Ep. 009 - When Sponsorship Meets Sport: How Brands Can Engage The Next Generation of Fans
02 Oct 2018
Contributed by Lukas
For sports fans in 2018, a logo on a shirt simply isn't enough. Sponsorship deals are part and parce...
Ep. 008 - A CEO's Burden: Predicting The Unpredictable Future Of Technology
25 Sep 2018
Contributed by Lukas
Social Chain Group CEO, Steven Bartlett, has a responsibility to brands, employees and investors to ...
Ep. 007 - Understanding Meaningful Engagement: What Facebook Isn't Telling You
18 Sep 2018
Contributed by Lukas
Facebook's algorithm is crippling content which fails to inspire 'meaningful engagement' - but who d...
Ep. 006 - Bots Are No Silver Bullet: Why Marketers Must Manage Their Tech Expectations
11 Sep 2018
Contributed by Lukas
When it comes to automated tools, as an industry we're confused. Are chatbots artificial intelligenc...
Ep. 005 - The New Face of Charity: How No-Nonsense Advertising Is Saving Lives
04 Sep 2018
Contributed by Lukas
Suicide is the biggest killer of men under 45 in the UK; nevertheless, a metaphorical handbrake exis...
Ep. 004 - Influencer Fraud Explained: The Questions Brands Should Be Asking
28 Aug 2018
Contributed by Lukas
Calls have been made for urgent action to tackle influencer fraud - before trust is lost forever. Bu...
Ep. 003 - Social Equity and the Student Night Out: An Events Marketer's Secret To Survival
22 Aug 2018
Contributed by Lukas
When marketing a club night where the venue, the DJ and the drinks deals are all the same, how does ...
Ep. 002 - Love Island Exposed: How One Show Ended the War Between TV and Tech
21 Aug 2018
Contributed by Lukas
If Love Island was ever a guilty pleasure, this year, they dropped the guilty. But how much of t...
Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer
17 Aug 2018
Contributed by Lukas
Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering ...