
22 Jul 2020
Contributed by Lukas
Are you struggling in a partnership that is no longer working? Are you anxious about sitting down and have that conversation? As agency owners, we oft...
Does Your Agency Need to Scale Back to Scale Up?
20 Jul 2020
Contributed by Lukas
Does it feel like no matter how hard you work, you just keep running around in circles? Are you ignoring all the signs that your agency's crying out f...
Does Your Agency Have Good Bones?
15 Jul 2020
Contributed by Lukas
Are you starting an agency and debating whether you need a partner? Is your agency growing, but you're not sure where to go from here? It doesn't matt...
How to Grow Your Agency Without Hiring More Employees
13 Jul 2020
Contributed by Lukas
Are you looking for a way to scale up without adding new employees? Do you want to get back to enjoying what you do? When you try providing everything...
How to Use Case Studies to Win New Agency Clients
08 Jul 2020
Contributed by Lukas
Are you looking for a way to connect with potential new agency clients? Do you want to quit selling and have clients come to you? Case studies are a g...
Can an Agency Succeed in Four Separate Niches?
06 Jul 2020
Contributed by Lukas
Apprehensive to declare a niche? Worried that being a niche agency will limit your growth? Do you own a full-service agency that's in need of restruct...
Is Marketing Agency Content Still King in a Declining Economy?
01 Jul 2020
Contributed by Lukas
Have you made a pivot in the past few months to adjust to changing times? Are you looking for a way to help your clients connect with their customers,...
What Are Some Unique Ways for Finding New Agency Clients?
29 Jun 2020
Contributed by Lukas
Are your current marketing methods not yielding enough agency prospects? Wonder how other agencies are prospecting? What unique methods of outbound ma...
Is Being a Niche Agency Really That Important?
24 Jun 2020
Contributed by Lukas
Are you wondering whether your agency really needs to niche down? Do you struggle to get prospects to take you seriously? Whether you have declared a ...
How One Agency Grew By 50% Two Years in a Row
22 Jun 2020
Contributed by Lukas
Do your clients struggle to understand what you actually offer? Do you make time to work on your agency instead of just in it? Sometimes, agencies los...
How to Use Acquisition as an Agency Growth Strategy
17 Jun 2020
Contributed by Lukas
Would you like a bigger piece of pie? Do you want a way to serve more clients without generating leads organically? An agency acquisition growth strat...
Are You Working With the Right Clients to Grow Your Agency?
15 Jun 2020
Contributed by Lukas
Do you struggle to find clients that align with your core values? Are you looking for a way to be able to choose who you work with? When you have a cl...
Are Your Agency Clients Looking for More?
10 Jun 2020
Contributed by Lukas
Do your clients struggle to find consistency, working with multiple agencies to create an advertising campaign? Are you looking for a way to add more ...
2 Secrets to Motivate Your Agency Team
08 Jun 2020
Contributed by Lukas
Do you struggle to find the right way to motivate your agency team? What's the right balance between sharing too much and not sharing enough? Are you ...
How to Win More Agency Clients with Location-Based Marketing
03 Jun 2020
Contributed by Lukas
How can you give your brick-and-more clients a bigger ROI? Are you looking for a way to drive more traffic to your retail clients? Location-based mark...
How Agencies Can Learn and Grow in the Current Economy
01 Jun 2020
Contributed by Lukas
Is your agency struggling due to the current economy? Are your clients pulling back? Now is not the time to panic! Learn how your agency can thrive du...
What is the Key to Retaining Agency Clients?
27 May 2020
Contributed by Lukas
Are you struggling to retain agency clients? Having trouble helping them appreciate the value of your service? Do your clients even know all of what d...
How to Host Amazing Events and Generate More Agency Leads
25 May 2020
Contributed by Lukas
Are you looking for a way to attract your ideal client? Have you considered hosting a live event as a prospecting tactic? An event is a great way to g...
What is Your Agency's Competitive Advantage?
20 May 2020
Contributed by Lukas
Are you looking for more predictability in your business model? Do you find your agency is barely treading water and are looking for a way to thrive? ...