Social Selling Made Simple
Episodes
5 Things Agents Should Be Doing to Leverage Social Media the Right Way with Albert Leao
31 May 2022
Contributed by Lukas
Before the digital age, agents marketed themselves through channels like bus benches and billboards. Though they worked at the time, these marketing m...
Your Real Estate License Doesn't Guarantee Success...Here's Why with Tiffany Willis-Johnson
17 May 2022
Contributed by Lukas
In real estate, the courses that get us qualified don't teach us everything we need to know - in fact, they barely scratch the surface. This is an ind...
The Software Platforms That Knows Who's Selling Before Agents Do with Ryan Dendievel
19 Apr 2022
Contributed by Lukas
AI and predictive analytics have become so incredibly accurate that they can tell if someone is about to make a huge buying decision. We might not be ...
Look Like a Fortune 500 Company for Little to No Money: How to Establish a Business Entity in 14 Easy Steps w/Vincent Roofe
05 Apr 2022
Contributed by Lukas
Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven'...
A Showing Assistant at Your Fingertips: Matt Kuchar on the Tool Helping Agents Serve Their Clients While Protecting Their Commissions
22 Mar 2022
Contributed by Lukas
Agents like to believe they can be available whenever a buyer calls for a showing, but we've all had that moment where we're just too busy to make it ...
An Expert's Guide to Hiring Your First Assistant: The Biggest Mistakes Agents Make & How To Avoid Them w/Matthew Rathbun
08 Mar 2022
Contributed by Lukas
The life of an agent is busy and demanding, and even though we can do it all, there simply isn't enough of us to do every job at a high level. Wh...
The Hot Seat Series Returns: How to Get Out of Lurk Mode & Into Action Mode w/Tamara Inzunza
22 Feb 2022
Contributed by Lukas
There's never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and beco...
From Scattered to Streamlined: How to Create a Highly Intentional Brand Design Identity That Sets You Apart From Other Agents w/Elizabeth Averyanova
08 Feb 2022
Contributed by Lukas
With so many real estate professionals vying for customers, it's easy to get lost in the shuffle. Unless, that is, you have a distinct design identity...
Do Your Graphics Scream Low Quality? How to Make Scroll-Stopping Designs w/Certified Canva Creator Sandee Sevilla
25 Jan 2022
Contributed by Lukas
Having a strong social media brand is key to standing out in a crowded, noisy real estate marketplace, and graphic design is absolutely a critical par...
The Secret to Branding Yourself Like a Fortune 500 Company As a Brand Spanking New Real Estate Agent w/Franke Joehl
11 Jan 2022
Contributed by Lukas
From Fortune 500 companies to individual real estate agents, it's important to have a brand that's so distinct that it cuts through the noise of a cro...
Real Estate Straight Talk, The Follow Up: Monica Neubauer Shares The Power of Exemplifying Your Value in a Shifting Commissions Environment
28 Dec 2021
Contributed by Lukas
Agents are very comfortable talking to their clients about the process of buying a home, but get really nervous when it comes to bringing up commissio...
Zack Boothe is Back! How He Used the Driving for Dollars Technique to Turn $1k into $93k
14 Dec 2021
Contributed by Lukas
Way back in February this year, Zack Boothe blew our minds with his lucrative Driving for Dollars marketing system. Today he returns to share the resu...
Stop Sleeping on LinkedIn: A Master Class on Profile Optimization, Attention-Grabbing Headlines & Compelling About Sections w/Donna Serdula
30 Nov 2021
Contributed by Lukas
Many real estate professionals will admit that since the pandemic hit, their LinkedIn profiles have gone untouched and are virtually gathering dust. B...
More Than a Digital Rolodex: How to Organize Your Data, Leverage Your CRM & Market More Effectively w/Eleni Sommerschield
16 Nov 2021
Contributed by Lukas
As real estate professionals who spend A LOT of time having conversations and building relationships, there's no way we can remember all the details w...
Zillow Isn't Your Competition: Why Big Name Real Estate Brands Should Be On Your Pay-Them-No-Mind List w/LaNa Jones-Jules
02 Nov 2021
Contributed by Lukas
As an independent broker operating in a market dominated by the Zillows of the world, it can feel like we're going to be driven out of business at any...
How to Practice Strategic Visibility, Become a Zoom Heavy-Hitter & Win People Over Virtually (100th Episode Special)
19 Oct 2021
Contributed by Lukas
Now more than ever, our jobs require us to be on camera and present ourselves in the virtual world. If you're going to have your camera on, then ...
You are Your Own Real Estate Broadcaster: How to Deal with Social Media Fame & Protect Your Privacy w/Tonya Jones
05 Oct 2021
Contributed by Lukas
As real estate agents using social media to expand our reach, we're basically choosing to be public figures, and as our profiles rise, we might have t...
Realtors Should Be On TikTok: Simple Tactics to Hit the Ground Running From a Creator with a Billion Views w/Maayan Gordon
21 Sep 2021
Contributed by Lukas
Contrary to popular belief, TikTok isn't just a platform for dance videos and funny hacks - it's a massive marketing vehicle, with personality, famili...
No Excuses Today: Why You'll Always Be Stagnant Until You Take Responsibility For Everything w/Javonne Steward
07 Sep 2021
Contributed by Lukas
The path to inaction is paved in excuses and procrastination. If we want to achieve anything in our lives, we only have to decide between making progr...
The Recipe for Referrals: How to Earn Icing-on-the-Cake Income From the People Who Know, Like & Trust You w/Kimberly Offord
24 Aug 2021
Contributed by Lukas
Uber, Tesla, and Canva are successful businesses with one thing in common - they all run referral programs, and grow their customer base through the p...
Double Commissions & Guaranteed Repeat Business: Why Real Estate Agents Should be Working with Investors NOT Competing with Them w/Sunil Saxena
10 Aug 2021
Contributed by Lukas
In today's listing scarce market, real estate investors hold the key to more property, more deals, and more income. Surprisingly, very few agents ever...
The Pivot to Full-Time Real Estate Agent: Are You Taking Action Toward Your Dreams or Acting Out of Fear? w/Kelli Johnson
27 Jul 2021
Contributed by Lukas
The faith of a mustard seed, the mentality of a dope fiend, a solid plan to hit the ground running - this is how we combat the fear that makes us ques...
Navigating Distressed Properties: The One Word That Will Make Your Short Sale Marketing More Impactful & Empathetic w/Karen Hocutt
13 Jul 2021
Contributed by Lukas
In a distressed market, the agents who do well center their marketing on being a helpful resource and an ally during hard times. The only challenge is...
Collaboration Tactics That Dominate the Market, Maximize Your Digital Footprint & Generate Leads w/Luke Shankula
29 Jun 2021
Contributed by Lukas
The status quo in real estate dictates that agents get leads, and LOs have to ask, compete, and cold call for that business - but what if you could fl...
Journal Your Way to Success: How to Nurture Your Authenticity & Create a Toolkit to Thrive in Business w/Dr. Mina Blazy and Carrie Jo Little
15 Jun 2021
Contributed by Lukas
Whether we're in real estate, education, or any other industry - our ability to succeed is directly connected to the tools we have, and the practices ...
No Cold Calls, No Direct Mail: How to Generate High-Converting Leads in a Low Inventory Market w/Chad Keller
01 Jun 2021
Contributed by Lukas
How are agents and investors generating thousands of motivated seller leads in a low inventory market, without direct mail or cold calling? Now more t...
Knolly Williams on the Real Reason Sellers aren't Listing Their Homes & How to Combat it with Unique Strategies
18 May 2021
Contributed by Lukas
Are we in a low inventory market where it's impossible to get listings, or are we just in a market that requires a different approach? Agents who...
Create New Lanes of Value By Leveraging Your Time, Talent & Identity w/Candace Spears
04 May 2021
Contributed by Lukas
In a rapidly evolving marketplace, agents who define themselves by their job title, and not by value risk getting left in the dust. Seeing the market ...
How Garrett Maroon Sold 50 Homes in 1 Year Through Relationships & Referrals
27 Apr 2021
Contributed by Lukas
Many real estate agents believe that they have to be open 24/7 in order to be successful in our profession. They've bought into the lie that buil...
Mindset, Momentum & Discipline: How to Succeed By Owning Your Story w/Kim Tracy
20 Apr 2021
Contributed by Lukas
Entrepreneurship comes with crushing lows that can wreak havoc on our mindset and destroy our momentum - if we let them. The hardest moments of t...
Key Strategies & Habits For Real Estate Success w/Monica Neubauer
13 Apr 2021
Contributed by Lukas
Successful marketers don't have to tell us what they're doing. The results they get in business are evidence of a foundation of value, systems and int...
A Master Class On Building a Healthy Real Estate Team w/Pamela Ermen
16 Mar 2021
Contributed by Lukas
Real estate teams are a powerful vehicle for growth and success, but they still remain heavily misunderstood and underutilized by agents who desperate...
Effective Marketing, Owning Your Name Online & Emerging From a Crisis Stronger w/Eboni Killian
02 Mar 2021
Contributed by Lukas
To build a valuable and successful real estate business, we have to put key pieces in place in our lives and take deliberate actions every day. We ...
The Marketing System That Earned Zack Boothe $500k In One Year
16 Feb 2021
Contributed by Lukas
If you want to succeed in real estate and build a sustainable business, you need to have a powerful marketing system. We need a repeatable and scalabl...
How to Build Marketing Momentum with Niching & Storytelling w/ Matthew Pollard
02 Feb 2021
Contributed by Lukas
Sales and networking require us to effectively communicate with strangers. In those situations, many agents struggle to separate themselves from the c...
Jay & Samera Harvey on Dominating the Mobile Home Investing Niche
19 Jan 2021
Contributed by Lukas
One of the most important marketing fundamentals we need to make a reality in our own lives and businesses is finding and dominating a niche. When we ...
Customer Experience: The One Thing Every Business Owner Should Focus On in 2021 w/Jill Salzman
05 Jan 2021
Contributed by Lukas
When it comes to marketing, we're often so focused on the individual aspects that we overlook how all the pieces fit together to create a memorable cu...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 7
15 Dec 2020
Contributed by Lukas
If we want to be more effective at marketing and social selling, we have to get better at leveraging the devices in the palms of our hands. We have to...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 6
01 Dec 2020
Contributed by Lukas
Through all the content we create and post online, our primary goal should be to build brand awareness. But we should also position ourselves as asset...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 5
17 Nov 2020
Contributed by Lukas
Once we've identified our target audience, we have to craft content that resonates with them by celebrating what's important to them. We need to ...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 4
03 Nov 2020
Contributed by Lukas
One of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating f...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 3
20 Oct 2020
Contributed by Lukas
An effective content strategy needs to reflect our unique value proposition, and the unique needs of our target audience. When we put out content that...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 2
06 Oct 2020
Contributed by Lukas
Finding our target audience is the first step towards becoming unstoppable in our real estate careers. The second thing we need to do is dial in our m...
The Social Selling Journal: A 66 Day Guide to Creating the Habits to Achieve Your Business Social Goals - Day 1
22 Sep 2020
Contributed by Lukas
At the beginning of 2020, many of us had big goals set out for the year ahead, but those were all shattered by the pandemic. We were quickly faced wit...
How to Strategically Leverage Virtual Meetings to Add Value & Engagement w/Tamara Burkett
08 Sep 2020
Contributed by Lukas
2020 forced us to shift the way we do business. For some, it was a moment of panic because so many of us don't know how to move what we do in person i...
Attracting & Selling To The Millennial Market w/Bobby Bryant
25 Aug 2020
Contributed by Lukas
There's a 20-year age gap between the average Realtor and millennial. Even though millennials now make up the majority of real estate transactions, th...
Real Producers Race Discussion
11 Aug 2020
Contributed by Lukas
Over the last few months, there has been increased conversation and dialogue around racism, and what we can do to make a real lasting change in this c...
Building a $20 Million Real Estate Business on YouTube w/Jackson Wilkey
21 Jul 2020
Contributed by Lukas
A huge part of what real estate agents do on a daily basis is marketing. We have to bring people into our world while allowing them to know, like and ...
Women's Council Has a Conversation About Race
07 Jul 2020
Contributed by Lukas
The events in our country over the last 2 months have been challenging, and as a nation, we've had to have conversations about race and inclusivity on...
Lighting up the cannabis space w/Michael Malcolm
23 Jun 2020
Contributed by Lukas
In the first month of legalization in the state of Illinois, cannabis sales reached almost $40 million. If anyone is looking for a single reason to ge...
We Are Hurting! We Need Your Help
09 Jun 2020
Contributed by Lukas
These have been challenging and uncomfortable times and on the South Side of Chicago many communities have been impacted and devastated. My fellow REA...
How to Become a Successful Speaker
26 May 2020
Contributed by Lukas
There's an abundance of opportunities in the world of speaking, and there are definite steps you can take to get started. It's important to work ...
GoGo Bethke On Leveraging Technology and Using Quarantine to Better Ourselves and Our Businesses
12 May 2020
Contributed by Lukas
The real estate industry is anything but business as usual right now. Agents have had to pivot, adapt and find new ways to keep businesses operating. ...
What We Learned At Social Media Marketing World 2020
28 Apr 2020
Contributed by Lukas
I had the pleasure to attend this year's Social Media Marketing World, and got to hear from the world's best social media experts about what we can do...
How to Create Your Own Market Space w/Jackie Jackson
14 Apr 2020
Contributed by Lukas
As real estate professionals, our activities and approaches need to be dynamic to move along with the changes in the market. Our ability to remain in ...
How to Pivot Quickly in a Crisis
31 Mar 2020
Contributed by Lukas
Things have been strange and different lately in our lives and in our businesses because of Covid-19. For many of us the goals we had for the year are...
Generating and Converting Leads on TikTok and Instagram w/Katelyn Montrony
17 Mar 2020
Contributed by Lukas
TikTok has over 1 billion active monthly users, and it's not just the younger generations on the platform. 30% of TikTok users are over the age of 30,...
Revamping Our LinkedIn Strategy w/Deborrah Ashley
10 Mar 2020
Contributed by Lukas
There's been a lot of buzz about LinkedIn recently, and that's because the platform is going in a new direction, creating a lot of new social selling ...
The Importance of Listing Distribution & Marketing Plans w/Anne Jones
03 Mar 2020
Contributed by Lukas
In the world of social selling, it has actually been proven that video content makes a bigger impact for our audiences. How does this impact extend be...
Jay Busselle On Why Twitter Is Still An Effective Social Selling Platform
25 Feb 2020
Contributed by Lukas
In a marketing world where a lot of focus goes to Instagram and Facebook, Twitter is often overlooked. However, Twitter still offers a wealth of oppor...
Go From "Post-and-Hope" to Guaranteed Attention w/Tristen Sutton
18 Feb 2020
Contributed by Lukas
Facebook and Instagram ads have caused a major paradigm shift in marketing and advertising as we know it. How do Facebook ads allow us to fine-tune al...
Dominating Our Local Markets With Authenticity & Community Focus w/Amy B. Cotney
11 Feb 2020
Contributed by Lukas
Social media is packed with real estate agents and because it's so saturated, providing a generic message won't set us apart. We have to be authentic ...
High ROI Social Media Advertising Tactics w/Sam Rico
04 Feb 2020
Contributed by Lukas
With Facebook, Instagram, LinkedIn, Twitter, Stories, IGTV, organic posts and paid posts, there's so much social media out there. When it comes to the...
From Data to Thriving Database w/James Tyler
28 Jan 2020
Contributed by Lukas
Our marketing and social selling efforts would be meaningless, irrelevant and ill-targeted if we didn't have one thing - data. How do we go about sour...
Leveraging Social Media Algorithms to Directly Reach Our Target Market w/Karen Liz Albert
21 Jan 2020
Contributed by Lukas
Social media marketing is a money and time investment that generates leads and gets us in front of our ideal clients. However, to maximize our investm...
How to Dominate Your Real Estate Market With YouTube Videos w/Karin Carr
14 Jan 2020
Contributed by Lukas
When it comes to publishing content, most of us are so much more focused on Facebook and Instagram, that we miss out on massive opportunities with You...
How to Unlock Your Zone of Greatness w/Anita AC Clinton
07 Jan 2020
Contributed by Lukas
There are so many things that can hold us back from success, but many of these manifest from our thoughts and actions. How do we overcome our own inte...
Top Things to Kill From Your Business
31 Dec 2019
Contributed by Lukas
A few years ago, I found myself drifting, drained, and away from my purpose and my goals. Why did I decide to let go of all my designations, certifica...
Your Social Media Game Plan
24 Dec 2019
Contributed by Lukas
Social media is one of the most powerful ways to brand ourselves and build a pipeline for our business. However, for a lot of agents, creating content...
How to Be Digitally Relevant As a Real Estate Agent w/Jason Frasier
17 Dec 2019
Contributed by Lukas
One of the things real estate agents have working in their favor is their local knowledge, but the problem is many of us aren't leveraging that in our...
Aspirational Lifestyle Marketing Tactics w/Jim Remley
10 Dec 2019
Contributed by Lukas
In order to set ourselves apart in our markets, we have to rethink our approach to marketing and advertising - with a focus on lifestyle, not home fea...
The Path to Real Estate Sales Mastery w/David Hill
03 Dec 2019
Contributed by Lukas
With the new year upon us, it's time for us to start our business planning for the next 12 months, and a huge part of business planning is constantly ...
Award-Winning Tips to Improve Your Facebook Strategy w/Vincent Hampton
26 Nov 2019
Contributed by Lukas
One of the biggest mistakes Realtors make on social media is that they are too focused on selling and can put off potential clients and prospects. How...
How Publishing a Book Increases Credibility & Audience Engagement w/Mitchell Levy
19 Nov 2019
Contributed by Lukas
With so many social media options, it means these platforms are no longer a huge differentiator for entrepreneurs and experts, and that means we need ...
How to Efficiently & Consistently Create Quality Instagram Content w/Jack O'Donohue
12 Nov 2019
Contributed by Lukas
When it comes to choosing the best platforms to invest our time, effort and money into, Instagram offers a high return. It gives us the opportunity to...
How to Become a Real Estate Sales Guru w/Joe Sesso
05 Nov 2019
Contributed by Lukas
Sales technique, lead generation and client development aren't skills we automatically gain as soon as we get licensed. We have to work daily at maste...
How to Create Video Content That Boosts Visibility & Lead Generation w/Antoine Dupont
29 Oct 2019
Contributed by Lukas
Video content is by far the most engaging, lead generating and powerful medium right now, but agents are still nervous about how they look and sound, ...
The Importance of Real Estate Agent Training, Coaching & Education w/Leigh Brown
22 Oct 2019
Contributed by Lukas
Real estate is a unique business for many reasons, but one major reason is the disconnect between the ease of getting licensed and the level of respon...
How to Grow Your Business With Facebook Lead Ads w/Andrew Fogliato
15 Oct 2019
Contributed by Lukas
One of the biggest investments real estate agents have to make is in their lead generation, and Facebook advertising is a powerful way to generate lea...
How to Bridge Our Online & Offline Marketing w/Alex Camelio
08 Oct 2019
Contributed by Lukas
In this age of social media, technology and digital, it's hard to imagine any offline marketing methods still being relevant to us today, but very oft...
How To Be A More Effective Storyteller w/Kyle Draper
01 Oct 2019
Contributed by Lukas
Great content isn't just about great visuals, it's about resonance and the impact of the message. Real estate agents miss out on this and end up posti...
How To Build Your Instagram Story Confidence w/Barbara Betts
24 Sep 2019
Contributed by Lukas
A key part of using social media to get more sales is to get in front of more people, and right now Facebook and Instagram Stories are where people ar...
Facebook Live Series: Parenthood and Believing that You Can do Anything
17 Sep 2019
Contributed by Lukas
While we've all had to deal with naysayers at some point in our lives, we also need to own up to the fact that sometimes, we might be our own naysayer...
Facebook Live Series 2: Why I Left Pharma Sales For Real Estate And Never Looked Back
10 Sep 2019
Contributed by Lukas
Early in my career, I was balancing two careers, as a pharmaceutical rep and as a real estate agent. Even though it seemed impossible, I was the top e...
How To Succeed in the Real Estate Game w/Lawrence Watkins
03 Sep 2019
Contributed by Lukas
Real estate is one of very few business ventures where we can earn good money in a very short time, but to achieve this, we have to play the game righ...
Facebook Live Series Part 1: Overcoming Negativity
27 Aug 2019
Contributed by Lukas
Everyone has naysayers, people who have something to say about what we can and cannot do. Successful people simply don't listen to them. In this speci...
How to Successfully Create a Process For Sales, Lead Follow Up and Conversion w/Wes Schaeffer
20 Aug 2019
Contributed by Lukas
Real estate agents are so often focused on generating a lead that we never prepare for what happens after that lead comes in. Why do we have to map ou...
How to Combine Live Video With Chatbots and Messenger w/Jeremias "JMan" Maneiro
13 Aug 2019
Contributed by Lukas
Live video is something so many real estate agents are afraid of, but implementing it into our marketing can help us get more people wanting to work w...
How to Re-enter the Market, Refresh Your Database & Generate New Leads w/Genny Williams
06 Aug 2019
Contributed by Lukas
New real estate agents and agents who are getting back into the market can be intimidated by trying to get their database together and generate those ...
How to Use Facebook Live For Lead Generation w/Matt Johnson
30 Jul 2019
Contributed by Lukas
Many real estate agents post content on Facebook and expect leads to come in and clients to just get in touch. Why is it important for us to seek them...
Virtual Properties: How to Leverage 3D Virtual Tours w/Amir Frank
23 Jul 2019
Contributed by Lukas
As real estate entrepreneurs, we should always be on the leading edge of technology and ways to show our listings off in their best light. What are vi...
How to Turn Your Business Into a Thriving Referral Machine w/Chad Durfee
16 Jul 2019
Contributed by Lukas
Referrals are the most underutilized and underestimated ways for us to earn more money. What motivates referrals, and how do you make yourself more re...
How to Plan For Your Financial Future, Build Passive Income & Set Up Your Exit Strategy w/Joey Mure
09 Jul 2019
Contributed by Lukas
One of the greatest ironies of real estate is that many agents don't invest in real estate, or make other investments. What are some of the mistakes a...
How to Build a Solid Foundation for Your Real Estate Business w/Candy Miles-Crocker
02 Jul 2019
Contributed by Lukas
Reality TV has done a disservice to the world of real estate by making people think that getting into the industry and becoming successful just happen...
How to Be a Mobile & Tech-Savvy Agent w/Craig Grant
26 Jun 2019
Contributed by Lukas
Building relationships is crucial for being a good real estate agent, but it's also important to know how to protect our clients. How can our own know...
How to Make & Publish Great Live Video Content w/Justin Barr
18 Jun 2019
Contributed by Lukas
Creating good video content can seem intimidating if you have no experience or on-camera confidence. How do you determine the kind of content you shou...
How to Leverage MLS Data to Boost Your Real Estate Business w/Carrie Little
11 Jun 2019
Contributed by Lukas
The MLS is one of the most under-utilized resources in real estate, and agents can make more money by leveraging it. What is some of the data we can g...
How to Improve Your Mental & Spiritual Fitness in the Face of Challenges w/Steve Werner
06 Jun 2019
Contributed by Lukas
The real estate crash of 2008 may be over a decade ago, but many of us are still traumatized by it. How do we condition ourselves so that we can recov...
The Opportunities in Mobile Home Flipping w/Byron Sellers and Sharnice Williams
28 May 2019
Contributed by Lukas
Mobile homes are a lucrative business venture, but so few people in real estate know about it. Why are mobile homes such big business? What's driving ...
How to Generate 6 Figures from Your Sphere & Merge Marketing With Lead Gen w/Scott Groves
21 May 2019
Contributed by Lukas
Many real estate and loan professionals put too much energy into implementing every new tool and tactic while forgetting the fundamental- building dee...