Jeff Goldscher | Combining a Passion for Sports with Creative Marketing Strategies

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Recorded24 Dec 2021

Publisherrss.libsyn.com ↗

Handlerec:12102746

Show notes

Jeff Goldscher is the Principal and Outsourced Chief Marketing Officer at JK Squared. He has been an advertising and marketing professional since 1993, working on behalf of global brands like Comcast, Microsoft, Choice Hotels, Target, and the National Football League. He started and built three different businesses including an advertising agency and a sports marketing agency, both named multiple times to the Inc. 5000 list. Jeff was a state finalist for Ernst and Young's Entrepreneur of the Year award and since 2014 has been helping other business owners do the same by supplying fractional CMO services through JK Squared. He currently works with clients from different industries including home improvement, financial services, real estate, and hospitality. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Jeff Goldscher, the Principal and Outsourced Chief Marketing Officer at JK Squared, to talk about sports and coming up with creative marketing strategies. They also talk about the benefits of hiring a fractional CMO, Jeff's background in sports journalism, and the benefits of building a diversified business. Stay tuned.

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