Google vs. Gen AI: The New SEO Frontier With Dave Burnett

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Recorded12 Sep 2025

Publisherrss.libsyn.com ↗

Handlerec:12102459

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Dave Burnett is the CEO and Founder of AOK Marketing, a digital marketing agency specializing in AI-driven SEO, paid media, and lead generation. AOK Marketing helps companies grow by optimizing their online presence through modern tools and strategies. Dave is a digital transformation expert who has mentored over 1,000 businesses and trained professionals through the Canadian Marketing Association. He previously co-founded Achievers.com, which was acquired for $110 million, and has started multiple other ventures, including PromotionalProducts.com. In this episode… Google's dominance in search is being questioned in the age of AI. With new tools like ChatGPT, Claude, and Perplexity changing how people find information, is traditional SEO becoming obsolete? And how can companies ensure they're still discoverable when clicks are disappearing? Online marketing and AI expert Dave Burnett unpacks the changing landscape of online search and explains why businesses need to look beyond backlinks and keywords. Dave emphasizes that entity authority — how consistently your business is represented online — is now crucial for visibility in AI-driven search. He shares strategies for optimizing websites, tracking prompts, and maintaining your brand's visibility in both traditional and AI-powered search results. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Dave Burnett, CEO of AOK Marketing, about the intersection of SEO, AI, and digital marketing strategy. Dave shares insights on entity optimization, tracking AI search performance, and the tools that help him scale faster. The conversation also touches on ABM campaigns, technical SEO, and building AI-friendly web infrastructure.

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