Building a Lasting Agency in a Digital World with Andrew Eklund

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Recorded24 May 2024

Publisherrss.libsyn.com ↗

Handlerec:12102564

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Andrew Eklund is the Founder of Ciceron, a digital agency established in 1995 that has been at the forefront of the online marketing industry, helping brands navigate the complexities of the digital landscape. Ciceron is celebrated for its innovation and recognized as one of the fastest-growing digital agencies by AdWeek, Inc. 5000, and the Business Journal's Fast 50, highlighting significant contributions to the field. Currently, Andrew is steering Ciceron through another evolutionary leap by integrating AI technology to enhance marketing strategies and customer engagement. A seasoned speaker, Andrew has shared his expertise at industry-leading events such as Digiday, MediaPost Summits, and the Governor's Conference on Tourism in Las Vegas, among others. In this episode… In today's fast-paced digital landscape, agencies and entrepreneurs often struggle to adapt to rapid technological changes and market shifts. These challenges can lead to missed opportunities and potential business downturns, especially when economic crises hit. The ability to pivot and innovate while maintaining resilience is crucial for survival and success in this volatile environment. But how did these elements combine to ensure the agency's success over the years? Andrew Eklund's story begins with his early exposure to entrepreneurship, influenced by his father's leadership roles and his youthful ventures. His agency, Ciceron, established at the dawn of the internet era, has navigated through the dot-com bubble, the 2008 financial crisis, and the recent COVID-19 pandemic by continuously reinventing itself and embracing new technologies, notably AI. Andrew's leadership and forward-thinking approach have allowed Ciceron to remain at the forefront of the digital marketing industry, adapting to changes and seizing opportunities to grow. A significant part of their evolution involved making tough decisions during economic downturns while understanding the importance of empathy towards employees and clients alike. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Andrew Eklund, Founder of Ciceron, about building an agency that will last for decades. Andrew reflects on how hustling from childhood shaped his entrepreneurial spirit and discusses the transformative shifts in the digital pre-press industry. He also delves into the significant impacts of economic downturns on digital marketing strategies, and leveraging AI in digital marketing and entrepreneurship.

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