If you’re interested in speaking at conferences and/or being a guest on podcasts, this is an episode you won’t want to miss. I met my guest Kerry Gorgone over 8 years ago and I’ve seen her influence rise, both online as she’s become the host of the MarketingProfs podcast and a contributing writer to well-known sites like Social Media Explorer and Entrepreneur.com, as well as offline through speaking and training. In this episode, Kerry and I talk about how she got started speaking, how she approaches creating her presentations and engaging the audience, what makes a great podcast guest, and much more. About my guest: Kerry Gorgone is the host of the Marketing Smarts podcast and Director of Product Strategy for Training at MarketingProfs. She trained as a lawyer and is now a speaker, educator, and contributing writer to Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more. Highlights: Repurposing content from Q&A sessions at speaking engagements The value of meeting people in person to build relationships The process Kerry took to get speaking engagements in the beginning Tailoring your presentation for the audience The kinds of stories Kerry uses in her presentations Tips for engaging the audience What to put on your slides and what to include in handouts How showing up at conferences can lead to speaking engagements What makes a great podcast guest What to put in your podcast pitch email What Kerry sees companies doing that they shouldn’t regarding content marketing Marketing trends, including marketing automation and personalization Links: Connect with Kerry on LinkedIn Kerry’s Twitter = @KerryGorgone Marketing Smarts podcast hosted by Kerry StitchFix Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/. Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review! JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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“What did the council decide on item 42?” — answered with the speaker and the moment.