We agree that the purpose of television is to entertain. Most effective enterprise business leaders know how to make their key messages entertaining. All business owners either grab enough attention, or go out of business. And that’s what Maz Farrelly shares with us in this conversation: how to be more interesting."It’s not my job to be interested, it’s your job to be interesting."Like excellence in all things, paying attention to detail makes the cut. Whether it’s dressing in a signature look (á la Steve Jobs) or crafting unexpected metaphors, or even bringing the best cake in town to a client meeting, standing out from the vanilla beige crowd is the supreme competitive advantage. And Maz has the stories to prove it. And yes, they’re entertaining."There's no point in being incredible and making beautiful things if no one knows you exist."Grab your pencil ✏️ and take note of these life-altering takeaways!💰All the details that create strong connection with your easily-bored audience 😱The thing you’re not thinking hard enough about that will make you lots more $$$🥂How being interesting connects you to the upper echelon of your company💎 What it takes to make something interesting✏️How being interesting empowers you to change behaviors of othersABOUT THIS WEEK’S GUEST: Maz Farrelly has been to more showbiz parties than George Clooney’s knickers (underpants), and down more red carpets than a Dyson vacuum. Her contacts read like the toilet queue at the Oscars and her loo is packed full of international awards - BAFTAS, Logies, Astras, Royal Television Society Awards, the works.Maz has been the boss of the biggest TV shows in the world, with the biggest teams, budgets, audiences, and stars. Her content has been watched more than eight BILLION times, and she once broke Twitter, before it was X. Deliberately.Maz is on a mission to help the business world find their X Factor and deliver their message with the impact of a large cement fist in a soft, cashmere glove.FOR YOU: This episode is brought to you by the Swiss Army knife of compelling communication, aka The Practical Guide to Effective Communication by Laura Camacho. Makes a helpful gift for anyone who wants to experience success in life as communication is about 90% of the value we bring to the table.To have Laura Camacho delight at your upcoming event on the topic of influence, schedule a quick call. See more about her work at www.speakupwithlaura.com Want to make the world better? Please leave us a 5-star ⭐️podcast review to help others find this life-altering insight. We appreciate you!WIth Speak Up communication training, individuals learn to enhance their executive presence, influence and confidence, refining their communication style to increase visibility and effectiveness in promotion opportunities. By honing communication skills and fostering a trusted advisor mindset, aspiring executives cultivate mastery in public speaking to engage audiences and beat imposter syndrome.

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