This episode of Speak Up with Laura Camacho is brought to you by The Practical Guide to Effective Communication: Get recognized for the Value You Already ContributeDr. Mindy Weinstein is a marketing expert and author from Scottsdale, Arizona. She is the founder and CEO of Market MindShift, specializing in high-level powerful tips to use scarcity to create more interest in you and your ideas.After a career in marketing, she decided to do a deep-dive into persuasion. She realized that out of all the factors that influence us, scarcity is the most powerful. This led her to doing her own research into the topic of scarcity and eventually writing her book: The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions.In this fascinating and compelling episode discover these powerful tools:- How scarcity affects us on a neurobiological level- Why we value what is scarce more than everything else- How fear of missing out (FOMO) plays into marketing and our day-to-day decision making- Why the concept of ‘playing hard to get’ works in the business world- Use the concept of exclusivity in a beneficial way for team-building- How scarcity influences our purchasing habits (and how to work against that)- Better manage your own scarcity of attentionConnect with Dr. Mindy on her website https://www.marketmindshift.com/team/mindy-weinstein/ or follow her on LinkedIn.

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