SocialMinds - A Social Media Marketing Podcast
Episodes
How Primark Is Turning Store Colleagues Into Creators To Take Their Global TOV Local | Maria Duncan, Social Media and Community Management Officer, Primark
08 Apr 2026
Contributed by Lukas
For years, brands have tried to maintain one consistent voice on social. But the most engaging content today comes from people, not polished brand ...
SOCIAL IN SIX [102]
16 Mar 2026
Contributed by Lukas
On this episode of Social in Six, SocialChain's senior account manager Taylor Mitchell joins Mil in the studio to unpack the hottest social headli...
How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg
16 Feb 2026
Contributed by Lukas
Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has happened for the UK's largest fruit cider brand ...
SOCIAL IN SIX [101]
19 Jan 2026
Contributed by Lukas
It's our first Social in Six episode of 2026! This time our social media manager Emily Harrison is joining Mil to unpack all the latest and great...
How Argos turned nostalgia into social currency | Aimée Scanlon, Social Media Lead, Argos
05 Jan 2026
Contributed by Lukas
When Argos's social team set out to level up their social channels a year ago, they had their work cut out for them. Now, their TikToks are p...
What Pinterest Predicts 2026 Says About the Future of Trends | Louise Foley, Director of Marketing, Europe – Pinterest
10 Dec 2025
Contributed by Lukas
2025 was the year of sardine tees, filthy martinis and red leather – but we already knew that thanks to Pinterest Predicts' trend forecasts for Fish...
SOCIAL IN SIX [100]
18 Nov 2025
Contributed by Lukas
On our 100th Social in Six episode, SocialChain influencer executive Rachel Lea joins Mil in the studio to cover off the top six need-to-know...
SocialChain x Primark: Behind the work
27 Oct 2025
Contributed by Lukas
Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark's bold social-first strategy with Primark's Kymberle...
SOCIAL IN SIX [099]
20 Oct 2025
Contributed by Lukas
On this episode of Social in Six, SocialChain strategist Chelsea Noronha returns to the studio to help Mil break down social's biggest updates. They...
Why Bold Social Creative Is Always Worth The 'Risk' | Aaron Gillies, 4Studio, Channel4
06 Oct 2025
Contributed by Lukas
Your most successful activations will be the ones that makes stakeholders squirm. Just a little. Still, most organisations are more fearful of perceiv...
SOCIAL IN SIX [098]
15 Sep 2025
Contributed by Lukas
On this week's trend-focused Social in Six, account manager Scarlett Carson joins Mil for a midyear lookback on the trends that are dominating social...
How UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV
08 Sep 2025
Contributed by Lukas
For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and si...
SOCIAL IN SIX [097]
18 Aug 2025
Contributed by Lukas
On this week's episode of Social in Six, The Fifth's account manager Chiara Yeomans joins Mil in the studio. They're talking about the updates that ha...
How to Build a Paid Social Strategy Around Real Audience Behaviour | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain
11 Aug 2025
Contributed by Lukas
Mindsets matter more than metrics. In episode two of The Media Lift Effect, Eve Young returns with Gareth Harrison (SocialChain) and Mark Byrne (Brav...
What Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain
05 Aug 2025
Contributed by Lukas
Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect, a special SocialMinds × Brave T...
SOCIAL IN SIX [096]
14 Jul 2025
Contributed by Lukas
On this week's episode of Social in Six, senior creative Eve Young is back with Mil in the studio. Together, they recap the top headlines from social...
How Dr. Oetker Cooked Up Its Content Strategy for Culture & Loyalty | Josephine Keller, Dr. Oetker
30 Jun 2025
Contributed by Lukas
Dr. Oetker is a brand that has a place in every household's cupboards, but it's also found its place on everybody's social feeds - particularly for i...
SOCIAL IN SIX [095]
16 Jun 2025
Contributed by Lukas
This week, Mil is joined by The Fifth's associate creative director Joel Newman to break down the need-to-know headlines from the world of social. Th...
Procurement, Pitches and Partnerships: Why Chemistry Still Counts | Tina Fegent
02 Jun 2025
Contributed by Lukas
Procurement isn't just about cost-cutting anymore. It's about chemistry, collaboration and long-term value. That's the message from this week's guest...
Introducing Brave Talk: the brand-new podcast from the team at Brave Bison.
28 May 2025
Contributed by Lukas
The Brave Bison team sit down to decode what's next — from search and social to technology and experience. No jargon. No fluff. Just unfiltered insi...
SOCIAL IN SIX [094]
19 May 2025
Contributed by Lukas
Show your support! Vote for Eve, your SocialMinds host, to win Creative Trailblazer in the Prolific North Creative Awards here: https://www.prolifi...
Why Brand Fundamentals Are More Important Than Ever | Kathryn Swallow, Unilever
05 May 2025
Contributed by Lukas
Platforms change, trends come and go. Brand fundamentals must remain. That's the opinion of this week's guest, Kathryn Swallow - former worldwide he...
How Surreal Turns Failure Into a Roadmap For Success | John Thornton, Surreal
16 Apr 2025
Contributed by Lukas
In a space where failure is hidden from a wider audience, Surreal embrace the imperfect. A challenger brand within the staid world of cereal marketing...
SOCIAL IN SIX [093]
14 Apr 2025
Contributed by Lukas
SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month's Social in Six updates. This time, that's an update on ...
How Weetabix Reinvented Itself Without Losing Its Legacy | Lorraine Rothwell, Weetabix
09 Apr 2025
Contributed by Lukas
"Have you had your Weetabix?" is an iconic ad slogan as any. But post-pandemic, though Weetabix had become part of online conversations, it wasn't nec...
What Emerging Technology Means for Creativity | Sabrina Godden-Tuma, Vodafone
07 Apr 2025
Contributed by Lukas
AI is the hot topic on everyone's lips. One which, if you ask most creatives, will be spoken of with some level of selfish scepticism. But what do you...
How to appear in search results as social shapes SEO | Hannah Walker, Reddit
31 Mar 2025
Contributed by Lukas
Social is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platf...
Why Every Brand Needs a Data-Driven Mindset | Nick Bamber, Domino's
26 Mar 2025
Contributed by Lukas
Every time you order a Domino's pizza, you're interfacing with countless data-driven touchpoints – whether it's suggested items or Dom the Pizza Tr...
How Brands and Marketers Need to Plan as Social Commerce Explodes | Nilam Atodaria, TikTok
24 Mar 2025
Contributed by Lukas
TikTok Shop has taken over everyone's For You Page in the last 12 months, and that's in no small part down to the commerce ambitions of the business. ...
How Primark Converts Social Buzz to IRL Sales | Kymberley Thomson, Primark
19 Mar 2025
Contributed by Lukas
For years, Primark thrived without an online presence, but post-pandemic, that had to change. In this episode, Kymberley Thomson, senior global socia...
SOCIAL IN SIX [092]
17 Mar 2025
Contributed by Lukas
On this episode of Social in Six, Mil is joined by Callum Woodbridge, senior creative at SocialChain. Together they cover all the headlines you need ...
How Very Media Group Is Redefining Retail Media | Laura Jones, Very Media Group
12 Mar 2025
Contributed by Lukas
Retail media is booming, and Very Media Group is making big moves to stay ahead. In this episode, Laura Jones, head of Very Media Group, breaks down ...
Why Brands Need to Match Creator-Led Challenger Brands | Sunna van Kampen, Tonic Health
10 Mar 2025
Contributed by Lukas
Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share. In this epis...
How Kopparberg Used Meaning to Win Millennials Back from Fad Trends | Nancy Dales, Kopparberg
05 Mar 2025
Contributed by Lukas
Last Summer, Kopparberg decided they needed to win back the favour of customers who've turned to trends like craft beer and chicken wine. To do so the...
How Yorkshire Tea Uses Northern Charm to Own its Category | Dom Dwight, Taylor's of Harrogate
03 Mar 2025
Contributed by Lukas
Yorkshire Tea is a well-loved social-first brand leading its category in market share – hard to believe when you consider it was once the underdog ...
SOCIAL IN SIX [091]
17 Feb 2025
Contributed by Lukas
On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Mil to break down the latest headlines from social. This time that inc...
Manchester City FC: How Fans Are at the Centre of City's Social Strategy | Paul Handler
04 Feb 2025
Contributed by Lukas
Football clubs' social output is a different ball game to traditional B2C brands. As one of the world's most beloved, Manchester City must both use i...
SOCIAL IN SIX – TIKTOK US SPECIAL
17 Jan 2025
Contributed by Lukas
On a special episode of Social in Six, Mil and our creative director Jake are talking all about TikTok's imminent ban in the US. They cover everythin...
Pinterest: What Pinterest Predicts 2025 will look like for brands and marketers | Louise Richardson, Pinterest (Europe)
06 Jan 2025
Contributed by Lukas
Pinterest Predicts is the not-yet-trending report that fuels brands and marketers' plans - and consumers' wildest imaginations – every year. And, ev...
SOCIAL IN SIX [090]
16 Dec 2024
Contributed by Lukas
On this episode of Social in Six, Mil and Eve cover two updates from Instagram: a Trials update for Reels, and its latest new features for Broadcast ...
Duolingo: How Social Creates Word of Mouth Buzz for Duolingo | Rebeca Ricoy, Duolingo
02 Dec 2024
Contributed by Lukas
When the language learning app's owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn't look away from the unhi...
SOCIAL IN SIX [089]
18 Nov 2024
Contributed by Lukas
On this episode of Social in Six, Mil and our associate creator director Emma break down two updates from Instagram, including mythbusting on spons...
From scroll to sale: the past, present and future of social commerce with TikTok Shop, SocialChain and Brave Bison
08 Nov 2024
Contributed by Lukas
Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and frien...
Fireside Chat: Creator Special with Natalie O'Leary, BBC Radio 1 | SocialMinds Live Manchester 2024
06 Nov 2024
Contributed by Lukas
The creator economy is barely twenty years old, but already, it's dramatically changed the social landscape for brands and marketers. Audiences crav...
SocialChain's Next Chapter with CEO Jacinta Faul | SocialMinds Live Manchester 2024
04 Nov 2024
Contributed by Lukas
This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its tenth birthday and welcomed its new CEO Jacinta Fa...
How to leverage local on social with Greene King | SocialMinds Live Manchester 2024
01 Nov 2024
Contributed by Lukas
Real people. Real stories. Real moments. Locally created social content can connect with your customers more than generic brand content ever could. ...
Forecasting the future feed with Reddit, TikTok and Meta | SocialMinds Live Manchester 2024
31 Oct 2024
Contributed by Lukas
Social is no longer just about being social. It's a place where people buy, are entertained, become influenced or even find their dream job. And it's ...
How AI actually solves problems for marketers with SocialChain and Brave Bison | SocialMinds Live Manchester 2024
29 Oct 2024
Contributed by Lukas
Video editing, images and even podcasts. With generative AI tools cropping up for almost every creative skill, there's no doubt AI enables us to work ...
The Brand Panel with ITV Studios, Monzo, Surreal and Lick | SocialMinds Live Manchester 2024
28 Oct 2024
Contributed by Lukas
Only a decade ago, brands existed on the fringes of social. Now, entire businesses are built and marketed around it. Impressive, right? Even more so w...
SOCIAL IN SIX [088]
21 Oct 2024
Contributed by Lukas
This time on Social in Six, Kieran and Mil cover two updates from TikTok, including a keyword search ad update and a new partnership that'll help yo...
Canva: When Local Social Works and How To Implement It | Lachlan Stewart, Canva
07 Oct 2024
Contributed by Lukas
As a global platform used by businesses, creatives, and entrepreneurs (and everybody in-between), Canva must create content that not only showcases it...
Your Invitation to SocialMinds LIVE | Returning to Manchester
01 Oct 2024
Contributed by Lukas
Join us at Ducie Street Warehouse in Manchester on Wednesday 16th October for a day filled to the brim with expert brand speakers, platform workshop...
SOCIAL IN SIX [087]
23 Sep 2024
Contributed by Lukas
This time on Social in Six, we're back with a very familiar update for YouTube Shorts, LinkedIn's push for more vertical video content, and TikTok'...
Liquid Death: Why Ignoring Advertising's Rules Produces the Best Creative | Andy Pearson
09 Sep 2024
Contributed by Lukas
Liquid Death only launched in 2019 and has already cemented its place in consumer's hearts and creatives' bucket lists. It's taken the simplest commod...
SOCIAL IN SIX [086]
19 Aug 2024
Contributed by Lukas
On today's episode of Social in Six, our associate creator director Emma Lyskava joins our content marketer Mil to break down X's lawsuit against ad...
SocialChain: Why Brands Should Aim Higher Than Authentic on Social | Eve Young and Georgia Hill
07 Aug 2024
Contributed by Lukas
"Authentic". It's one of marketing's biggest buzzwords. Authenticity has become brands' North Star on social, but what does that word actually mean? O...
SOCIAL IN SIX [085]
22 Jul 2024
Contributed by Lukas
On this week's Social in Six, we're sharing the latest on TikTok's answer to virtual influencers: Digital Avatars, and an expansion of its Out of Ph...
RNIB: On Making Accessible Creative Content an Achievable Ambition | Helen Dutson & Holly Tuke
08 Jul 2024
Contributed by Lukas
If you saw Jeremy Allen White's Calvin Klein ad, count yourself lucky. It was shared without ALT text, so blind and partially sighted people couldn't ...
SOCIAL IN SIX [084]
17 Jun 2024
Contributed by Lukas
This week on Social in Six, we're joined by SocialChain senior strategist Gareth to break down the top stories circulating in social right now. On t...
Oatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton, Global Media Director – Oatly
03 Jun 2024
Contributed by Lukas
Oatly's punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly's provocative ads...
Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024
29 May 2024
Contributed by Lukas
A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that domi...
Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024
22 May 2024
Contributed by Lukas
Measuring social's effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media's K...
SOCIAL IN SIX [083]
20 May 2024
Contributed by Lukas
In this instalment of Social in Six, we're joined by SocialChain strategist Kieran Hughes to break down the latest social updates. This time that inc...
Building Engaging Campaigns: With Meta, LinkedIn & Pinterest | SocialMinds LIVE 2024
15 May 2024
Contributed by Lukas
What should we, as brands, be doing to make our campaigns more engaging and, ultimately, more effective? There's no one better to ask than those who w...
Building Communities at Scale: With American Express Global Business Travel, MOB & SocialChain | SocialMinds LIVE 2024
08 May 2024
Contributed by Lukas
Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our ...
Building a Brand Worth Talking About: With Oatly's Sarah Sutton | SocialMinds LIVE 2024
29 Apr 2024
Contributed by Lukas
Join us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Department of Mind Control) to find out what makes a d...
SOCIAL IN SIX [082]
15 Apr 2024
Contributed by Lukas
This week on Social in Six, we're talking about Instagram's latest move into collaborative social, with Blend, TikTok's push into shopping ads and se...
Surreal: How To Make People Care About Product | John Thornton
02 Apr 2024
Contributed by Lukas
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available pla...
SocialMinds Live is back, and we're heading to London!
19 Mar 2024
Contributed by Lukas
SocialMinds Live is back, and we're heading to London! Listen to this quick update to get the lowdown, and be among the first to register your inter...
SOCIAL IN SIX [081]
18 Mar 2024
Contributed by Lukas
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available pl...
Sidemen: Managing One of YouTube's Biggest Entertainment Properties | Jordan Schwarzenberger
04 Mar 2024
Contributed by Lukas
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available pla...
SOCIAL IN SIX [080]
19 Feb 2024
Contributed by Lukas
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available pl...
Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye
05 Feb 2024
Contributed by Lukas
Booking.com is the first port of call for many a traveller when they've got a trip to plan. But it isn't the only online travel agency out there. So ...
SOCIAL IN SIX [079]
15 Jan 2024
Contributed by Lukas
Social in Six is back for the new year, and already there's lots to talk about. This time we're sharing TikTok's new AI chatbot that'll give you cont...
Pinterest Predicts: Spotlight on Trends for 2024 | Louise Richardson
08 Jan 2024
Contributed by Lukas
The crystal ball is out once more as we're joined by Pinterest's director of marketing for Europe, Louise Richardson, who comes to our studio armed wi...
Our Top 5 Nuggets of Wisdom From SocialMinds' 2023 Season
18 Dec 2023
Contributed by Lukas
As 2023 draws to a close, Eve takes a look back (or should we say listen back) to some of our favourite moments from this year's SocialMinds interview...
Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett
04 Dec 2023
Contributed by Lukas
Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering ...
SOCIAL IN SIX [078]
20 Nov 2023
Contributed by Lukas
In this week's Social in Six, we're talking about Meta's ad-free answer to new EU GDPR regulations, LinkedIn deleting several post types including ca...
Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing
30 Oct 2023
Contributed by Lukas
73% of Reddit users follow the guidance of recommendations they receive on the platform - more than an influencer's recommendation, a TV ad, or a cele...
SOCIAL IN SIX [077]
16 Oct 2023
Contributed by Lukas
This week on Social in Six, we talk about the new features Threads is adding (that you've seen before), YouTube's latest update to Community Posts, a...
SocialChain: How to overcome the disconnect and behind SocialMinds LIVE
25 Sep 2023
Contributed by Lukas
SocialChain has had a makeover. Following our first-ever SocialMinds LIVE event, Overcoming the Disconnect, we sit down with our CEO Pete Metcalfe, gr...
SOCIAL IN SIX [076]
18 Sep 2023
Contributed by Lukas
It's time for Social in Six and this week we're bringing you news of the new Instagram Reels length, the sites that X (formerly Twitter) is limiting t...
SOCIAL IN SIX [075]
04 Sep 2023
Contributed by Lukas
This time on Social in Six, we're breaking down a new default TikTok Ads setting, the most recent advice from YouTube on Shorts, and X (Twitter)'s for...
Doing Things Media: When Creators Become Business Empires | Scott Dunn, Head of Business Development and Creator Partnerships
29 Aug 2023
Contributed by Lukas
Recess Therapy host Julian Shapiro-barnum (the creator behind the viral Corn Kid video) didn't achieve his success solo. Behind him, and a portfolio o...
World's Shortest-Ever Podcast Episode: An Invitation From Us
23 Aug 2023
Contributed by Lukas
In September, Social Minds goes from studio to stage. That's right - we're coming to a theatre near you. And this episode is your invitation to our ve...
SOCIAL IN SIX [074]
21 Aug 2023
Contributed by Lukas
This week on Social in Six, we're discussing Instagram's test to show public share and comment post metrics and its new kind of collaborative post, Yo...
SOCIAL IN SIX [073]
07 Aug 2023
Contributed by Lukas
Social in Six is back and reporting on what's been a mega month in social - from the fall of Larry the bird to the rise of X and Threads. In this, we'...
OceanX: Fuelling Social Conversation On Ocean Conservation | Shannon Forrey - Director of Social & Digital Media
31 Jul 2023
Contributed by Lukas
In one year OceanX's audience grew from over 2.M to more than 6.6M followers. That's down to the organisation's ability to translate scientific subjec...
SOCIAL IN SIX [072]
19 Jun 2023
Contributed by Lukas
In an extra special episode of Social in Six, we dish the details on TikTok Shop visual search, the possible end of Twitter Circles, and how Instagram...
Formula One: How to Convert Casual Viewers Into Hardcore Fans | Sam Barker, F1
12 Jun 2023
Contributed by Lukas
Formula One's social channels have accelerated from 0 to 100 in the last couple of years; now the innovation online is matching that of the track. Sam...
SOCIAL IN SIX [071]
05 Jun 2023
Contributed by Lukas
On Social in Six this week, we're breaking down the latest ad offerings from Instagram and Facebook, plus enhancements to YouTube's Connected TV ads. ...
Specsavers: Giving Your Social Media Strategy 2023 Vision | Lisa Hale, Specsavers
29 May 2023
Contributed by Lukas
Should've gone to Specsavers. The proposition is well-known, but most only associate it with witty (and brilliant) ads. Today's guest Lisa Hale - Spec...
SOCIAL IN SIX [070]
22 May 2023
Contributed by Lukas
This week on Social in Six, we're talking about Reddit enabling anonymous native sharing cross-platform, three new TikTok ad solutions, and Twitter po...
The Washington Post: Making TikToks to Tell the News | Carmella Boykin, The Washington Post
15 May 2023
Contributed by Lukas
TikTok is the fastest-growing source of news for adults. But can journalists re-engage younger viewers with traditional media through modern channels?...
SOCIAL IN SIX [069]
01 May 2023
Contributed by Lukas
This week on Social in Six, we're talking about the new AI tool Meta's made to make your Stories for you, and it's answer to Twitter with a new app in...
Hootsuite: How to Cure Creative Block With Artificial Intelligence | Billy Jones, Hootsuite
24 Apr 2023
Contributed by Lukas
Can you automate creativity? Although we might say no right now, tools like ChatGPT, Midjourney, and Hootsuite's new AI, OwlyWriter, are pushing the b...
Hootsuite: How to Cure Creative Block With Artificial Intelligence | Billy Jones, Hootsuite
24 Apr 2023
Contributed by Lukas
Can you automate creativity? Although we might say no right now, tools like ChatGPT, Midjourney, and Hootsuite's new AI, OwlyWriter, are pushing the b...
SOCIAL IN SIX [068]
17 Apr 2023
Contributed by Lukas
On this week's Social in Six, we talk about Elon Musk's plans to make Twitter an "everything app", LinkedIn's new algorithmic home feed, and research ...
The Very Group: How to Command Influence in 2023 | Shannon Jennings, Very.co.uk
03 Apr 2023
Contributed by Lukas
Working with influencers - or as they're increasingly being called - creators, isn't what it used to be. Today it's more of a default than an add-on, ...
SOCIAL IN SIX [067]
27 Mar 2023
Contributed by Lukas
This week on Social In Six, we discuss TikTok letting users ask to be forgotten by the For You Page, LinkedIn Company Pages' ability to schedule posts...