Show notes
In last week’s episode, you learned why having a framework in your business and for your presentations and workshops is incredibly powerful and the many ways you can use it. In today’s episode, you’ll hear an on-air coaching call where I help my guest find her framework. My guest is Cha’Lea Stafford, who is the founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha’Lea’s been facilitating workshops for her clients using her leadership development approach, but hadn’t yet codified it into a framework. You’ll hear the questions I ask Cha’Lea, that you can ask yourself, to extract the process she uses to get results. We then turn that process into an acronym, so it’s easy for her and her audiences to remember. What do we end up with for the acronym? Listen in to find out. This episode is part of our series on Frameworks, episodes 145-148. Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business. In this video masterclass, you’ll learn the 3 C’s: Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time. About My Guest: Cha'Lea Stafford is the host of a leadership podcast called Flipping the Script Leadership Behind the Scenes, a soon to be author and the CEO and founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha'Lea is an ex-corporate executive who has over a decade of leadership experience successfully leading high performing sales teams across the nation. She is no stranger to what it means to lead the complexities of your success through fear, failure, and adversity. By challenging some of the darkest moments of her life, she broke the barriers of adversity, climbed the corporate ladder, and launched into entrepreneurship. Cha'Lea is on a mission to create diverse leadership strategies for ALL. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/146 Connect with Cha’Lea on her website at https://www.goflipthescript.com/. Listen to Cha’Lea’s podcast “Flipping the Script Leadership Behind the Scenes.” Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777. Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery. Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Connect with me on LinkedIn. Subscribe to the podcast on Apple Podcasts and leave a review! Related Podcast Episodes: Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching] Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] Episode 145: You Need to Create a Framework [Frameworks Series]
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.