Sounds Profitable
Episodes
Looking Into The Matrix, Digital Audio Edition
01 Oct 2021
Contributed by Lukas
The Tucker Carlson graphMost recent Share of EarShare of Ear by deviceSupport the show at: https://www.buymeacoffee.com/TomwebsterSubscribe to the I H...
SP Highlights: The Intangibles of Podcast Advertising w/ Tom Webster
26 Sep 2021
Contributed by Lukas
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the peo...
Podcasting For Connection
24 Sep 2021
Contributed by Lukas
The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/The WSJ reporting on The Facebook Files: https://www.ws...
SP Highlights: Understanding Lift Reports w/ Matt Drengler
19 Sep 2021
Contributed by Lukas
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the peo...
To All The Podcasts I've Loved Before
17 Sep 2021
Contributed by Lukas
Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/You'll have to go to Spotify for De...
SP Highlights: Taking DAI Seriously w/ Heather Osgood
12 Sep 2021
Contributed by Lukas
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the peo...
Workshopping Your Podcast
10 Sep 2021
Contributed by Lukas
Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality.Se...
SP Highlights: Brand Safety w/ Moomal Shaikh
05 Sep 2021
Contributed by Lukas
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the peo...
Little Boxes
02 Sep 2021
Contributed by Lukas
Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's rel...
Finally Sounds Profitable Has A Podcast w/ Evo Terra
29 Aug 2021
Contributed by Lukas
Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to tal...
Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani
22 Aug 2021
Contributed by Lukas
There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to...
Wherever You Get Your Podcasts
20 Aug 2021
Contributed by Lukas
On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say?Resources...
How To Write Podcast Ads That Sell w/ Stew Redwine
15 Aug 2021
Contributed by Lukas
What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links:Stew Redwine of Oxford RoadArticle: https://soundspr...
The Most Asked Question In Podcasting
13 Aug 2021
Contributed by Lukas
Graphs of all data discussed on this episode are at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.
SP Profiles: Branded Podcasts w/ Dave Zohrob
08 Aug 2021
Contributed by Lukas
Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes ...
How Dynamic Ad Insertion Actually Works w/ Brian Sherman
01 Aug 2021
Contributed by Lukas
We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology i...
Sounds Profitable's Premium Blend w/Jason Sew Hoy
25 Jul 2021
Contributed by Lukas
Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed is good fo...
Podcast Prefix Analytics Explained w/ Karo Chakhlasyan
18 Jul 2021
Contributed by Lukas
How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the every...
Is Podcasting...A Slowing Market?
16 Jul 2021
Contributed by Lukas
News coverage of podcasting's "slowing market" from Podnews (https://podnews.net/update/adrip-ripping-old) and Hollywood Reporter (https://www.hollywo...
Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams
11 Jul 2021
Contributed by Lukas
Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the ...
We Need More Women Working In Adtech w/ Twila Dang
04 Jul 2021
Contributed by Lukas
Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twi...
Up Next: A Podcast Up Front w/ Donelle Brown
27 Jun 2021
Contributed by Lukas
Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reali...
Podcasts, Audiobooks, and the Third Thing
25 Jun 2021
Contributed by Lukas
Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association: https://publ...
The Influencer Marketing Advantage w/ Shreya Sharma
20 Jun 2021
Contributed by Lukas
In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of dif...
How To Field Your Own Listener Survey
18 Jun 2021
Contributed by Lukas
Google Forms: https://www.google.com/forms/about/The Optimization Trap - when NOT to rely solely on listener surveys: https://tomwebster.media/archi...
How To Buy Host-Read Ads At Scale w/ Jordan Harbinger
13 Jun 2021
Contributed by Lukas
Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links:Jordan Har...
Who Doesn't Like Pizza?
11 Jun 2021
Contributed by Lukas
Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/Ed Sheeran obliterates the Spotify record: https://www.musicbusinesswo...
Don't Forget the Intangibles of Podcast Advertising w/ Tom Webster
06 Jun 2021
Contributed by Lukas
Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a...
Understanding Lift Reports w/ Matt Drengler
30 May 2021
Contributed by Lukas
Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want ...
Celebrity Podcasts: Neither Fish Nor Fowl
28 May 2021
Contributed by Lukas
From The Guardian: https://www.theguardian.com/tv-and-radio/2021/may/22/are-celebrities-ruining-podcastingThe five biggest celebrities in podcasting ...
The Podscape! w/ John Goforth and Cameron Hendrix
23 May 2021
Contributed by Lukas
The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need ...
Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us
21 May 2021
Contributed by Lukas
Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there.James Cridland's exploration of the Libsyn/B...
Taking DAI Seriously w/ Heather Osgood
16 May 2021
Contributed by Lukas
If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a podcast, and...
What Happened to Podcast Listening in Canada?
14 May 2021
Contributed by Lukas
This is one episode that I encourage you to check out my newsletter at http://ihearthin.gs for additional analysis--there are lots of graphs there whi...
The "Accidental" Podcast Listener
07 May 2021
Contributed by Lukas
Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gsBryan Barletta's Sounds ...
Spotify Is Not Going to Kill Podcasting w/ Nick Hilton
02 May 2021
Contributed by Lukas
Spotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that ...
The Provenance of Podcasting
30 Apr 2021
Contributed by Lukas
This week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-po...
The One Thing Podcasters Must Do To Prepare For Paid Podcast Subscriptions
25 Apr 2021
Contributed by Lukas
Paid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet VC cash.See...
Post-Roll is Bulls#!& w/ Dane Cardiel
25 Apr 2021
Contributed by Lukas
Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’...
Targeting Demographics in Podcasting w/ Jay Green
18 Apr 2021
Contributed by Lukas
Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be th...
Spotify is in it to Win it w/ Griffin Caprio
11 Apr 2021
Contributed by Lukas
Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join ho...
Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider
04 Apr 2021
Contributed by Lukas
Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is ...
Can American Podcasting Learn From France? w/ Sarah Toporoff
28 Mar 2021
Contributed by Lukas
Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we lea...
The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso
21 Mar 2021
Contributed by Lukas
IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of ...
The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse
14 Mar 2021
Contributed by Lukas
Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and ...
How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh
07 Mar 2021
Contributed by Lukas
Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets wher...
Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland
28 Feb 2021
Contributed by Lukas
Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience i...
What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help) w/ Mark Steadman
21 Feb 2021
Contributed by Lukas
OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping ...
Losing Your Cookies: Podcast Advertising and Digital Identity w/ Rishabh Jain
14 Feb 2021
Contributed by Lukas
How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital an...
The Wild West of Podcasting and the Apple Watch, w/ Dave Zohrob
07 Feb 2021
Contributed by Lukas
Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key Links:Dave Zohrob o...
Unpacking The Challenges of Geotargeting w/ Jason Hanson
31 Jan 2021
Contributed by Lukas
In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What’s the next stage of t...