SOCIAL IN SIX [100]
18 Nov 2025
Contributed by Lukas
On our 100th Social in Six episode, SocialChain influencer executive Rachel Lea joins Mil in...
SocialChain x Primark: Behind the work
27 Oct 2025
Contributed by Lukas
Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark's ...
SOCIAL IN SIX [099]
20 Oct 2025
Contributed by Lukas
On this episode of Social in Six, SocialChain strategist Chelsea Noronha returns to the studio to ...
Why Bold Social Creative Is Always Worth The 'Risk' | Aaron Gillies, 4Studio, Channel4
06 Oct 2025
Contributed by Lukas
Your most successful activations will be the ones that makes stakeholders squirm. Just a little. Sti...
SOCIAL IN SIX [098]
15 Sep 2025
Contributed by Lukas
On this week's trend-focused Social in Six, account manager Scarlett Carson joins Mil for a midyear...
How UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV
08 Sep 2025
Contributed by Lukas
For TV broadcasters, social marketing has to do more than just educate or entertain – it has to c...
SOCIAL IN SIX [097]
18 Aug 2025
Contributed by Lukas
On this week's episode of Social in Six, The Fifth's account manager Chiara Yeomans joins Mil in the...
How to Build a Paid Social Strategy Around Real Audience Behaviour | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain
11 Aug 2025
Contributed by Lukas
Mindsets matter more than metrics. In episode two of The Media Lift Effect, Eve Young returns with ...
What Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain
05 Aug 2025
Contributed by Lukas
Social ad spend is growing but over half of it still goes to waste. In this first episode of The M...
SOCIAL IN SIX [096]
14 Jul 2025
Contributed by Lukas
On this week's episode of Social in Six, senior creative Eve Young is back with Mil in the studio. ...
How Dr. Oetker Cooked Up Its Content Strategy for Culture & Loyalty | Josephine Keller, Dr. Oetker
30 Jun 2025
Contributed by Lukas
Dr. Oetker is a brand that has a place in every household's cupboards, but it's also found its plac...
SOCIAL IN SIX [095]
16 Jun 2025
Contributed by Lukas
This week, Mil is joined by The Fifth's associate creative director Joel Newman to break down the n...
Procurement, Pitches and Partnerships: Why Chemistry Still Counts | Tina Fegent
02 Jun 2025
Contributed by Lukas
Procurement isn't just about cost-cutting anymore. It's about chemistry, collaboration and long-ter...
Introducing Brave Talk: the brand-new podcast from the team at Brave Bison.
28 May 2025
Contributed by Lukas
The Brave Bison team sit down to decode what's next — from search and social to technology and exp...
SOCIAL IN SIX [094]
19 May 2025
Contributed by Lukas
Show your support! Vote for Eve, your SocialMinds host, to win Creative Trailblazer in the Prolific...
Why Brand Fundamentals Are More Important Than Ever | Kathryn Swallow, Unilever
05 May 2025
Contributed by Lukas
Platforms change, trends come and go. Brand fundamentals must remain. That's the opinion of this w...
How Surreal Turns Failure Into a Roadmap For Success | John Thornton, Surreal
16 Apr 2025
Contributed by Lukas
In a space where failure is hidden from a wider audience, Surreal embrace the imperfect. A challenge...
SOCIAL IN SIX [093]
14 Apr 2025
Contributed by Lukas
SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month's Socia...
How Weetabix Reinvented Itself Without Losing Its Legacy | Lorraine Rothwell, Weetabix
09 Apr 2025
Contributed by Lukas
"Have you had your Weetabix?" is an iconic ad slogan as any. But post-pandemic, though Weetabix had ...
What Emerging Technology Means for Creativity | Sabrina Godden-Tuma, Vodafone
07 Apr 2025
Contributed by Lukas
AI is the hot topic on everyone's lips. One which, if you ask most creatives, will be spoken of with...
How to appear in search results as social shapes SEO | Hannah Walker, Reddit
31 Mar 2025
Contributed by Lukas
Social is changing the face of search and, with that, the impact on how brands and products are disc...
Why Every Brand Needs a Data-Driven Mindset | Nick Bamber, Domino's
26 Mar 2025
Contributed by Lukas
Every time you order a Domino's pizza, you're interfacing with countless data-driven touchpoints –...
How Brands and Marketers Need to Plan as Social Commerce Explodes | Nilam Atodaria, TikTok
24 Mar 2025
Contributed by Lukas
TikTok Shop has taken over everyone's For You Page in the last 12 months, and that's in no small par...
How Primark Converts Social Buzz to IRL Sales | Kymberley Thomson, Primark
19 Mar 2025
Contributed by Lukas
For years, Primark thrived without an online presence, but post-pandemic, that had to change. In th...
SOCIAL IN SIX [092]
17 Mar 2025
Contributed by Lukas
On this episode of Social in Six, Mil is joined by Callum Woodbridge, senior creative at SocialChai...
How Very Media Group Is Redefining Retail Media | Laura Jones, Very Media Group
12 Mar 2025
Contributed by Lukas
Retail media is booming, and Very Media Group is making big moves to stay ahead. In this episode, L...
Why Brands Need to Match Creator-Led Challenger Brands | Sunna van Kampen, Tonic Health
10 Mar 2025
Contributed by Lukas
Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselve...
How Kopparberg Used Meaning to Win Millennials Back from Fad Trends | Nancy Dales, Kopparberg
05 Mar 2025
Contributed by Lukas
Last Summer, Kopparberg decided they needed to win back the favour of customers who've turned to tre...
How Yorkshire Tea Uses Northern Charm to Own its Category | Dom Dwight, Taylor's of Harrogate
03 Mar 2025
Contributed by Lukas
Yorkshire Tea is a well-loved social-first brand leading its category in market share – hard to b...
SOCIAL IN SIX [091]
17 Feb 2025
Contributed by Lukas
On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Mil to break down th...
Manchester City FC: How Fans Are at the Centre of City's Social Strategy | Paul Handler
04 Feb 2025
Contributed by Lukas
Football clubs' social output is a different ball game to traditional B2C brands. As one of the wor...
SOCIAL IN SIX – TIKTOK US SPECIAL
17 Jan 2025
Contributed by Lukas
On a special episode of Social in Six, Mil and our creative director Jake are talking all about Tik...
Pinterest: What Pinterest Predicts 2025 will look like for brands and marketers | Louise Richardson, Pinterest (Europe)
06 Jan 2025
Contributed by Lukas
Pinterest Predicts is the not-yet-trending report that fuels brands and marketers' plans - and consu...
SOCIAL IN SIX [090]
16 Dec 2024
Contributed by Lukas
On this episode of Social in Six, Mil and Eve cover two updates from Instagram: a Trials update for...
Duolingo: How Social Creates Word of Mouth Buzz for Duolingo | Rebeca Ricoy, Duolingo
02 Dec 2024
Contributed by Lukas
When the language learning app's owl mascot, Duo, first appeared on our TikTok screens, marketers an...
SOCIAL IN SIX [089]
18 Nov 2024
Contributed by Lukas
On this episode of Social in Six, Mil and our associate creator director Emma break down two upda...
From scroll to sale: the past, present and future of social commerce with TikTok Shop, SocialChain and Brave Bison
08 Nov 2024
Contributed by Lukas
Only a decade ago, social platforms were purely that: social. But what started out as places for pe...
Fireside Chat: Creator Special with Natalie O'Leary, BBC Radio 1 | SocialMinds Live Manchester 2024
06 Nov 2024
Contributed by Lukas
The creator economy is barely twenty years old, but already, it's dramatically changed the social ...
SocialChain's Next Chapter with CEO Jacinta Faul | SocialMinds Live Manchester 2024
04 Nov 2024
Contributed by Lukas
This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its ...
How to leverage local on social with Greene King | SocialMinds Live Manchester 2024
01 Nov 2024
Contributed by Lukas
Real people. Real stories. Real moments. Locally created social content can connect with your custo...
Forecasting the future feed with Reddit, TikTok and Meta | SocialMinds Live Manchester 2024
31 Oct 2024
Contributed by Lukas
Social is no longer just about being social. It's a place where people buy, are entertained, become ...
How AI actually solves problems for marketers with SocialChain and Brave Bison | SocialMinds Live Manchester 2024
29 Oct 2024
Contributed by Lukas
Video editing, images and even podcasts. With generative AI tools cropping up for almost every creat...
The Brand Panel with ITV Studios, Monzo, Surreal and Lick | SocialMinds Live Manchester 2024
28 Oct 2024
Contributed by Lukas
Only a decade ago, brands existed on the fringes of social. Now, entire businesses are built and mar...
SOCIAL IN SIX [088]
21 Oct 2024
Contributed by Lukas
This time on Social in Six, Kieran and Mil cover two updates from TikTok, including a keyword sear...
Canva: When Local Social Works and How To Implement It | Lachlan Stewart, Canva
07 Oct 2024
Contributed by Lukas
As a global platform used by businesses, creatives, and entrepreneurs (and everybody in-between), Ca...
Your Invitation to SocialMinds LIVE | Returning to Manchester
01 Oct 2024
Contributed by Lukas
Join us at Ducie Street Warehouse in Manchester on Wednesday 16th October for a day filled to the ...
SOCIAL IN SIX [087]
23 Sep 2024
Contributed by Lukas
This time on Social in Six, we're back with a very familiar update for YouTube Shorts, LinkedIn's...
Liquid Death: Why Ignoring Advertising's Rules Produces the Best Creative | Andy Pearson
09 Sep 2024
Contributed by Lukas
Liquid Death only launched in 2019 and has already cemented its place in consumer's hearts and creat...
SOCIAL IN SIX [086]
19 Aug 2024
Contributed by Lukas
On today's episode of Social in Six, our associate creator director Emma Lyskava joins our content...
SocialChain: Why Brands Should Aim Higher Than Authentic on Social | Eve Young and Georgia Hill
07 Aug 2024
Contributed by Lukas
"Authentic". It's one of marketing's biggest buzzwords. Authenticity has become brands' North Star o...
SOCIAL IN SIX [085]
22 Jul 2024
Contributed by Lukas
On this week's Social in Six, we're sharing the latest on TikTok's answer to virtual influencers: ...
RNIB: On Making Accessible Creative Content an Achievable Ambition | Helen Dutson & Holly Tuke
08 Jul 2024
Contributed by Lukas
If you saw Jeremy Allen White's Calvin Klein ad, count yourself lucky. It was shared without ALT tex...
SOCIAL IN SIX [084]
17 Jun 2024
Contributed by Lukas
This week on Social in Six, we're joined by SocialChain senior strategist Gareth to break down the...
Oatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton, Global Media Director – Oatly
03 Jun 2024
Contributed by Lukas
Oatly's punk reputation needs no introduction, but its new media plan does. The brand is scaling up ...
Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024
29 May 2024
Contributed by Lukas
A good social strategy should be a lot of things. But the best ones are built around, and for, the f...
Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024
22 May 2024
Contributed by Lukas
Measuring social's effectiveness can be a minefield. We all want to create more effective outcomes f...
SOCIAL IN SIX [083]
20 May 2024
Contributed by Lukas
In this instalment of Social in Six, we're joined by SocialChain strategist Kieran Hughes to break ...
Building Engaging Campaigns: With Meta, LinkedIn & Pinterest | SocialMinds LIVE 2024
15 May 2024
Contributed by Lukas
What should we, as brands, be doing to make our campaigns more engaging and, ultimately, more effect...
Building Communities at Scale: With American Express Global Business Travel, MOB & SocialChain | SocialMinds LIVE 2024
08 May 2024
Contributed by Lukas
Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzz...
Building a Brand Worth Talking About: With Oatly's Sarah Sutton | SocialMinds LIVE 2024
29 Apr 2024
Contributed by Lukas
Join us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Depa...
SOCIAL IN SIX [082]
15 Apr 2024
Contributed by Lukas
This week on Social in Six, we're talking about Instagram's latest move into collaborative social, ...
Surreal: How To Make People Care About Product | John Thornton
02 Apr 2024
Contributed by Lukas
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the...
SocialMinds Live is back, and we're heading to London!
19 Mar 2024
Contributed by Lukas
SocialMinds Live is back, and we're heading to London! Listen to this quick update to get the lowd...
SOCIAL IN SIX [081]
18 Mar 2024
Contributed by Lukas
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use th...
Sidemen: Managing One of YouTube's Biggest Entertainment Properties | Jordan Schwarzenberger
04 Mar 2024
Contributed by Lukas
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the...
SOCIAL IN SIX [080]
19 Feb 2024
Contributed by Lukas
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use th...
Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye
05 Feb 2024
Contributed by Lukas
Booking.com is the first port of call for many a traveller when they've got a trip to plan. But it ...
SOCIAL IN SIX [079]
15 Jan 2024
Contributed by Lukas
Social in Six is back for the new year, and already there's lots to talk about. This time we're sha...
Pinterest Predicts: Spotlight on Trends for 2024 | Louise Richardson
08 Jan 2024
Contributed by Lukas
The crystal ball is out once more as we're joined by Pinterest's director of marketing for Europe, L...
Our Top 5 Nuggets of Wisdom From SocialMinds' 2023 Season
18 Dec 2023
Contributed by Lukas
As 2023 draws to a close, Eve takes a look back (or should we say listen back) to some of our favour...
Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett
04 Dec 2023
Contributed by Lukas
Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of t...
SOCIAL IN SIX [078]
20 Nov 2023
Contributed by Lukas
In this week's Social in Six, we're talking about Meta's ad-free answer to new EU GDPR regulations,...
Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing
30 Oct 2023
Contributed by Lukas
73% of Reddit users follow the guidance of recommendations they receive on the platform - more than ...
SOCIAL IN SIX [077]
16 Oct 2023
Contributed by Lukas
This week on Social in Six, we talk about the new features Threads is adding (that you've seen befo...
SocialChain: How to overcome the disconnect and behind SocialMinds LIVE
25 Sep 2023
Contributed by Lukas
SocialChain has had a makeover. Following our first-ever SocialMinds LIVE event, Overcoming the Disc...
SOCIAL IN SIX [076]
18 Sep 2023
Contributed by Lukas
It's time for Social in Six and this week we're bringing you news of the new Instagram Reels length,...
SOCIAL IN SIX [075]
04 Sep 2023
Contributed by Lukas
This time on Social in Six, we're breaking down a new default TikTok Ads setting, the most recent ad...
Doing Things Media: When Creators Become Business Empires | Scott Dunn, Head of Business Development and Creator Partnerships
29 Aug 2023
Contributed by Lukas
Recess Therapy host Julian Shapiro-barnum (the creator behind the viral Corn Kid video) didn't achie...
World's Shortest-Ever Podcast Episode: An Invitation From Us
23 Aug 2023
Contributed by Lukas
In September, Social Minds goes from studio to stage. That's right - we're coming to a theatre near ...
SOCIAL IN SIX [074]
21 Aug 2023
Contributed by Lukas
This week on Social in Six, we're discussing Instagram's test to show public share and comment post ...
SOCIAL IN SIX [073]
07 Aug 2023
Contributed by Lukas
Social in Six is back and reporting on what's been a mega month in social - from the fall of Larry t...
OceanX: Fuelling Social Conversation On Ocean Conservation | Shannon Forrey - Director of Social & Digital Media
31 Jul 2023
Contributed by Lukas
In one year OceanX's audience grew from over 2.M to more than 6.6M followers. That's down to the org...
SOCIAL IN SIX [072]
19 Jun 2023
Contributed by Lukas
In an extra special episode of Social in Six, we dish the details on TikTok Shop visual search, the ...
Formula One: How to Convert Casual Viewers Into Hardcore Fans | Sam Barker, F1
12 Jun 2023
Contributed by Lukas
Formula One's social channels have accelerated from 0 to 100 in the last couple of years; now the in...
SOCIAL IN SIX [071]
05 Jun 2023
Contributed by Lukas
On Social in Six this week, we're breaking down the latest ad offerings from Instagram and Facebook,...
Specsavers: Giving Your Social Media Strategy 2023 Vision | Lisa Hale, Specsavers
29 May 2023
Contributed by Lukas
Should've gone to Specsavers. The proposition is well-known, but most only associate it with witty (...
SOCIAL IN SIX [070]
22 May 2023
Contributed by Lukas
This week on Social in Six, we're talking about Reddit enabling anonymous native sharing cross-platf...
The Washington Post: Making TikToks to Tell the News | Carmella Boykin, The Washington Post
15 May 2023
Contributed by Lukas
TikTok is the fastest-growing source of news for adults. But can journalists re-engage younger viewe...
SOCIAL IN SIX [069]
01 May 2023
Contributed by Lukas
This week on Social in Six, we're talking about the new AI tool Meta's made to make your Stories for...
Hootsuite: How to Cure Creative Block With Artificial Intelligence | Billy Jones, Hootsuite
24 Apr 2023
Contributed by Lukas
Can you automate creativity? Although we might say no right now, tools like ChatGPT, Midjourney, and...
Hootsuite: How to Cure Creative Block With Artificial Intelligence | Billy Jones, Hootsuite
24 Apr 2023
Contributed by Lukas
Can you automate creativity? Although we might say no right now, tools like ChatGPT, Midjourney, and...
SOCIAL IN SIX [068]
17 Apr 2023
Contributed by Lukas
On this week's Social in Six, we talk about Elon Musk's plans to make Twitter an "everything app", L...
The Very Group: How to Command Influence in 2023 | Shannon Jennings, Very.co.uk
03 Apr 2023
Contributed by Lukas
Working with influencers - or as they're increasingly being called - creators, isn't what it used to...
SOCIAL IN SIX [067]
27 Mar 2023
Contributed by Lukas
This week on Social In Six, we discuss TikTok letting users ask to be forgotten by the For You Page,...
Rory Sutherland: How Businesses Should Cater to the Neurodivergent | Rory Sutherland, Ogilvy
20 Mar 2023
Contributed by Lukas
Herd behaviour and social proof simply don't apply to one bigger-than-you-think group, who're less a...
SOCIAL IN SIX [066]
13 Mar 2023
Contributed by Lukas
We're back for 2023 with Social In Six, and on this episode's syllabus are Instagram's new Broadcast...
Pinterest Predicts: What Advertisers' Crystal Ball Reveals For 2023 | Louise Richardson, Pinterest
19 Dec 2022
Contributed by Lukas
Pinterest Predicts 2023 is officially out, and after three consecutive years of an 80% success rate,...
SOCIAL IN SIX [065]
12 Dec 2022
Contributed by Lukas
On Social in Six this week, we've got two updates from Instagram, including its 2023 trend predictio...
Monzo: What Makes People Want to Follow Their Bank on Social | Richard Cook, Monzo
05 Dec 2022
Contributed by Lukas
The banking sector is full of red tape - more so than for smoothie brands, anyway. Yet one bank is c...
SOCIAL IN SIX [064]
28 Nov 2022
Contributed by Lukas
On this week's Social in Six, we're talking about Instagram's new music posts, YouTube community qui...