SocialMinds - A Social Media Marketing Podcast
Episodes
Ep. 015 - Think Inside The Box: Why Vertical Video Should Be A Priority For Brands
13 Nov 2018
Contributed by Lukas
96% of video is consumed on mobile, so brands and marketers should understand the importance of mastering vertical video. In reality, many remain stub...
Ep. 014 - Just Ad Copy: Why Artificial Intelligence Won't Kill Copywriting
06 Nov 2018
Contributed by Lukas
The AI apocalypse is a recurring theme in tabloid newspapers, but journalists have bigger concerns than bots cloning the newsroom. Copywriters are les...
Ep. 013 - Turning Social Inside Out: The Top 10 Hacks We're All Unaware Of
30 Oct 2018
Contributed by Lukas
Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Chain head of innovation, George MacGill, growth hack...
Ep. 012 - Q&A With The ASA: Who Claims Responsibility For Social's Media?
23 Oct 2018
Contributed by Lukas
Born from a saturation of social media scandals, the age of digital transparency is upon us. Episode 012 of Social Minds hears Matt Wilson, senior med...
Ep. 011 - Nature, Nurture and Neuroscience: How To Win The Minds of a Generation Who Expect It All
16 Oct 2018
Contributed by Lukas
As marketers, we're obsessed with making people feel. But why should anyone have feelings about a brand? Social Chain's own Oliver Yonchev believes th...
Ep. 010 - See It, Scan It, Buy It: How AR Will Shape E-Commerce in 2019 and Beyond
09 Oct 2018
Contributed by Lukas
To the average consumer, augmented reality means little more than face filters - for now. But ask a futurist such as Kat Callow, our guest for Episode...
Ep. 009 - When Sponsorship Meets Sport: How Brands Can Engage The Next Generation of Fans
02 Oct 2018
Contributed by Lukas
For sports fans in 2018, a logo on a shirt simply isn't enough. Sponsorship deals are part and parcel of the beautiful game, but Social Chain head of ...
Ep. 008 - A CEO's Burden: Predicting The Unpredictable Future Of Technology
25 Sep 2018
Contributed by Lukas
Social Chain Group CEO, Steven Bartlett, has a responsibility to brands, employees and investors to predict the ever-changing landscape of social medi...
Ep. 007 - Understanding Meaningful Engagement: What Facebook Isn't Telling You
18 Sep 2018
Contributed by Lukas
Facebook's algorithm is crippling content which fails to inspire 'meaningful engagement' - but who dictates what meaningful means? As Social Chain str...
Ep. 006 - Bots Are No Silver Bullet: Why Marketers Must Manage Their Tech Expectations
11 Sep 2018
Contributed by Lukas
When it comes to automated tools, as an industry we're confused. Are chatbots artificial intelligence, a customer service tool, the death of email mar...
Ep. 005 - The New Face of Charity: How No-Nonsense Advertising Is Saving Lives
04 Sep 2018
Contributed by Lukas
Suicide is the biggest killer of men under 45 in the UK; nevertheless, a metaphorical handbrake exists whenever the 'S' word is mentioned. This week o...
Ep. 004 - Influencer Fraud Explained: The Questions Brands Should Be Asking
28 Aug 2018
Contributed by Lukas
Calls have been made for urgent action to tackle influencer fraud - before trust is lost forever. But short of being put off, brands continue to blind...
Ep. 003 - Social Equity and the Student Night Out: An Events Marketer's Secret To Survival
22 Aug 2018
Contributed by Lukas
When marketing a club night where the venue, the DJ and the drinks deals are all the same, how does one ensure their night out is the place to be? In ...
Ep. 002 - Love Island Exposed: How One Show Ended the War Between TV and Tech
21 Aug 2018
Contributed by Lukas
If Love Island was ever a guilty pleasure, this year, they dropped the guilty. But how much of the show's success is owed to social media? In our ...
Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer
17 Aug 2018
Contributed by Lukas
Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising h...