Shirin Oreizy | Supercharging Your Marketing with Behavioral Science

episode

Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice

Revolutionizing Team Management Through AI-Powered Behavioral Data With Jason P. Carroll 40 min · 19 Jun 2026

Leveraging Fractional Professionals and Adapting to Future Business Trends With Joseph Frost 26 min · 12 Jun 2026

Shaping New Jersey's AI Future With Jeffrey Oakman 30 min · 05 Jun 2026

From Navy Discipline to Building a $20M Painting Business With Paul Thompson 32 min · 29 May 2026

All episodes from Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice →

Report any issue

Source

Recorded06 Sep 2021

Publisherrss.libsyn.com ↗

Handlerec:12102777

Show notes

Shirin Oreizy is the Founder and CEO of Next Step, an award-winning behavioral marketing agency with offices in San Francisco and Boston. Next Step leverages the latest research in behavioral science (the study of how humans make decisions) to design better outcomes for businesses in their marketing and growth initiatives. Shirin has a degree in Engineering and Computer Science from UC Berkeley and holds accreditations from Duke University and UC Berkeley on behavioral science and positive psychology. Her work applying behavioral science in marketing is regularly featured in Forbes, Inc. Magazine, and The Huffington Post. She has also been on the board of Entrepreneurs' Organization (EO) and a guest lecturer at Stanford University. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Shirin Oreizy, the Founder and CEO of Next Step, to discuss how you can use behavioral science to supercharge your business' marketing. Shirin explains what behavioral science means, talks about the role it plays in building a company's culture, and explains how she pivoted her business from a digital design agency to start focusing on behavioral science.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.