Sounds Profitable

Programmatic Advertising for Buyers

13 Sep 2022

Contributed by Lukas

September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the p...

All We Know About Netflix's Ad Plans So Far & 9 Other Stories

08 Sep 2022

Contributed by Lukas

This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top pod...

100 Years of Audio Advertising

07 Sep 2022

Contributed by Lukas

In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. ...

Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?

06 Sep 2022

Contributed by Lukas

There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? ...

Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories

01 Sep 2022

Contributed by Lukas

This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what ...

The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network

30 Aug 2022

Contributed by Lukas

In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Ally...

The Future of Brand Safety & Suitability for Audio

24 Aug 2022

Contributed by Lukas

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podc...

Podcast Ad Delivery: Make Better Sandwiches

23 Aug 2022

Contributed by Lukas

Even with the best intentions, bad ad delivery can happen. But why does it happen?  Credits: Written by Bryan BarlettaEdited by Tom WebsterProduced ...

Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022

18 Aug 2022

Contributed by Lukas

This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalis...

The Podcasting Problem Hiding in Plain Sight

16 Aug 2022

Contributed by Lukas

Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two...

Podcast Quarterly Earnings & 6 Other Stories

11 Aug 2022

Contributed by Lukas

This week on The Download:  Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving po...

How To Approach A Podcast Industry-Wide Education Initiative

10 Aug 2022

Contributed by Lukas

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a compr...

Programmatic Advertising for Podcasters: How to Get Started

09 Aug 2022

Contributed by Lukas

The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The...

TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022

04 Aug 2022

Contributed by Lukas

This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App S...

Shameless Acquisition Target - Episode Drop

03 Aug 2022

Contributed by Lukas

We're such big fans of Laura Mayer and her new show Shameless Acquisition Target, that we wanted to make sure you didn't miss it. Subscribe directly h...

What Garth Brooks Can Teach Us About Podcast Ads

02 Aug 2022

Contributed by Lukas

Are programmatic ads bad for podcasting? Or are they a lifeline for creators? We ask the number one solo artist in U.S. history. Credits: Written by ...

Reporting On The Business Of Podcasting

24 Jul 2022

Contributed by Lukas

Bryan speaks with Marketing Brew’s Alyssa Meyers about reporting on podcasting and audio for an advertising-focused publication. Marketing Brew is p...

Acast Buys Podchaser & 6 other stories for July 21, 2022

21 Jul 2022

Contributed by Lukas

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney’s integrating ...

Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022

14 Jul 2022

Contributed by Lukas

This week on The Download: Blubrry brings a new spin to media kits, Twitter’s building a podcast player, TargetSpot expands into Latin American audi...

Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022

07 Jul 2022

Contributed by Lukas

This week on The Download: Edison Research says podcasting is more Succession than Yellowstone, Reddit launches new take on live podcasting, Google’...

Sounds Profitable Publishes The Creators Report + 5 more stories for June 30, 2022

30 Jun 2022

Contributed by Lukas

This week on The Download: Sounds Profitable publishes the Creators report. Slate is running provocative billboards for Slow Burn, Spotify turns its r...

SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads

26 Jun 2022

Contributed by Lukas

Brand suitability and brand safety are topics that we're never gonna get away from in any aspect of podcasting. Or advertising in general. And that's ...

YouTube Gives Tips To Podcasters + 8 more stories for June 23, 2022

23 Jun 2022

Contributed by Lukas

This week on The Download: a YouTube channel dives into podcasting on the video platform, the absence of podcasting’s middle class, and what do IAB’...

SP Higlights: Sounds Profitable en Español! w/ Sean King of Veritone One

19 Jun 2022

Contributed by Lukas

When we started using Veritone One to expand sounds profitable into Spanish the whole goal was to show people how accessible it was even with a small ...

Spotify’s Building A New Brand Safety Tool + 4 more stories for June 16, 2022

16 Jun 2022

Contributed by Lukas

This week on The Download: Spotify’s building a new brand safety tool, Google Podcast removed an episode under suspicious conditions, and Apple tell...

Spotify’s Earnings Call Happened + 5 other stories for Jun 10, 2022

10 Jun 2022

Contributed by Lukas

This week on The Download: Spotify’s earnings call happened, Apple improves podcast statistics, and podcast pros weigh in on how many ads is too man...

Podcast Euro-Trip Recap

05 Jun 2022

Contributed by Lukas

Arielle Nissenblatt and Bryan Barletta discuss some big Sounds Profitable news – Tom Webster has officially joined the team, we announced a big Summ...

Podcast Profits On The Rise In The UK + 5 other stories for June 3, 2022

03 Jun 2022

Contributed by Lukas

This week on The Download: Podcast profits on the rise in the UK, white noise podcasts prove profitable, and the first Sounds Profitable Business Lead...

The Final Show - But Not The End

03 Jun 2022

Contributed by Lukas

Future articles and podcasts from Sounds Profitable (and me!) are all available here: https://soundsprofitable.com/episodesThanks for coming along for...

Spotify Erroneously Serves Liquor + 4 more stories for May 27, 2021

27 May 2022

Contributed by Lukas

This week on The Download: Spotify erroneously serves liquor, platforms continue to snap up content houses, and RSS.com shares how they beat podcast s...

What To Expect When You’re Expecting Tom Webster (To Join Sounds Profitable)

22 May 2022

Contributed by Lukas

Today on the show, Arielle Nissenblatt chats with soon to be Sounds Profitable partner, Tom Webster. They discuss Tom’s entry into the audio world, ...

Premium Podcasting On Apple Just Got Easier + 4 more stories for May 20, 2022

20 May 2022

Contributed by Lukas

This week on The Download: Premium Podcasting on Apple just got easier, Media Monitors slips up on methodology, and Podfest Africa’s annual study is...

Exploring a Real-Time Case Study with Fatima Zaidi of Quill

15 May 2022

Contributed by Lukas

Today on the show, Bryan Barletta speaks with Fatima Zaidi, founder and CEO of Quill inc., a full-service podcast agency that makes it easy for brands...

US Podcasting Revenue Is Up + 5 more stories for May 13, 2022

13 May 2022

Contributed by Lukas

This week on The Download: US podcasting revenue is up, Google launches new way to collect data, and a new partnership aims to bring ethics to adverti...

The Dos and Don’ts & How Tos of Branded Podcasting

11 May 2022

Contributed by Lukas

Today on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how a...

Sounds Profitable

10 May 2022

Contributed by Lukas

I Hear Things is joining Sounds Profitable. That's the tweet.See omnystudio.com/listener for privacy information.

Potential New IAB Standards Revealed + 5 more stories for May 6, 2022

06 May 2022

Contributed by Lukas

This week on The Download: potential new IAB standards are revealed, advertisers reflect on a year of iOS-enforced privacy, and Facebook is losing the...

Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts

01 May 2022

Contributed by Lukas

Today on the show, Bryan Barletta speaks with Ma’ayan Plaut, who is the growth marketing manager at 3play media. They discuss what it means to creat...

Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022

29 Apr 2022

Contributed by Lukas

ICYMI: Warner Music launches a podcast network, Spotify weathers the storm, and personnel changes at Edison Research. Warner Music Group is dipping it...

Roll With The Changes

29 Apr 2022

Contributed by Lukas

Ashley Carman's article on Spotify's earnings call: https://www.bloomberg.com/news/articles/2022-04-27/spotify-dodges-joe-rogan-controversy-forecasts-...

How Is Podcast Adtech Different From All Other Adtech?

24 Apr 2022

Contributed by Lukas

Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in oth...

Data Scraping Is Officially Legal + 5 other stories for April 22, 2022

22 Apr 2022

Contributed by Lukas

Today on The Download; data scraping is officially legal, recent Spotify purchases prove concerning for some, and what fiction podcasters can learn fr...

How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps

17 Apr 2022

Contributed by Lukas

Today on the show, Bryan Barletta speaks with Steve Wilson, chief strategy officer at QCODE Media. They discuss what it takes to get podcasts featured...

Audio is the Fastest Growing Digital Ad Sector + 6 Other Stories

15 Apr 2022

Contributed by Lukas

This Week On The Download:  the IAB cites digital audio as the fastest-growing digital ad sector, Anchor language update embraces global podcasting, ...

Podcasting's Most Important Investment

15 Apr 2022

Contributed by Lukas

Suscribe to the I Hear Things newsletter at http://tomwebster.mediaMichael Stelzner's Crypto Business podcast: https://www.socialmediaexaminer.com/cry...

Recapping Podcast Movement: Evolutions

10 Apr 2022

Contributed by Lukas

Today on the show, Bryan Barletta and Arielle Nissenblatt discuss Podcast Movement: Evolutions, which took place last month in Los Angeles. Overall, t...

Digital Ads Evolve As Online Privacy Increases + 4 more stories for April 8, 2022

08 Apr 2022

Contributed by Lukas

**This week on The Download; digital ads evolve as online privacy increases, Substack poaches podcasts from Patreon, and iHeartMedia is buying NFTs to...

For Your Consideration: The Many Flavors of Sounds Profitable

03 Apr 2022

Contributed by Lukas

We’re offering up a special treat for you today. You see, a lot of the Sounds Profitable crew was all at Podcast Movement Evolutions last week... an...

Podcast CPMs Outpace Digital + 4 more stories for Apr 1, 2022

01 Apr 2022

Contributed by Lukas

Today on The Download from Sounds Profitable; podcast CPMs blow digital out of the water, a leaked document reveals YouTube plans for podcasters, and ...

What To Do When The Line Stops Going Up

01 Apr 2022

Contributed by Lukas

The full Infinite Dial 2022 Presentation: https://www.youtube.com/watch?v=zf3CtkkUqgAMy Medium article, with a recap of the current state of podcastin...

Breaking Down 1st, 2nd, and 3rd Party Data

27 Mar 2022

Contributed by Lukas

Today on the show, Bryan Barletta speaks with Tyler Blot, Director of Client Development at TransUnion about data -- 1st and 3rd party data, with a bi...

Unsavory Developments At Stitcher After Buyout + 5 other stories for Mar 25, 2022

25 Mar 2022

Contributed by Lukas

Today on The Download; A new article shines light on unsavory developments at Stitcher after their buyout, Chartable is shuttering SmartAds, and this ...

Brand Safety & Suitability: Explained

20 Mar 2022

Contributed by Lukas

Today on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality meas...

Beer Gets Into Video Podcast Advertising + 6 more stories for Mar 18, 2022

18 Mar 2022

Contributed by Lukas

Today on The Download from Sound Profitable; Beer gets into video podcast advertising, kids podcast business is booming, and an appeal to private mark...

Podcasting's Most Controversial Statistic

18 Mar 2022

Contributed by Lukas

Sorry about all the police sirens. I wasn't arrested. No, I had to record this on St. Patrick's Day. In Downtown Boston. It's like Christmas, but for ...

The Low-Down From 'The Download' Team at Sounds Profitable

13 Mar 2022

Contributed by Lukas

Manuela Bedoya, Shreya Sharma, and Gavin Gaddis are on the show today, chatting with Bryan Barletta about our newest podcast, The Download. If this is...

Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022

11 Mar 2022

Contributed by Lukas

Today on The Download from Sounds Profitable; ad tech firms are under fire for data scraping, Amazon joins the social audio market, YouTube is paying ...

The Care And Feeding Of A Podcast Audience

11 Mar 2022

Contributed by Lukas

Register for the 2022 Infinite Dial presentation here: https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=edisonnewsletter&...

Unpacking Podcasting’s Good Data w/ Caila Litman

06 Mar 2022

Contributed by Lukas

Caila Litman, author of Sounds Profitable's #GoodData series and longtime podcast industry professional, is on the show today. It's a special episode—...

Big Name Podcasts Gets Big Numbers + 5 other stories for Mar 4, 2022

04 Mar 2022

Contributed by Lukas

Today on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to c...

What Podcasting's Best Customers Think Of Podcast Ads

04 Mar 2022

Contributed by Lukas

The full Super Listeners Study is available here: https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/Suppor...

Radio Teaching Podcasting Lessons w/ Pierre Bouvard

27 Feb 2022

Contributed by Lukas

Pierre Bouvard, Chief Insights Officer at Cumulus Media, is on the show today to speak with Bryan Barletta about what podcasting can learn from radio ...

Libsyn Grows Monetization + 4 more stories for Feb 25, 2022

25 Feb 2022

Contributed by Lukas

Today on The Download, Libsyn grows monetization, LinkedIn launches a podcast network, and what the new Privacy Sandbox feature for Android means for ...

Solving For Pain Points w/ Sean Howard

20 Feb 2022

Contributed by Lukas

Sean Howard, founder of Flightpath and of Fable and Folly, talks with Bryan about solving for pain points in adtech, collaboration with your competito...

Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022

18 Feb 2022

Contributed by Lukas

Today on The Download, Amazon continues their streak of signing exclusivity deals, agents are becoming more of a common site in podcasting, and Spotif...

Programmatic and Transparency w/ Jordan Bentley

13 Feb 2022

Contributed by Lukas

Jordan Bentley, Founder of Audiohook, talks with Bryan about transparency, waterfalls, programmatic advertising, and how Podcasting still has a chance...

SmartLess Media Launch + 4 more stories for Feb 11, 2022

11 Feb 2022

Contributed by Lukas

Today on The Download: Today: Amazon inherits a celeb-powered podcasting company, new ad revenue numbers forecast good news for podcast investment, an...

Disinformation and Ad Accountability w/ Claire Atkin

06 Feb 2022

Contributed by Lukas

Claire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the steps you should ...

Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022

04 Feb 2022

Contributed by Lukas

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globa...

Scattered To The Wind

04 Feb 2022

Contributed by Lukas

Register for the Super Listeners webinar (free presentation on Feb 16)We WANT TO BE FREE: https://www.youtube.com/watch?v=xsHly9UuQ-ASupport the show ...

HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022

28 Jan 2022

Contributed by Lukas

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globa...

A Deep Dive on Device Graphs w/ Chase Miller of Claritas

23 Jan 2022

Contributed by Lukas

Chase Miller, EVP of Strategy and Corporate Development at Claritas, joins us for our latest product deepdive. We talk about device graphs, legacy, "T...

The Oversimplified Superstring Hit Incubation Theory Of Podcasting

21 Jan 2022

Contributed by Lukas

The "podcasting isn't creating new hits" article: https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years2...

Audible Stops Making Audio NYT + 4 more stories on The Download for January 14th, 2022

14 Jan 2022

Contributed by Lukas

This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Toda...

The Best Schnitzel In Detroit

07 Jan 2022

Contributed by Lukas

I'd love it if you would subscribe to the newsletter version of I Hear Things, at https://tomwebster.media. You can find all of the data cited in this...

NYT buys The Athletic + 4 more stories on The Download for Jan 7, 2022

07 Jan 2022

Contributed by Lukas

This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Toda...

Episode Drop! Podcast Pontifications

06 Jan 2022

Contributed by Lukas

Hey it's me. I know this is an odd day for an episode, but that's because it's not an episode of Sounds Profitable the Podcast. Instead it's an epis...

The Download: Week of 12/31/21

31 Dec 2021

Contributed by Lukas

This is The Download, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today, why premium content ...

The Download Before Xmas

24 Dec 2021

Contributed by Lukas

We got such good feedback a few days ago that we decided to test the waters again with another pilot (co-pilot?) episode of The Download. Just in time...

Racing, And Pacing, And Plotting The Course

23 Dec 2021

Contributed by Lukas

You can support my increasingly bad coffee habit at Buy Me A Coffee, here: https://www.buymeacoffee.com/TomwebsterPacific Content's annual Predictions...

The Download (Premiere Episode)

21 Dec 2021

Contributed by Lukas

Hosted and Produced by Bryan Barletta and Evo TerraAudio Engineering by Ian PowellThis is The Download, the most important business news from the worl...

Behind the Art of Sounds Profitable w/ Jake Crowe

20 Dec 2021

Contributed by Lukas

Arielle and Bryan interview Sounds Profitable artist Jake Crowe, and talk about his inspirations, his process for designing the art of SP, and how eve...

The Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay Graham

13 Dec 2021

Contributed by Lukas

What are the benefits of having in-app subscription services for your podcast? What are the downfalls? Is it worth the experiment to give them a try? ...

Why Would People Listen To Podcasts...On The 'Tube?

10 Dec 2021

Contributed by Lukas

Thanks for listening! A few links from this week:Spotify's announcement: https://techcrunch.com/2021/10/27/spotify-says-u-s-podcast-listeners-now-use-...

Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto

06 Dec 2021

Contributed by Lukas

This week, Bryan and Arielle chat about podcasts they love, why third party research matters, and why you should care about studies. Guest Gabriel Sot...

Happy Thanksgiving from Sounds Profitable

29 Nov 2021

Contributed by Lukas

Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episo...

The Last, Best Frontier For Podcasting

26 Nov 2021

Contributed by Lukas

The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021A tribute to Rosalie Trombl...

Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke

22 Nov 2021

Contributed by Lukas

Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should...

Buying vs Building Unique Podcast Adtech w/ James Avery

15 Nov 2021

Contributed by Lukas

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company...

Music Was Better In My Day - Now Get Out Of My Yard

12 Nov 2021

Contributed by Lukas

The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/GWAR (GWAR!) https://gwar.netNY...

Sounds Profitable en Español! w/ Sean King

08 Nov 2021

Contributed by Lukas

What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts...

A Deepdive Into Podcast AdTech w/ Pete Birsinger

01 Nov 2021

Contributed by Lukas

Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter.Pete Birs...

The Crux Of The Kerfuffle

29 Oct 2021

Contributed by Lukas

A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gsJames Cridland's analysis of the Spotify news (recommend...

Advising on Advisor w/ Megan Johnson

25 Oct 2021

Contributed by Lukas

Lets learn about lift reports and audience insights, and what those can do for you and your company.Megan Johnson of Podsightshttps://soundsprofitable...

Look For The Flowers

22 Oct 2021

Contributed by Lukas

My Podcast Movement keynote: https://youtu.be/Ggy6Bs1FsLIUnderlying data and observations about Facebook: https://tomwebster.media/the-most-importan...

How Audio Quality Impacts Your Brand w/ Marcus dePaula

18 Oct 2021

Contributed by Lukas

This week, Sounds Profitable talks sound quality with Marcus dePaula, and how a good microphone can both save AND make you money.Marcus dePaula of Pod...

BONUS episode featuring Synthetic voices by Veritone MARVEL.ai

14 Oct 2021

Contributed by Lukas

Check out this Bonus Article featuring the synthetic voices of James Cridland of Podnews and Evo Terra of Podcast Pontifications!Here's the article: h...

Normal, But Not Back To Normal

14 Oct 2021

Contributed by Lukas

The Edison Podcast Listener Survey template: https://www.edisonresearch.com/edison-research-podcast-listener-survey/Buy Me a Coffee!: https://www.buym...

Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning

11 Oct 2021

Contributed by Lukas

Sounds Profitable chats with Claire Fanning about the IAB fall podcast UpFronts, and how you should be capitalizing on what we've learned.Claire Fanni...

Welcome to Season 2! w/ Arielle Nissenblatt

04 Oct 2021

Contributed by Lukas

Join Bryan and new cohost Arielle Nissenblatt as they discuss what's coming in Season Two of Sounds Profitable.___Credits:Hosted by Bryan Barletta of ...