Is SEO Dead in the Age of AI? Jason Barnard on the Future of Digital Visibility

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Recorded10 Sep 2025

Publisherrss.libsyn.com ↗

Handlerec:12102460

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Jason Barnard is the CEO and Founder of Kalicube, a digital brand consultancy operating in France and the US. Kalicube helps business leaders, entrepreneurs, and decision-makers understand how search engines and AI platforms interpret and display online information. With over 20 years of experience in digital marketing, Jason is a serial entrepreneur, keynote speaker, and best-selling author. In this episode… AI-generated summaries and chatbot answers are quickly changing how people search, sparking debate over whether SEO is becoming obsolete. Some business leaders fear the rise of AI will wipe out traditional strategies, while others believe the fundamentals of digital visibility remain unchanged for now. What does this massive shift mean for businesses trying to get found online? Jason Barnard, a digital brand management expert, believes you can — but only if you adapt. He shares why keyword-first SEO strategies are no longer effective and how to instead focus on expanding human knowledge through content. Jason explains how machines perceive online credibility, why citations and mentions are the new backlinks, and how companies can restructure their sites to better serve AI bots. From reducing friction for crawlers to reframing personal branding stories, Jason outlines a roadmap for digital success in the AI era. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jason Barnard, CEO of Kalicube, about how generative AI is transforming SEO and online reputation. Jason dives into reframing brand narratives, optimizing for AI comprehension, and the importance of educating algorithms to build trust and visibility. He also shares strategies for utilizing AI as a writing partner and provides tips on minimizing technical friction on your site.

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