Have you been wanting to add a new offering to your business but haven’t had a chance to yet? As my guest Amanda J. Hill says in our conversation, the current crisis has accelerated her action, from *thinking* for the past year about adding a new offering to *doing* it. This episode is a case study and on-air coaching call on how to quickly pivot and take action to be of service to your clients. About My Guest: Amanda J. Hill founded MaesAwyr in 2015 and leads airport, airspace, capital improvement, and strategic planning projects for airport sponsors, consultants, and state agencies. She’s worked successfully with, for, and at many levels within the airport development industry as a planner and program manager for more than 15 years. She's an instrument-rated private pilot and also loves scuba diving, red wine, and rescue dogs. Amanda previously worked as the statewide aviation planner for the Georgia Department of Transportation, responsible for airport and statewide planning, capital programming, and project oversight for 95 general aviation airports. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/170 Amanda’s website: https://www.maesawyr.com/ Join our “Webinar Idea to Launch” LIVE online program: https://www.speakingyourbrand.com/work-with-us/launch/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Amanda Hill (guest) = https://www.linkedin.com/in/amandajhill/ Related Podcast Episodes: Episode 117: Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel [Coaching] Episode 165: How to Repurpose Your In-Person Presentation into an Engaging Webinar with Carol Cox and Diane Diaz Episode 166: Reimagining Our Businesses, Industries, and Public Speaking with Carol Cox and Diane Diaz JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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“What did the council decide on item 42?” — answered with the speaker and the moment.