Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Episodes
Do You Need to Step Up Your Agency's Account Management Game? With Karen Hayward
28 Nov 2018
Contributed by Lukas
Wish your agency had better account management? Want to learn how to increase client satisfaction and reduce churn-rate? It might be time to take an ...
How to Turn Your Marketing Agency Clients into Raving Fans with Joey Coleman
21 Nov 2018
Contributed by Lukas
Do you want to turn your agency's clients into raving fans? Would you like to retain more clients instead of just procuring more? Here's how to make...
How to Avoid the Top 3 Struggles of Starting an Agency with Molly Pittman
14 Nov 2018
Contributed by Lukas
Are you ready to make the jump and start your own agency? Do you want to the top 3 struggles of starting an agency? Don't let those startup agency jit...
Jay Baer on How Talk Triggers Will Have Clients Knocking Down Your Agency's Door | Ep #217
07 Nov 2018
Contributed by Lukas
Looking for ways to get your agency noticed by your ideal clients? Do you want to stand out among the competition? Then it's time to understand and am...
How to Grow Your Agency Without Constantly Working In It with Mike Michalowicz
31 Oct 2018
Contributed by Lukas
Worried your agency will collapse if you're not constantly working? Wish you could lead your agency without working 24/7? Feel like you sacrifice to...
How to Use Gifts to Win and Keep More Agency Business with John Ruhlin
24 Oct 2018
Contributed by Lukas
Is your agency having difficulty standing out? Want to get attention from strategic accounts or high profile clients? Looking for better ways to impro...
Agency Growth: Should You Hustler Harder or Call It Quits? With Mark Asquith
17 Oct 2018
Contributed by Lukas
Looking for ways to improve your agency's long-term growth? Ever felt like throwing in the towel because the agency grind was just too much? It might ...
How to Break the Time Barrier To Increase Agency Pricing & Profit with Mike McDerment
10 Oct 2018
Contributed by Lukas
Is billing a headache for your marketing agency? Do you wish you could quit hour-based pricing and actually get paid what you're worth? Good news! Yo...
YouTube Ads: How to Leverage Ads to Grow Your Marketing Agency with Tom Breeze
03 Oct 2018
Contributed by Lukas
How can your agency create compelling YouTube ads? How can you get the most ROI from YouTube ads? YouTube ads are a strange beast, and the creative la...
Is Your Marketing Agency Getting This $250K Tax Credit? With Jim Morrow
26 Sep 2018
Contributed by Lukas
Is your marketing agency taking advantage of every possible tax break? Did you know you could get up to $250K in tax credits? A lot of agencies are ac...
How to Dominate Outbound Marketing on a Lean Budget with Joey Gilkey
19 Sep 2018
Contributed by Lukas
Does your agency struggle with an outbound sales strategy? Do you even have an outbound strategy? You can build a scalable outbound strategy using Lin...
Digital Marketing Agency Niches: Pick a Niche and Dominate It with Adam Draper
12 Sep 2018
Contributed by Lukas
Do you want to find a niche that you can carve out? Do you want to dominate a specific gap in the marketplace? This week we talked to one agency that ...
Excuses: Creative Agencies Are Out of Excuses & Need to Stay Creative with Sean Womack | Ep #209
05 Sep 2018
Contributed by Lukas
The creative landscape is changing. Is your agency keeping up? Are your creative people struggling to stay fresh? It's easy to become overwhelmed with...
Are You Self-Sabotaging Your Agency's Sales & Growth? With Cat Howell | Ep #208
29 Aug 2018
Contributed by Lukas
Are you self-sabotaging your agency's sales? Do you lack trust or confidence in your team to deliver results? Worried they aren't going to live up to ...
2 Ways Chatbots Can Grow Your Digital Agency Business with Andrew Warner | Ep #207
22 Aug 2018
Contributed by Lukas
Looking for ways to generate more new agency business? Tired of watching your competition grow and want to set your agency apart from the pack? Now is...
Reliable Freelancers: How To Find & On-board Them for Your Agency with Nathan Hirsch | Ep #206
15 Aug 2018
Contributed by Lukas
When is the right time to bring on freelancers or contractors? How can you stop doing everything yourself so you can grow your agency? If you're overw...
How to Grow Your Agency to an 8-Figure Revenue in Under 5 Years with Jake Baadsgaard | Ep #205
08 Aug 2018
Contributed by Lukas
Want to grow your agency to 8-figure revenue? Thinking of growing your team but worried about the overhead? Hoping for a moment of clarity, where it'l...
How One Agency Doubled Revenue Every Year for 5 Years with Tony Delmercado | Ep #204
01 Aug 2018
Contributed by Lukas
Are you looking for better ways grow your agency? Tired of the status quo? Missing easy targets and low hanging fruit opportunities? Then take some le...
How Do You Build a Marketing Agency to $1 Million Level and Beyond?
25 Jul 2018
Contributed by Lukas
Are you looking to get your agency revenue to the $1 million mark? Already at $1 million and struggle to get beyond it? What got you where you are now...
How Vlogging Builds Trust and Authority to Win More Agency Clients
18 Jul 2018
Contributed by Lukas
Thinking of vlogging but doesn't know where to start? Don't think you're any good on camera? Afraid you don't have the right equipment? With these sim...
Why You Need to Create & Execute a Marketing Plan for Your Agency
11 Jul 2018
Contributed by Lukas
Are you great at creating but seem to fail with execution? Do you have a hard time delegating tasks and get lost in the day-to-day of working in your ...
How to Make the Big Decisions to Hire, Scale & Even Sell Your Agency
27 Jun 2018
Contributed by Lukas
It's tough making decisions as an agency owner! From your first hire to knowing when it's time to sell. Here's advice from an 11-year agency owner vet...
How to Build Relationships and Keep Your Agency Top of Mind
20 Jun 2018
Contributed by Lukas
Thinking about doing a podcast, but don't know where to start? Overwhelmed by the prep work like booking guests and developing questions? Here's some ...
Is Facebook Ads ROI Dying? How to Adapt and Generate Leads
13 Jun 2018
Contributed by Lukas
Wondering how to adapt to all the Facebook changes? Upset your Facebook ads aren't getting the ROI you expect? Wondering if Facebook is a dying platfo...
How To Get Media Coverage And Amplify Your Agency Brand
06 Jun 2018
Contributed by Lukas
Wondering how you can get PR and media coverage a for your agency? Afraid your agency isn't newsworthy? Then it's time to learn some simple tips to ge...
How Your Agency Can Leverage YouTube & Generate Leads With Videos
30 May 2018
Contributed by Lukas
You know video marketing is where it's at right now, but are you struggling to get started? Do you want to generate leads using video but not sure how...
What Digital Agencies Need to Know About GDPR
23 May 2018
Contributed by Lukas
Are you ready for GDPR? Wondering how it will affect your agency and/or your clients? Even if you're not in Europe, you are required to be in complian...
Is Artificial Intelligence a Threat to Your Marketing Agency?
16 May 2018
Contributed by Lukas
When you think of Artificial Intelligence, do you think of sci-fi movies? Do you wonder or worry if AI can take over some of the data driven work your...
How Writing a Book Can Generate New Agency Business
09 May 2018
Contributed by Lukas
Are you looking to become the authority in your agency's niche? Writing a book can have a tremendous affect on your business by helping you build auth...
Using Instagram to Generate Awareness and Build Your Agency's Brand
02 May 2018
Contributed by Lukas
Wondering how you can use Instagram to generate awareness and build your agency's brand? Look, not all social media platforms are the same, so don't t...
3 Steps For Using LinkedIn To Turn Connections Into Agency Clients
25 Apr 2018
Contributed by Lukas
Wondering how you can use LinkedIn to generate new business? Are you sending out generic connection requests that lead with a pitch? Disappointed that...
Do Third Party Posting Apps Impact Your Agency's Social Media?
18 Apr 2018
Contributed by Lukas
Are you avoiding third party apps for social media posting? Do you want a better, faster, and easier way to schedule your social media marketing? Do y...
How to Build Authority & Generate New Agency Business On Instagram
11 Apr 2018
Contributed by Lukas
Wondering how you can use Instagram to drum up new business? Want to break through social media clutter and build your agency's brand and authority? T...
Neil Patel on the #1 Outbound Strategy To Grow Your Digital Agency Ep #189
04 Apr 2018
Contributed by Lukas
Ready for your agency sales to takeoff? Want to drive traffic, generate leads, and create new opportunities that will grow and scale your agency? Digi...
How to Up Your Influencer Game and Grow Your Agency Brand
28 Mar 2018
Contributed by Lukas
Are you worried about your digital agency's competition? Don't be! Instead focus that energy on building your agency brand and improving your authorit...
How to Build Your Agency's Employee Training Process
21 Mar 2018
Contributed by Lukas
Is your employee training process non-existent or too cumbersome? Do you want your team, contractors and clients to understand the fundamentals of wha...
First Steps to Grow and Scale Your Digital Agency
14 Mar 2018
Contributed by Lukas
Do you lack the knowledge on how to grow and scale your digital agency? Overwhelmed by not knowing what role to hire first? Afraid to niche down, an...
How to Build Your Agency's Authority By Going Beyond the Blog
07 Mar 2018
Contributed by Lukas
Want to build your agency's authority in your niche? How about a content marketing strategy that delivers high return with little effort? Then adoptin...
Tips On How to Hire, Lead & Retain Amazing Agency Talent
28 Feb 2018
Contributed by Lukas
Want to know the key to finding and retaining the best agency employees? Looking for ways to find and hire top talent? Your team is your agency's #1 ...
5 Big Mistakes Agencies Make Working With Freelancers
21 Feb 2018
Contributed by Lukas
Are you frustrated working with freelancers? Does your agency experience high freelancer turnover that leaves you stuck, or sometimes screwed? The st...
3 Big Benefits of Declaring Your Agency's Niche Market
14 Feb 2018
Contributed by Lukas
Does the thought of committing your agency to a niche market makes you nervous? Are you worried your agency will lose clients and miss out on revenue?...
How Chatbots Can Generate More Agency New Business
07 Feb 2018
Contributed by Lukas
Want to find a way to interact and engage with your prospects? If you're relying on an old-school "chat box" you could be missing out. Chatbots are t...
Using Collaboration & Contractors to Grow Your Marketing Agency
31 Jan 2018
Contributed by Lukas
Would you like to scale your agency? Is the thought of hiring a full-time employee overwhelming? Does your agency have a speciality that other agencie...
What Client Questions You Must Ask to Grow Your Agency
24 Jan 2018
Contributed by Lukas
Are you asking your client questions? Are you asking the right one? Do you listen in client meetings more than you talk? If you want to land more agen...
4 Phases of a Successful Agency Growth Journey
17 Jan 2018
Contributed by Lukas
Are the unknowns of the agency industry overwhelming? Do you sometimes feel like maybe it's time to close shop? Learn about the 4 phases of successfu...
How to Retain More Agency Clients & Increase Recurring Revenue
10 Jan 2018
Contributed by Lukas
Would you like to grow your agency faster by increasing recurring revenue? Do you feel like your agency is on a constant roller coaster gaining and lo...
#176: How to Be the Agency that Makes Your Client Shine
03 Jan 2018
Contributed by Lukas
Are you "that" agency? Do you tend to talk a lot about how smart you are? The awards you have won? It's easy to fall into this trap of trying to se...
#175: How to Find Your Focus and Clarity to Grow A Successful Agency
20 Dec 2017
Contributed by Lukas
Do you feel stuck in a rut? Overwhelmed or uncertain? You are not alone! A lot of agency owners feel the same way. If you need help finding clarity or...
Ralph Burns on How to Build an Effective Virtual Agency Team | Ep #174
13 Dec 2017
Contributed by Lukas
Having a hard time scaling your agency? Finding it difficult to stop doing it all, all by yourself? Thinking of building an agency team but don't know...
How to Find and Train an Agency Sales Rockstar
06 Dec 2017
Contributed by Lukas
Do you feel like your agency sales needs to grow beyond you, the owner? Are you having a hard time recruiting and training successful salespeople? The...
The Secret to Avoiding the Wrong Agency Projects and Clients
29 Nov 2017
Contributed by Lukas
Ever had a client that just didn't feel like a good fit right off the bat? Ever taken on the wrong agency projects out of desperation to pay bills an...
How to Amp Up Your Agency or Client's Video Presence
15 Nov 2017
Contributed by Lukas
Are you avoiding video? Afraid you're not interesting enough or don't have enough content to produce? Does it look too hard or are you worrying about ...
3 Elements of a Proven Agency Sales Process
08 Nov 2017
Contributed by Lukas
Is your agency using the Foot in the Door strategy? Are you keeping all the clients you want to? Learn the three core parts of a proven sales process ...
How to Overcome "Best Practices" Overload for Your Agency
01 Nov 2017
Contributed by Lukas
Is your agency stuck in a "best practices" rut? Are you following so-called industry best practices without seeing results? If you're in a place whe...
Jason Swenk: Marketing Business Strategist, Agency Consultant and Advisor
25 Oct 2017
Contributed by Lukas
How does your agency fit into your life? Are you being very honest and clear on what it is that you want and what success means to you? If you feel li...
How to Create a Desirable Agency Culture
18 Oct 2017
Contributed by Lukas
How can you create an agency culture that continually inspires your team? After all your team is your #1 asset, so keeping them energized and motivate...
Why Hiring Entry Level People Can Grow Your Agency
11 Oct 2017
Contributed by Lukas
Do you want to grow your digital agency with amazing talent, but worried you can't pay top dollar? This unique "reverse recruitment model" for finding...
How to Get Your SaaS Idea Off the Ground Without Going Broke
04 Oct 2017
Contributed by Lukas
Have you thought about productizing your SaaS idea or tech solution? Is a SaaS company the way to go? It might be! As agencies, we provide solutions a...
How to Handle Nightmare Clients Who Don't Pay
13 Sep 2017
Contributed by Lukas
So what can you do when a client refuses to pay? I mean, absolutely refuses! That's the dilemma this new agency owner has with a nightmare client who...
How to Personalize Your Agency's Content & Engage with Prospects
06 Sep 2017
Contributed by Lukas
Looking for a new way to monetize your agency's content marketing? Check out how you can use interactive content to personalize the user experience, e...
How Create a Social Media Community To Generate New Agency Business
30 Aug 2017
Contributed by Lukas
Wondering how you can get the attention of your ideal clients? It's a noisy marketing world out there, but you can break through the noise. Learn ho...
Overcoming Agency Growing Pains: 2 Agency Owners Talk Pipelines, Pricing & Employee Problems with Zach Williams and Todd Earwood
16 Aug 2017
Contributed by Lukas
Being an agency owner can feel isolating and lonely. But it can be a whole lot better when you hear from others in the same boat. So, check out the ...
Should You Give Up and Close Your Agency? with Jack Jostes
09 Aug 2017
Contributed by Lukas
Have you ever considered closing your agency because you feel like you're failing? Cash flow problems, employee issues, bad clients… the struggle is...
9 Tips to Giving a Memorable Speech That Generates Leads with Mike Pacchione
02 Aug 2017
Contributed by Lukas
As Agency CEO one of your 5 roles is to be the face of the company. A great way to do that is to use speaking engagements and presentations to build ...
The Most Well Known Brands Do These 5 Things That You Should Be Doing with Rick Cesari
26 Jul 2017
Contributed by Lukas
How can you turn your agency into a highly sought-after brand? Today's guest knows how because he's done it for the OxiClean and the George Foreman Gr...
Is Your Agency Plagued with the Curse of Knowledge? with Lee Lefever
19 Jul 2017
Contributed by Lukas
If you know a ton about your agency but aren't winning all the clients you think you should be, you might be plagued with the curse of knowledge. In t...
Ways to Attract the Attention of Bigger Agency Clients with Dylan Baskind
11 Jul 2017
Contributed by Lukas
Are you trying to land bigger clients for your agency? It's hard to communicate value when a lot your agency work invisible to clients. In this episod...
How to Use Data Reporting to Increase Agency Revenue with Peter Caputa
05 Jul 2017
Contributed by Lukas
Do you feel like your agency spends more time being an order taker than providing insight and value to your clients? If so - listen up. It's time to ...
3 Big Mistakes a 20 Year Veteran Agency Owner Made That You Don't Have To with Jeff Hilimire
28 Jun 2017
Contributed by Lukas
What can you do to stand out from your competition? How can you avoid costly business mistakes that make it harder to grow and scale your agency? In t...
Increase Productivity and Get Unstuck from Doing Everything Yourself with Jeff J. Hunter
21 Jun 2017
Contributed by Lukas
Are you overwhelmed with tasks that keep you in the weeds instead of working on growing your agency? Are you paying salaried team to do things an hour...
Is It Time to Hire a President or HR Director to Your Agency Team? with Simms Jenkins
14 Jun 2017
Contributed by Lukas
Hopefully you already know your agency employees are your biggest asset. But, is your agency "employee-centric"? Do you have the right people in place...
How to Protect Your Agency's Brand Assets & Intellectual Property with Cheryl Hodgson
07 Jun 2017
Contributed by Lukas
How can you protect yourself and your clients from brand copycats? I recently had some major issues with a copycat and had to take action FAST in orde...
How to Stop Self-Sabotaging and Become a Better Agency Leader with Stephen Mansfield
31 May 2017
Contributed by Lukas
Leadership is seriously hard work. There's a ton of pressure, juggling and personal sacrifice. Don't let burnout get the best of you! Learn the signs ...
Why Your Agency Must Adapt… or Die with Elizabeth Sosnow
24 May 2017
Contributed by Lukas
Do you know what you need to do to stay relevant and significant to your clients? Let's face it, marketing is an ever-changing industry. And in the ag...
How One Agency Generated $165K Revenue Using Meetup.com with Ali Salman
17 May 2017
Contributed by Lukas
If you're looking for a unique, innovative and low-cost lead gen strategy check out this story. Live events can go far but one agency is using Meetup ...
Top 5 Tips to Accelerate Agency Growth with Chris Spears
10 May 2017
Contributed by Lukas
Top 5 Tips to Accelerate Agency Growth If you have your sights set on your agency breaking 8-figures this episode is a must. Do you want to know how y...
Why Your Agency Needs to be on Facebook Live with Amy Porterfield
03 May 2017
Contributed by Lukas
Facebook Live is one of the hottest ways to generate new agency business. You can spend tons of time and resources sending a hundred emails to your pe...
The Best and Worst Cold Email For Generating Leads with Kyle Racki
26 Apr 2017
Contributed by Lukas
We have all gotten them. The bad cold email that makes you feel better about yourself :) Here's a fun interview I did with a buddy of mine from Propos...
Why Your Agency Needs to Start With One Niche at a Time with Chris Dreyer | Ep #193
19 Apr 2017
Contributed by Lukas
Are you worried that defining a niche will limit your agency's potential? Don't be. Check out one agency's story about how they grew past 7 figures in...
How to Increase Agency Productivity with a Remote Team with Tim Cameron-Kitchen
12 Apr 2017
Contributed by Lukas
Growing your agency means hiring great people to help you get there. And hiring top talent shouldn't be limited by geographic boundaries. On today's s...
A Full Pipeline Isn't All You Need to Grow Your Agency with Ryan Meo
05 Apr 2017
Contributed by Lukas
A Full Pipeline Isn't All You Need to Grow Your Agency Scaling and growth is not just about filling your pipeline. New business won't mean a thing if ...
Agency Growth from Zero to 8-Figures in 8 Years with Matt Bertulli
29 Mar 2017
Contributed by Lukas
8 Figures in 8 Years: Achieve Agency Growth from 0 to 8 Figures Wonder what it takes to get to your agency to 7- or 8- figures? Today's guest tells ...
How to Generate Leads Using Video Marketing with Dee Dee deKenessey
22 Mar 2017
Contributed by Lukas
If you're not using video in your own agency marketing, or if you aren't getting any traction from your videos check out this episode. Today's guest t...
Is Sustainable Agency Growth Possible? | #AskSwenk
21 Mar 2017
Contributed by Lukas
Are you finding you agency growth moving to fast that you are worried of it burning out or do you think it's moving too slow? In an ever-changing agen...
How to Establish Authority, Speed Up Sales Cycle & Get the Contract Signed with Tim Sanders
15 Mar 2017
Contributed by Lukas
Today's episode is packed with tips and advice on solving some of the most common obstacles in agency new business sales. My guest, Tim Sanders, cover...
Best Practices for Successful Agency Outsourcing with Tim Barsness
08 Mar 2017
Contributed by Lukas
If your agency's workload is constantly in flux you may have considered agency outsourcing... but, giving up control on a piece of a project can be a ...
How to Say 'No' To A Bad Agency Prospect | #AskSwenk
07 Mar 2017
Contributed by Lukas
Do You Have a Bad Agency Prospect? Have you ever ignored that little voice telling you to turn away a bad agency prospect? It's hard to walk away, eve...
How to Scale with Strategic Partnerships with Vincent D'Eletto
01 Mar 2017
Contributed by Lukas
Tired of relying on referrals? Teaming with right strategic partners is an effective way to scale your agency. The trick is knowing how to find, lever...
Stop Getting Blown-Off By Agency Prospects | #AskSwenk
28 Feb 2017
Contributed by Lukas
Frustrated by Agency Prospects? Are you sick and tired of agency prospects blowing you off after presenting a proposal? Frustrated when they string y...
Using Influencer Marketing to Win New Agency Clients with Mark Fidelman
22 Feb 2017
Contributed by Lukas
If you're looking for new ideas to generate new agency business and attract new clients, you might want to hear what today's guest tells us about bran...
Turning One-Off Clients into Repeat Business | AskSwenk | Ep #181
15 Feb 2017
Contributed by Lukas
If you're struggling to transition one-off project clients into repeat business or retainer clients, this episode is for you. Learn how you can scale ...
Want to Build an 8-Figure Agency? with Vinnie Fisher
15 Feb 2017
Contributed by Lukas
If you want to grow your agency like some of the big guys but you're not sure how to get there, you'll want to check out this episode. Our guest has g...
Profiling Ideal Clients to Attract & Qualify New Agency Business with Susan Baier
08 Feb 2017
Contributed by Lukas
Profiling Ideal Clients to Attract New Agency Business If you are pulling generic data and basing your entire client persona off of it, you've got to ...
Solving Sucky Agency Staffing Issues with Ryan Crozier
01 Feb 2017
Contributed by Lukas
Solutions for Staffing Issues Are you trying to grow your agency while keep a tight lid on staffing? Busy chasing freelancers, all the while worrying ...
How to Quit Losing Clients by Knowing What They Really Want with Chantell Glenville
25 Jan 2017
Contributed by Lukas
What Do You Need to Do to Quit Losing Clients Have you ever lost a client even though you've done great work for them? Puzzled as to why your "bad cli...
Which Areas of Your Agency Need Legal Protection? with Sharon Toerek
18 Jan 2017
Contributed by Lukas
Legal Protection: Which Areas of Your Agency Need It? It's not a matter of if but when a legal issue arises for your agency, are you prepared? My gue...
Team Not Staying Within Budget | #AskSwenk
17 Jan 2017
Contributed by Lukas
Budget and time. In any digital agency or even business for that matter, these are a couple of aspects you need to always keep in the forefront of you...
How to Stop Doing Things You Suck At & Improve Your Team Leading Skills with Pia Larson
11 Jan 2017
Contributed by Lukas
Stop Doing Things You Suck At & Improve Your Team Leading Skills Want to improve your team leading skills? Just can't stop doing the things you're no ...
Hung Up on Marketing Your Own Agency | #AskSwenk
10 Jan 2017
Contributed by Lukas
Do you have a hard time marketing your marketing agency because you're too close to it? Do you question your own branding and creative, even though yo...
How DigitalMarketer Increased Traffic by 1125% with Russ Henneberry
04 Jan 2017
Contributed by Lukas
How DigitalMarketer Increased Traffic by 1125% Do you think your content strategy is the obstacle in brining increased traffic to your agency's websit...