From GE Audit to AI
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Who is Justin Greenberger and how did his GE audit background shape his career?
Hello, I'm Richard Chambers and welcome to another episode in my podcast, Speaking of Risk and Audit. I'm joined today by Justin Greenberger, Optro's very own chief customer officer. Justin, it's great to have you with us.
Thanks for having me.
You know, Justin, we know you and your background well at Optro, but for the benefit of those who might be joining us who don't know you, maybe you could uh fill them in a little bit on how your journey brought you to this point.
Yeah, absolutely. Well, first of all, thank you for having me. Longtime listener, first time obviously participant. But I you know, I started off my career at General Electric. So I started off at GE right from college. My very first job was programming ultrasound equipment for cybersecurity. So security was kind of where I found my niche. And what we found was is that GE was really focused on leadership programs and everything else. And there was this program Called corporate audit staff. Corporate audit staff was basically like the GE Marines, like going out to any GE business, solving problems, and finding new opportunities for the business to grow, et cetera. But that was all done on the basis of internal audit.
So I spent uh five years with the internal audit group and I actually led IT internal audit for all of GE. After that, I became the CIO of GE Digital. So I got like the enterprise tech experience. I deployed ERPs. I've deployed ServiceNow, but I also got a lot of internal audit experience. After that, I joined a company called UiPath for six and a half years, where I scaled customer success, talked to CIOs about AI transformation, and then I got a call from formerly Audit Board and said, Hey, we don't meet many former internal auditors who have worked at SaaS companies and done it at scale. And so joined Audit Board about a year and a half. And it's been unbelievable ever since.
What audit‑derived skills does Justin use to drive customer success at Optro?
Well, that's an amazing journey. And I'm sure many of our uh listeners know that for decades uh GE's internal audit function was considered the gold standard, certainly in terms of rotational staffing. In fact, GE set up its first internal audit function in nineteen thirteen, one of the earliest corporate audit functions out there.
So Yeah, and I I think one of the most amazing experiences about GE is you learn the history of the internal audit program. You learn all the great leaders that came from it. And it creates also this network effect within the internal audit group that I think is pretty unique to G.
Yeah. Well, congratulations on your journey and we're excited that you're part of Optra. You know, as the chief customer officer, you're building success strategies for practitioners who are doing the exact jobs that you used to have. And I guess I would ask, how does having that specific practitioner background uh fundamentally change how you approach our customers and and enable their success?
Yeah, I think w kind of two sides of it. One is the skills I learned in internal audit, and then the second is like the practical knowledge. The first, you know, I think GE's audit program taught me a ton about detail and communication. You know, when you're an internal auditor, detail matters a lot. But it communication matters even more sometimes. How are you communicating tough issues? How are you communicating to the business on improvement opportunities? G taug me a lot about how do you dive into a business and really figure out how does it operate? What are its constraints? What are its opportunities? But then how do you communicate with your clients and the business and and really find new opportunities?
So I think just from like a leadership standpoint and how I deal with our customers. is details and clear communication. I think on the practical side, I mean, listen, I've sat in a lot of their shoes.
How does Optro measure customer health and prove hard ROI like reclaimed reporting time?
Like I led a big IT internal audit group. I've had to work with a number of CAEs over the years at GE, but then also now as clients. And so I think just being able to understand where they're coming from, understand the challenge and not only skill sets and employees in evolving those, but also just the day to day of S.
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Chapters
8 chapters
1
Who is Justin Greenberger and how did his GE audit background shape his career?
0:08–1:54
2
What audit‑derived skills does Justin use to drive customer success at Optro?
1:54–3:43
3
How does Optro measure customer health and prove hard ROI like reclaimed reporting time?
3:43–6:00
4
What is the biggest roadblock CAEs face when adopting AI and how does Optro address it?
6:00–8:52
5
How does Optro tie AI value to a company’s top strategic initiatives?
8:52–10:55
6
What practical steps does Optro take to move legacy manual processes to autonomous testing?
10:55–13:27
7
How can internal audit leaders build trust in agentic AI and ensure governance?
13:27–15:56
8
What forward‑looking advice does Justin give for auditors beginning their AI transformation journey?
15:56–17:50