Winning Clients Like Winning Games: Travis Hoechlin on Sales, SEO, and Legal Marketing Growth

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Recorded13 Aug 2025

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Travis Hoechlin is the CEO of RizeUp Media, an agency specializing in helping law firms generate new clients, increase revenue, and grow their businesses through online marketing strategies. With over 15 years of experience in legal marketing, he has significantly contributed to the company's rapid success, including making the Inc. 5000 list two years in a row. His expertise lies in managing various aspects of marketing, from website development to SEO and pay-per-click advertising. Travis previously worked in the mortgage business before channeling his competitive spirit and sales acumen into founding RizeUp Media. In this episode… Many law firms struggle to attract new clients beyond referrals, leaving them unable to scale consistently or predictably. They often lack strong intake processes, fail to respond quickly to leads, and resist adopting modern marketing strategies. How can attorneys shift from reactive, referral-dependent growth to a proactive approach that drives steady business? Travis Hoechlin explains how attorneys can strengthen their client acquisition efforts by refining intake systems, embracing targeted online strategies, and focusing on relationship-driven growth. Travis emphasizes the importance of speed-to-lead, tracking conversion data, and coaching legal teams on handling inbound inquiries. He also shares how in-person networking, trade shows, and a seasoned sales team can outperform purely digital outreach for reaching attorneys. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Travis Hoechlin, Co-founder and CEO of RizeUp Media, about scaling law firm visibility and client acquisition. Travis discusses lessons from his baseball and mortgage careers, how to gain credibility with lawyers, and the role of intake in converting leads. He also covers the impact of AI on marketing, strategies for client retention, and the importance of diversification.

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