Today, we're delving into a topic that lies at the heart of powerful communication and compelling thought leadership: brand voice. If you've ever wondered, 'How can I stand out in a crowded market?' or 'How can I make my messages resonate more deeply with my audience?', then this episode is for you. We're going to explore what a brand voice is, why it's so crucial to your business, and how you can develop and refine your own unique voice. This episode is based on the presentation I recently gave at MAICON, the Marketing AI conference. I share: What a brand voice is (more than tone and personality) Why we need to think about brand voice as we use AI writing tools like ChatGPT The problem with ‘Generic Internet Voice’ in LLMs What’s your M.E.M.E.? Defining your brand voice using our Brand Voice Canvas™ Case studies for Your ‘Brand AI’ Using regular ChatGPT & fine-tuned GPT-4 Integrating storytelling into your AI content About Us: The Speaking Your Brand® podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/340/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Podcast Series on Personal Branding Episode 313: How to Thrive in the Age of A.I. Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now to Set Yourself Apart in Our New AI-Driven World JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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“What did the council decide on item 42?” — answered with the speaker and the moment.