Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Do You Have a Solid Agency Framework?

18 May 2020

Contributed by Lukas

Do you know your agency's purpose? Have you established a solid framework? When you know what you do and have a process to follow, both your agency a...

Do You Have What it Takes To Run A Successful Agency?

14 May 2020

Contributed by Lukas

Do you have what it takes to be a successful agency owner? Are you afraid you've hit the ceiling of your own success? What are the traits and discipli...

How Does Agency Culture Help During Economic Crisis?

13 May 2020

Contributed by Lukas

How is your agency surviving the economic crisis? How can a great agency culture help during a downturn in the economy? As an agency owner, there's n...

How to Eliminate Scope Creep and Get Paid What You're Worth

11 May 2020

Contributed by Lukas

Do you struggle with pricing? Is your agency getting paid what it's really worth? Are you a victim of scope creep but not sure how to put an end to it...

How Digital Agencies Can Improve CRO for Retail Clients

06 May 2020

Contributed by Lukas

Are you an e-commerce agency? Would you like to help your e-commerce clients achieve better results including more upsells and cross-sells? Would you ...

Is Your Agency Wasting Time and Resources?

04 May 2020

Contributed by Lukas

Do you find yourself repeatedly teaching the same tasks to your team? Is it a challenge to get everyone on the same page? Processes are an important p...

Is Your Agency Tone Deaf? How to Market to Clients During the Pandemic with Scott Bell

01 May 2020

Contributed by Lukas

Is your agency tone deaf? I am seeing agencies handle this pandemic and economy crash in one of two ways. They have either stopped selling because the...

How to Convert More Prospects Into Agency Clients

29 Apr 2020

Contributed by Lukas

Are you losing too many leads at the top of your funnel? Do you spend too much time qualifying prospects? Do you not qualify clients? While agency ow...

How Can Agencies Help Clients Who Are Shut Down During the Pandemic?

28 Apr 2020

Contributed by Lukas

How can agencies help clients who are shut down right now during coronavirus? How can agencies pivot to thrive during this downturn economy? This epis...

How to Build the Agency That Fulfills Your Exit Plan

27 Apr 2020

Contributed by Lukas

Does your agency business model lack predictability? Are you questioning what the future has in store for your agency 10, 15 years down the road? Whe...

How Can Agencies Help Travel and Hospitality Clients Right Now?

24 Apr 2020

Contributed by Lukas

Does your agency serve an industry that has been shut down? Are your clients directly impacted by the economic downturn? Of course, many, many industr...

How a Fully Remote Agency Creates Rockstar Culture

22 Apr 2020

Contributed by Lukas

Have you considered making a move to a fully remote agency? Do you think your agency team could benefit from more creative freedom? As agency owners,...

How Your Agency Can Move from Execution to Paid Strategy

20 Apr 2020

Contributed by Lukas

Have you found your agency in a place where all you do is execute? Are you looking to change the way you do things and provide more value to your clie...

Does Your Agency Have a Problem Scaling?

15 Apr 2020

Contributed by Lukas

Are you ready to scale up your agency, but don't know where to start? Are you face-to-face with that metaphorical brick wall, trying to figure out whe...

How Your Agency Can Survive a Changing Economy

13 Apr 2020

Contributed by Lukas

Have current events left you in a panic, uncertain where your agency will end up? Are you looking for a way to make sure your agency stands out from t...

How Branding Your Agency Sets Up Value Based Pricing

08 Apr 2020

Contributed by Lukas

How can your agency stop charging for hours and switch to value-based pricing? Have you ever thought about naming your services or productizing? Brand...

How Much Do Internal Errors Really Cost Your Agency?

06 Apr 2020

Contributed by Lukas

Is your agency wasting time and money on making mistakes? Are you trying to make sense of why your profit margins are so low? If so, it's time to take...

How to Face Agency Challenges During the Coronavirus Crisis | Q&A Session

02 Apr 2020

Contributed by Lukas

We are in uncertain times right now and so many agencies are facing challenges as a result of the global coronavirus crisis. Agencies are struggling w...

How Web Audits Convert More Agency Prospects Into Clients

01 Apr 2020

Contributed by Lukas

Are you struggling to get your foot in the door with the right clients? Do you have plenty of leads, but just can't convert? Web audits can help you c...

How One Agency Grew to $15 Million in Under 10 Years

30 Mar 2020

Contributed by Lukas

Do you have the right systems but still struggle to grow? Do you look at the big agencies and wonder how they got to 7- or 8-figures? It's all about h...

4 Phases of Creating an Autonomous Agency

25 Mar 2020

Contributed by Lukas

Are you struggling with spending too much time working in your agency, instead of on your agency? Do you spend a whole lot of time dealing with the...

Why Employee Engagement Is Important to Your Agency's Success

23 Mar 2020

Contributed by Lukas

Are you struggling to get your team more engaged with their work? Do you find yourself doing work your employees should feel empowered to do? Employe...

How Standard Operating Procedures Set-Up Your Team for Success

18 Mar 2020

Contributed by Lukas

Are you struggling to let go of some of the control and bring on new team members? Or, when you bring in new talent do you discover they have no idea...

How Podcasting Will Help Connect You With More Agency Clients

16 Mar 2020

Contributed by Lukas

Have you considered creating a podcast, but don't know where to start? Are you looking for a new way to get clients engaged without coming off "sales...

CAN YOU GROW YOUR AGENCY DURING A RECESSION?

12 Mar 2020

Contributed by Lukas

Can you grow your agency during a recession? What should you do to make sure your agency survives a downturn in the economy? How can you flip current ...

Do Clients Understand the Value of Your Agency's Work?

11 Mar 2020

Contributed by Lukas

Do you struggle to get agency clients to see the value of your agency's work? Does your pricing structure feel like it's completely out of whack? Not ...

How to Get a Better Handle On Agency Cash Flow

09 Mar 2020

Contributed by Lukas

Do you feel like no matter how smart you are about money, you just can't get a good handle on agency cash flow? Are you looking for a way to make sure...

Why Understanding Your Clients is the Key to Agency Growth

04 Mar 2020

Contributed by Lukas

Ever feel like you're not connecting with the right clients? Afraid your agency doesn't stand apart from the others? Times are changing in the agency ...

How the Right Tools Can Help Your Agency Adapt and Grow

02 Mar 2020

Contributed by Lukas

Does your agency struggle with an identity crisis? Do you find it challenging to stay up-to-date with current trends? We're in a space that is constan...

How Setting Goals Will Help You Grow a Successful Agency

26 Feb 2020

Contributed by Lukas

Would you like your agency to be more profitable? Are you setting goals you just can't seem to achieve? Goal setting is an important part of becoming...

Should Your Agency Add Content Creation as a Service?

24 Feb 2020

Contributed by Lukas

Have you thought about offering content creation as a service but not sure where to start or how to charge? Content is a huge part of almost everythin...

How Offering a Course Can Help Generate New Agency Business

19 Feb 2020

Contributed by Lukas

Are you looking for a new, creative way to generate leads? Have you thought about offering a course, but don't know where to start? An online course...

How Automation Can Help Retain Agency Clients

17 Feb 2020

Contributed by Lukas

Are you often doing the same tasks over and over? Are you looking for a way to work smarter and be more efficient? Are you using automation to retai...

How Important is it to Declare a Niche for your Agency?

12 Feb 2020

Contributed by Lukas

Trying to decide whether your agency really needs to declare a niche? Can a generalist approach equate to more clients? In the marketing agency space,...

Why One Digital Agency Started With 50% of the Team Dedicated to Sales

10 Feb 2020

Contributed by Lukas

Do you want to grow faster while also staying nimble like a small agency? Growing your agency means growing your team. One agency actually did it by ...

How to Get the Best Deal When Selling Your Agency

05 Feb 2020

Contributed by Lukas

Thinking about selling your agency -- someday? Is a merger or acquisition a good fit? Whether you are hoping to move on to a new adventure or stay on ...

How an 8-Figure Agency Created a Successful Referral Program

03 Feb 2020

Contributed by Lukas

Are you looking for a way to grow your agency but don't know where to start? Does it feel like your current marketing approach is failing to bring in ...

How to Brand Your Agency and Differentiate from the Competition

29 Jan 2020

Contributed by Lukas

Are you struggling to make your agency stand out? It could be a branding issue. Knowing your brand and owning it can make a big difference when it com...

Why Transparency and Culture Are Important to Your Agency's Success

27 Jan 2020

Contributed by Lukas

Are you struggling to figure out what your agency really stands for? Do you find yourself developing a new process every time you start a new project...

How to Handle an Agency Partner Buyout Without Impacting Growth

24 Jan 2020

Contributed by Lukas

What happens when a digital agency outgrows a partner? Do you sell the agency and part ways? Can you negotiate an agency partner buyout? It happens - ...

Should You Acquire an Established Agency or Start Your Own?

22 Jan 2020

Contributed by Lukas

Would you like to be your own agency boss but not hesitant to start a business from scratch? Tired of having a boss? Think you can do it better? Ready...

Could Hosting Agency Events Be the Key to Growth?

20 Jan 2020

Contributed by Lukas

Do you feel like a "me too" agency, but you're not sure how to break the chains? Do you want to create a differentiator you can use to grow faster? T...

How Niching Down Equals Big Digital Agency Growth

15 Jan 2020

Contributed by Lukas

Are you worried your agency is too small to compete with the big dogs? Are you exhausted trying to provide everything for everyone? The marketing wor...

How to Attract and Keep Millennial Agency Employees

13 Jan 2020

Contributed by Lukas

Struggling to attract and keep Millennials at your agency? Do you want to learn what motivates Millennials in the workplace and how you can become an ...

How to Get Your First Few Digital Agency Clients

08 Jan 2020

Contributed by Lukas

Are you still struggling to score the first few agency clients? Or maybe you've scored them, but now you feel like you're stuck handling them and not ...

How to Create an Agency Business Plan That Works

06 Jan 2020

Contributed by Lukas

Are you thinking of starting an agency, but are not sure where to start? Do you have a business model but are struggling to find your core values? In ...

How to Step-Up Your Agency's PR Game and Generate More Leads

18 Dec 2019

Contributed by Lukas

Do you want to get free exposure from podcasts, influencer videos, and TV stations? Want to generate leads at no cost? Are you ready to start building...

5 Characteristics of the Most Successful Agency Owners

11 Dec 2019

Contributed by Lukas

Is it just me or can agency life really suck sometimes? Ever wish you could just hit the reset button? Or get a do-over? It's like we're always workin...

How to Quickly Grow Your Agency Beyond 6-Figures

04 Dec 2019

Contributed by Lukas

Not sure when you should add to your agency team? Wonder who the first hire should be, and when? Growing an agency can be difficult and lonely. But wh...

How Digital Agencies & Their Clients Can Convert More Leads

27 Nov 2019

Contributed by Lukas

Is your agency struggling to convert leads? Are you looking for a new service that can deliver more leads to your clients? It's all about delivering p...

What Is VaynerX's Secret Agency Growth Formula? With James Orsini

20 Nov 2019

Contributed by Lukas

Want a peek into Gary Vaynerchuk's and VaynerX's agency growth strategy? What can you learn about agency structure and growth from VaynerMedia? What ...

Focus on Scaling or Clients in Order to Grow Your Agency? With Jordan Scheltgen

13 Nov 2019

Contributed by Lukas

How much time should you spend on client work vs. actually growing your agency? Figuring out how to grow early isn't easy. You're not sure where to ...

How to Deal with Agency Mergers and the New Partnerships That Result with Adam Williams

06 Nov 2019

Contributed by Lukas

Wondering if an agency merger is right for you? Curious how do those new partnerships work? And what do you do if they don't? Taking the leap with ano...

Are Your Agency Operations Hindering Growth? With Clint Cobia

01 Nov 2019

Contributed by Lukas

Have you been using the same set of processes for years? When's the last time you updated your SOP's? Old, tired processes could be hindering agency g...

How to Grow and Sell an 8-Figure Digital Agency with Mitchel Joel

30 Oct 2019

Contributed by Lukas

Do you feel like growing and scaling is always a struggle? Need to differentiate yourself from other agencies? Finding success as an agency owner isn'...

Can You Use Mergers and Acquisitions to Scale Your Digital Agency? With Jose Lozano

23 Oct 2019

Contributed by Lukas

Considering a merger or acquisition to scale your agency? Wondering what's involved in selling, but overwhelmed at the thought of it all? Relax! The p...

3 Reasons Big Agency Clients Don't Help You Grow Your Agency with Jesse Witham

09 Oct 2019

Contributed by Lukas

Are you struggling to find the right clients? Wish your agency was working with bigger clients? Finding the right clients isn't easy — especially if...

Which Two Audiences Should Every Digital Agency Create Content For? With Kieran Flanagan

25 Sep 2019

Contributed by Lukas

Would you like to master inbound marketing with killer content? Would you like your agency to generate more leads without working harder to find them?...

How to Successfully Build New Technology at Your Digital Agency with Bhanuka Harischandra

18 Sep 2019

Contributed by Lukas

We've all seen tech companies explode in popularity and valuation. How can your digital agency get a piece a sweet tech venture? Check out how one age...

How to Incentivize Your Team With Agency Profit-Sharing with Tom Murray

11 Sep 2019

Contributed by Lukas

Every agency wants its team to work smarter and hustle harder. But, the smart agencies know the best way to get results is with the right incentive pr...

How One Agency Increased Revenue by 4X in 2 Years with Chris Brencans

04 Sep 2019

Contributed by Lukas

Having trouble getting your agency to the next level? Want to increase agency revenue but can't get beyond a plateau? Then it might be time to get a l...

How to Land and Retain Big Agency Clients with David Brickley

28 Aug 2019

Contributed by Lukas

Are you struggling to capture those big fish clients? Does it feel like your agency is constantly battling for every account? We've all been there! Yo...

How to Make Video Content To Attract New Agency Business with Chris Deblasio

20 Aug 2019

Contributed by Lukas

Creating video content is hard, right? It's got to be perfect lighting, sound, and of course relevant subject matter. Don't let all that overwhelm sta...

How to Use Freelancers as a Low-Risk Way to Scale Your Agency with David Freund

14 Aug 2019

Contributed by Lukas

Looking for a low-risk, high-result way to scale your agency? Want the flexibility to grow and scale at will? Freelancers are a great way to grab top ...

How to Supercharge Digital Agency Growth with Amazing Leadership with Steve Weiss

07 Aug 2019

Contributed by Lukas

Struggling to win new agency business in order to supercharge growth? Stuck working in the business and unable to step back in order to work on the bu...

How To Raise Prices and Recession Proof Your Digital Agency with Scarlett Rosier

31 Jul 2019

Contributed by Lukas

Experts are sensing a downturn in the economy... But is your agency recession proof? So many variables go into a healthy agency. Maybe you should look...

How to Hire, Train, and Pay a Successful Agency Sales Team with Alex Chernyak

24 Jul 2019

Contributed by Lukas

Do you want to hire the right salespeople? Not sure what measures to take to set them up for success? Curious about the best way to compensate your sa...

How to Determine Agency Prices Without Racing to the Bottom with Nick Eubanks

17 Jul 2019

Contributed by Lukas

Not sure how to determine agency prices? How can you stay competitive while separating your agency the competition? The first step is to stop copying ...

Why an 8-Figure Agency Profit Shares 50% of Top Line Revenue with Shaun Sheikh

10 Jul 2019

Contributed by Lukas

Looking for an innovative way to inspire your team? One agency has broken the mold on bonuses and profit-sharing. Instead, they're inspiring their tea...

How to Create Brand Ambassadors To Grow Your Agency with Brandy Obvinseva

03 Jul 2019

Contributed by Lukas

Have you ever wondered how agency culture effects business growth? If you think they're two separate things, think again! Your culture speaks volumes ...

How An Agency Used Acquisitions to Double Growth with Brook Schaaf

26 Jun 2019

Contributed by Lukas

Considering buying or selling your digital agency? Acquiring another agency is an excellent growth strategy and it's might be easier and less expensiv...

2 Avoidable Mistakes When Growing Your Agency Team with Aaron Edwards

19 Jun 2019

Contributed by Lukas

Do you feel like your agency is stuck with subpar employees? Think maybe you have all the wrong people but too afraid to clean house? Firing employees...

8-Steps to Hiring Amazing Digital Agency Talent with Chris Martinez

12 Jun 2019

Contributed by Lukas

Not sure how to find and hire the right digital agency talent to help you grow? Here's the 8-steps one agency owner uses to build his business. He is ...

How Being a Freak Will Land Your Agency More Clients with David Rendall

05 Jun 2019

Contributed by Lukas

Curious how to stand out and win more clients in the crowded agency space? Wondering how the big agencies got so big? For starters, stop being a "me t...

Considering Becoming a Virtual or Remote Digital Agency? With Jordan Lacenski

29 May 2019

Contributed by Lukas

Have you ever considered running a fully remote digital agency? Wondering the pros and cons of leading a virtual team? Like anything else, there are p...

How One Agency Lost a Mega Client and Came Back Stronger with Jeff Conlon

22 May 2019

Contributed by Lukas

Do you have one mega client that would cripple your agency if you lost them? If you have a client that represents more than 40% or 50% of your total r...

Should You Hire a CEO for Your Digital Agency? With Audra Brehm

15 May 2019

Contributed by Lukas

Are you having trouble handling your day-to-day agency operations while also growing your digital agency? Looking for an easy solution to management i...

3 Big Lessons from a Four-Time Agency Owner with William Harper

08 May 2019

Contributed by Lukas

Wish you could eliminate the growing pains of running a digital agency? Wonder what pitfalls you could avoid if you knew in advance? With 3 big lesson...

Employee Profit-Sharing to Incentivize Your Agency Team with Matt Fickin

01 May 2019

Contributed by Lukas

Are you looking for a creative way to reward your agency team? Ever considered giving your key employees a stock option? This can be a great way to in...

The Secret to Growing a Successful Agency Team with Brett Sirianni

24 Apr 2019

Contributed by Lukas

Are you having trouble filling roles in your agency with the right people? Is your team having trouble building relationships with the client and each...

How to Build an Evergreen Marketing Agency with Peter Cimoroni

17 Apr 2019

Contributed by Lukas

Do you wish you could future-proof your agency? Want to land more agency clients and retain them longer? The agency industry is ever-changing but you ...

New Business For Your Agency: How to Win And Disrupt the Status Quo with Jay Samit

10 Apr 2019

Contributed by Lukas

Are you struggling to compete with other agencies in your niche? Are you tired of losing new business to your competition? You can stand out if you le...

Conversion: The 3 Best Tools for Digital Agencies To Dominate with Chris Ching

03 Apr 2019

Contributed by Lukas

Are you putting out tons of material but your conversion rates are poor? Do you wish that you could stay a step ahead of the competition? How do you e...

How One Digital Agency Jumped from $18K to $500K Projects with Dean LaGrange

27 Mar 2019

Contributed by Lukas

Want some killer tips to help you scale and score more new deals? Check out how one digital agency owner jumped from landing an $18K project to a $500...

Agency Services: Why Cutting Back Will Help You Grow Faster with Bryan Phelps

20 Mar 2019

Contributed by Lukas

Are you trying to grow your agency by offering anything and everything your clients could want, yet still feel like it's not enough? The solution star...

Seth Godin's Advice on Growing Your Marketing Agency | Ep #233

13 Mar 2019

Contributed by Lukas

Get ready for some amazing insight from Seth Godin, the father of permission marketing. He dives deep into branding your agency, determining value, ni...

How Your Marketing Agency Can Add Video As A Service with Ian Garlic

06 Mar 2019

Contributed by Lukas

Looking for a way to add tons of value and increase services to your agency clients? Have you considered adding video as a service but not sure where ...

3 Ways to Reel in More New Agency Clients with Kirk Deis

27 Feb 2019

Contributed by Lukas

Are you trying to figure out how to scale your agency? Do you want some killer agency growth tips? Finding clients can be tough, especially if you don...

How to Win More Agency Clients Without Constantly Selling with Steve Gordon

20 Feb 2019

Contributed by Lukas

Would you like to win more clients without the pressure of selling to them? Would you like to know how to improve relationships and build authority? S...

How To Dominate Agency Employee Retention with Tommy Chenoweth

13 Feb 2019

Contributed by Lukas

Are you struggling to keep your agency employees? Tired of spending time training team members who leave too soon? Employee retention is one of the ha...

When Should You Swipe Left on Bad Agency Prospects? With BJ Enoch

06 Feb 2019

Contributed by Lukas

Do you have a qualification process for agency prospects? Do you know when to turn away a bad prospect?  How do you know if a client is a good fit fo...

How to Fast Track Agency Growth with Ted Kohnen

30 Jan 2019

Contributed by Lukas

Want to fast track your agency's growth trajectory? Are you looking to push your agency to the next level? Start thinking ahead and planning in advanc...

Does Your Agency Qualify for a $150K R&D Tax Credit? With Dobbin Buck

23 Jan 2019

Contributed by Lukas

Do you struggle to find the right employees? Would you like to retain the amazing employees you have? What about the R&D tax credit that got one agenc...

How One Agency Got Scrappy and Grew to $6 Million in 2 Years with Colton Bollinger

16 Jan 2019

Contributed by Lukas

Feel like your agency is stuck or reached a plateau? It happens, whether you're just starting out or in business for many years. Don't get frustrated ...

How to Avoid the 3 Biggest Content Creation Pitfalls with Paul Zalewski

09 Jan 2019

Contributed by Lukas

Do you hate writing client content? Or struggle to find writers who can match tone, style and use industry-specific language for your clients? Do you ...

How Your Agency Can Make More Money by Putting Profit First with Mike Michalowicz

02 Jan 2019

Contributed by Lukas

Is your agency profit where it should be? (Hint: net profit should be at least 30%) Are you constantly struggling with cash flow? Do you always pay yo...

How to Get Over the Hurdles of Agency Team Management with Shantel Khlief

19 Dec 2018

Contributed by Lukas

Are you having problems hiring or firing your employees? Ever feel like your team is holding back agency growth? Hiring and firing employees doesn't h...

{FOR FUN} The 12 STRESSFUL Days of Working on the Wrong Client Project

12 Dec 2018

Contributed by Lukas

Happy holidays from JasonSwenk.com and our entire agency tribe. We hope you never have to deal with these 12 Days of a BAD client project, but if you ...

How to Thrive as a Creative Agency with Jeff Goins

12 Dec 2018

Contributed by Lukas

Struggling with creativity for marketing your agency? Looking for ways to increase subscribers and opt-ins? In today's creative-driven landscape is no...

Change Your Mindset: How to Get Out of Your Way and Grow Your Agency with Erin Pheil

05 Dec 2018

Contributed by Lukas

Are you stuck in a rut? Feel like your agency isn't going anywhere? Are you full of strategies but lacking in execution? Ever feel like you're stuck o...