Show notes
When we think of a signature talk, we naturally think of standing in front of a group of people delivering our talk. Did you know that there are many more ways - 16 at least! - that you can use your signature talk? Why can you use it in all these ways? The work of creating your signature talk becomes the foundation on which everything else stands. A signature talk is what you want to be known for, your area of expertise, and the insights you want to share. Your talk reflects your beliefs and values, what you do or believe that’s different or that others aren’t seeing, as well as the way you work, your methodology, process, approach. Not only do you have your presentation ready to go, but in the process you’ve identified and articulated your core message. You now have Clarity + Conviction + Confidence in your message. If you want expert help to create your signature talk that you’ll be able to use for multiple purposes, check out our coaching packages at https://www.speakingyourbrand.com/coaching. The framework I’ve developed that we use when we work with you takes classic 3-act story structure and the hero’s journey and infuses it with savvy marketing and sales techniques, so your signature talk is more than a presentation - it’s your core message: who you are, who you help, what they need, how you help them, and why it matters - both to you and to your audience/potential clients. Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with? How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences? We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program. This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live. By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities. I’m still working out all the details, but the program will start in May 2019. Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/116 → Get the FREE Strategic Speaking Guide and Visibility Framework at www.speakingyourbrand.com/strategic-speaking/. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at [email protected] or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! People Mentioned: 1. Maelisa Hall - QA Prep: https://www.qaprep.com/ 2.Blair Thielemier: Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier 3. Teresa McCloy: https://teresamccloy.com/ Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching] 4. Lisa Zawrotny: https://positivelyproductive.com/ Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching] 5. Sue Monhait: http://giftbizunwrapped.com/ Episode 110: Making the Most of Speaking at Trade Shows and Conferences with Sue Monhait 6. Sheri Gazitt - Teenwise Seattle: https://www.teenwiseseattle.com/ 7. Lorena Klingel: http://lorenaklingel.com/ 8. Karen Corbin - Geeks that Speak: https://www.geeksthatspeak.com/ 9. Amber De La Garza: https://amberdelagarza.com/ Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza 10. Brenda Reiss - Forgiveness Coach: https://brendareisscoaching.com/ 11. Karey Northington - Northington Fitness and Nutrition: https://www.northingtonfitnessandnutrition.com/ 12. Maureen Taylor - The Photo Detective: https://maureentaylor.com/ 13. Karen Briscoe - Five Minute Success / Flip Time" http://www.5minutesuccess.com/flip-time-love-life/ 14. William Hung - Professional Speaker / Champion by Choice: https://www.willhung.com/speaking/ Related Podcast Episodes: Episode 25: Why You Need a Signature Talk for Your Business Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 72: How to Speak Strategically for Better Business Results