Vikki Ross: How to Build a Brand With Words | Vikki Ross Writes
21 Nov 2022
Contributed by Lukas
Tone of voice documents and brand guidelines are the business staple that most brands don't have. An...
SOCIAL IN SIX [063]
14 Nov 2022
Contributed by Lukas
This week on Social in Six, we break the latest on Elon Musk's Twitter acquisition as the story deve...
WeAre8: An Argument for One More Social Media Platform | Sue Fennessy, WeAre8
07 Nov 2022
Contributed by Lukas
WeAre8 is a new sustainable social platform that promises to curtail hate. It also wants to offer 'g...
SOCIAL IN SIX [062]
31 Oct 2022
Contributed by Lukas
On this week's Social in Six, we mourn the demise of Facebook Instant Articles and Bulletin (sorry, ...
Twitter: Brand Behaviour Has Become Bland Behaviour | Sophie Trinder, Twitter Next
24 Oct 2022
Contributed by Lukas
Brand Twitter has subscribed to one way of doing things for the last few years, following brandter t...
SOCIAL IN SIX [061]
17 Oct 2022
Contributed by Lukas
On Social in Six this week, we're covering TikTok Photo Mode and two updates from Twitter, including...
Social Chain: How Social Media Services Grew Into a Profit Priority for Agencies | Pete Metcalfe
10 Oct 2022
Contributed by Lukas
Social media no longer competes with traditional for budget. As digital natives take on agency and i...
SOCIAL IN SIX [060]
03 Oct 2022
Contributed by Lukas
This week on Social in Six, we're talking TikTok's solution to business accounts and trending audios...
200th Episode Special: Eve and Calum's Mind-Blown Moments
26 Sep 2022
Contributed by Lukas
We're celebrating 200 episodes of the Social Minds podcast! In this very special episode, Eve and Ca...
Ryanair: The Business Benefits of Being a (Bit of a) Bastard | Michael Corcoran, Ryanair
29 Aug 2022
Contributed by Lukas
Ryanair wants to be the most talked about brand on social - and it's well on its way. Its distinctiv...
SOCIAL IN SIX [059]
22 Aug 2022
Contributed by Lukas
This week on Social in Six, we're covering the news that advance scheduling for Facebook Reels is fi...
LinkedIn: Talking Content Marketing for Today's Workforce | John Williamson, LinkedIn
15 Aug 2022
Contributed by Lukas
LinkedIn is a favourite for personal brands and B2B lead generation, but the value doesn't end there...
SOCIAL IN SIX [058]
08 Aug 2022
Contributed by Lukas
On this week's Social in Six episode, we discuss the latest feed changes from Instagram, reports of ...
Innocent Drinks: How the Default Example for Social Tone of Voice Retains Its Personality | Marcus Dean, Innocent Drinks
01 Aug 2022
Contributed by Lukas
How many brands have said 'we want to sound like Innocent?' For Innocent Drinks, while others' repli...
SOCIAL IN SIX [057]
25 Jul 2022
Contributed by Lukas
This week on Social in Six, we're talking about Twitter's new CoTweet feature after its first rollou...
SocialChain: The Model That Ends the Creative VS Strategy Debate | Jake Thompson, Social Chain
18 Jul 2022
Contributed by Lukas
We call social the ever-changing landscape for a reason, but with that, our roles must change too. I...
SOCIAL IN SIX [056]
11 Jul 2022
Contributed by Lukas
On Social in Six this week, we're talking about two crypto features coming to Meta despite the marke...
Meta: The Next Five Years for International Advertisers | Bianca Spada, Meta
04 Jul 2022
Contributed by Lukas
Meta's goal on social is to engage international markets and monitor adoption of its many products a...
SOCIAL IN SIX [055]
27 Jun 2022
Contributed by Lukas
This week on Social in Six, it's updates to Instagram's profile display, TikTok's new ad format Bran...
Snap Inc: How Retailers Can Use Snapchat Ads for E-commerce | Samuel Bevan, Snap Inc
06 Jun 2022
Contributed by Lukas
Gen Z's favourite messaging app isn't just that anymore. Since Snap Inc. pivoted into a camera compa...
SOCIAL IN SIX [054]
30 May 2022
Contributed by Lukas
On this week's episode of Social in Six, we're talking about Instagram's redesigned feed and a Stori...
The 2022 Sprout Social Index: Exploring Trends for the UK & Ireland | Cat Anderson, Sprout Social
23 May 2022
Contributed by Lukas
Sprout Social's annual Index is popular in the States, but for the first time new data this year exp...
SOCIAL IN SIX [053]
16 May 2022
Contributed by Lukas
This week on Social in Six, we discuss TikTok's new Friends tab - which is replacing the Discover pa...
Bix on Social: The Online Objective for a Traditional Advertiser | Gareth Turner, Weetabix
09 May 2022
Contributed by Lukas
Weetabix is a staple household brand with 1000 employees and prompted awareness of 97% - and it's on...
SOCIAL IN SIX [052]
11 Apr 2022
Contributed by Lukas
This week on Social in Six, we talk about TikTok's new search ads, the updated editing tools Instagr...
Never Caught Sleeping: Why PUMA Puts Moments Before Products on Social | Abigail Rogers, PUMA Group
04 Apr 2022
Contributed by Lukas
Sports brands have to prepare for every possible outcome in live football. One that does it better t...
SOCIAL IN SIX [051]
28 Mar 2022
Contributed by Lukas
This week on Social in Six, we discuss YouTube's new LIVE features that let hosts invite guests to a...
Don't Fear the Feedback: Why Reviews Are Your Most Neglected Essential | Leah Silverlock, Trustpilot
21 Mar 2022
Contributed by Lukas
Product reviews are 12x more trusted than product descriptions and sales copy. But lots of brands fe...
SOCIAL IN SIX [050]
14 Mar 2022
Contributed by Lukas
This week on Social in Six, we're covering TikTok's 10-minute uploads update, as well as its new Age...
Get It Right: How Left-Brained Creative Led to the Decline in Advertising Effectiveness | Orlando Wood - System1 Group, IPA
07 Mar 2022
Contributed by Lukas
Since 2006, effectiveness in creative advertising has been on a steady decline. While the industry a...
SOCIAL IN SIX [049]
28 Feb 2022
Contributed by Lukas
On this week's Social in Six, we cover Facebook Reels' global rollout, Twitter's reported untagging ...
Digital Transformation: How to Level up Your Digital Media, Data, and Performance | Jerry Daykin, GSK
21 Feb 2022
Contributed by Lukas
Marketers often talk about the need for digital transformation without knowing what it means for the...
Answered: Can boosting posts compare to dark ads?
16 Feb 2022
Contributed by Lukas
Boosting posts can be a simple advertising solution for small businesses with limited skill and budg...
Ep. 175 - SOCIAL IN SIX [048]
14 Feb 2022
Contributed by Lukas
This week on Social in Six, we're talking about new platform features including Twitter's long-form ...
Ep. 174 - Go For Broke: How to Market a New Brand With Next to No Budget | Matthew McNeill Love, Thursday
07 Feb 2022
Contributed by Lukas
Organic reach is dead. Heard that one before? One business that has the numbers to prove the opposit...
Ep. 173 - Answered: What is the best time frame for a social campaign?
02 Feb 2022
Contributed by Lukas
Organic social content may be short lived, but does that mean your social ads have to be? In this ep...
Ep. 172 - SOCIAL IN SIX [047]
31 Jan 2022
Contributed by Lukas
This week on Social in Six, we're talking about Instagram's expansion of its Remix feature, Newslett...
Ep. 171 - NFTs Explained: The Tangible Value in Virtual Goods | Zoe Scaman - Bodacious, MCX
24 Jan 2022
Contributed by Lukas
NFTs. It's the term on every marketer's lips, but are they an asset to brands or the next passing fa...
Ep. 170 - Answered: What makes a distinctive brand on social?
19 Jan 2022
Contributed by Lukas
It's estimated that people are exposed to at least 6000 ads every day. If you took the caption and l...
Ep. 169 - SOCIAL IN SIX [046]
17 Jan 2022
Contributed by Lukas
This week on Social in Six, we cover Story highlight clips in Creator Studio, YouTube's new performa...
Ep. 168 - Pinterest Predicts: The Trends We'll See in 2022 | Louise Richardson, Pinterest
10 Jan 2022
Contributed by Lukas
In 2021 Pinterest Predicts got 8/10 predictions correct, from the rise of the mighty jalapeño...
Ep. 167 - Goal-Getter Brands: SPORF on What Modern Sports Fans Expect | Greg Rowell, Social Chain Media
13 Dec 2021
Contributed by Lukas
SPORF shows sport through the eyes of the fans, and like all fandoms the sports sector is constantly...
Ep. 166 - Beyond NFTs: How Brands Work in the Metaverse
08 Dec 2021
Contributed by Lukas
The metaverse is an inevitability. But that doesn't mean brands should rush to jump on the hype with...
Ep. 165 - SOCIAL IN SIX [045]
06 Dec 2021
Contributed by Lukas
This week on Social in Six, we discuss Instagram's new longer Stories update, Twitter's Live Shoppin...
Ep. 164 - Don't Feed the Trolls: A Linguist's Guide to Navigating Verbal Abuse Online | Claire Hardaker, Lancaster University
29 Nov 2021
Contributed by Lukas
No brand is a stranger to verbal abuse on social media, but few know how deep the problem is rooted ...
Ep. 163 - Answered: Is ROI the best way to measure success?
24 Nov 2021
Contributed by Lukas
ROI is most likely your main campaign metric, but ROI goes down the more you grow. That's why you ha...
Ep. 162 - SOCIAL IN SIX [044]
22 Nov 2021
Contributed by Lukas
This week on Social in Six, we're talking about Facebook Groups' new commerce features, YouTube's pl...
Ep. 161 - Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok
15 Nov 2021
Contributed by Lukas
Marketers like to lean on industry jargon, but this only complicates the message for your audience a...
Ep. 160 - Answered: How do I make my brand seem in-demand?
10 Nov 2021
Contributed by Lukas
Everyone's heard the phrase 'a Starbucks on every corner'. But what does that kind of exposure look ...
Ep. 159 - SOCIAL IN SIX [043]
08 Nov 2021
Contributed by Lukas
This week on Social in Six, we cover the rollout of both Twitter Spaces and Twitter Super Follows, a...
Ep. 158 - We're Past Hashtag Challenges: Everything a Smart Paid TikTok Strategy Can Do | Roxanne Parker - Social Chain
01 Nov 2021
Contributed by Lukas
TikTok's advertising model has evolved enormously over the last year alone. No longer just a place t...
Ep. 157 - Answered: How should we use data without cookies?
27 Oct 2021
Contributed by Lukas
Since Apple's iOS 14.5 update, 96% of US users have opted out of ad tracking - and we can assume the...
Ep. 156 - SOCIAL IN SIX [042]
25 Oct 2021
Contributed by Lukas
In this week's Social in Six, we're discussing Instagram's LIVE Practice Mode and scheduling, deskto...
Ep. 155 - The Role of Copywriting: When Writing Goes Beyond Words for Brands | Andrew Boulton
18 Oct 2021
Contributed by Lukas
Every brand understands the importance of storytelling, and of presenting a clear message and narrat...
Ep. 154 - Answered: How do I make sure my social ads are remembered?
13 Oct 2021
Contributed by Lukas
On social, views are counted by the number of people who have watched the first three seconds of you...
Ep. 153 - SOCIAL IN SIX [041]
11 Oct 2021
Contributed by Lukas
This week on Social in Six, we discuss the end of IGTV as we know it, the features available with Tw...
Ep. 152 - Answered: How Do I Sell My Ideas Internally?
06 Oct 2021
Contributed by Lukas
Have you ever known your brand or client should be on a new channel or trying out a new feature, but...
Ep. 151 - What Creators Want: How to Collaborate With Talent in 2021 | Meridith Rojas - Logitech
04 Oct 2021
Contributed by Lukas
Every major social platform has been improving their creator offering over the last 12 months. The d...
The Social Minds podcast returns
28 Sep 2021
Contributed by Lukas
We're back with a new look, some new voices and a brand new segment. But we're still the no-BS podca...
Ep. 150 - SOCIAL IN SIX [040]
09 Aug 2021
Contributed by Lukas
This week on Social in Six, we reveal what LinkedIn's latest acquisition promises to do for yo...
Ep. 149 - The Land o' Plenty: How Fashion Seizes The Cultural Zeitgeist | Natalie Wills, Zalando
02 Aug 2021
Contributed by Lukas
How do you define culture in 2021? It's a question many brands ask and one which fashion brands alwa...
Ep. 148 - SOCIAL IN SIX [039]
26 Jul 2021
Contributed by Lukas
This week on Social in Six, we're going over lots of updates from Twitter, TikTok, YouTube, Clubhous...
Ep. 147 - Inspiration, Delivered: How Deliveroo Creates Mass Appeal at a Hyper-Local Level | Sophie Headlam, Deliveroo
19 Jul 2021
Contributed by Lukas
Deliveroo isn't limited by age demographic, so how does its social team create content and campaigns...
Ep. 146 - SOCIAL IN SIX [038]
12 Jul 2021
Contributed by Lukas
This week on Social in Six, we're talking about TikTok's rollout of three-minute videos, WhatsApp's ...
Ep. 145 - Entering Hypnopolis: Inside BMW's Award-winning Fictional Podcast | Cora Güntert (BMW) & Benjamin Bruno
05 Jul 2021
Contributed by Lukas
The most common argument against branded podcasts is difficulty measuring ROI and their impact on sa...
Ep. 144 - SOCIAL IN SIX [037]
28 Jun 2021
Contributed by Lukas
In this week's episode of Social in Six, we talk about Instagram's latest tests - which include an e...
Ep. 143 - Stand at Attention: Why the British Army Needs to Be Active On Social Media | Alex Schillemore & Sarah Hiorns, British Army
21 Jun 2021
Contributed by Lukas
The general perception of the Army is that being a government organisation, it's traditional. That's...
Ep. 142 - SOCIAL IN SIX [036]
14 Jun 2021
Contributed by Lukas
This week on Social in Six, we discuss the new details uncovered about Twitter's Super Follows and t...
Ep. 141 - The Building Blocks of Creativity: How Lego Uses Social to Surprise and Delight | James Gregson, LEGO Group
14 Jun 2021
Contributed by Lukas
Even the world's most powerful brand finds value in social. For LEGO, it means appealing to all ages...
Ep. 140 - SOCIAL IN SIX [035]
31 May 2021
Contributed by Lukas
This week on Social in Six, we're covering several new updates from Twitter and Instagram, a few fro...
Ep. 139 - Always On Social: How To Craft A Sustainable BAU Strategy | Monica Hu, Twitch
24 May 2021
Contributed by Lukas
There's a lot of conflicting advice about business as usual content, or real-time marketing. Its val...
Ep. 138 - SOCIAL IN SIX [034]
17 May 2021
Contributed by Lukas
This week on Social in Six, Theo and Eve explain Twitter's newly-launched Tip Jar feature, Snapchat'...
Ep. 137 - We-Centric Social: How Online Communities Are Shaping Consumer Behaviour | Jack Koch, Reddit
10 May 2021
Contributed by Lukas
Online communities are more prevalent today than ever before - and that has only accelerated since t...
Ep. 136 - SOCIAL IN SIX [033]
03 May 2021
Contributed by Lukas
This week on Social in Six, we discuss several new features being tested, including Twitter's in-pro...
Ep. 135 - Promotion Material: Why Netflix Wins At Audience-First Marketing | Alexa Diaz, Netflix
26 Apr 2021
Contributed by Lukas
Social and digital word of mouth has changed the way entertainment brands approach show promotion. O...
Ep. 134 - SOCIAL IN SIX [032]
19 Apr 2021
Contributed by Lukas
This week on Social in Six, we discuss several new features being tested, including Facebook's upvot...
Ep. 133 - In Another League: How Esports Is Changing the Game for Social-First Brands | Luke Donovan-King, Guild Esports
12 Apr 2021
Contributed by Lukas
Esports has erupted into the mainstream as a central form of entertainment in recent years. The role...
Ep. 132 - SOCIAL IN SIX [031]
05 Apr 2021
Contributed by Lukas
In this week's episode of Social in Six, find out which feature Instagram, Snapchat and TikTok now a...
Ep. 131 - Being Top Dog: How BrewDog Uses Social-First Trends to Inspire New Products | Josh Benge - BrewDog
28 Mar 2021
Contributed by Lukas
BrewDog is known for its outrageous stunts and reactivity. But where most brands would respond to a ...
Ep. 130 - SOCIAL IN SIX [030]
19 Mar 2021
Contributed by Lukas
On this week's episode of Social in Six, Theo and Eve discuss the upcoming launch of Twitter Spaces ...
Ep. 129 - Changing The Game: How Adidas Balances Exclusivity With Mass Appeal | Kyle Elliot - Adidas
15 Mar 2021
Contributed by Lukas
Often the most engaging social-first experiences are those that feel exclusive to the audience. But ...
Ep. 128 - SOCIAL IN SIX [029]
08 Mar 2021
Contributed by Lukas
This week on Social in Six, we reveal Twitter's plans to introduce native commerce features includin...
Ep. 127 - Get On Board: Why Brands Shouldn't Overlook Pinterest | MADE.com, Pinterest
01 Mar 2021
Contributed by Lukas
People are primed to purchase on Pinterest. 98% of Pinners report trying new things they find on the...
Ep. 126 - SOCIAL IN SIX [028]
22 Feb 2021
Contributed by Lukas
On this week's instalment of Social in Six, Theo and Eve discuss the possibility of paying for some ...
Ep. 125 - Survival of the Savviest: How Threatened Retailers and Banks Can Avoid Irrelevance | Ben Lancaster-Nogueira - Deloitte Digital
15 Feb 2021
Contributed by Lukas
It's no secret that regulated industries and major companies take longer to adopt new tech. But how ...
Ep. 124 - SOCIAL IN SIX [027]
08 Feb 2021
Contributed by Lukas
It's the first Social in Six of 2021 and already there's a lot to talk about. This week we cover two...
Ep. 123 - Make The Dream Work: How Amazon Prime Video Built A Leading Social Team | Carlo Karim Frem - Amazon Prime Video
01 Feb 2021
Contributed by Lukas
Talent or training? Specialised or broad skills? Experience or attitude? Your social team are the fr...
Ep. 122 - 2020 Rewind: Theo and Eve's Top Picks From the Year on Social Minds
21 Dec 2020
Contributed by Lukas
And just like that, Social Minds has wrapped for 2020. But before we part, we wanted to look back on...
Ep. 121 - SOCIAL IN SIX [026]
14 Dec 2020
Contributed by Lukas
It's our last Social in Six of 2020 and this week, Theo and Eve talk about the onset and impact of t...
Ep. 120 - The Best of B2B: Why Data Is The Key To Creating Exciting Campaigns | Jason Maldonado, SurveyMonkey, MailChimp
07 Dec 2020
Contributed by Lukas
Social-first creative and online experiences make sense for consumer-facing brands, where product co...
Ep. 119 - SOCIAL IN SIX [025]
30 Nov 2020
Contributed by Lukas
It's been a busy fortnight packed with updates to every social platform. This week on Social in Six,...
Ep. 118 - Finding Your Funny Bone: Why KFC's Social Media Marketing Always Hits Headlines | John Hutchings - KFC UK&IRE
23 Nov 2020
Contributed by Lukas
Ask anyone in the industry which brands do humour on social well and chances are KFC will be mention...
Ep. 117 - SOCIAL IN SIX [024]
16 Nov 2020
Contributed by Lukas
This week on Social in Six, Theo and Eve take a first look at Instagram's redesign, which puts Reels...
Ep. 116 - Done With Diversity: How Businesses Should Actually Fight Inequality | Arooj Aftab, Scott Morrison
09 Nov 2020
Contributed by Lukas
The #BlackLivesMatter movement and the events of 2020 have shone more light on the issue of inequali...
Ep. 115 - SOCIAL IN SIX [023]
02 Nov 2020
Contributed by Lukas
Social in Six is a breakdown of the top social media stories and what you need to know. This week, E...
Ep. 114 - r/AskReddit: What Opportunities Lay at the Front Page of the Internet? | Harold Klaje, Reddit
26 Oct 2020
Contributed by Lukas
Reddit was once a relatively niche forum website. Today it sits alongside behemoths like Facebook an...
Ep. 113 - SOCIAL IN SIX [022]
19 Oct 2020
Contributed by Lukas
Social in Six is a breakdown of the top social media stories and what you need to know. This week, T...
Ep. 112 - The Inside Track: How Video Games Created a New Stage for Artists and Brands - Toa Dunn - Riot Music Group, Riot Games
12 Oct 2020
Contributed by Lukas
Gaming's popularity is experiencing an unstoppable evolution, a large part of which is the involveme...
Ep. 111 - SOCIAL IN SIX [021]
05 Oct 2020
Contributed by Lukas
This week on Social in Six, Theo and Eve announce the long-awaited launch of Facebook Messenger and ...
Ep. 110 - The Last Laugh: Has the Advertising Industry Lost Its Funny Bone? | Dom Boyd, Kantar
28 Sep 2020
Contributed by Lukas
Times are tough. And, as such, in the past few months, brands have taken their duty to communicate p...