The essence of persuasive communication is about getting your audience on board with your ideas. But, it's not about throwing out facts or making logical points; it requires connecting with your audience on an emotional level, understanding their needs and concerns, and addressing them effectively. By sharing personal stories, using relatable examples, and demonstrating genuine passion and authenticity, you create a sense of trust and rapport. This is exactly what our Thought Leader Academy grads do in their signature talks! You’ll hear two of our recent grads, Angela Crawford and Eloisa Marquez-Gonzalez, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action. We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders. Angela Crawford is a vegan transformation coach and educator. Eloisa Marquez-Gonzalez is the founder of Walking Tree, which works with companies on sustainability and green tech. This audio is from a live broadcast we did on May 22, 2024. You can watch the video at https://youtube.com/live/UPUMGsAjRV8. Show notes at https://www.speakingyourbrand.com/394/ Angela’s website: https://angelacrawfordphd.com/ Eloisa’s website: https://www.walkingtree.green/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Angela Crawford (guest) = https://www.linkedin.com/in/angelacrawfordphd/ Eloisa Marquez-Gonzalez (guest) = https://www.linkedin.com/in/eloisamg/ JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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“What did the council decide on item 42?” — answered with the speaker and the moment.