Ep. 109 - SOCIAL IN SIX [020]
21 Sep 2020
Contributed by Lukas
Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what yo...
Ep. 108 - Front Page Ideas: How To Get Adweek's Attention | David Griner - Adweek
14 Sep 2020
Contributed by Lukas
As one of the most prestigious advertising magazines in the world, it's easy to fall into the trap o...
Ep. 107 - SOCIAL IN SIX [019]
07 Sep 2020
Contributed by Lukas
Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what yo...
Ep. 106 - Make TikToks Not Ads: How Brands Should Leverage the Platform of 2020 | Inam Mahmood and Abi Clarke - TikTok UK
31 Aug 2020
Contributed by Lukas
When TikTok first stepped on the scene, cynics called it a passing fad. It's only been two years sin...
Ep. 105 - SOCIAL IN SIX [018]
24 Aug 2020
Contributed by Lukas
Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines a...
Ep. 104 - Watching the World: What YouTube's Trending Tab Says About Your Audience | Roya Zeitoune - YouTube, Google
17 Aug 2020
Contributed by Lukas
For the last 15 years, YouTube has shaped culture, but culture equally shapes YouTube. Because the p...
Ep. 103 - SOCIAL IN SIX [017]
10 Aug 2020
Contributed by Lukas
Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what yo...
Ep. 102 - Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard - Facebook Advisory Board
03 Aug 2020
Contributed by Lukas
Warning, themes of a sensitive nature (suicide, self-harm, eating disorders): Social platforms face...
Ep. 101 - SOCIAL IN SIX [016]
27 Jul 2020
Contributed by Lukas
Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines a...
Ep. 100 - Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus - Ogilvy
20 Jul 2020
Contributed by Lukas
In a time where consumers have been confined to their homes and social contact has been limited; inf...
Ep. 099 - SOCIAL IN SIX [015]
13 Jul 2020
Contributed by Lukas
Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines a...
Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify
06 Jul 2020
Contributed by Lukas
A lot of industries have been damaged or made irrelevant by the onset of COVID-19 lockdowns across t...
Ep. 097 - SOCIAL IN SIX [014]
29 Jun 2020
Contributed by Lukas
Theo and Eve are back this week with Social in Six - a breakdown the top social media headlines and ...
Ep. 096 - Talk This Way: Why Oatly's Approach to Tone of Voice Works | Michael Lee - Oatly
23 Jun 2020
Contributed by Lukas
Marketing and advertising is saturated with rules for best practice. Swedish plant-based milk brand ...
Ep. 095 - SOCIAL IN SIX [013]
15 Jun 2020
Contributed by Lukas
Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines a...
Ep. 094 - The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Kat Cimetta, Ex-Domino's
08 Jun 2020
Contributed by Lukas
As more and more users join social media, the challenge of reaching those most relevant to your bran...
Ep. 093 - SOCIAL IN SIX [012]
01 Jun 2020
Contributed by Lukas
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and ...
Ep. 092 - How to Be Famous: Decoding the YouTuber Framework | Chris Stokel-Walker
25 May 2020
Contributed by Lukas
Journalist Chris Stokel-Walker understands YouTube better than most. The majority of his career has ...
Ep. 091 - SOCIAL IN SIX [011]
18 May 2020
Contributed by Lukas
Theo and Eve are back this week with Social in Six to break down the top social media headlines and ...
Ep. 090 - A Global Call to Action: WWF on Social Media's Role in Saving the Planet | Alice More O'Ferrall and Holly Kay
11 May 2020
Contributed by Lukas
Non government organisations like WWF are used to driving action on and off social, while balancing ...
Ep. 089 - SOCIAL IN SIX [010]
04 May 2020
Contributed by Lukas
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and ...
Ep. 088 - The Innovators Behind AR: Why Snapchat Matters to the Future of Big Tech and Media | Will Scougal - Snap Inc.
27 Apr 2020
Contributed by Lukas
If you're a brand that wants to speak to Gen Z and you're not on Snapchat, what are you doing? We ha...
Ep. 087 - SOCIAL IN SIX [009]
23 Apr 2020
Contributed by Lukas
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and ...
Ep. 086 - The Burden on Brands: Why We Turn To Brands In Times of Crisis | John Kyriakou and Jon Slater
16 Apr 2020
Contributed by Lukas
People look to brands when they feel like governments are failing, when they want something to chang...
Ep. 085 - SOCIAL IN SIX [008] | WEBINAR SPECIAL
13 Apr 2020
Contributed by Lukas
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and ...
Ep. 084 - A Brief Quarantine: How to Discover Your Creativity in Isolation | Olivia Downing - TBWA
09 Apr 2020
Contributed by Lukas
COVID-19 has split advertisers and creative professionals into those halting spend and output entire...
Ep. 083 - SOCIAL IN SIX [007]
06 Apr 2020
Contributed by Lukas
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and ...
Ep. 082 - Campaign Against COVID-19: The True Impact of a Pandemic on Advertising | Omar Oakes - Campaign Magazine
02 Apr 2020
Contributed by Lukas
Read the room. COVID-19 has changed everything over the last month and advertising is definitely no ...
Ep. 081 - SOCIAL IN SIX [006]
30 Mar 2020
Contributed by Lukas
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and ...
Ep. 080 - Hacks at Home: How to Stay Motivated and Productive in Isolation | Chris Williamson
26 Mar 2020
Contributed by Lukas
Madness requires methods. We're all adjusting to this new normal. Whether you're working from home, ...
Ep. 079 - SOCIAL IN SIX [005]
23 Mar 2020
Contributed by Lukas
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and ...
Ep. 078 - The Power of PR: What Brands Can Learn From Experts in Shareability | Adrian Ma
20 Mar 2020
Contributed by Lukas
Social science says organic reach is near impossible. But PR specialists have always known how to sp...
Ep. 077 - SOCIAL IN SIX [004]
16 Mar 2020
Contributed by Lukas
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and ...
Ep. 076 - Data's Dark Side: Deep Fakes and Even Deeper AI Secrets from Silicon Valley | Omar Latif
12 Mar 2020
Contributed by Lukas
They know every search, every purchase, every click. Facebook, Google and Amazon are data-mining com...
Ep. 075 - SOCIAL IN SIX [003]
09 Mar 2020
Contributed by Lukas
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and ...
Ep. 074 - Serve Your Purpose: Why Big Brands Are Losing out to Social-First Challengers | Tim Donald
05 Mar 2020
Contributed by Lukas
Big brands are forgetting what their founders set out to do; when you've been in the business for de...
Ep. 073 - SOCIAL IN SIX [002]
02 Mar 2020
Contributed by Lukas
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and ...
Ep. 072 - All About Podcasts: Tricks to Help You Ideate, Grow and Distribute Your Show | Mark Asquith
27 Feb 2020
Contributed by Lukas
For our first episode of 2020, we're joined by Mark Asquith - aka 'that British podcast guy'. Mark's...
Ep. 071 - SOCIAL IN SIX [001]
24 Feb 2020
Contributed by Lukas
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and ...
Ep. 070 - That's a Wrap: What to Expect from Platforms and Brands in 2020 | Theo and Eve
17 Dec 2019
Contributed by Lukas
And just like that, 2019 is over. We entered the year bursting with questions about influencer fraud...
Ep. 069 - Class Issues in Advertising: Is The Industry Doing Enough? | Craig Oldham
10 Dec 2019
Contributed by Lukas
Many would argue the standard of advertising and creativity is now the best it's been for ages. But ...
Ep. 068 - Playing Facebook's Game: How to Make the Algorithm Work for You | Hannah Anderson
03 Dec 2019
Contributed by Lukas
Facebook is a hostile environment for pages right now. Organic reach continues to decline, Facebook ...
Ep. 067 - Get Over Yourself: Why Empathetic People Make the Best Marketers | Joe Glover
26 Nov 2019
Contributed by Lukas
Creative professionals come with an ego attached. That's usually their downfall. In episode 067 of S...
Ep. 066 - Rally For Reform: Social Media Has Democratised Everything—Besides Democracy | Tristan Hotham
19 Nov 2019
Contributed by Lukas
As the UK prepares for another General Election, we spoke to PhD researcher Tristan Hotham, who has ...
Ep. 065 - The Creative Countdown: Why Instinctive Thinking Births the Best Ideas | Nick Entwistle - One Minute Briefs
14 Nov 2019
Contributed by Lukas
Who here is guilty of overthinking a creative idea? A stroke of inspiration can easily be diluted by...
Ep. 064 - Breaking Social LIVE: Facebook Is Losing Its Own Competition | Theo & Eve
12 Nov 2019
Contributed by Lukas
Facebook's end goal has always been to eliminate its competition, whether that's through acquisition...
Ep. 063 - Guarding Against Tech: While Facebook Hungers for Power, We Pay the Price | Alex Hern - The Guardian
05 Nov 2019
Contributed by Lukas
In June 2006 Yahoo tried to buy Facebook. Mark Zuckerberg ignored advice to reject the offer. That S...
Ep. 062 - Breaking America: How We Moved Our UK Agency Stateside | Oliver Yonchev
29 Oct 2019
Contributed by Lukas
America is a market so large that its 50 states may as well be 50 countries. So what can UK business...
Ep. 061 - Digital Emancipation: Why The Dark Web Is The Least of Parents' Worries | Kat Callow
21 Oct 2019
Contributed by Lukas
New parents are often warned against posting pictures of their children online, due to the dark web ...
Ep. 060 – Bank of Facebook: The Truth About Libra | Dilen Pattni and Josh Riddett
14 Oct 2019
Contributed by Lukas
eBay, Mastercard, VISA and Paypal are four of the world's most powerful companies. Along with Stripe...
Ep. 059 - Breaking Social: Why a Solid USP Is the Best Defence Against Facebook | Theo & Eve
08 Oct 2019
Contributed by Lukas
Vast changes have been made to the social landscape over the last month. In this week's episode of S...
Ep. 058 - Front Page News Feed: Is PR Still Relevant in 2019? | Nicki Bannerman
30 Sep 2019
Contributed by Lukas
When brands are free to control their own online narrative through social media, is the traditional ...
Ep. 057 - Magnetic Marketing: Why You Should Preach to the Converted | Teresa Heath-Wareing
25 Sep 2019
Contributed by Lukas
Getting people's attention is one thing. Actually converting them is another. In episode 057 of Soci...
Ep. 056 - Much Ado About Data: Separating the Facts from the Fearmongering
24 Sep 2019
Contributed by Lukas
What do you think of when you hear the word data? Big data, little data, data scandal, personal data...
Ep. 055 - Disability Is Diversity: How We Can Fix Representation in Advertising | Marianne Waite
23 Sep 2019
Contributed by Lukas
1.3 billion people in the world live with disability. Just 0.6% of adverts represent them. In episod...
Ep. 054 - Breaking Social: Brand Fails, Instagram's New App and Snap's AR Gamble
16 Sep 2019
Contributed by Lukas
Would you pay £330 for Snap's latest Spectacles? We're debating Snapchat's parent company and its b...
Ep. 053 - Threads of Genius: What Fashion Brands Are Doing Better Than You
09 Sep 2019
Contributed by Lukas
You know times have changed when a high-end heritage brand like Gucci starts posting memes. Fashion ...
Ep. 052 - The Influential 1%: Anyone Can Be An Influencer, But How Many Make It?
02 Sep 2019
Contributed by Lukas
90% of people are watchers and 9% are engagers, which leaves 1% of content creators who can demonstr...
Ep. 051 - Social Anatomy: How To Align Your Strategy With The Platforms' Game Plan
26 Aug 2019
Contributed by Lukas
Understanding the inner workings of social media is crucial to creating a successful strategy. Few a...
Ep. 050 - Break Fresh Ground: Why Student Marketing Matters All Year Round
19 Aug 2019
Contributed by Lukas
Students are a key demographic for all B2C brands. But this generation of freshers is different from...
Ep. 049 - Buck It Up: Are Creative Advertisers Scared of Interesting Ideas?
12 Aug 2019
Contributed by Lukas
In 2019 brands expect agencies to produce more content, faster for less money. It's an unavoidable s...
Ep. 048 - Breaking Social: 3 Things Brands Can Learn From Social Media Companies
05 Aug 2019
Contributed by Lukas
In episode 048 of Social Minds we return for another Breaking Social segment, in which Theo and Eve ...
Ep. 047 - Giving Brands A Voice: Why Personalities Win On Social
29 Jul 2019
Contributed by Lukas
People respond to people. That's not a new lesson, far from it, but it has forced brands to change h...
Ep. 046 - An Appetite For Experience: Why Social Is Food Marketers' Secret Ingredient
22 Jul 2019
Contributed by Lukas
Food and drink should be an easy sell; it's a necessity for every age and demographic. So why is the...
Ep. 045 - Listen Up: What Really Matters When Starting a Podcast
15 Jul 2019
Contributed by Lukas
2019 is the year of the podcast; high value and low competition means the opportunity for first-...
Ep. 044 - Breaking Social: Social Media's Latest Updates Prove 2019 is the Year of Peer-To-Peer
08 Jul 2019
Contributed by Lukas
What do LinkedIn, Libra and Instagram Stories all have in common? Each one has made recent changes w...
Ep. 043 - First Impressions Last: Why Now Is the Time to Build Your Personal Brand
01 Jul 2019
Contributed by Lukas
People respond to people, not logos. That's not news, but LinkedIn's focus on personal video posts h...
Ep. 042 - Licensing Virality: Understanding the Peaks and Pitfalls of Video's Democratisation
24 Jun 2019
Contributed by Lukas
Social has irreversibly changed the way news is broken; publishers now rely on user-generated conten...
Ep. 041 - Stay On Target: Where The Real Value Lies In Targeting Audiences on Social
17 Jun 2019
Contributed by Lukas
In all forms of marketing, misunderstanding your target audience means missing the mark. But why are...
Ep. 040 - Breaking Social: Why Landscape IGTV Is Instagram's First Failure
10 Jun 2019
Contributed by Lukas
Has Instagram left itself vulnerable to vertical-first competitors? In episode 040 of Social Minds: ...
Ep. 039 - A Social-First Success: Why Huel Created Its Empire on Facebook Ads
07 Jun 2019
Contributed by Lukas
Huel has rejected the status quo for a new brand. It has abandoned target audiences, rejected niche ...
Ep. 038 - The Millennial Mindset: How Culture Is Determining the Success of Start-Ups
27 May 2019
Contributed by Lukas
Every new business wants to create the ideal working environment. Challenger bank, Monzo, is no diff...
Ep. 037 - Outsmarting Social: What Data Can Really Do For Your Social Media Strategy
20 May 2019
Contributed by Lukas
Earlier this year we collaborated with Buffer on its annual State of Social report, which enables ma...
Ep. 036 - Earning Cultural Capital: Why Brands Are Moving Underground
13 May 2019
Contributed by Lukas
Being present in culture is a dream for any brand, but earning real capital takes more than sponsors...
Ep. 035 - Breaking Social: F8 2019 Reveals The Private Future of Social
06 May 2019
Contributed by Lukas
As we enter a new era of social media, Facebook's annual F8 conference laid out the blueprints for a...
Ep. 034 - Bigger, Better Creative: The BBC's Defence Against Netflix and YouTube
29 Apr 2019
Contributed by Lukas
Young people are watching less TV—that cannot be argued. So where does this leave traditional broa...
Ep. 033 - Niche Value: Why Facebook Still Needs Publishers
23 Apr 2019
Contributed by Lukas
Facebook and publishers are locked in a power struggle; neither want to concede ownership of their c...
Ep. 032 - Regulation Is Coming: How an Internet Crackdown Will Shape the Next 5 Years of Social
15 Apr 2019
Contributed by Lukas
Last week we saw the second plank of Facebook's strategy: self-regulation from its product teams. Th...
Ep. 031 - Moving In-house: How Agencies Are Adapting To Changing Adland
08 Apr 2019
Contributed by Lukas
We're undergoing a substantial shift in the way agencies operate; large network agencies have learne...
Ep. 030 - Breaking Social: On Article 13 Controversy, Instagram Checkout and the Fate of TV
01 Apr 2019
Contributed by Lukas
For episode 030 of Social Minds, Theo and Eve cover the biggest social media stories to break in Mar...
Ep. 029 - Wanderlust in 2019: How Social Media Is Dictating Global Travel Trends
26 Mar 2019
Contributed by Lukas
40% of millennials choose their next holiday spot based on its Instagrammability, but how much does ...
Ep. 028 - Time Is Money: Gener8 Ads' Plan to Bring Value Back to Advertising
19 Mar 2019
Contributed by Lukas
Mistrust in advertising is the result of a lie. That lie tells consumers they are the...
Ep. 027 - Antisocial Media: How Social Media Became The Cause and Cure of Social Anxiety
12 Mar 2019
Contributed by Lukas
The brain requires idle time to develop, but our constantly connected world seldom allows for boredo...
Ep. 026 - Social for Good: How Brands and Charities Can Eradicate Badvertising
05 Mar 2019
Contributed by Lukas
$500 billion was spent on digital advertising in 2018 alone. Now imagine if that money could be funn...
Ep. 025 - Breaking Social: A Content Crisis, the Secret to Organic Growth and Facebook's Transparency Paradox
26 Feb 2019
Contributed by Lukas
For episode 025 of Social Minds, Theo and Eve sat down for another edition of Breaking Social, this ...
Ep. 024 - The Perfect Pitch: How You Can Make Your CEO Care About Social Media
19 Feb 2019
Contributed by Lukas
Social media is not just a young person's game. It is increasingly important that C-level executives...
Ep. 023 - Sounds of Social: Why Emerging Artists Are Becoming Influencers
12 Feb 2019
Contributed by Lukas
Disruption is on the way, and Silicon Valley's tech giants have an appetite for it. In episode 023 o...
Ep. 022 - Content That Works: 3 Principles to Effectively Scale Your Marketing Output
05 Feb 2019
Contributed by Lukas
Content marketing is still relatively new, so why are our processes stuck in the past? Externally, w...
Ep. 021 - Breaking Social: On Mark Zuckerberg's NYE Resolution, Instagram's Hypocrisy and THAT Gillette Ad
29 Jan 2019
Contributed by Lukas
In our first episode of 2019, Theo and Eve sit down for a special edition of Social Minds: Breaking ...
Ep. 020 - Moving FWD: What 2019 Will Bring For Users, Platforms and Brands
18 Dec 2018
Contributed by Lukas
From the death of the News Feed to social-first CRM and a departure from social networking, December...
Ep. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive
11 Dec 2018
Contributed by Lukas
Experiential marketing is broken. That is the opinion of Lee Benecke, head of digital engagement and...
Ep. 018 - Rewriting Social Storytelling: How To Engage The Masses In 15 Seconds Or Less
06 Dec 2018
Contributed by Lukas
Is storytelling a realistic goal on social media, or just another of marketers' favourite buzzwords?...
Ep. 017 - An Industry's Prejudice: Why Social Media Managers Deserve Our Respect
27 Nov 2018
Contributed by Lukas
Social media professionals typically suffer from a lack of understanding and respect from the outsid...
Ep. 016 - The Art Of Influence: Why Today's Youth Are Rejecting 'The Influencer'
20 Nov 2018
Contributed by Lukas
You might think that kids all want to be YouTubers or Instagrammers when they grow up. But among ado...
Ep. 015 - Think Inside The Box: Why Vertical Video Should Be A Priority For Brands
13 Nov 2018
Contributed by Lukas
96% of video is consumed on mobile, so brands and marketers should understand the importance of mast...
Ep. 014 - Just Ad Copy: Why Artificial Intelligence Won't Kill Copywriting
06 Nov 2018
Contributed by Lukas
The AI apocalypse is a recurring theme in tabloid newspapers, but journalists have bigger concerns t...
Ep. 013 - Turning Social Inside Out: The Top 10 Hacks We're All Unaware Of
30 Oct 2018
Contributed by Lukas
Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Cha...
Ep. 012 - Q&A With The ASA: Who Claims Responsibility For Social's Media?
23 Oct 2018
Contributed by Lukas
Born from a saturation of social media scandals, the age of digital transparency is upon us. Episode...
Ep. 011 - Nature, Nurture and Neuroscience: How To Win The Minds of a Generation Who Expect It All
16 Oct 2018
Contributed by Lukas
As marketers, we're obsessed with making people feel. But why should anyone have feelings about a br...
Ep. 010 - See It, Scan It, Buy It: How AR Will Shape E-Commerce in 2019 and Beyond
09 Oct 2018
Contributed by Lukas
To the average consumer, augmented reality means little more than face filters - for now. But ask a ...