Ep. 049 - Buck It Up: Are Creative Advertisers Scared of Interesting Ideas?

In 2019 brands expect agencies to produce more content, faster for less money. It's an unavoidable side-effect of our fast-paced, tech-driven world that gives marketers just three seconds to be remembered. But it's one that our guest for episode 049 of Social Minds, Nicholas Young, thinks is stifling creativity in advertising. Nick doesn't blame social media, though. He puts it down to an epidemic of fear among creatives who would rather play it safe than anger Twitter trolls. He's working to remedy this by educating the next generation of advertisers as a senior lecturer in creative advertising at Leeds Arts University, after over 12 years serving as creative director for various advertising agencies including TCS Advertising and MC2. The first lesson he teaches his students? Take risks to execute fearless ideas. In this episode, Nick reveals the trends he's seeing in tomorrow's creatives, the truth behind brand loyalty, how to fix ageism in the industry and the many ways social media has changed everything.

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