How can you get media coverage for your business? In this episode, you’ll learn common mistakes business owners make when pitching journalists, what to put in your pitches, how to show you’re an expert, and how the media landscape is changing. My guest is Christina Nicholson, an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, and on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets. Christina now has her own company called Media Maven and helps businesses with their marketing, PR, and publicity, through consulting as well as by teaching business owners how to do it themselves through her online course. Highlights: What got Christina interested in being a TV reporter and how she got started What to put in your demo reel The reasons to start small and local before looking for national media coverage How to get more comfortable talking about your business and your message Common mistakes business owners make when trying to get media coverage What to put in your pitches How to show that you are an expert How the media landscape is changing Whether it’s better for a pitch to come from the business owner or a publicist Links: Connect with Christina on her website: http://www.mediamavenandmore.com/ Facebook = https://www.facebook.com/mediamavenandmore/ Instagram = https://www.instagram.com/christinaallday/ Twitter = @ChristinaAllDay Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/. Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast, so you don’t miss out on future episodes! JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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“What did the council decide on item 42?” — answered with the speaker and the moment.