SocialMinds - A Social Media Marketing Podcast
Ep. 062 - Breaking America: How We Moved Our UK Agency Stateside | Oliver Yonchev
29 Oct 2019
America is a market so large that its 50 states may as well be 50 countries. So what can UK businesses do to ensure they make a transatlantic impact? In this episode of Social Minds we catch up with managing director of Social Chain USA, Oliver Yonchev, who is currently growing our office in New York. We discuss the hurdles that UK companies need to overcome when tackling the US, what to consider for differences in size, tone and culture, and the nuances in innovation, creativity and competition. Madison Avenue gave the American advertising landscape the gift of maturity, but Ollie insists that the UK remains adland's hub for experimentation. In this episode, he reveals the strategies that each market should borrow from one another and how brands crossing the pond can employ the best of both.
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
Eric Larsen on the emergence and potential of AI in healthcare
10 Dec 2025
McKinsey on Healthcare
Reducing Burnout and Boosting Revenue in ASCs
10 Dec 2025
Becker’s Healthcare -- Spine and Orthopedic Podcast
Dr. Erich G. Anderer, Chief of the Division of Neurosurgery and Surgical Director of Perioperative Services at NYU Langone Hospital–Brooklyn
09 Dec 2025
Becker’s Healthcare -- Spine and Orthopedic Podcast
Dr. Nolan Wessell, Assistant Professor and Well-being Co-Director, Department of Orthopedic Surgery, Division of Spine Surgery, University of Colorado School of Medicine
08 Dec 2025
Becker’s Healthcare -- Spine and Orthopedic Podcast
NPR News: 12-08-2025 2AM EST
08 Dec 2025
NPR News Now
NPR News: 12-08-2025 1AM EST
08 Dec 2025
NPR News Now