199 - Making It Simply Obvious
episode
Speaking with Confidence with Cat Matson: communication coaching for humble leaders
13 min
1 speaker
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why does the host ask listeners to help celebrate the 200th episode?
Well hello, hello, hello, and welcome, welcome to episode one hundred and ninety nine of the Speaking with Confidence with Cat Matson Podcast, the show where I help you, public servants, business owners, and other humble leaders and perhaps even corporate hippies. How to speak up and speak with authority, with authenticity. And with confidence. So you can contribute with impact to the conversations that matter to you. And yes, this is episode 199, the episode before the milestone of 200. Oh my goodness. Oh my giddy art. So before I get stuck into today's episode, I have one final request. Can you please help me celebrate episode 200? I would love to hear either or both. A question that I can answer for you on episode two hundred or your toasts.
Your toast, if we were in a If we were in event space and we were celebrating a milestone, people would make speeches and make toasts. I would love to hear your toast for this podcast and most importantly for what you've learned from this podcast. So it's actually a toast to you. So you can leave those messages for me either on the platform that you're currently listening on, if that platform has a comments section. I get all of them. Alternatively, if you're listening on say Apple Podcasts where you can't leave those comments, come over and find me on Instagram at Kat Matson. The link is in the in my show notes, and you'll see there a pinned post at the very top of the grid where you can leave your questions, your toasts, your celebrations of 200 episodes of this cute little project that I started a few years ago.
Thank you. In advance. But let's get into today's conversation, which is making it simply obvious. Now, I might get a little ranty in today's episode because what has sparked this particular topic Is I'm currently judging a few different business awards. And people don't make it obvious. People don't make it obvious. Now, don't get me wrong, I get that Business award entries are challenging, they're time consuming. And you know, you're entering the stuff on an online form and it can feel really awkward. And it's really, really, really important that you make it simply obvious. To your reader what it is that you do. No. A simple line at the start this is what the business does. This is the problem we solve with this solution for these people.
The number of times I have to read through reams and reams of reams of words to kind of maybe possibly interpret, infer, draw some conclusions about what the business does. I'm probably getting it wrong a lot of the time because it hasn't been explicitly explained. Now This isn't just a challenge that happens in Award. conversations, of course. It happens when you're introducing yourself at a networking event. It happens when you Um, uh doing a a pitch, like a startup founder pitch. Our temptation is to follow Well, there's two temptations. The first temptation is to sound really smart and really clever and come up with really cute ways of describing what it is that we do. Which Might sound clever but actually if it leaves your listener or your reader scratching their head going, huh?
What do you do again? Then it's not that clever at all. Or It comes from a place of just forgetting. That your audience Doesn't know you. Your audience doesn't know what you do. Your audience doesn't sit in your chair, doesn't walk in your shoes on a daily basis. So First thing I want to kind of speak into today is the Nothing is obvious to the uninformed. Nothing is obvious but to the uninformed. And when you are explaining what you do, when you are explaining your business, when you are explaining your role. Even. you know, if you're a public servant, when you're explaining what it is that you do Don't assume That people understand. We we use different titles like Chief Marketing Officer or Community Development Officer or Startup Founders to
To start the conversation? To to give people clues about what it is that we do. But that's all it is, it's clues and we then need to stabili those clues with simple, specific and
obvious descriptions of what it is that we do.
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