How The “User Experience” Became A Thing & How To Change Someone’s Mind

“Don’t spoil the ending!” It seems no one wants to know how a story or movie ends until they see it end in real time. But maybe knowing the ending first could make the experience better. Is that possible? Listen and find out. alerts. https://www.universityofcalifornia.edu/news/spoiler-alert-spoilers-make-you-enjoy-stories-more Remember when computers and other electronic devices came with huge instruction manuals? Not anymore. Today we expect things to be user-friendly, so we don’t need instructions. The whole concept of the “user-friendly” and the demand for a good “user experience” actually traces back to a point in time not so long ago. Cliff Kuang is a user experience designer and author of the book User Friendly: How the hidden rules of design are changing the way we live, work, and play (https://amzn.to/37T1Vi0). Listen as he discusses the evolution that has gone from teaching people how to use complicated machines to making complicated machines easy for people to use. Trying to change someone’s mind is often a waste of time. Clearly, arguing doesn’t work nor does rational explanation. Perhaps there is a better way. Or maybe it just isn’t worth the effort. Maybe people should believe whatever they wish. Eleanor Gordon Smith has researched this and written a book about it called Stop Being Reasonable: How We Really Change Our Minds (https://amzn.to/2R9OxQQ). She joins me explain her fascinating research on why changing someone’s mind is amazingly difficult. In almost every workplace people complain that it is either too hot or too cold. So how do you make sure you are comfortable no matter where the thermostat says? Listen for a quick and simple secret to feeling just right no matter what the temperature is. https://www.theatlantic.com/health/archive/2016/09/office-too-cold-shoes/502184/ PLEASE SUPPORT OUR SPONSORS! Discover Credit Cards do something pretty awesome. At the end of your first year, they automatically double all the cash back you’ve earned! See terms and check it out for yourself at https://Discover.com/match If you own a small business, you know the value of time. Innovation Refunds does too! They've made it easy to apply for the employee retention credit or ERC by going to https://getrefunds.com to see if your business qualifies in less than 8 minutes! Innovation Refunds has helped small businesses collect over $3 billion in payroll tax refunds! Let’s find “us” again by putting our phones down for five.  Five days, five hours, even five minutes. Join U.S. Cellular in the Phones Down For Five challenge! Find out more at https://USCellular.com/findus Learn more about your ad choices. Visit megaphone.fm/adchoices

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