More and more social media platforms, from Instagram and Pinterest to LinkedIn, are encouraging users to create videos and prioritizing video in their algorithms. As entrepreneurs, speakers, and content creators, how can we effectively use different types of video formats for thought leadership, brand awareness, and sales? My guest is Stacy Mayer, a Certified Executive Coach and founder of Executive Ahead of Time, helping women get promoted into the executive suite on their own terms. I’ve noticed Stacy using video on LinkedIn, so I invited her on the podcast to share what’s been working for her. Stacy and I talk about: The types of videos she creates (length, format, content) Finding a way to be both natural and rehearsed (I love the phrase she uses) The process Stacy goes through to create and edit the videos The results she’s seeing on LinkedIn How she’s using video in her sales process and the big impact it’s had How she uses video to pitch for speaking engagements This is the third episode in our “The Medium is the Message” series. Be sure to listen to the intro to get the details on how you can enter for our special giveaway to win a 60-minute coaching session with us. About My Guest: Stacy Mayer is a Certified Executive Coach, a promotion strategist, a mother, a wife, and the creator and founder of Executive Ahead of Time, helping women get promoted into the executive suite on their own terms. Her vision is to bring more diversity to leadership by empowering women to take ownership of their careers and claim a real voice at the table. She does that through her coaching programs, podcast "Maximize Your Career with Stacy Mayer" and her soon-to-be released book "Promotions Made Easy: A Step-by-Step Guide to the Executive Suite". About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/252 Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/. Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. Connect on social: Carol Cox on LinkedIn = https://www.linkedin.com/in/carolcox Stacy Mayer (guest) on LinkedIn = https://www.linkedin.com/in/stacymayer/ Related Podcast Episodes: Episode 250: Lessons Learned from 250 Podcast Episodes with Carol Cox [The Medium is the Message Series] JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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“What did the council decide on item 42?” — answered with the speaker and the moment.