Social Media Decoded

If I Had to Make Money This Week, Here’s Exactly What I’d Do

10 Apr 2026

Contributed by Lukas

If you needed to make money this week, what would you actually do? In this episode of Social Media Decoded, Michelle Thames walks through a clear, ste...

Content to Clients: Build Your Funnel, Email List & Visibility System

09 Apr 2026

Contributed by Lukas

If you’ve been posting consistently but not seeing clients, this episode will show you what’s missing. In this episode of Social Media Decoded, Mi...

How I Use Riverside to Record, Clip, and Grow My Podcast

08 Apr 2026

Contributed by Lukas

If you’re podcasting but not seeing growth—or thinking about starting a podcast—this episode will show you how to make it work for your business...

How My Community Members Are Getting Clients Right Now

07 Apr 2026

Contributed by Lukas

What if the reason you’re not getting clients isn’t your strategy… …but the fact that you’re building alone? In this episode of Social Media...

The Visibility Reset: What to Fix Starting Q2

06 Apr 2026

Contributed by Lukas

Before you step into a new quarter, it’s important to pause and assess what’s actually working in your business. In this episode of Social Media D...

3 Ways to Make Your First (or Next) $3K in April

03 Apr 2026

Contributed by Lukas

If you’re trying to figure out how to make money in your business right now, this episode will give you clarity. In this episode of Social Media Dec...

My Exact Funnel Using Shine Pages + Kit (Step-by-Step)

02 Apr 2026

Contributed by Lukas

If you’ve been posting content but don’t have a clear system to turn that visibility into clients, this episode will show you what’s missing. In...

I Did Everything Right… And Still Lost the Client

31 Mar 2026

Contributed by Lukas

What happens when you do everything right—and it still doesn’t work out? In this episode of Social Media Decoded, Michelle Thames opens up about a...

You Made a Content Plan… Now What? (The Missing Piece)

30 Mar 2026

Contributed by Lukas

You created the content plan. You committed to being consistent. But you’re still not seeing the results you expected. So what’s missing? In this ...

Why This Video Went Viral (And How to Turn Views Into Clients)

25 Mar 2026

Contributed by Lukas

What actually makes content go viral—and more importantly, how do you turn that visibility into business? In this episode of Social Media Decoded, M...

April Visibility Plan: What to Post to Get Clients Next Month

23 Mar 2026

Contributed by Lukas

If you’ve been posting consistently but not seeing clients come from your content, this episode will help you understand why. In this episode of Soc...

Why Community Is the Future of Business

18 Mar 2026

Contributed by Lukas

For years, entrepreneurs have been told that the key to business growth is building a large audience. But today, many of the fastest-growing brands ar...

The Visibility Audit: If I Was Fixing Your Brand Today…

17 Mar 2026

Contributed by Lukas

Many entrepreneurs believe they have a visibility problem when their business isn’t growing. But often the real issue is not visibility — it’s c...

The 4 Revenue Streams Every Personal Brand Should Build

16 Mar 2026

Contributed by Lukas

Many entrepreneurs focus on growing their personal brand through content and social media visibility, but visibility alone does not build a sustainabl...

How Entrepreneurs Actually Get Speaking Opportunities

13 Mar 2026

Contributed by Lukas

Many entrepreneurs want to become speakers, but few understand how speaking opportunities actually happen. In this episode of Social Media Decoded, Mi...

How Rooms Change Everything in Business

12 Mar 2026

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames breaks down why rooms are one of the most powerful drivers of visibility and opportunity in b...

Chicago Builders Series: Why I’m Spotlighting the South Suburbs

11 Mar 2026

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames launches a brand new series called Chicago Builders, highlighting the entrepreneurs, creators...

The Fastest Way to Become Known in Your Industry

10 Mar 2026

Contributed by Lukas

In this episode, Michelle Thames breaks down one of the fastest ways entrepreneurs can become known in their industry. Instead of relying only on cont...

Visibility Is Bigger Than Social Media (My New Direction)

09 Mar 2026

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames shares an important shift in the direction of the show and her work. For years, many entrepre...

How to Build Visibility in a “Taboo” Niche (Without Shrinking or Playing Small)

06 Mar 2026

Contributed by Lukas

What does it take to build visibility in an industry that people hesitate to publicly support? In today’s episode of Social Media Decoded, I’m sha...

Why So Many People Stay Visible… But Underpaid

03 Mar 2026

Contributed by Lukas

You’re posting. You’re showing up. You’re building visibility. But your revenue doesn’t reflect your effort. In this episode of Social Media D...

You Don’t Need More Followers. You Need a Monetization Plan.

02 Mar 2026

Contributed by Lukas

Are you chasing followers but still not seeing consistent revenue in your business? In this episode of Social Media Decoded, Michelle Thames breaks do...

The Real Reason You Haven’t Grown (And It’s Not Your Content)

25 Feb 2026

Contributed by Lukas

Are you posting consistently but still not growing? In this powerful episode of Social Media Decoded, marketing strategist and visibility expert Miche...

Why I’m Not Just a Marketing Strategist Anymore

23 Feb 2026

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames shares a powerful conversation about evolution, leadership, and what happens when you outgrow...

I Don’t Chase Stages — I Build Them (How I Keep Getting Booked to Speak)

18 Feb 2026

Contributed by Lukas

If you’ve ever wondered how some entrepreneurs consistently land speaking opportunities, panels, and corporate invitations, this episode breaks it d...

Email Marketing Isn’t Dead — It’s the Only Thing That Pays Me When Social Media Is Quiet

16 Feb 2026

Contributed by Lukas

If social media ever feels unpredictable, this episode is your reminder that real business stability doesn’t come from algorithms — it comes from ...

From Online Authority to In-Person Impact: How to Host Profitable Workshops (Even If You’re Nervous)

12 Feb 2026

Contributed by Lukas

If you’ve built your business online but feel called to host in-person workshops or live events… this episode is for you. In today’s episode of ...

Why Everyone Sounds the Same Online Right Now

11 Feb 2026

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames breaks down why trend fatigue, borrowed language, and algorithm-driven messaging are causing ...

Visibility Without Identity Is a Liability

10 Feb 2026

Contributed by Lukas

Visibility alone no longer builds authority. In this episode, Michelle Thames explains why showing up without identity clarity creates noise instead o...

Why Marketing Alone Isn’t Enough Anymore

09 Feb 2026

Contributed by Lukas

Marketing used to be the answer. Post consistently, follow trends, stay visible.But in today’s landscape, marketing alone is no longer what builds t...

The Pressure to Perform Is Killing Your Message

04 Feb 2026

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames breaks down how the pressure to perform online is weakening messages, draining creativity, an...

Visibility Without Burnout: Why Doing Less Is the New Power Move

02 Feb 2026

Contributed by Lukas

In this feature episode of Social Media Decoded, Michelle Thames introduces her philosophy shift around visibility, marketing, and sustainable growth....

One DM Could Shut Down Your Brand: The Legal Mistakes Creators Don’t See Coming with Kailey Jacomet

30 Jan 2026

Contributed by Lukas

What if one DM… one cease-and-desist… or one copyright flag could shut down everything you’ve built online? In this episode of Social Media Deco...

Let’s Talk Ragebait: Is It Smart Marketing or Lazy Content?

28 Jan 2026

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames breaks down the rise of ragebait content and asks the real question most marketers avoid: doe...

Social Media Manager vs Strategist: Which One Do You Actually Need?

27 Jan 2026

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames breaks down the real difference between a social media manager and a social media strategist ...

The Top Marketing Trends That Will Matter in 2026 (And What I’m Ignoring)

26 Jan 2026

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames breaks down the marketing trends that will actually matter in 2026 and the ones she’s inten...

When You’re Forced to Slow Down, Pay Attention

22 Jan 2026

Contributed by Lukas

What if slowing down isn’t a setback — but a signal? In this episode of Social Media Decoded, marketing strategist and community builder Michelle ...

The Instagram Algorithm Isn’t Broken — Your Strategy Is

19 Jan 2026

Contributed by Lukas

If you feel like Instagram isn’t working anymore, this episode will change how you think about visibility. In this episode of Social Media Decoded, ...

Building Community at Scale: Live with Eventbrite CEO Julia Hartz

17 Jan 2026

Contributed by Lukas

In this special LIVE edition of Social Media Decoded, host Michelle Thames sits down with Julia Hartz, CEO and co-founder of Eventbrite, for a powerfu...

Webinars and Live Events Are NOT Dead — You’re Just Doing Them Wrong

12 Jan 2026

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames explains why webinars and live events still convert in today’s marketing landscape and why ...

Grief, Social Media & Visibility: Why You’re Allowed to Pause Without Falling Behind

10 Jan 2026

Contributed by Lukas

It’s been a heavy start to 2026. In this real, raw episode, Michelle Thames opens up about navigating deep personal loss while running a business an...

Why Your Lead Magnet Isn’t Working (and the Relationship Strategy That Converts) with Lauren Najar

08 Jan 2026

Contributed by Lukas

If you’ve been posting consistently but still wondering “Why aren’t my lead magnets converting?” or “Where are my aligned clients?” — th...

Instagram Audits Are the Fastest Way to Fix Your Visibility (Here’s Why)

06 Jan 2026

Contributed by Lukas

this episode of Social Media Decoded, Michelle Thames explains why Instagram audits are one of the fastest and most effective ways to fix visibility ...

The Tools I Use to Run a Six-Figure Visibility Machine (Without a Big Team)

05 Jan 2026

Contributed by Lukas

In this episode, Michelle Thames shares a behind-the-scenes look at the systems and tools that power her six-figure visibility ecosystem — without a...

The Visibility Reset: What Actually Matters Going Into 2026

02 Jan 2026

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames shares a grounded visibility reset for entrepreneurs heading into 2026. Instead of chasing tr...

What 365 Podcast Episodes Will Do for My Brand

31 Dec 2025

Contributed by Lukas

In this episode, Michelle breaks down the real impact of publishing 365 podcast episodes and how daily consistency transforms authority, visibility, a...

My 2026 Visibility Rules (That I’m Not Breaking)

29 Dec 2025

Contributed by Lukas

In this episode, Michelle shares her non-negotiable visibility rules for 2026 — what she’s done doing, what she’s doubling down on, and why simp...

The Proximity Principle: Why Access Changes Everything

25 Dec 2025

Contributed by Lukas

In this Christmas Day episode, Michelle Thames breaks down why proximity—not algorithms, not aesthetics, not trends—is the true multiplier of visi...

Why Thought Leadership Beats Aesthetics Every Time

24 Dec 2025

Contributed by Lukas

In this Christmas Eve episode, Michelle Thames breaks down why aesthetics alone don’t create revenue — thought leadership does. Learn why decision...

Why Threads Is About to Be a Visibility Power Move in 2026

23 Dec 2025

Contributed by Lukas

In this episode, Michelle breaks down why Threads is becoming THE most important visibility platform of 2026. Learn how conversation-based content is ...

Why Visibility Without Community Is a Dead End

22 Dec 2025

Contributed by Lukas

In this powerful episode of Social Media Decoded, Michelle Thames breaks down why “reach” and visibility alone are no longer enough to sustain a s...

The Day I Realized My Network Was Worth Millions

19 Dec 2025

Contributed by Lukas

In this powerful episode of Social Media Decoded, Michelle Thames shares the exact moment she realized her network held million-dollar value — not m...

The Only Marketing Strategy That Works in Every Season of Business

17 Dec 2025

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames shares her signature perspective on the only marketing strategy that works no matter the seas...

What I Learned After Managing 50+ Creators on Campaigns

16 Dec 2025

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames shares behind-the-scenes insights from managing campaigns with over 50 creators. She breaks d...

Let’s Talk Receipts: What 15 Years as a Creator Taught Me About Longevity

15 Dec 2025

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames delivers an honest, behind-the-scenes conversation about what it really takes to build longev...

Last-Minute Visibility Pep Talk Before You Hit “Go Live

12 Dec 2025

Contributed by Lukas

In this episode, Michelle covers:• The mindset shift every creator needs before going live• Why you’re more ready than you think• How visibili...

Why 2026 Is the Year of Building Community (Not Just Content)

11 Dec 2025

Contributed by Lukas

In this episode, Michelle covers:• Why content-only strategies will fail in 2026• The rise of community-led marketing• How trust + relationships...

I Spent 16 Years in Marketing — Here’s What I’d Do If I Was Starting Over in 2026

10 Dec 2025

Contributed by Lukas

In this episode, Michelle covers:• Why 2026 requires a new marketing mindset• The #1 thing she would rebuild FIRST• Why community matters more t...

How We Took a Dead Account and Grew It by 18K Views in 30 Days

08 Dec 2025

Contributed by Lukas

In this episode, Michelle Thames shares a behind-the-scenes case study on how her team revived a “dead” Instagram account and grew it by 18,000 vi...

How to Use LinkedIn to Attract Clients, Build Authority & Monetize Your Expertise with LinkedIn Strategist Mollie Lo

06 Dec 2025

Contributed by Lukas

If you’ve been sleeping on LinkedIn, this episode will wake you up. Today, LinkedIn Strategist Mollie Lo joins Michelle to reveal the exact steps en...

600 Podcast Episodes Later: What I Learned About Visibility, Consistency & Online Success

04 Dec 2025

Contributed by Lukas

Today I’m celebrating a massive milestone — 600 podcast episodes. Most podcasts never make it past Episode 10, but this show has turned into a glo...

How to Know When You’re Ready to Host Your First Event

02 Dec 2025

Contributed by Lukas

In this episode, Michelle Thames teaches you how to confidently host your first event and identify the signs that you’re ready to step into leadersh...

Storytelling That Sells — How to Turn Your Real Life Into Rev

01 Dec 2025

Contributed by Lukas

In this episode, Michelle Thames breaks down the power of storytelling in personal branding, digital marketing, and online business — and how your r...

The Visibility Audit: 5 Signs Your Brand Is Ready for a Big 2026 Leap

29 Nov 2025

Contributed by Lukas

This Small Business Saturday episode is all about elevation. Michelle takes you through the Visibility Audit — her 5-part diagnostic that reveals wh...

The Gratitude Episode: How Losing My Job Was the Setup for Everything I Have Now

27 Nov 2025

Contributed by Lukas

This Thanksgiving episode is personal.Michelle opens up about the day she lost her job, a moment that shattered her confidence but ultimately became t...

How I Pick My Clients Now (So I Don’t End Up In Situations Again)

26 Nov 2025

Contributed by Lukas

Choosing the right clients is one of the most important CEO skills you’ll ever develop. In today’s episode, Michelle shares the exact process, red...

5 Signs You’re Ready to Shift From Creator → CEO in 2026

25 Nov 2025

Contributed by Lukas

If you’ve been feeling a divine nudge to lead at a higher level in 2026… this episode is your confirmation. Today, Michelle breaks down the five s...

The Creator-to-CEO Shift: Why 2026 Will Be the Year of the Multi-Passionate Entrepreneur

24 Nov 2025

Contributed by Lukas

In today’s episode, Michelle breaks down the Creator-to-CEO shift and why 2026 is the year multi-passionate entrepreneurs step into their highest vi...

The One Thing Every Creator Needs Before Selling Anything

23 Nov 2025

Contributed by Lukas

In today’s episode, Michelle reveals the #1 thing every creator needs before selling anything — and why clarity is more profitable than content. I...

The 10-Minute Daily Visibility Routine Every CEO Needs (No, It’s Not Posting More)

21 Nov 2025

Contributed by Lukas

Today I’m sharing the simple 10-minute daily visibility routine that changed my brand, my business, and the way clients find me. If you want to grow...

What Businesses Get Wrong About Building Community in 2026

20 Nov 2025

Contributed by Lukas

Community is no longer a marketing trend — it’s a business model.And in 2026, the brands who fail to understand this will fall behind. In this pow...

The Visibility Shift That Changed Everything For Me

19 Nov 2025

Contributed by Lukas

Most entrepreneurs think visibility is about posting more or being louder online.But Michelle learned the hard way that real visibility isn’t perfor...

Why Your Followers Don’t Convert (And Why It’s Not Your Content)

18 Nov 2025

Contributed by Lukas

Most entrepreneurs think their content isn’t converting because it’s not good enough.But the truth?Your followers already like your content—they...

How I Warm Leads Before They Ever DM Me (Without Posting More)

17 Nov 2025

Contributed by Lukas

Most people think warming leads is about posting every day, teaching more, or offering endless value — but that’s not true warming. In today’s e...

From Lupus to Limitless: How Genny Mack Turned Visibility Into Purpose and Profit

12 Nov 2025

Contributed by Lukas

In this powerful conversation, host Michelle L. Thames sits down with Genny Mack, certified holistic nutritionist and wellness advocate, to unpack how...

How We Turned a Youth Workforce Event Into a National Visibility Moment (ConstructReach Case Study)

11 Nov 2025

Contributed by Lukas

Most brands post content. The smart ones build movements. In this episode, Michelle breaks down the real behind-the-scenes strategy her agency used to...

How I Filled a Room With Leaders (And What It Really Takes Now)

10 Nov 2025

Contributed by Lukas

In today's episode of Social Media Decoded, Michelle Thames pulls back the curtain on the real strategy behind selling out her recent live event — w...

Still on a High: Elevate & Empower LIVE 2025 Recap

03 Nov 2025

Contributed by Lukas

In this powerful recap episode, host Michelle L. Thames shares the unforgettable highlights and behind-the-scenes magic from Elevate & Empower LIVE 20...

From Fired to Featured: Turning My Setback Into My Spotlight

28 Oct 2025

Contributed by Lukas

After being fired from her “safe” job in healthcare, host Michelle L. Thames turned her setback into the launchpad for a thriving career in market...

How I Turn Podcast Listeners Into Clients

27 Oct 2025

Contributed by Lukas

In this behind-the-scenes episode, Michelle Thames reveals exactly how her podcast has quietly become one of the most powerful client-attraction syste...

How to Get Sponsors for Your Event (Without Begging or Chasing)

24 Oct 2025

Contributed by Lukas

In this episode of Social Media Decoded, marketing strategist and event host Michelle Thames reveals the relationship-first strategy that helped her a...

Why Your Event Needs a Community Follow-Up Plan

21 Oct 2025

Contributed by Lukas

In this episode of Social Media Decoded, marketing strategist Michelle Thames reveals the secret to creating lasting impact after your event — a pow...

The Real Reason My Event Sold Out (And It Wasn’t Ads)

20 Oct 2025

Contributed by Lukas

In this episode of Social Media Decoded, marketing strategist Michelle Thames reveals the real story behind her sold-out Elevate & Empower LIVE event ...

Sunday CEO Reset — How I Plan My Week as a Multi-Passionate Professional

19 Oct 2025

Contributed by Lukas

In this cozy yet strategic episode of Social Media Decoded, marketing strategist and visibility coach Michelle Thames pulls back the curtain on her Su...

Stop Overthinking Your Content: Here’s What to Post This Week

18 Oct 2025

Contributed by Lukas

In this episode of Social Media Decoded, marketing strategist Michelle Thames helps entrepreneurs and creators finally break free from content overwhe...

Building Shine: The Story Behind the Platform Empowering Women Entrepreneurs Everywhere (ft. Shine Pages Founder Robin Newberry)

17 Oct 2025

Contributed by Lukas

In this special founder spotlight, Michelle sits down with Robin Newberry, the visionary founder of Shine Pages, a platform designed to help women ent...

How to Build Authority When You’re Not the Loudest in the Room

16 Oct 2025

Contributed by Lukas

In this empowering episode of Social Media Decoded, marketing strategist Michelle Thames shares how to build authority online — even if you’re not...

From Fear to Flow: How to Build a Business That Lights You Up (w/ Haley Thomas)

15 Oct 2025

Contributed by Lukas

In this inspiring episode of Social Media Decoded, host Michelle Thames sits down with Haley Thomas, founder of The Passion Pursuit, to talk about how...

3 Visibility Mistakes Keeping You Invisible Online

14 Oct 2025

Contributed by Lukas

Feeling like you’re doing everything right online — but no one’s noticing?In this episode of Social Media Decoded, marketing strategist Michelle...

Divine Timing and Business Growth: How to Trust Your Season

13 Oct 2025

Contributed by Lukas

In this episode of Social Media Decoded, marketing strategist and visibility expert Michelle Thames shares a heartfelt message for entrepreneurs, crea...

From Coffee to Community: How Chicago French Press Is Brewing Impact & Empowering Women Entrepreneurs

09 Oct 2025

Contributed by Lukas

In this inspiring episode, host Michelle Thames sits down with Kris Christian, founder of Chicago French Press — a woman-owned coffee brand that’s...

LeBron James, Hennessy, and the Art of Strategic Visibility

07 Oct 2025

Contributed by Lukas

LeBron James just dropped a new Hennessy ad that’s more than a commercial — it’s a visibility masterclass. In this episode, Michelle L. Thames b...

What I Learned Hosting 50+ Live & Online Events as a Marketing Strategist

06 Oct 2025

Contributed by Lukas

After hosting more than 50 live events — from intimate networking dinners to full-scale conferences — Michelle shares the real lessons that helped...

The Truth About Business Conferences (What Nobody Tells You)

03 Oct 2025

Contributed by Lukas

In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on her recent experience at Bloom & Grow Live in Nashville. Forget the...

The Myth of the Perfect Niche (and What Actually Matters)

02 Oct 2025

Contributed by Lukas

Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The...

How I’d Build an Audience From Scratch on Threads in 2025

01 Oct 2025

Contributed by Lukas

Most entrepreneurs are sleeping on Threads — but it’s one of the most powerful, untapped platforms for building visibility, attracting collaborati...

How Genny Mack Grew 57K Followers with a Visibility Strategy That Works

30 Sep 2025

Contributed by Lukas

What happens when you invest in visibility strategy? Real results. In this episode of Social Media Decoded, host Michelle Thames shares a client spotl...

Behind the Scenes: Planning Elevate & Empower LIVE

29 Sep 2025

Contributed by Lukas

Planning an event looks glamorous on Instagram — but what happens behind the scenes? In this episode of Social Media Decoded, host Michelle Thames s...

Weekly Reset: Visibility Lessons + What’s Next

28 Sep 2025

Contributed by Lukas

Sundays are for resetting, reflecting, and refocusing. In this episode of Social Media Decoded, host Michelle Thames looks back on the week to highlig...

How I Prep for Conferences (And Why You Should Too)

27 Sep 2025

Contributed by Lukas

Conferences can be game-changers for your visibility, but only if you know how to prepare. In this episode of Social Media Decoded, host Michelle Tham...